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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 39, Issue 6 - Dec 2015
Volume 39, Issue 5 - Oct 2015
Volume 39, Issue 4 - Aug 2015
Volume 39, Issue 3 - Jun 2015
Volume 39, Issue 2 - Apr 2015
Volume 39, Issue 1 - Feb 2015
Selecting the target year
Relationships among Mobile Fashion Shopping Characteristics, Perceived Usefulness, Perceived Enjoyment, and Purchase Intention -Mediating Effect of Ease of Use-
Kim, Chunyeon ; Hwang, Jin Sook ; Cho, Jaejeong ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 161~174
DOI : 10.5850/JKSCT.2015.39.2.161
This study investigates relationships among mobile fashion shopping characteristics, perceived usefulness, perceived enjoyment, and purchase intention as well as examines the mediating effect of ease of use in mobile fashion shopping. A final sample of 379 (from the distributed questionnaires) was used for data analysis. The statistical analyses used for the study were PASW 18.0 to verify the reliability of items and AMOS 16.0 to conduct confirmatory factor analysis and structural equation modeling. The results were as follows. Both measurement models and structural models showed an acceptable model fit. Three constructs of mobile fashion shopping characteristics were significantly associated with perceived usefulness, perceived enjoyment, and ease of use. In addition, ease of use influenced perceived usefulness and perceived enjoyment. Perceived usefulness and perceived enjoyment had a positive impact on attitude and attitude influenced purchase intention positively. Finally, there was a mediating effect of ease of use on the relationship of mobile fashion shopping characteristics, perceived usefulness and perceived enjoyment. The findings provide useful implications for fashion marketers to build effective mobile fashion shopping strategies.
Art Infusion Effect on Fashion Products according to Self-monitoring and the Luxury Level of Fashion Brands
Choi, Hyo Jeong ; Hwang, Sun Jin ; Yeo, Jun Sang ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 175~189
DOI : 10.5850/JKSCT.2015.39.2.175
This study empirically confirmed how an art infusion into fashion products affect consumer`s preference through Study 1 and Study 2. Study 1 examined the effect of an art infusion and the difference of an art infusion effect according to self-monitoring scale by designing groups composed of 2 (art infusion: infusion versus non-infusion)
(self-monitoring: high versus low). Study 2 examined the difference of an art infusion effect according to the luxury level of fashion brands by designing groups composed of 2 (art infusion: infused versus non-infused)
(fashion brand luxury levels: high versus mid versus low). This study was conducted using a convenience sample of women in their 20s and 30s residing in the Seoul and Daegu region. In Study 1, 162 participants were randomly assigned to two experiment situations of art infusion. In Study 2, 192 participants were randomly assigned to six experiment situations of art infusion and luxury level of fashion brands. For the data analysis, we conducted reliability analysis, two-way ANOVA and simple main effect analysis using SPSS 18.0 statistics package. The results of Study 1 and 2 are as follows. First, consumer`s preference was shown to be higher for fashion products with art infusion rather than fashion products without art infusion. Second, the positive effect of art infusion on consumer`s preference was significant in the group of high selfmonitors. But there was a non-significant effect of art infusion in the group of low self-monitors. Lastly, the positive effect of art infusion on consumer`s preference is higher in the case of a mid-level luxury brand rather than in the case of a high-level luxury brand and low-level luxury brand.
Exploratory Study on the Success Factors of SPA Brands from Marketing Perspectives -Based on Grounded Theory-
Kim, Kyung Ran ; Yang, Su Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 190~203
DOI : 10.5850/JKSCT.2015.39.2.190
The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers` regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.
Fashion Satire in the Cartoon Magazine『Punch』
Ahn, Jinhyun ; Chun, Jaehoon ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 204~216
DOI : 10.5850/JKSCT.2015.39.2.204
Fashion is changing and evolving everyday with an influence from and over contemporary socio-cultural factors. Cartoons expressing the phenomena of times through exchanges of mutual effects with socio-cultural factors that result from functionality and media characteristics. This study examines how fashion provides a great correlation with society-culture expressed in cartoons. The research segment of this study was conducted with literature and case studies; in addition, the UK cartoon magazine "Punch" was selected for the case study. The research findings of the fashion satire expression in cartoon were divided into 2 cases. The first case is that fashion was used as an instrument to satirize socio-cultural phenomena in cartoons. Various fashion elements (hats, dresses, words on T-shirts) were used for satiric expressions and to express periodic images related to politics, economics, society and culture. It communicated factually or criticized noteworthy phenomenon or age changes through the symbolism of fashion. The second case is that fashion itself is the object of satire in a cartoon. It satirically described the blind following and destruction of stereotype as direct objects. Fashion satire appeared in cartoons regardless of a correlation with age. Each cartoon fashion satire had meaning in both humor and criticism for satirizing the age. This study shows that fashion symbolism for satire of the reality has been used as the instrument of expression and simultaneously expressed as the object of the critique as an image and phenomenon that reflects reality. This study has significance in that it examined expressive modes of fashion satire in cartoons that escape from separating fashion from cartoon as a different area.
Anterior Somatotype and Body Proportion Modulor by Head Ratio -For 20s-30s Korean Male-
Jeong, Sun Young ; Nam, Yun Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 217~232
DOI : 10.5850/JKSCT.2015.39.2.217
Clothing design considers the concept of human body proportions. This paper proposes an anterior somatotype and body proportion modular by head ratio for 20s to 30s Korean males. Anterior somatotype is classified into 18-types with 13 ratios that consist of 7 heights and 6 widths divided by stature. A total of 18-types are expressed in numerical values that represent the percentage of the stature and geometrical figures represented on the grids one unit is 1% of the stature. The torso is divided by 6 modules that are side neck to shoulder, shoulder to axillary, axillary to waist, waist to navel, navel to hip, and hip to crotch. Head and leg can be estimated as numerical information of stature and torso. Morphological characteristics of anterior somatotype are analyzed by 4 factors based on results and 18-types named by simple signs. We develop a new classification of anterior somatotype that integrate vertical and horizontal characters of body proportions. The use of integrated classification in the clothing industry is expected to increase the clothing fit.
Virtuality in Digital Fashion Images
Kim, Hyang-Ja ; Kim, Young-Sam ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 233~246
DOI : 10.5850/JKSCT.2015.39.2.233
Focus on Digital Fashion Image, the conceptual framework for the thesis is established from Virtuality in Digital Art. Formative characteristics and aesthetic characteristics were studied by classifying the Digital Fashion Image applied and expressed by digital media and technology. A detective research method was used for a case study. A literature study for case-by-case data was analyzed with focus on the works expressing fashion that utilized digital media and technology since the 2000s. Through this study, the Digital revolution has created the socio-cultural impact of a Virtual representation to implement technology and fashion culture that finds ways to take advantage of the image shown in a Digital Fashion Media by understanding Virtuality. The results are as follows. First, it was a re-formation of the fashion culture through the experience of virtuality with mental zone parameters between the media `Mediation Code`. Reflect the reality of the virtual environment as represented by a cultural image of fashion brands and fashion that reset the team relationship and formed a Homo Ludens cultural code. Second, `Interactive Exchange` acts on the exchange interaction between the method of digital technology, the human and the machine as well as the technical interoperability of network elements and techniques. This exchange is applied to fashion images that express emotion. Forming personalized fashion items and the user interactively storage that expresses the interactive exchange to forward the identity of the emotional fashion by a change in the message delivery system fashion. Third, the emphasis on intuitive artistic expression `Synesthesia Immersion` induces a sense of immersion and excitement through the fusion of the interconnected. Enhance a visual image in fashion sensory representation and maximize a tactile and visual virtual reality involvement.
Preparation and Characterization of Carbon Nanofiber Composite Coated Fabric-Heating Elements
Kang, Hyunsuk ; Lee, Sunhee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 247~256
DOI : 10.5850/JKSCT.2015.39.2.247
This study prepared fabric-heating elements of carbon nanofiber composite to characterize morphologies and electrical properties. Carbon nanofiber composite was prepared with 15wt% PVDF-HFP/acetone solution, and 0, 1, 2, 4, 8, and 16wt% carbon nanofiber. Dispersion of solution was conducted with stirring for a week, sonification for 24 hours, and storage for a month, until coating. Carbon nanofiber composite coated fabrics were prepared by knife-edge coating on nylon fabrics with a thickness of 0.1mm. The morphologies of carbon nanofiber composite coated fabrics were measured by FE-SEM. Surface resistance was determined by KS K0555 and worksurface tester. A heating-pad clamping device connected to a variable AC/DC power supply was used for the electric heating characteristics of the samples and multi-layer fabrics. An infrared camera applied voltages to samples while maintaining a certain distance from fabric surfaces. The results of morphologies indicated that the CNF content increased specifically to the visibility and presence of carbon nanofiber. The surface resistance test results revealed that an increased CNF content improved the performance of coated fabrics. The results of electric heating properties, surface temperatures and current of 16wt% carbon nanofiber composite coated fabrics were
and 0.35A in the application of a 20V current. Carbon nanofiber composite coated fabrics have excellent electrical characteristics as fabric-heating elements.
Perceived Value Dimensions of Up-cycling Fashion Goods and the Relationship with Attitude and Purchase Intention -The Moderating Effect of Fashion Innovativeness-
Park, Hyun Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 257~270
DOI : 10.5850/JKSCT.2015.39.2.257
This study investigates the effect of perceived value on attitude and purchase intention of upcycling fashion goods. The study also examines the effect of perceived value on attitudes according to fashion innovativeness. The qualitative data analysis results from NVivo 10.0 showed that consumers paid attention to the creative design value, environmental value, scarcity value of upcycling fashion goods. Next, 201 effective questionnaires were analyzed using SPSS 22.0 and AMOS 20.0. The results are as follows. First, there were 5 factor solutions for the perceived value of up-cycling fashion goods: environmental value, creative design value, functional value, emotional value, and self-expression value. Second, environmental value, functional value, and self-expression value positively affected attitude; however, creative design value and emotional value did not affect attitude. Third, attitude positively influenced purchase intention of upcycling fashion goods. Fourth, there was a significant difference in the magnitude of the effect of self-expression value on attitude according to fashion innovativeness. The results of this study provide useful information for marketers or managers interested in upcycling fashion goods.
Development of Compression Wear Tops for Men in Their Forties Based on Muscle Locations
Lee, Junghwa ; Jun, Jungil ; Choi, Kuengmi ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 271~286
DOI : 10.5850/JKSCT.2015.39.2.271
This study presented functional designs for development of functional compression wear for men in their forties based on body muscles as well as designed 2D patterns using 3D standard body form data of men in their forties. Patterns with an optimal stretch rate were proposed through a comfort evaluation. Different material was used for different areas such as the sports ability strengthening areas including body parts that often move for sports (such as the shoulders, abdomen and lower arm), areas that require ventilation for perspiration (such as the chest and back center, and armpits), and stable form areas (such as the chest, waist and elbows). The front and back surface areas of the developed pattern was an average 102.4% size compared to the body surface area. The results indicated that the 90% reduction pattern showed changes in pressure value according to area of movement, had the best breathability when worn, and had the best, most comfortable fit compared to the other subjects. The clothing pressure values of the pattern were around 22.1-23.4mmHg for the arm area (which has a big movement range and has many muscles) and 10.4-11.8mmHg for chest and abdomen areas related to major organs and breathing, indicating appropriate clothing pressure. A compression wear top pattern with pressure appropriate to the target age range and excellent appropriateness for the body form will be developed for men in their forties. A study method will be proposed to develop design technology for ergonomic compression wear tops with excellent fit and comfort.
Effect of Ulmus Davidiana var. Japonica Nakai Extract on Antibiotic Resistant Bacteria in Dyed Cotton
Choi, Na Young ; Kang, Sun-Young ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 287~293
DOI : 10.5850/JKSCT.2015.39.2.287
This research verifies stainability, super bacteria antibacterial features and antibiotic resistance of Ulmus davidiana var. japonica Nakai (UD) extract in dye cotton cloth. UD was extracted with hot water, the test cloth dyed, and then processed by mordanting treatment using
. The surface color and color fastness of the three kinds (original cloth, the cloth without mordancy and mordant cloth) were measured and the influence of dying of cotton cloth and the mordant method on the genesistasis of Methicillin-resistant Staphylococcus aureus (MRSA), antibiotic resistant bacteria. 1. The surface color of the cotton cloth for dyeing (without and with mordancy) displayed a reddish and yellowish color. Stainability was greatest when the mordant of
was used. 2. When a mordant was not used for dyeing, the color fastness to washing, perspiration and friction of the contaminated cloth was satisfactory at 4 to 5 grade in general. 3. As for the antibiotic effect to super bacteria, the growth of germ was meaningfully suppressed both on the cloth without and with mordancy compared to the comparison cloth; in addition, the dyeing method with the biggest antibacterial impact was found to be the mordancy with the mordant of
after dyeing. The results of the experiments that involved dyeing with UD extract showed that cotton cloth processed through mordancy with the mordant of
had the biggest antibiosis to super bacteria and that processed with the mordant of
had the greatest stainability.
Effect of Overseas Tourists` Motivation on Shopping Behavior -Emphasis on Product and Store Characteristics-
Jeon, Yangjin ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 294~306
DOI : 10.5850/JKSCT.2015.39.2.294
This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists` motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists` motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.
The Development of Textile Designs and Cultural Products with the Image of the Spring Flowers on Halla Mountain
Kim, Gi-eok ; Hong, Heesook ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 2, 2015, Pages 307~322
DOI : 10.5850/JKSCT.2015.39.2.307
This study develops textile designs and cultural fashion products with the image of `Youngguchunhwa`, which means the beautiful spring flowers of Jeju. Historical literature was reviewed to emphasize the authenticity of Halla Mountain and Youngguchunhwa. Consumers` responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchunhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers` high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the development of Jeju cultural products as a representative landscape showing the beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdam, and Royal Azalea. Ladies` apparels products, children`s wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Youngguchunhwa image could be applicable and used for the development of other kinds of Jeju tourism souvenirs.