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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Chung Hee Park
Volume & Issues
Volume 39, Issue 6 - Dec 2015
Volume 39, Issue 5 - Oct 2015
Volume 39, Issue 4 - Aug 2015
Volume 39, Issue 3 - Jun 2015
Volume 39, Issue 2 - Apr 2015
Volume 39, Issue 1 - Feb 2015
Selecting the target year
Effect of Sociocultural Attitudes toward Appearance on Appearance Concerns, Appearance Management Behavior, Appearance Complex, Face Satisfaction, and Body Satisfaction
Lee, Min Ji ; Chung, Sung jee ; Ahn, Mi sun ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 323~336
DOI : 10.5850/JKSCT.2015.39.3.323
This study explored the effect of Sociocultural attitudes toward appearance on appearance concerns, appearance management behavior, appearance complex, face satisfaction, and body satisfaction. The sample of the study was women aged between 20 and 40 who live in Seoul or Gyeonggi-do. We used 292 questionnaires for the final statistical analysis. Data were analyzed by common factor analysis, and multiple linear regression using SPSS 12.0 / Windows. The results of the study are summarized as follows. First, Sociocultural attitudes toward appearance were classified into internalization and awareness, appearance management into weight control, hair care, make-up, and skin care, and appearance complex into complex from other people and complex from self. Internalization showed significant positive effects on appearance concerns, hair care, weight control, face satisfaction, and body satisfaction; however, there were negative effects on make-up, skin care, and complex from other people. Awareness showed significant positive effects on make-up skin care, weight control, and complex from other people; however, there were negative effects on appearance concerns, hair care, face satisfaction, and body satisfaction.
Case Study of Using Facebook of Each Type of Internal and External Sports and SPA Fashion Brands
Kim, Sang A ; Lee, Seunghee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 337~352
DOI : 10.5850/JKSCT.2015.39.3.337
This study selected a case study method conforming to qualitative research in order to analyzed how each type of fashion enterprises uses SNS in-side of fashion marketing based on content the researcher monitored and selected from the Facebook website for each enterprise. The standard to select fashion brands in this study is a graded list made based on ranking 5 analysis sites on social media (Socialbakers, socialDigm, Pulse K, BigFoot9, L2). The researcher sorted and then analyzed 2 brands that have many fan joiners and followers among fashion brands that were ranked top of the graded list, work in Facebook animatedly, and had representativeness in each type (SPA, Sports Brands). The study was conducted from January 2013 to March 2013, and the index of Facebook consisted of 3 kinds of elements (comment, like, and share). Each numerical value was counted to decide the monthly ranking. Content analysis was divided into public relations about brand, public relations about products, and customer participation and activities; consequently, the researcher investigated which content was post conforming to the ranking. The study analyzed the analysis results of each brand derived through the method of study compared to other brands. The results are as follows. In case of SPA brands, the category accounting for high rank in index analysis are public relation events to attract customer attention and products and offering information. The results of the monthly trend about whole post category were also similarly analyzed so the promotion goal that the brand wants to seek in priority coincides with the customer compliance rate. Next, in the case of sports brand, public relations for products offering information, event for arousing customer concern, and participation activities accounted for a high rank in the index analysis and posted the most in the analysis of the monthly trend for whole post category. The researcher came to understand that the direction of content for brands shown through Facebook coincides with customer sympathy.
Design Aesthetics of Walter Van Beirendonck
Park, So Hyoung ; Yim, Eun-Hyuk ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 353~368
DOI : 10.5850/JKSCT.2015.39.3.353
Walter Van Beirendonck expresses a fairy tale world of perverted sexual desire of sadism and masochism, violence, and aggressiveness that breaks from a transient one-time concept as is an essential element of fashion. This study classifies the aesthetic characteristic shown on the design of Walter Van Beirendonck and analyzes the intent of his symbolism and meaning. The attempt has a meaning in exploring a new directionality of fashion by conveying a critical message to this end, contemporary fashion breaks down boundaries with artistic genre and connects a problematic consciousness that exists in life with fashion. The results of study on the aesthetic characteristics of Walter Van Beirendonck are as follows. First, Beirendonck emphasized an interpersonal image about body by giving a question through the deconstruction of image on a perfect body into race, age, and body based on body modification. Second, fetishism appeared as a consciousness that human identity and character can be changed by connecting a fetish element of sexual identity, and sadism and masochism with fashion`s imagination. Third, infantilism as an amusement expression of the form metaphorically satirized life of modern people. Fourth, makeup shown on performance or festival of an African tribe was used in the way of mixture or reuse for ethnography to obtain inspiration from ethnography. Fifth, pop art combined a popular culture code as amusement through mass production and mass media. Aesthetics of Beirendonck do not have norm and are bold in using form, color, pattern, print, and styling because Beirendonck reinterpreted critical attitudes about essential problems that human life entails into a motif of his symbolic meaning in amusement. In regards to his design aesthetics, Beirendonck expanded fashion to the scope of Gesamtkunstwerk in a consistent and continued theme combined with philosophical creativity and differentiated from other fashion designers.
Effect of Module Design for a Garment-Type Heart Activity Monitoring Wearable System Based on Non-Contact Type Sensing
Koo, Hye Ran ; Lee, Young-Jae ; Gi, Sunok ; Lee, Seung Pyo ; Kim, Kyeng Nam ; Kang, Seung Jin ; Lee, Jeong-Whan ; Lee, Joo Hyeon ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 369~378
DOI : 10.5850/JKSCT.2015.39.3.369
Various forms of wearable bio-signal monitoring systems have been developed recently. Acquisition of stable bio-signal data for health care purposes needs to be unconscious and continuous without hindrance to the users` daily activities. The garment type is a suitable form of a wearable bio-signal monitoring system; however, motion artifacts caused by body movement degrade the signal quality during the measurement of bio-signals. It is crucial to stabilize the electrode position to reduce motion artifacts generated when in motion. The problems with motion artifacts remain unresolved despite their significant effect on bio-signal monitoring. This research creates a foundation for the design of garment-type wearable systems for everyday use by finding a method to reduce motion artifacts through modular design. Two distinct garment-type wearable systems (tee-shirt with a motion artifact-reducing module (MARM) and tee-shirt without a MARM) were designed to compare the effects of modular design on the measurement of heart activity in terms of electrode position displacement, signal quality index value, and morphological quality. The tee-shirt with MARM showed superior properties and yielded higher quality signals than the tee-shirt without MARM. In addition, the tee-shirt with MARM showed a better repeatability of the heart activity signals. Therefore, a garment design with MARM is an efficient way to acquire stable bio-signals while in motion.
An Ethnographic Approach to Study on Purchasing Behaviors Regarding Preschool Children`s Clothes
Lee, Jung-Woo ; Kim, Mi Young ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 379~393
DOI : 10.5850/JKSCT.2015.39.3.379
This study proposes a new way to investigate purchasing behavior for preschool children`s clothes using an ethnographic research method. The study consisted of 16 subjects composed of preschool children (aged 6 and 7) and their mothers. The analysis results are as follows. First, the in-depth interviews, indicated 14 attributes that mothers considered when purchasing children`s clothes. Next, the result of conducting component analysis for consideration attributes indicated that the order of importance of attributes for mothers` opinions varied partially for some attributes (such as price) that depended on if the child was being raised only by the mother or with the help of another person. Second, in the accompanied shopping for the preschool children`s clothes, the result of identifying the differences between the perception of consideration attributes and shopping behaviors confirmed some differences between consideration attributes recognized in the interviews and attributes practically considered when purchasing. Housewives (who were the mothers of girls) said that materials and comfort were the most important in the interviews; however, employed mothers of girls perceived design to be the most important attribute. The mothers of girls assessed design as an important attribute that they could never concede. Third, the children`s opinions were found to partially influence mothers` purchasing behavior in the purchase of preschool children`s clothes. Preschool children expressed their opinions on wearability and design in the process of wearing clothes at home or buying them outside; subsequently, mothers recognized children`s opinions and reflected them in their practical purchases.
Psychological Effect of Personalized Services on Customer`s Website Loyalty in Fashion -Focusing on Cognitive Efficiency, Website Socialness, and Perceived Enjoyment-
Lee, Eun-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 394~407
DOI : 10.5850/JKSCT.2015.39.3.394
Prior research highlighted personalized services as a crucial antecedent to website loyalty, yet little has been discussed on the underlying mechanism. The current study explores the intervening effects of the three psychological constructs in the personalization-loyalty relationship: cognitive efficiency, perceived enjoyment, and socialness. An experiment was conducted with a total of 414 U.S. shoppers on a fictitious e-tail site for jeans that employed different levels of personalized content. The results found that the participants exposed to the high-level personalization condition reported a higher cognitive efficiency and higher socialness perception regarding the fashion e-tail site; however, no direct effect of intensity of e-personalization was found on perceived enjoyment. Cognitive efficiency and enjoyment perceptions on the site significantly increased customers` loyalty intentions regarding the site, while website socialness perception had no direct effect on loyalty intentions. Website socialness showed indirect effects on website loyalty intentions only through cognitive efficiency and perceived enjoyment; however, no direct effect from website socialness was found. Implications and limitations of the study were discussed.
Investigation of Wetsuit Wearing Condition and Size System for Product Development -Comparison between Domestic Brands and Imported Brands-
Hur, Hee Jin ; Kim, Siyoen ; Lee, Joeun ; Joo, Shinyoung ; Nam, Yun Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 408~418
DOI : 10.5850/JKSCT.2015.39.3.408
This study investigates the purchasing and wearing conditions of wetsuits, and analyzes consumer awareness on wetsuit functional factors between domestic and imported brands. This research provides basic information on presenting competitiveness and developing suitable wetsuits for the Korean body shape through an investigation of a size system. An in-depth interview was conducted to consider consumer awareness with 10 persons of different levels of scuba diving experience. The survey variables consist of classified suggestion of inquires for functional factors and size systems. We distributed 80 questionnaires to scuba diving club members; subsequently, a total of 66 usable data sets were coded for statistical analysis through SPSS WIN 18.0. The result shows that respondents preferred imported ready-to-wear brands, whereas national ready-to-wear brands were purchased less often. However, the difference in customer awareness of functional factors between domestic and imported brands was not significant. In evaluating the size system of six brands (including three domestic and three imported brands), wetsuits of domestic brands were better fitted to the Korean body shape than imported brands; however, competitiveness has been hindered by public perception that domestic brands imitate imported brands. The results suggest that domestic brands can strengthen their competitiveness through promoting a lower price and size suited to Koreans while trying to change public perception as imitators of imported brands.
A Survey on Satisfaction of Protective Clothing for Riot Policemen
Kim, Jihyeon ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 419~432
DOI : 10.5850/JKSCT.2015.39.3.419
This paper examines the protective clothing satisfaction rate of riot policemen. The protective clothing currently in use is the version that underwent enhancement and was distributed in 2009. This version underwent significant enhancements compared to the protective clothing introduced in 1996 in terms of safety and body fitness; however, there is room for further enhancement in terms of activity, thermal comfort and easiness. In this research, a questionnaire survey was conducted on 386 riot policemen working at the Seoul Riot Police Station to study their use of protective clothing and satisfaction rate. The survey questions included safety, activity and body fitness in terms of functionality and comfort as well as easiness and design in terms of wearing comfort. Activity scored the lowest (2.89) in terms of functionality as well as comfort (2.40) that scored the lowest in terms of wearing comfort. It is concluded that, in order to correct deficiencies, the weight of protective clothing must be reduced and design changes must be made to eliminate unnecessary areas in clothing and facilitate faster dressing/undressing. In addition, it is strongly recommended that shock absorption materials be inserted only in vital areas in order to enhance thermal comfort.
Consumption of Counterfeit Luxury Fashion Products Based on the Theory of Planned Behavior
Jang, Jae Im ; Choo, Ho Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 433~445
DOI : 10.5850/JKSCT.2015.39.3.433
This study examines factors that influence consumer behavior regarding the usage intentions and repurchasing behavior of counterfeits. Based on the Theory of Planned Behavior by Ajzen (1991), this study looks at the impact of attitude, subjective norm, perceived behavioral control, as well as the moral norm of consumers about intentions to use and repurchase counterfeits. An online survey was conducted on males and females over the age of 20 with previous experiences of purchasing counterfeits; subsequently, 209 responses were collected and analyzed. The covariance structure model was used to analyze the data in order to measure the factors that influence the usage of counterfeits and repurchasing behavior. The results show that attitude, subjective norm, and perceived behavioral control have significantly positive effects on usage intentions, while moral norm has a significantly negative effect on usage intentions. Usage intentions also have a significantly positive effect on repurchasing behavior and confirmed that usage intentions functions as the mediator. The variables that influence usage intentions are attitude, perceived behavioral control, moral norm, and subjective norm, in descending order. Consumer attitudes towards counterfeits is a major factor that influences usage intentions. Therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits. This study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing behavior. Findings are significant in that they reveal the role of the moral norm variable added to the TPB model.
Persona Marketing of Fashion Designers
Ye, Minhee ; Yim, Eun-Hyuk ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 446~456
DOI : 10.5850/JKSCT.2015.39.3.446
Many fashion designers now regard themselves as part of a visual medium that reveals their persona to the masses. They are willing to stay in the spotlight, which influences brand publicity. Designer-as-brand is an important marketing factor in regards to profits. This study combines a literary survey and case analysis of persona marketing as well as inquires on the persona of fashion designers drawing on the theory of persona. This study classifies the persona of fashion designers into four categories that proceed from what has been established above: freak, dandy, duo, and anonymity. The persona of fashion designers has attracted considerable attention over the past decade. This study provides useful information for the persona marketing of fashion designers.
Manual Design for Pattern Developing and Virtual Modelling through Product Analysis -Focused on Disposable Protective Coverall-
Jeon, Eunkyung ; Moon, Jeehyun ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 457~467
DOI : 10.5850/JKSCT.2015.39.3.457
The demand for coverall-type protective clothing are increasing in many industrial fields; however, it is impossible to evaluate the wearers` apparel fit because there is no commercialized pattern in the market. This study produces a manual for the process of acquiring patterns by separating PPE products into pieces to provide information on acquiring patterns. The analysis was on coverall-type non woven protective clothing in the domestic market, and 4 panels examined the validity, reliability, and efficiency of various possible methods on each step of process. Five steps were conducted to acquire patterns removing wrinkles, marking seams lines, separating seams, and pattern completing. The process of converting these into pattern files was designed through three procedures of digitizing, editing, and exporting and detailed stages. Fitting tests were undertaken, real patterns by actual modeling and pattern files by virtual modeling; all showed similar forms with outfits wearing ready-made protective coveralls. This study sought the most efficient and objective method of virtual modeling and proposed it as a manual. It is expected for the pattern reverse-designing manual through products analysis presented in this study that would be a helpful addition of information to the pattern tracing of pattern-less clothing products.
A Tendency of Appearance Management Behavior and Pursuing Ideal Age -Focused on the 20`s and the 30`s Korean-
Lee, Yoon Kyung ; Lee, Hyewon ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 3, 2015, Pages 468~475
DOI : 10.5850/JKSCT.2015.39.3.468
This study has examined the 20`s and the 30`s Korean who have a desire, `to be getting younger` and how to relate what appearance management-behavior they follow. The methodology of this study used both theoretical and quantitative research for an empirical study. First, a theoretical study researched a big stream of the 20`s and the 30`s Koreans` to be getting younger` on articles based on the social and cultural background of the past 30 years that defined various concepts of age through previous research. Data was also collected via SMS for five months (August to December 2014) and 96 Korean participants in their 20`s and the 30`s who have lived in and around Seoul. The results of the survey analysis showed that the desire of `to be getting younger` irrelevant to the age among Korean young people. In addition, this tendency to be the ideal age as being younger is realized by appearance management sort of skin care or clothing styling among 20`s and the 30`s Korean. This study suggested a phenomenon, `to be getting younger` in Korean society would lead to an alternative sort of age that targets individual taste rather than the chronological age in the apparel market.