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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 39, Issue 6 - Dec 2015
Volume 39, Issue 5 - Oct 2015
Volume 39, Issue 4 - Aug 2015
Volume 39, Issue 3 - Jun 2015
Volume 39, Issue 2 - Apr 2015
Volume 39, Issue 1 - Feb 2015
Selecting the target year
(De-)politicization Characteristics of the Chinese Dress Represented in Propaganda Posters
Wu, Dan ; Yim, Eun-Hyuk ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 477~491
DOI : 10.5850/JKSCT.2015.39.4.477
This study analyzes Chinese dresses featured in propaganda posters since the mid-
century as well as explores the political characteristics of dress. This study used an in-depth interview method to investigate information from 10 Chinese familiar with public awareness and donning practices of the Chinese from 1949 to present. Interviews and analysis provided the following conclusions. First, Zhongshan-zhuang, Liening-Zhuang and Bulaji were widely worn in the Reconstruction because of the revolutionary spirit; in addition, Huayishang also became simultaneously popular as a means to reflect the new aspects of socialism. Second, Jufu/Junbianfu were the most common dresses during the period of Cultural Revolution because the government used various mechanisms to control public opinion. Third, Western fashion began to enter the Chinese market and suit wearing by the Chinese became a symbol of the Reformation and Open-door policy. Traditional dress is no longer a symbol of Feudalism and is a part of Chinese culture that has been reaccepted in the Reformation and Open-door times. Finally, during these 60 years, Chinese dress has obvious political characteristics, but began to change. The changes of political characteristics were, de-politicization expressed by the introduction of Western ready-made, permissions for traditional dress and diversification/ individualization.
Effect of Self-image Pursuit by Female Consumers on Clothing Purchase Value and Fashion Images
Yoon, DoohAh ; Lee, Seunghee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 492~504
DOI : 10.5850/JKSCT.2015.39.4.492
This study verified the effect of self-image pursuits by female consumers for clothing purchase values and fashion images as well as the role of age regulations as a measurement invariance. We surveyed 717 women aged 20-60 residing in Seoul, Gyeonggi province and Incheon city. The survey showed that pursuit affects clothing purchase values, which subsequently affect fashion images. However, expressive value was not shown to affect urban style fashion images for clothing purchase values. Age (one of main parameters for market segmentation) was also shown not regulate the effect of self-image pursuits on clothing purchase values and fashion images. The results of this study can provide fundamental data to establish fashion image-based marketing to help predict consumer's purchase behavior and suggest practical advice for effective marketing strategies by applying marketing based on differentiated fashion images to fashion marketing programs.
Difference of Product Interest and Relation to Innate Innovativeness, and Perceptive Construct of Products according to Consumers' Gender
Chung, Ihn Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 505~516
DOI : 10.5850/JKSCT.2015.39.4.505
This study investigated difference of product interest and its relation to consumers' innate innovativeness according to gender as well as compared the perceptive construct of products between male and female consumers. A survey involving male and female college students was conducted in the Daegu and Gyeongbuk areas in December 2013. Subsequently, 400 responses were analyzed using descriptive statistics, correlations, independent sample t-test, reliability analysis, ANCOVA, and multidimensional scaling. Among 45 products, male respondents showed a significantly high degree of interest over 12 categories such as watches, desktop computers, cars, sports products, and video games compared to females. The female sample showed a significantly high degree of interest for 29 product categories such as clothing, movies, skin care shops, cosmetics, eating-out, teeth whitening, coffee, cameras, and performances compared to males. Innovative male consumers were interested in traveling, movies, clothing, eating-out, running shoes, and wallets; however, female consumers' innovativeness was significantly related to previously determined items of interest. Two dimensions explaining the male consumers' products perception construct were 'hard versus soft' and 'usual versus special'. Instead, female consumers' were 'special versus usual' and 'expressive versus functional'.
Qualitative Research on Actual Wearing Conditions and Satisfaction of Rifle Shooting Clothing
Lee, Ah Lam ; Park, Soozin ; Kim, Na Yun ; Nam, Yun Ja ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 517~528
DOI : 10.5850/JKSCT.2015.39.4.517
This study investigates actual wearing conditions and satisfaction based on qualitative research for rifle shooting clothing. The survey was conducted in two ways: in-depth interviews of 4 rifle shooting experts and subjective questionnaires for 18 active rifle shooters. They agreed on the importance of rifle shooting wear to minimize body sway and contribute to a balanced body posture. Most rifle shooters purchase made-to-measure rifle shooting clothing at a domestic store, but the clothing often needs extra adjustments due to an uncomfortable fit. Current fabric for rifle shooting clothing consists of a cotton canvas with a polyester mix; however, rifle shooters are unsatisfied with its stiffness in hot and wet conditions. Due to the specific fabric features, rifle shooting clothing should not be washed despite year-round use that represents another point of dissatisfaction. Rifle shooters always wear specially designed underclothes to improve shooting skills and comfort sensation. In conclusion, it is necessary to develop well fitted and comfort rifle shooting clothing that could improve shooters skills based upon this study.
Consumer's Fragrance Preference and Image, Color and TPO Associations with Fragrance
Kim, Da Hye ; Kim, Tae Yeon ; Seo, Giyong ; Lee, Seung Hyun ; Chung, Ihn Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 529~544
DOI : 10.5850/JKSCT.2015.39.4.529
This study investigated consumer's fragrance preferences as well as image, color, and TPO associations with fragrance. Eight branded perfumes of four fragrance families were selected according to the top note (floral, fruity, green, and citrus) as stimuli; consequently, fragrance preferences and associations were measured. A survey that included a scent test was conducted; subsequently, 186 responses from male and female consumers in their twenties were analyzed using descriptive statistics, independent sample t-test, paired t-test, and chi-square analysis. The fruity fragrance was shown to be preferred the most. The perfume itself was associated with cool image, blue or pale tone colors, summer, and casual occasions in general, while a citrus fragrance was related to warm, winter, and deep tone colors in specific. Fragrance associations could be utilized in perfume marketing plans and activities such as advertising and packaging development.
Consumer's Perception of Types of Fashion Film
Ahn, Sang Ah ; Shin, Mi Hye ; Lee, Hyun-Hwa ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 545~559
DOI : 10.5850/JKSCT.2015.39.4.545
This research investigates consumer responses to different types of fashion film used in national women's wear brands. The content analysis was conducted as a preliminary study for women's wear fashion brand based on the 2012/2013 fashion brand yearbook. Three types of fashion film (Wearing Apparel Products, Brand Advertising and Storytelling were used as stimuli for the present study. We analyzed 224 data gathered using SPSS 22.0. The results showed significant differences among types of fashion film in regards to film attitude, product evaluation, creativity, information literacy, re-watching intention and word of mouth intention variables. This study revealed that the Brand Advertising type received the most positive evaluation in many aspects. Especially, the Storytelling type received the most positive evaluation in creativity. Wearing Apparel Products type gained high points in information literacy. The present study helps brand managers determine a fashion film that best suits each brand characteristics.
Brassiere Design for Drooping Breasts Utilizing Suspensory System
Sohn, Boo-hyun ; Min, You-Suk ; Kweon, Soo-ae ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 560~575
DOI : 10.5850/JKSCT.2015.39.4.560
This study developed brassieres using a suspension system with the elastic panel on the inside of the brassiere cup to replace the wires for 20s women with large and elongated breasts. The following results were obtained by analyzing clothing pressure and a subjective evaluation of brassieres with elastic panels at the bottom or side of the various reduction ratios and with the shoulder straps of the brassiere. Brassieres with dual panels (rather than with only the bottom panel) lowered clothing pressure as well as improved wearing comfort and function. Compared to brassieres with a panel of 10%, brassieres with a panel of 15% lowered clothing pressure and provided superior wearing comfort. In this case, the higher the reduction ratio of the side panels increased clothing pressure on the shoulder, but provided superior well-fit, bust-up, and vibration restraint. To reduce the reduction ratio of the side panel decreased clothing pressure on the shoulder and decreased support functions. Therefore, the reduction ratio of the side panels should be determined by preferable functions such as wearing comfort that depend on the needs of the wearer. It is suggested that a brassiere with a dual elastic panel can replace the brassiere wire.
Difference of Purchase Behavior of Appearance Orientation, Appearance Evaluation, and Fashion Product Purchase Behavior on Media Contact Responses -Focused on Chinese Students in Korea-
Jun, Ji-Hyun ; Lee, Mi-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 576~585
DOI : 10.5850/JKSCT.2015.39.4.576
This study examined difference of purchase behavior of appearance orientation, appearance evaluation, and fashion product purchase behavior on media contact responses. Data were collected from 315 female Chinese university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, correlation, crosstabs analysis with the SPSS-WIN 20.0 program. The results of this study were as follows. First, media contact responses correlated appearance orientation and appearance evaluation. The active group of media contact responses indicated a more active appearance orientation and appearance evaluation. Second, the active group of media contact responses were fashion product purchase behavior. This study verified the relationship of media contact responses and appearance variables-appearance orientation, appearance evaluation, and fashion product purchase behavior.
Clothing Pressure and Subjective Sensations Depending on Breast and Bra Type
Sohn, Boo-hyun ; Choi, Jin-young ; Kweon, Soo-ae ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 586~600
DOI : 10.5850/JKSCT.2015.39.4.586
This study investigates clothing pressure and subjective sensations in brassieres depending on breast type or bra type. The results of this study show that clothing pressure and subjective sensations were significantly influenced by breast type. The flat type breast and drooping type breast have a lower subjective satisfaction. Satisfaction for 3/4WL is the largest; however, 1/2W having low preventing breast shake and no-wire bra having low bust-up or low arrange-breast are required enhancements in bra function. The results are useful to provide basic data and produce high-quality brassieres depending on breast type.
Study on the Dyeing Behavior of Palmatine, a Major Coloring Compound of Phellodendron Bark, on Cotton Fabric
Li, Longchun ; Narantuya, Lkhagva ; Ahn, Cheunsoon ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 601~612
DOI : 10.5850/JKSCT.2015.39.4.601
This research investigated the dyeing behavior of palmatine (a major coloring compound of Phellodendron bark in addition to berberine) using mercerization (M), tannic acid (T), mercerization-tannic acid (MT), and tannic acid -mercerization (TM) pretreatments. Mercerization was conducted using
of 20% NaOH for 5 minutes. Tannic acid treatment was conducted using 15% o.w.f. solution of tannic acid at
for 30 minutes and fixed with potassium antimonyl tartrate trihydrate. Dyeing was conducted using 1% o.w.f. palmatine chloride hydrate with 1:100 liquor ratio at
for 10-60 minutes in a dyebath of pH 3-9. MT method resulted in the highest dye uptake and was two times higher than the average dye uptake of T method. MT method provided the best result when the dyeing temperature was
and the dyeing time was 60 minutes. The pH of the dyebath had less effect on the dye uptake but a pH higher than 5 provided better results. The study confirmed that palmatine is a major coloring compound of Phellodendron bark and that the MT method can be used as a successful cotton dyeing method.
Effects of Store Density and Perceived Price Benefit of Sale on Perceived Crowding
Park, Kyungae ; Heo, Soonim ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 613~624
DOI : 10.5850/JKSCT.2015.39.4.613
This study examined: 1) the effect of store density on perceived crowding 2) the difference of perceived price benefit of sale by store density 3) the effect of perceived price benefit and store density on perceived crowding and 4) the effect of perceived crowding and price benefit on shopping behaviors. Store density and perceived crowding were categorized into social and spatial dimensions. Data were collected with 6 (high, medium, and low social and spatial densities) * 2 (sale and no-sale) between-subjects experimental designs. A total of 395 responses were analyzed. The results revealed that social density affected social crowding, but spatial density had no effect on perceived crowding. Price benefit of sale was not different by store density. The sale itself did not affect perceived crowding. Under the social density situation, perceived price benefit reduced spatial crowding and social crowding showed a positive effect on purchase behavior while spatial crowding had a negative effect. However, the most important effect on purchase behavior was price benefit. The study implies that social density (not spatial density) is important for consumer behavior and retail strategies.
Effects of Planned versus Unplanned Purchase on Chinese Tourists' Emotions and Attitudes toward Fashion Products -Focused on the Mediating Role of Shopping Emotion-
Lee, Ha Kyung ; Kim, Dong Seob ; Kwon, Ki Yong ; Choo, Ho Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 4, 2015, Pages 625~639
DOI : 10.5850/JKSCT.2015.39.4.625
The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.