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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Clothing and Textiles
Journal Basic Information
Journal DOI :
The Korean Society of Clothing and Textiles
Editor in Chief :
Volume & Issues
Volume 39, Issue 6 - Dec 2015
Volume 39, Issue 5 - Oct 2015
Volume 39, Issue 4 - Aug 2015
Volume 39, Issue 3 - Jun 2015
Volume 39, Issue 2 - Apr 2015
Volume 39, Issue 1 - Feb 2015
Selecting the target year
A Research on the Characteristics of the Contemporary Fashion Show Window Display -Focus on the Characteristics of Contemporary Art-
Kim, Nayun ; Chun, Jaehoon ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 789~798
DOI : 10.5850/JKSCT.2015.39.6.789
This research analyzes trends of fashion show window displays, regarding it as a new form of installation art that has the characteristics of contemporary art. Fashion show window displays are more than a physical space for displaying and have emerged as a new space in which creative expressions of arts take place. This research presents the characteristics of contemporary fashion show window displays by analyzing the characteristics of contemporary art. First, recent show window displays have shown "decentralization": various themes, forms, and mediums that are accepted without discrimination. Recent show window displays deviate from conventional methods, constantly pursuing experimental and progressive ideas and also include categories of current art, body art, and live art. Second, show window display has "interactiveness" that enables two-way communication between audiences and art, rather than fixing audiences as receptive viewers. Third, "textuality" can be found in show window displays. Recent show windows are use "objects" to show products as well as to express the meaning and symbols of products. A new directionality and effective strategies are shown to be imperative for the future development of fashion show window displays.
Does Apparel Purchase Involve Joint Purchase Decision-Making? -Interpersonal Influences between Spouse or Significant Others-
Kang, Joohee ; Lee, Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 799~811
DOI : 10.5850/JKSCT.2015.39.6.799
This study examined factors that influenced susceptibility to dyadic influences between opposite-gender couples on making apparel purchase decisions. This study focused on main effects of couple identity, product knowledge, clothing involvement and gender, and the interaction effects of gender with other factors for normative and informational influences. A survey was conducted on 155 males and 166 females currently married or in a relationship between the ages of 20 and 50 living in South Korea. For normative influence, the main effects of joint couple identity and clothing involvement (fashion interest, symbolism, and pleasure), and the interaction between gender and clothing involvement (fashion interest) were significant. The interaction between gender and other variables were insignificant. For informational influence, the main effects of partner`s product knowledge, pleasure, and gender as well as the interaction effects between fashion interest and gender, and between pleasure and gender were significant. Marketers may find implications from the study results on how couples influence each other in making apparel purchase decisions.
An Exploratory Study on Appearance Related Quality-of-Life of Obese Korean Men
Yu, Haekyung ; Ko, Sunyoung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 812~825
DOI : 10.5850/JKSCT.2015.39.6.812
This study explored various issues related to the quality-of-life for obese Korean men. In-depth interviews were conducted with thirty men over BMI 25 whose age ranged from 20`s to 50`s. Projective techniques along with semi-structured interviews were used. The results of interviews were analyzed based on grounded theory. "Stress" was the main phenomenon resulting from the causal conditions of obesity and stigma. Stress consisted of social, psychological, physical and environmental factors. Contextual conditions mediating the relationship between causal conditions and main phenomenon were obesity level, pressure, and public appearance. Avoidance, change of personal traits, and insensitivity were the action/reactions to the main phenomenon. Various factors due to obesity disappeared and quality-of-life increased when they succeed in weight reduction; however, factors related to obesity and lowered condition of quality-of-life continued if they experienced a weight gain/loss yo-yo.
Collar Shapes According to the Variation of the Pattern Design Factors of the Napoleon Collar
Lee, Gyuerim ; Kim, Yeosook ; Kim, Seokhan ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 826~837
DOI : 10.5850/JKSCT.2015.39.6.826
This study analyzes the shapes of the adjustment of a Napoleon Collar which combines a stand collar with an upper collar. It established experimental conditions for fixing the conditions of Napoleon Collar components (lapel width, stand collar size and upper collar size) as well as varied the shape of the neckline, the length of the curve of a stand collar and the size of the drawing space at the center back. It produced 22 test clothes of muslin, which were dressed on dress form No. 8. The results indicate that: 1. Neckline shape determines the amount of stand and fall. Less curved neckline stands higher against the neck and a more curved neckline is laid lower onto the body. 2. A shorter curve length of a stand collar allows a longer roll line to fall farther away from the neck with more space between the neck and collar. However, the longer the depth of curve of a stand collar creates a shorter roll line that stands high against neck and closer to neck without any space between the neck and collar with a collar line matching the neck of the dress form. 3. The smaller the drawing space at the center back creates a shorter the style line of the upper collar. However, a narrower back width of the collar creates a bigger drawing space at the center back with a longer the style line and a more naturally placed back width of the collar. 4. A Napoleon Collar creates a longer depth of curve for a stand collar and a smaller drawing space at the center back that is tightly and stably stuck to the neck.
A Qualitative Study on Market Orientation of New Designer Brand
Yun, So Jung ; Choo, Ho Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 838~851
DOI : 10.5850/JKSCT.2015.39.6.838
This study explores the level of designer brands` market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as `promising creative designer brands` were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.
Product Analysis and Appearance Evaluation of a Sleeve Head for the Aesthetic Exterior of a Jacket Sleeve
Park, Youngja ; Jang, Jeongah ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 852~866
DOI : 10.5850/JKSCT.2015.39.6.852
This study analyzes the form of sleeve heads, which is an important internal element that affects the appearance of jacket sleeves. It characterized sleeve head forms by investigating angles, materials, and a combination of formations for 50 sleeve heads. It conducted an appearance evaluation by comparing and analyzing the results. This paper develops a sleeve head appropriately for sleeve construction. The study results are as follows. First, the product was divided into three parts: based on, force receiving, and sleeve cap parts. There were four types of man`s sleeve head: straight, arc, and curve A and B types. The woman`s sleeve head had two types: straight and curve B type. Second, the feature of each type of sleeve head was analyzed. A straight type emphasized the based on part. An arc type highlighted the force receiving part while the based on part decreased. The sleeve cap part, force receiving part, and based on part were emphasized in the arc type sleeve head. Third, as a result of the appearance evaluation, each type was rank as straight type < arc type
curve A < curve B. The straight type did not get positive results as it had extra ease when the sleeve head was attached to a Jacket Sleeve. The arc type was evaluated poorly due to an inappropriate sleeve cap composition. The curve type received an excellent overall outcome as it fit into the sleeve cap part well and highlighted the force receiving part in order to minimize front and back wrinkles. Therefore, the curve type made the resemblance of the jacket appearance perfect and closest to the sleeve pattern.
A Men`s Following Up Image Change and the Aspect of Ideal Appearance Type of Korean and Chinese Men -Focused on Men in Their 20s to Their 40s-
Lee, Yoon Kyung ; Jung, Dawool ; Bian, Lihua ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 867~876
DOI : 10.5850/JKSCT.2015.39.6.867
This research studies socio-cultural hegemony change focused on male society through contemporary ideal masculine images of Asian men (especially Korean and Chinese men). Participants were: South Korean men in and around Seoul and Chinese men in Beijing and Shanghai. The youngest survey participants in their 20`s and the oldest in their 40`s were asked about their present men`s appearance images and masculinity as well as asked to evaluate satisfaction with their own style, and interest in fashion trends on a 5-point Likert scale. In this research, an ideal masculinity was tested by 6 characters (traditional masculinity, macho masculinity, androgynous masculinity, adolescent masculinity, trendy masculinity, and general masculinity) as male avatars. Asian men`s consciousness of an ideal masculinity image has moved gradually from traditional masculinity to trendy masculinity, leading to new roles in a socio-cultural agenda. Korean and Chinese men are more interested in appearance and notice fashionable styles to be trendy that follow the latest fashion because most other Asian men reflect a traditional masculinity as an ideal appearance image.
Physical Property of PTT/Wool/Modal Air Vortex Yarns for High Emotional Garment
Kim, Hyunah ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 877~884
DOI : 10.5850/JKSCT.2015.39.6.877
Polytrimethylene Terephthalate (PTT) is an eco-fiber with good elastic properties; however, it requires more detailed studies related to spinnability according to blending of various kinds of fibers. The evolution of spinning technology was focused on improved productivity with good quality; in addition, air vortex spinning was recently invented and applied on the spinning factory as the facility with good productivity and quality. More detail spinning technology according to the blending of various kinds of fibers on the air vortex spinning system is required to obtain good quality yarns for high emotional fabrics. In this paper, the physical properties of air vortex, compact and ring staple yarns using PTT/wool/modal blend fibers were investigated with yarn structure to promote high functional PTT that includes fabrics for high emotional garments. Unevenness of air vortex yarns was higher than those of compact and ring yarns; in addition, imperfections were greater than those of compact and ring yarns, which was attributed to a fascinated vortex yarn structure. Tenacity and breaking strain of air vortex yarns were lower than those of compact and ring yarns, caused by higher unevenness and more imperfections of air vortex yarns compared to compact and ring yarns. Vortex yarns showed the highest initial modulus and ring yarns showed the lowest ones which results in a stiff tactile feeling of air vortex yarns in regards to the initial modulus of yarns. Dry and wet thermal shrinkages of air vortex yarns were lower than ring yarns. Good shape retention of vortex yarns was estimated due to low thermal shrinkage.
A Study on the Scale Development of Clothing Consumption Value for Male Consumers -Focused on the Purchase Behavior in Fashion Multi-brand Store and Tailor Shop-
Kim, Tae Youn ; Lee, Yoon-Jung ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 885~898
DOI : 10.5850/JKSCT.2015.39.6.885
This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men`s fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.
The Effect of TV Home Shopping Service Quality on Relationship Commitment and Customer Loyalty -Fashion Products-
Hong, Keum Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 899~909
DOI : 10.5850/JKSCT.2015.39.6.899
TV home shopping maintains annual growth in the midst of harsh competition by numerous fashion retail channels. This study investigated the dimensions of service quality of TV home shopping for fashion products as well as the effect of service quality on relationship commitment and customer loyalty. Questionnaires were distributed to consumers in their 20s to 40s who purchased fashion products via TV home shopping in the past 6 months. A total of 240 questionnaires were put into the analysis. The results are as follows. First, four dimensions of service quality of TV home shopping were found: convenience, economy, entertainment, and information seeking. Relationship commitment had two dimensions of affective commitment and calculative commitment. Second, the service quality of TV home shopping affected customer loyalty through a relationship commitment. The predictors of affective commitment were entertainment, economy, and information seeking; in addition, those of calculative commitment were economy and entertainment. Third, both affective commitment and calculative commitment predicted customer loyalty to TV home shopping. The affective commitment had more predictive power. The findings show that the service quality of TV home shopping did not directly affect customer loyalty, but they had influence through relationship commitment variables. Entertainment and economy were the most powerful predictors among service quality dimensions.
Phenomenological Study on the Essential Meaning of Gentile New Yorkers -Focusing on Fashion Designers and Advertising Designers-
Oh, Hyun Jeong ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 910~923
DOI : 10.5850/JKSCT.2015.39.6.910
This phenomenological study is to understand the meaning and essence of experience from the perspective of a New Yorker. Participants were 11 Korean single women around 30 years old who work as fashion designers or advertising designers living and working in New York. Data were collected from November, 2013 to February, 2014, and one-to-one in-depth interviews were performed for data collection. Data analysis used the descriptive phenomenological method proposed by Giorgi. Phenomenological research is useful to understand the meaning of the experience for select cases and is used as an epoch and free variation method. The study results were identified from 70 common meanings to 14 exposed themes and 4 essentially themes from a gentile New Yorker`s experience. The 4 essential themes were as follows. 1) Self-realization at the highest stage, 2) Indulge in the advanced culture of affluence and freedom, 3) Collapsing every day in depressed foreign workers, and 4) Becoming a rootless gentile New Yorker.
Tendency of Consumption and Safety Certification for Infant`s Organic Cotton Apparel
Cho, Sung Kyo ; Han, Eun Joo ;
Journal of the Korean Society of Clothing and Textiles, volume 39, issue 6, 2015, Pages 924~937
DOI : 10.5850/JKSCT.2015.39.6.924
This study surveyed the recognition and credibility of infant`s organic cotton apparel and examined the current quality of children`s organic cotton clothes available in the market. This study contributes to improve fabric certification programs and safety standards by understanding customer opinions and actual quality. A customer survey revealed that customers believe that organic cotton products should not include chemicals such as pesticides, fluorescent whitening agents and chemical colors; in addition, customers have high expectations for safety as well as worries about the products` validity. Children`s underwear was the most purchased item category among organic cotton products. Current organic cotton certification programs are voluntary with multiple organizations that provide various certification standards. A total of 34.2% of children`s organic cotton clothes sold at online and offline stores were not certified, and 10.5% had invalid certification information. This may substantially lower the credibility of organic cotton products and requires immediate change. Examination of organic cotton products showed that products do not meet customer expectations for quality and safety: 3 out of 8 products used accessories (buttons and wappens) that include harmful chemicals such as lead, phthalate and formaldehyde, 6 products used fluorescent whitening agents, and 4 products used other fabrics such as rayon, polyurethane and polyester. GOTS mark is the most recognized organic certification, but it still allows the usage of fluorescent whitening agents, which indicates a gap between customer opinions and actual certification standards. Managing national-level mandatory certification programs like food and setting quality standards that meets customer expectations are required to enhance the credibility of organic cotton products.