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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Clothing and Textiles
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Journal DOI :
The Korean Society of Clothing and Textiles
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Volume & Issues
Volume 40, Issue 4 - Aug 2016
Volume 40, Issue 3 - Jun 2016
Volume 40, Issue 2 - Apr 2016
Volume 40, Issue 1 - Feb 2016
Selecting the target year
Influence of Characteristics of Products and Situation on Regret, Dissatisfaction and Repurchase Intention after Purchasing Fashion Goods
Cho, Nam Hae ; Park, Soo Kyeong ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 409~426
DOI : 10.5850/JKSCT.2016.40.3.409
This study examined consumers` regret after purchasing fashion goods. We identified product and situational characteristics that influence regret as well as the relationship between regret and its result variables, dissatisfaction, regret solving effort and repurchase intention. We collected 642 copies of questionnaires, distributed to females in their 20`s to 40`s online from March
, 2010. Data was analyzed using SPSS 14.0 and LISREL 8.50. The major findings of the study were as follows. First, total five factors of product characteristics (called negative evaluation for value price, expectation difference, design/coordination, size/fitness and quality) were identified and three factors of situational characteristics (called sale/inaction, time pressure/shopping companion, and impulsive buying) were investigated. Regret was significantly effected by negative evaluation for value price, design/coordination, size/fitness, quality except negative evaluation for expectation difference in product characteristics and impulsive buying and situational characteristics. The results indicated a significant relationship between regret, dissatisfaction, regret solving effort and repurchase intention. These were the result to implicate that a consideration for the feeling of regret that influenced consumer satisfaction and dissatisfaction should be made from the aspect of marketing strategies.
Development and Evaluation of Protective Clothing for Rose Farmers
Chae, Hyeseon ; Kim, Sungchul ; Oh, Youngsoon ; Lee, Kyungsook ; Kim, Hyocher ; Park, Soonjee ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 427~436
DOI : 10.5850/JKSCT.2016.40.3.427
Protective clothing developed for rose flower farmers has been evaluated to improve the working conditions. The requirements of rose farmers were first identified to design protective clothing for farmers working with thorny plants. A fit test was conducted to assess the thermal comfort and protective function against thorn pricking to compare and evaluate the usability of developed experimental clothing with existing working clothes. Based on the survey results of rose farmers` requirements, protective clothing was designed in the form of an apron (which was the most preferred after gloves) with a pattern designed for the production of experimental clothing. For the developed protective clothing, the strap and buckle closure method was selected to open the back of the body as much as possible; in addition, sleeves were made in the attachable form of a half-sleeve to protect the arms from the thorns. The fit test of the developed protective clothing and existing working clothes revealed the temperature and humidity inside the developed protective clothing to be significantly different in the back compared to existing work clothes. In addition to thermal sensations, the subjective humidity sensations were statistically significant different in the developed protective clothing compared to existing work clothes. The subjective protective function for thorn pricking was also found to be satisfactory.
Fashion Criticism in Museology -The Charles James Retrospective-
Choi, Kyung-Hee ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 437~455
DOI : 10.5850/JKSCT.2016.40.3.437
This paper proposes a multi-disciplinary approach for fashion criticism in museology through an analysis of the 2014 Charles James`s retrospective. It includes the following elicitations. First, it explores a critical discussion of "dress museology" as well as "fashion museology" and the complexity of fashion in museums. Second, this paper reorganizes Fleming`s (1974) artifact study and Crane and Bovone`s (2006) critical theory for fashion criticism in museology by comparing "object-based" research with an "academic" approach. Third, it applies fashion criticism methodology as a case study to the aforementioned museum fashion exhibit, entitled
. We can subsequently begin to reconsider concepts of art and fashion within present culture based on inclusive fashion criticism of aesthetic and cultural events.
A Study on Color Reliability of New Combat Uniform Fabrics through Quantitative Analysis of the Color and Color Fastness to Washing
Hong, Seong-don ; Kim, Byung-Soon ; Jang, Yeonju ; Lee, Jung Soon ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 456~464
DOI : 10.5850/JKSCT.2016.40.3.456
A new combat uniform is improved for added combat safety with various functions such as survivability, battle conformity and a camouflage performance system. Camouflage performance is an important factor in terms of combat survivability since it makes identification difficult and provide security. The combat uniform is worn under extreme conditions (exposure to ultraviolet light, sweat and friction) and an excellent color fastness to repeated washing is required. In this study, we investigated the color management, durability and discoloration of new combat uniform fabric with a digital pattern for camouflage performance to provide preliminary color management data. We examined color differences between standard fabric and mass-produced combat uniform fabrics, color differences between each military supply contract firm and color changes in combat uniforms after 60 washing cycles. The slight color differences between standard fabric and mass-produced combat uniform fabrics were tolerable under quality criteria of Republic of Korea Ministry of National Defense. However, the differences between the military supply contract firms were recognizable to the naked eye and increased with repeated washing. Continuous research on color fastness under repeated washing and color management is required to standardize reliability from each military supply contract firm for the daytime performance of a combat uniform`s camouflage.
Attributes Importance and Wearing Effect of Ethical Slogan T-shirts
Son, Hyungjin ; Lee, Yuri ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 465~479
DOI : 10.5850/JKSCT.2016.40.3.465
Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers` attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.
The Effect of Consumer Cognition about Golf Wear Brand Sponsorship on Customer Loyalty
Kwon, Yoo Jin ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 480~494
DOI : 10.5850/JKSCT.2016.40.3.480
This study focuses on influential relationships for consumer`s cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October
in 2011. The results of the analysis were: First, consumer`s cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer`s cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer`s cognition for sponsorship was notably larger than others.
Characteristic Evaluation of Impact Absorption Materials for the Development of Fall Impact Protective Pants
Park, Jung Hyun ; Lee, Jin Suk ; Lee, Jeong Ran ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 495~505
DOI : 10.5850/JKSCT.2016.40.3.495
This study explores and selects an appropriate material that considers light and soft physical properties as well as activity for impact absorption pads that can be used to develop practical impact protective clothes worn during daily life by the elderly to reduce the impact of falls. Physical properties, impact absorption performance, and compression characteristics were evaluated on 5 types of foam, 2 types of 3D spacer fabric, and 3 types of polymer gel to select a material appropriate for the pad to be inserted into impact protective clothes. The evaluation of the physical properties showed that 3D spacer fabrics had lower density compared to other materials and polymer gels had the highest density. The elongation percentage was higher in foams than 3D spacer fabrics and EPDM foam had the highest elongation percentage. The impact absorption performance of honeycomb polymer gel was better than foams and 3D spacer fabrics. As a result of looking into compression energy and compression characteristics of materials, `CR foam A` was found to absorb the largest amount of compression energy, 24.1%, among foams and polymer gels. A high energy absorption rate of 50.0% (or above) was indicated by 3D spacer fabrics; however, foams and polymer gels showed a progressive deformation of energy compression / recovery curve with 3D spacer fabrics that showed drastic deformation. Based on characteristics of materials, `CR foam C` and EPDM with relatively high absorption performance can be used as protective pad materials among foams. Among polymer gels, 2 open-type polymer gels that have relatively low impact protective performance but a relatively lighter weight on human body (compared to closed-type) are considered appropriate protective pad materials.
Fashion Industry System and Fashion Leaders in the Digital Era
Joo, Shinyoung ; Ha, Jisoo ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 506~515
DOI : 10.5850/JKSCT.2016.40.3.506
This study examines the digital era`s fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.
A Study on the Development of Protective Inner Wear for Lumbar Disc Disease Patients (Part I) -Analysis of Commercial Lumbar Pads and the Actual Wearing State of the Lumbar Pads-
Kang, Hye-Jin ; Jung, Myoung-Sook ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 516~525
DOI : 10.5850/JKSCT.2016.40.3.516
Lumbar discs are one of the first parts of the musculoskeletal system to age in the human body. Lumbar disc for females start to age at twenty years of age and completely age between fifty and sixty. The number of lumbar herniated intervertebral disc patients are increasing rapidly; however, studies on protective inner wear are insufficient. This study was conducted to develop protective inner wear equipment that retains an aesthetic appreciation of the body. The methods and procedures of this study are as follows. First, foreign and domestic lumbar pads were researched and analyzed by visiting medical shops and internet shopping malls that sell lumbar pads. Second, the survey was conducted on forty patients with disc disease in hospitals located in Seoul and surrounding suburbs. The following are the study results and observations. First, the lumbar pads selling on the market had a variety of designs, textiles, and fabrics. The result of the research was to develop additional inner protective equipment for lumbar herniated intervertebral disc patients. Second, the survey results of the forty patients with disc disease were that housewives were the most vulnerable. All patients had experience purchasing lumbar pads. The prevention of pain and stress were the most selected responses for the motivation to buy lumbar pads. Most individuals said that they used lumbar pads for less than 1 year. Dissatisfaction came from fabric, activity and design. `Being uncomfortable to wear` was the most common complaint. `Protection and how easy the clothes were to wear` were the most selected for the necessity of developments. The Inner wear shape was the most selected in shape. Except for six respondents, all favored the lumbar protective inner wear design.
Survey of Suitable Clothes for Breast Cancer Patients -Changes in Clothing Habits Before and After Surgery-
Oh, Hee Kyoung ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 526~538
DOI : 10.5850/JKSCT.2016.40.3.526
Breast cancer surgery result in changes in clothing style due to changes in the size of the breast as well as body shape. This study provides basic data as a fashion therapy to improve the quality of life for breast cancer patients who have to change clothing habits after surgery. The regression results found that the most important factor are pain and the amount of breast loss for clothes style changes after breast cancer surgery. Breast cancer patients suffer pain relative to the proximity to the date of surgery and regardless of the breast cancer resection range. However, the changes in clothes style relates to the amount of pain and breast reduction range. The t-test results on the change of the clothing styles for before and after breast cancer surgery showed that women significantly prefer comfortable clothes with sleeves and consider a closure style on clothes to put on and take off instead of clothes that are tight-fitting, have thin fabric or deep neck lines. Painful breast cancer results in women who prefer closure style on clothes, front closure clothes and garments that hide body shape. However, the larger reduction range of breast cancer patients and those with painful breast cancer prefer garments that hide body shape and are looser size clothes with sleeves.
Influence of Self-construal and Self-monitoring on Brand Product Preference -Focusing on the Moderating Effect of Brand Visibility-
Kim, Hayea ; Kim, Jonghum ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 539~553
DOI : 10.5850/JKSCT.2016.40.3.539
This study investigated the influence of consumers` self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.
Expressive Effects of King Henry VIII`s Costumes in Films
Kim, Ju Ae ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 554~565
DOI : 10.5850/JKSCT.2016.40.3.554
This study analyzed expressive effects of King Henry VIII`s costumes in films based on DeLong`s (1988) theory. Theoretical analysis was done through a literature research of previous studies from both domestic and international. Empirical research was used as a research tool for visual media such as
. An analysis on movie costumes indicated that King Henry VIII`s costume almost matched DeLong`s (1998) expressive effect on excitement, calmness, strength, and delicacy. King Henry VIII`s costumes in films based on DeLong`s (1988) theory expressed significant of strength and excitement in terms of expressive effects with some elegance. King Henry VIII`s costumes had their expressive effects different according to the intentions of film productions, even for the identical event scenes with the same purpose. The findings of this study can be used as basic data for the research of design and costumes as well as the production of drama stages for historical dramas during King Henry VIII`s reign.
Re-Birth Design Analysis for Developing Sustainable Fashion Products
Lee, Yoon Kyung ; DeLong, Marilyn ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 566~573
DOI : 10.5850/JKSCT.2016.40.3.566
Sustainability in fashion cannot ignore fashion attributes required for the design of rapidly changing and innovative products. This study examines "Re-Birth Design" development and provides a means to apply academic and industry perspectives to the investigation of Re-Birth fashion product development. This study defines "Re-Birth Design" as stock that has been designed and launched through distribution channels, subsequently returned unused, then improved and reborn into a new product for redistribution. This study analyzed specific cases. We selected 100 designs for Re-Birth from 11 brands of "K" fashion company in Korea, to be successfully sold in 2014. These cases are used in the analysis and are categorized into design types. As a result of the analysis, "Re-Birth Design" had five levels: Level 1. Changes in supplementary materials such as adding or removing decoration, Level 2. Changes in patterns or materials (changes within the product), Level 3. Partial changes in design (leading to a new design), Level 4. Complete deconstruction and rebirth of the design, and Level 5. Complete deconstruction followed by the use of the design source for a new product that is not a garment. This study analyzed products owned by brands, as well as successful cases of Re-Birth designs that reused existing resources, reduced energy consumption, and increased environmental and economic efficiency by recreating new products that could be resold.
Effects of Characteristics of Social Commerce on Purchase Intention -Moderating Effects of Perceived Risk and Price Sensitivity of Mobile Application Users-
Choi, Ye-ji ; Lee, Mi-ah ;
Journal of the Korean Society of Clothing and Textiles, volume 40, issue 3, 2016, Pages 574~589
DOI : 10.5850/JKSCT.2016.40.3.574
This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.