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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Lee Mi Suk
Volume & Issues
Volume 1, Issue 4 - Dec 1997
Volume 1, Issue 3 - Oct 1997
Volume 1, Issue 2 - Jun 1997
Volume 1, Issue 1 - Feb 1997
Selecting the target year
A Study on Survey of The Actual Use of Bedding - Comparisons Between Taegu and Other Areas -
Jung, Yean ; Sung, Su-Kwong ;
Fashion business, volume 1, issue 4, 1997, Pages 10~18
Sleeping is important for human being in that it has a great effect on their daily activities. Considering that an average adult sleeps seven to eight hours a third of our life is spent in bed. The present study intends to make consumers aware of the important of the bedding science and help the manufactures develop efficient, up-to-date beds. For these two purposes, consumers' recognitions and opinions on the features of the bedding were surveyed. In the study, a questionnaire consisting of various items on the features of the bedding was designed and distributed to consumers in 8 regions & Taegu in Korea to survey the patterns in which they buy, use, and maintain their bedding. The result of the study are as follows; Air conditioner is widely used popular because of hot weather in Taegu. People in Taegu mostly purchase their bedding from market, in every 5~6 years. The important point to be considered for bedding purchases were humidity absorption, air permeability, light weight in summer comforters, thermal insulation, flexibility, color figure design in winter comforters, humidity absorption, flexibility, color figure design in mats. As summer bedding, a sheet of single-layer quilt and rush mat were most popular which indicates climate of hot and humid weather in Taegu. Bedding uses in winter were in order a sheet of cotton, silk, wool quilt, and silk quilt showed high level in contrast to other areas. Dissatisfactions with summer quilts were humidity absorption, air permeability, heaviness and in winter quilts they were dissatisfied with thermal insulation, heaviness, flattening. In details about bedding managements, people in Taegu most frequently disinfected their bedding by sunlight in one month, and refinished every 5 years.
Designer's Strategy Succeeding Haute Couture - With Focus on Karl Lagerfeld's Succession of Chanel -
Lee, Mi-Sook ; Cho, Kyu-Hwa ;
Fashion business, volume 1, issue 4, 1997, Pages 19~33
This study will analyze Karl Largerfeld's design of Chanel to suggest the designer's strategy succeeding haute couture. His significant stylistic interests include the revealed structure of the garment, the modifications between fine art and fashion, the combination of the traditional restraint of the couture with the flourishes of the wildest street fashions and effects that turn garments upsides down or insides out. The House of Chanel today recognizes that commercial success ultimately lies in re-working Chanel's signature designs in a modern idiom. That the essence of theses designs remains so desirable is due to Karl Lagerfeld's successful interpretation and is ultimately an accolade to the founder-Gabrielle Chanel. During the reign of Coco it would have been difficult for any woman who wanted to look young and modern to go wrong with her fashions. The same can be said of Karl Lagerfeld for Chanel today. Clothes with the Chanel imprimatur no doubt will remain just as fashionable into the twenty-first century.
A Comparative Study Between the Modes of Modern Architecture and the Aesthetic Senses in Fashion art - Mainly Around Formalism and Brutalism -
Cho, Kyoung-Hee ; Yang, Chieu-Kyung ;
Fashion business, volume 1, issue 4, 1997, Pages 34~48
Dresses of the 1950s and 60s when the range and changes of fashion were wide and heavy were closely related with various styles of that time's architecture from the form, use of material, structure to the color. In this, study, characteristics of formalism and brutalism, main architectural streams of that period, such as line, structure, function, material, texture and color are analyzed in detail and these characteristics and those of dress are compared and analyzed to see if there are common aesthetic senses between them. It is particularly noteworthy that at that time formalistic architecture represented joy and abundance through enriched creation of appearance and flowing, symbolic linear beauty while the brutalistic produced young and vivid liveliness through functional, reasonable and moderate beauty, and this young and joyful atmosphere coincided exactly with frank, lively aesthetic senses of the young generation's fashion. Therefore, we can see common significance in the following fact ; architectural modes and fashion art of the 1950s and 60s were the result of more humane and enriched expressions from economical growth, and also product of that time's desire to adapt itself realistically to the rapid, complicated pop culture resulted from mass production.
The Calculating Method Study of the Hem Circumference in Designing Flare Skirt
Jeong, Hyung-Do ; Park, Jeong-Ae ; Yoo, Tai-Soon ;
Fashion business, volume 1, issue 4, 1997, Pages 49~54
Methods of the flare skirt pattern making are presented variously among foreign and domestic test books. Three of them are : First the method is using the basic skirt pattern, secondly the method is quartering rectangle of skirt length
, finally the method is substituting waist size for formula. But, these books don't include the calculating method of the hem circumference. This calculating method express the shape of flare skirt and the using length of trimming -race and frill-. This study aims at proposing the calculating formula of the hem circumference and the standardization of pattern making technical skill. The result were as follows. 1. The calculating formula of hem circumference had regular ratio in
flare. That was (HEM) =
. A was 4 in
, 6 in
, 8 in
. 2. The error of hem circumference from 46 to 86 centimeter of waist size was between 0.11875 and -0.63125 centimeter in
flare skirt. This formula was less in the error.
A Study on the Make-Up of the Twentieth Century
Cho, Eun-Byul ; Cho, Kyu-Hwa ;
Fashion business, volume 1, issue 4, 1997, Pages 55~66
This study is an indepth analysis of the environment surrounding the evolvement of western make-up culture, its transition during the twentieth century and its cultural characteristics with an aim to analyze people's aesthetic sense during the twentieth century and the western make-up culture which stands as the foremost important measure of its reflection. In order to accomplish this task, I have centered my studies on previous records, documents, articles, magazines, and pictorial data on art and motion pictures all of which involve the art of clothing and make-up. First, 'total fashion' make-up which seeks general harmony of color and figure in order to achieve unified beauty with other elements of beauty such as clothing is emphasized. Second, twentieth century make-up has expressed women's social status and value of each different time culture. Third, make-up has transformed its role from that of expressing only women's beauty to that of expressing resistance and opinion. Fourth, in the midst of material-centered societies spread due to high level of industrialization, development of highly functional make-up(biocosmetics) emerged as people became more conscious of nature and started to aggressively pursue protection.
A Study on the Apparel Store Patronage Behavior and Relevant Factors(I) - Focusing on Shopping Orientations of Female College Students and Store Attributes -
Wee, Hye-Jung ; Chung, Sung-Jee ;
Fashion business, volume 1, issue 4, 1997, Pages 67~78
Fashion store patronage behavior can be observed when consumer's desires and expectations are fulfilled. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve Its goal of enabling retailers to predict shopping orientations and emphasis on store attributes, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were as follows; First, identify the classification of stores that female college students in Seoul patronize. Second, classify the female students' shopping orientations, emphasizing store attributes, and identify relationships between them and fashion store patronage behavior. Relationships between the factors of shopping orientations and store attributes, and patronage behavior were identified by use of Tukey's test, Duncan test, and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of shopping orientations and store attributes. As based on the results, this study is expected to assist that retailers can establish effective marketing strategies in order to make continuously consumers' partronage behavior of a store.
A Study on the Apparel Store Patronage Behavior and Relevant Factors(II) - Focusing on use of Information Sources by Female College Students -
Wee, Hye-Jung ; Chung, Sung-Jee ;
Fashion business, volume 1, issue 4, 1997, Pages 79~86
Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.