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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal DOI :
The Korean Society of Fashion Business
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Volume & Issues
Volume 10, Issue 6 - Dec 2006
Volume 10, Issue 5 - Dec 2006
Volume 10, Issue 4 - Sep 2006
Volume 10, Issue 3 - Jul 2006
Volume 10, Issue 2 - Jun 2006
Volume 10, Issue 1 - Feb 2006
Selecting the target year
The analysis of body type of Chinese women by the age - Focusing on the Body Index -
Kim, Eun-Hee ; Sohn, Hee-Soon ;
Fashion business, volume 10, issue 3, 2006, Pages 1~22
This study aims at strengthening the national competitiveness of Korea's clothing industry as it provides substantial information on type characteristics and body types for Chinese women and improves the fitness of clothing, considering human proportion in the production of clothing products for export to China. This study measured for 1,381 women between 19 and 50 aged residing in Beijing and Shanghai, China from June 23 to August 7, 2004 by the simple random sampling. Data was analyzed by used SPSS/WIN 10.0 Program. As for the of method of this study, the technical statistical analysis, F-test, and Duncan-test were made. The results of this study are as follows. As age increases, the shoulders seem higher with less curvature on waist, while the front has turned into the straight silhouette with the side turned into the flat silhouette without curvature, and waist and belly turn into the body type of short and thick.
Physical Properties of Ultra-fine Denier Filament Yarn Fabric
Kim, Jong-Jun ; Son, Yang-Kug ;
Fashion business, volume 10, issue 3, 2006, Pages 23~30
Various high-touch textile products have been developed recently including ultra-fine denier filament yarn fabrics. The touch or hand of high value-added products is of prime importance. Physical and mechanical properties of fabric specimens, ultra-fine denier filament yarn fabric specimen, 100% wool fabric and wool/polyester 50:50 fabric,were measured using the KES. Compressibility of the ultra-fine denier fabric is recommendable, possibly due to the good bulk property of the specimen. Overall, the THV of the ultra-fine denier fabric is positioned between those of the 100% wool fabric and wool/polyester 50:50 fabric. Observed differences in the physical and mechanical properties explain the fabric specimen characteristics reasonably.
The Change of Korean Men's Fashion from the 1960s to the 1990s - A Study Based on the Content Analysis of Magazine Advertisements and Pictorials -
Kwon, Hae-Sook ; Kwon, Hae-Wook ;
Fashion business, volume 10, issue 3, 2006, Pages 31~43
The purpose of this study is to investigate the changes of modern Korean men's fashion from the 1960s to the 1990s by reviewing fashion magazine advertisements and pictorials. For theoretical study, the characteristics and the importance of apparel advertisements and the changes of modern Korean men's fashion trend were reviewed. On the basis of the theoretical investigation, this study analyzed 932 pictorials from Joongang Magazine, Shin Dong-A, Bokjangwolbo, Meot, Men's Life, WWD, and S.F.F.A's photograph album, published from 1962 to 1998. Content analysis method was used to analyze the content of magazines and pictorials. The 932 samples are classified into apparel types, silhouette, pattern, color, type of breasts, shape of collar, number of button, type of inner wear. Frequency and
-test were conducted using a SAS statistics package to analyse the data. The results were as follows. The two-piece style prevailed in men's wear during the 60s, 70s, and 90s, while separate style prevailed during the 80s. H silhouette was the most popular during the 60s, 70s and 90s, however, X silhouette dominated the 70s. For patterns, solids were most frequently used throughout the whole 4 decades. In colors, gray was most frequently used during the 60s, and multi color was most frequently used during the 70s, 80s, and 90s. Throughout the whole decades, single breast, tailored collar, two buttons, and dress shirts were the most prevalent styles.
The Effects of Image Making According to Somatotypes and Face Types
Choi, Mee-Sung ; Kim, Sung-Hee ;
Fashion business, volume 10, issue 3, 2006, Pages 44~53
The purposes of this study were to find out any significants among somatotypes and face types and importance of image making to successful students' life. The respondents were composed of 181 males and 160 females. It consists of total 29 items including the facial features, personality expression methods, characteristics of body shapes, image making, colors and neckline and their responses were measured with Likert 5-point scale. For data analysis, descriptive statistics, cross-tabulation analysis including
-test and frequency analysis were used. As the results, 47％ of male students and 28% of female students responded they were satisfied with their own facial types. 32% of male students and all female students were not satisfied with their own body shapes and fashion depends on accessories like hat, sunglasses, boots and necklace rather than dress itself. All male and female students were not satisfied with their body shapes and recognized the importance of image. They answered that they change image if someone advices their image and it suggests that information and intellectual needs of image making are required and approach to efficient methods of image making is needed.
A Study on clothing in Suhainmyuldo painted on an old tomb of ancient kingdom of Goguryeo between the
Kang, Eun-Sook ;
Fashion business, volume 10, issue 3, 2006, Pages 54~68
Suhainmyuldo (樹下人物圖) is a type of picture which expresses a person under the tree and is known to be brought to the Korean Peninsula from the Middle Asia. The origin of this kind of expression is assumed to be from Iykshini (or Iygsha), the fairy of tree, in India and the 'Tree of Life' in Western Asia which influenced on the craft art design of Chinese art. However, Chinese art had already developed the motif of this kind in its unique way; for example, Jookrimchilhundo (竹林七賢圖: seven wise men in bamboo forest) in the Six Dynasty. There are only two items of female dress and its ornament from the 4th to 6th century Suhainmyuldo of the Goguryeo ancient tomb mural: one from the Jangchun Tomb No. 1 in which a female figure is portrayed as a part of living genre painting and the other from the Anahk Tomb No. 1 with seven female figures in a painting which is one of the earliest Suhainmyuldos, presumably from the 4th century. These two paintings must be considered in parallel with the origin of Suhainmyuldo. The mountain wizard's dress and Men's dress and its ornament in Suhainmyuldo from the 4th to the late 6th century Goguryeo ancient tomb is mostly joint adjust in which its collar is connected by a line and almost all the wizards are wearing Sang (upper garment). Most mountain wizards are wearing black feather shaped jackets and upper garments. One noticeable observation is that the mountain wizards of Mooyongchong, Tongu Ohgoibun Nos. 4 and 5 are completely different from one another in terms of ways to dress each wizard's official hats and shoes.
The Effects of Various Sales Promotions on Sales Promotion Attitudes in Fashion Stores
Lee, Seung-Hee ; Lee, Eun-Ok ;
Fashion business, volume 10, issue 3, 2006, Pages 69~77
This paper studied the effects of consumers' fashion item sales promotion attitude, depending on different sales promotions (monetary vs. non monetary) and sales promotion benefit timing (immediate vs. delayed) in fashion stores (high involvement product brand vs. low involvement). Three hypotheses were developed. H1; Monetary promotion is more effective than non-monetary promotion in fashion stores. H2; Immediate benefit is more effective than delayed benefit for both monetary and non-monetary promotions in fashion stores. H3; High-involvement fashion brand is more promotion elastic than low-involvement. Data were solicited from 300 female college student and
between subjects experiment were designed. The results found out that monetary sales promotion effect was more positive than non-monetary and H1 was supported. Furthermore immediate benefit method was more effective than delayed benefit and H2 was supported as well. Significant interaction between sales promotion type and benefit timing was obtained. However, brand involvement effect was not found to the sales promotion attitudes.
Natural Dyeing Using Tea Extract II - The Effect of Dyeing Condition on Dyeing Characteristics of Coffee Extract Dyed Silk Farbic-
Yoo, Hyun-Geun ; Kim, Sin-Hee ;
Fashion business, volume 10, issue 3, 2006, Pages 78~86
Coffee extract dyeing on silk fabric using various mordanting agents at different mordanting condition was studied in our previous research. Coffee extract dyeing can exert beautiful colors and have several advantages over the conventional natural dyeing. Since most of natural dyes are expensive for mass production, strongly season and source dependent, and hard to store, and therefore, coffee waste was used as natural dye to create beautiful colors in this study. Coffee waste is inexpensive and easy to store, and provide a comparatively regular quality regardless of season and source. The effects of dyeing condition such as dyeing temperature, dyeing time, and liquor ratio on dyeing characteristics of silk fabrics were investigated. Coffee extract dyed silk showed brilliant colors, and the colors were different with the kind of mordant. Cu, Sn, and Al mordanted silks showed golden yellow with subtle change of hue and value, while Fe mordanted silk showed a brownish green color upon coffee extract dyeing. As the dyeing temperature increased, the dyeability generally increased in all mordanted silk fabrics except Fe mordanted silk until
. The dyeing temperature did not affect the dyeability of Fe mordanted silk fabric. As the liquor ratio increased, the dyeability showed a gradual increase in all mordanted silk except Cu mordanted silk. Cu mordanted silk fabric showed an abrupt increase in dyeability at liquor ratio1:150. The dyeing time effect can be separated into 2 stages. During the initial half an hour, the dyeability did not change significantly, and then, increased after 45 min. dyeing time duration. A further increase in dyeing time after 45 min. did not affect the dyeing efficiency in all mordanted silk fabrics except the Cu mordanted.
The Operation of Domestic Women's Apparel Fashion Designer - Focusing on Brand type and Fashion Merchandising Process -
Lee, Eun-A ; Kwon, Hae-Sook ;
Fashion business, volume 10, issue 3, 2006, Pages 87~99
For comprehending the duties of fashion designer, Sharon(1989) has suggested to look at the procedure how the goods are being produced. The purpose of this research is to identify the task of domestic fashion designer by comparing and analyzing one's work range and performing level in the fashion merchandising process according to the brand types which one is involved in. The preliminary research for the questionnaire was conducted with 5 chief designers of woman's apparel manufactures in Seoul. They were asked to judge if designer's tasks fit to their carry-out operations in the pre-fixed questionnaire which had been done based on preliminary researches and literatures related with fashion merchandising process. The contents of research questionnaire are 11 questions to understand the general characteristics of companies and the participated subjects, and 42 questions to understand the designers' operations. For the selection of NB, among 503 domestic female apparel brands that were in 'Korean Textile Fashion yearbook (2002-2003), the companies that were located in Seoul and possible for cooperation by researcher's personal relationship were selected. For DB, cooperation was requested for brands that were located in Seoul among the 137 brands that participates on Domestic Collection. For GB, 50 stores were selected at random or by personal relationship among 32 GB shops such as Freya Town, Doosan Tower, New Zone, and so on. Total 300 questionnaire distributed to the designers, 192 copies were used for final data analysis. For data analysis, descriptive statistics and ANOVA, Sceffe test were used using SPSS V. 11 1. The participated fashion designers operated 41 categories of suggested 42 categories in the fashion merchandising process. 2. The ranges and contents of tasks in the fashion merchandising process that fashion designers mainly carry-out are very different according to the brand types and showed much different level of task carry-out. Only in the categories of 'fashion trend information' and 'design ideation', all three brand type showed the highest level of task performance. And the design related tasks presented common higher level of performance than the other tasks in all brand types. In order to comprehend the operation of fashion designer, various approaching methods are required according to various apparel manufactures' characteristics.
A Study on the early 20s Chinese Women's lower Body Types - Focused on the Residents in Beijing and Shanghai -
Park, Jin-Young ; Sohn, Hee-Soon ;
Fashion business, volume 10, issue 3, 2006, Pages 100~116
The purpose of this study was provide for the useful fundamental data by developing an lower appeal sizing system according to body types for early 20s Chinese women. The subjects were 348 women whose ages were between 19 and 24 to live in Beijing and Shanghai, China. Out of total, 341 women with no abnormal numbers were taken as the sample of research. This study was to characterize lower body type of the Chinese women in their early 20s by classifying them into groups according to drop measurement suggested by GB. This study investigated body types of the Chinese women in their early 20s depending upon regions (Beijing and Shanghai) according to each factor. This study made use of 46 kinds of indirect measures from June 23, 2004 to August 7, 2004. SPSS WIN 13.0 Program was used. And, correlation analysis, factor analysis, ANOVA(t-test and F-test) and duncan's multiple test, etc were done. The average of the early 20s Chinese women's stature is 160.0cm, waist circumference 66.4cm, hip circumference 89.8cm, weight 52.1kg. The result of analysis about the early 20s Chinese women's lower body size which are total 62 items come to 6 factors. The Chinese women in their early 20s were divided into 3 groups depending upon waist circumference and drops of hip circumference.
Cultural and Social Implications of Metrosexual Mode
Oh, Yun-Jeong ; Cho, Kyu-Hwa ;
Fashion business, volume 10, issue 3, 2006, Pages 117~128
The purpose of this study was to understand changes of the current young generation's lifestyle, aesthetic attitude for an appearance, and way of thinking by making a close investigation into metrosexual, the recent mode, and find out its cultural and social implications. As a method of the study, the literature and the Internet data were reviewed. Articles from newspapers, magazines and the Internet were chosen roughly from the year 2000 to now because metrosexual mode remarkably boomed before and after 2000. Books related to the theory on the mode in a costume culture were referred. Also, articles in daily newspapers which dealt with cultural and social issues were reviewed, fashion magazines for men such as Esquire and GQ showing the new trend in men's lifestyle and fashion were examined, and the Internet providing us the latest news from cultural and social topics to fashion trends were investigated. The backgrounds of the rise of metrosexual mode were a collapse of stereotypes in various fields, spread of lookism in a visual image period, extension of commercialism, and expansion of men's character casual trend. Metrosexual was defined as an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle. His fashion style was characterized by slim and flowing silhouette, feminine and luxurious materials such as transparent chiffon, silk and cotton with a light and soft touch, and a knitted wear with a flowing line, a wide variety of vivid and pastel colors, floral and geometric patterns, and the decorative details like lace, beads, embroidery, and fur. From spread of this mode, two cultural and social implications were extracted. Firstly, the current young generation's aesthetic standards for the perfect man changed from macho man to considerate man who had a good appearance and this suggested that a conventional sex role broke down. Secondly, men began to explore for their own identity escaping from traditionally standardized masculinity that they had been forced to follow.
A Study on Safety of Environmental Cleaners' Noctilucent Jackets
Shim, Boo-Ja ;
Fashion business, volume 10, issue 3, 2006, Pages 129~142
This research chose 135 environmental cleaners in Busan Metropolitan City as subjects. First, the reality of wearing their safety jackets was investigated. Next, visual evaluation of the reflexive function of the current safety jackets was made. Then, based on the above results and the subsequent improvement proposal, the final product, the research costume, was made. 1. Based on the investigation of the wearing reality of safety jackets and the visual evaluation results of the reflexive function, an improvement proposal was made. As cleaners are usually seen sidewise on the roads and lateral luminosity is rather low, this aspect was compensated on the part of a jacket. Also, the reflexive belt used the diagram of
to improve visual effects. 2. As the lower body held the accident frequency of 45.0%, the sides of pants had the reflexive belt to increase visibility. 3. In consideration of the mutual effects between the background cloth and general reflexive width, the same width (5cm) of the reflexive belt as that of Type A was adopted.