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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 11, Issue 6 - Dec 2007
Volume 11, Issue 5 - Dec 2007
Volume 11, Issue 4 - Sep 2007
Volume 11, Issue 3 - Jul 2007
Volume 11, Issue 2 - Jun 2007
Volume 11, Issue 1 - Feb 2007
Selecting the target year
The Influence of Service Quality and Relationship Benefit on Customer Voluntary Performance in Apparel store
Choeng, Young-Ju ; Jang, Eun-Young ; Lee, Sun-Jae ;
Fashion business, volume 11, issue 2, 2007, Pages 1~13
The purpose of this study is to confirm Customer Voluntary Performance as a new strategy that contributes to Service Quality and maintains customer Relationship, and to understand how Service Quality and Relationship Benefits on Customer Voluntary Performance. To pursue the above purposes, the experimental model showing the working process was designed like this: Service quality - Relationship Benefits - Customer Satisfaction - Relationship Quality - Customer Voluntary Performance. To accomplish the experimental study, questionnaire method was chosen and targeted women living seoul. 721 questionnaires were used in last analysis. SPSS 8.0 was used in analysis of data. The results show that (1)Customer satisfaction was affected by Service Quality and Relationship Benefits affirmatively; (2)Relationship Quality was affected by Customer Satisfaction, Service Quality, Relationship Benefit; (3)Customer Voluntary Performance was affected by Relationship Quality and Customer Satisfaction; (4)Service Quality and Relationship Benefits influenced on Customer Voluntary Performance. This study has a important meaning that it provides marketing strategy on satisfied relationship maintenance and customer satisfaction creation.
A Study on Fashion Design of Vivienne Westwood -Focusing on since 1980's -
Kim, Gil-La ; Cho, Kyu-Hwa ;
Fashion business, volume 11, issue 2, 2007, Pages 14~31
The Vivienne Westwood's design is divided into four eras : The 'Punk and Ethnic Style' era, The 'Feminine Style' era, The 'Eclectic Style' era and The 'Retrospective Style' era. The aesthetic characteristics of Vivienne Westwood's design vastly divided into Parody and the Punk Couture. Westwood's parody is exprssed by british materials, that is traditional British tailoring, dressmaking techniques, traditional british fabrics and her debt to the past. Also Westwood has presented the special characteristics of Punk Couture showing Punk-Style clothes by applying Couture sense to her own Pret a Porter Collection. She pursued newness breaking the conventional aesthetic consciousness through her cutting, mix and match of fabrics and cordy of punk details. Westwood pursued new aesthetics by deconstruction and destruction regulated existing ideas that had been systematized, conventionalized and standardized by history and culture. She had shown pluralistic fashion through her design that exactly reflected characteristics of the modern society demanding variety.
A study on the influence of the beauty salons customers select on behavior after using
Lee, Soon-Nyeo ; Kim, Sung-Nam ;
Fashion business, volume 11, issue 2, 2007, Pages 32~41
This study is aimed at analyzing on purchasing behavioral characteristics of customer in beauty salon and providing the revitalization strategies for korean beauty business. For the goal of this study, on purchasing behavioral characteristics of customer in beauty salon were reviewed in terms of the purchasing decision-making process on the basis of literature. The survey of beauty salon customers mainly from Seoul was used for positive analysis. In analyzing the research data, Frequency Analysis, Descriptive Analysis, Factor Analysis and Multiple Regression Analysis were conducted using
. The results showed the followings: The choice factors, the overall satisfaction, the revisit intention and the recommendation intention of the beauty salon customers were all affected in order as service, customer relationship with the result of analysis for the relationship between the choice factors of beauty salon customers and behavior after purchasing(overall satisfaction, revisit intention, recommendation intention).
A Study on Stage Costumes of the Opera
- Focused on costumes of the heroin, Turandot -
Choi, Eun-Im ; Cho, Kyu-Hwa ;
Fashion business, volume 11, issue 2, 2007, Pages 42~57
The purpose of study is to investigate costumes of the heroin in the opera
which has performed by 4 different directors ; Metropolitan opera by Franco Zeffirelli, San francisco opera by David Hockney, Salzburg Festival by David Pountney and Korea Arena opera by Zhang Yi-mou. In these performances, Her costumes normally expressed the change of her characteristic from a haughty and cruel lady to a lady who realized a true love. The former is wearing exaggerative and splendid styles while the latter is wearing simple and ladylike styles. Costume styles of each performance are like this. In the Metropolitan's opera, costumes are very splendid using brilliant fabrics and accessories of Chinese peking opera. Their costume styles are influenced by Chinese 'Pao' which is similar to Ming Style. In the San Francisco's opera, costumes are very simple, specially pattern of dragons. This silhouette mixed Chinese style and western dress. In the Salzburg Festival's opera, costumes are based on simple western style but they expressed her mind effectively like a extremely long skirt which means her haughtiness. In the Seoul arena opera, costumes are based on Ming styles using silk which embroidered dragons, phoenixes and flowers.
The Representative Body Type of Lower Body of Chinese Males in Their 20s
Lee, So-Young ; Shim, Boo-Ja ;
Fashion business, volume 11, issue 2, 2007, Pages 58~75
This study held human measurement for 200 male subjects in their twenties in full age living in Ningbo City, Zhejiang Province in China. Their lower body types were classified and grouped according to shapes and sizes. Consequently, representative body type reflecting shapes, sizes, and characteristics were chosen and presented with their measurement values to be used as the basic data for slacks pattern making and fitness evaluation. The following are the results of the analysis: 1. Homogeneity analysis was given to determine the correspondence relationships among index types, indirect types, and size types. Index Type 1 (H-Round), Indirect Type 2 (Adjacent Straight Legs & Slight Slant of Lateral Lower Body), and Size Type 1 (Medium-Thick) were correlated; Index Type 2 (A-Trapezoid), Indirect Type 1 (Bow Legs & Slight Slant of Lateral Lower Body), and Size Type 3 (Small-Slim) were corresponded; Index Type 3 (A-Balance), Indirect Type 3 (Balance Legs & Large Slant of Lateral Lower Body), and Size Type 2 (Tall-Normal) were mutually related. 2. Mahalanobis distance based on each shape factor (index or indirect) and size factor (absolute) was obtained, while an index-absolute representative body type group (47 people, 24.4%) and an indirect-absolute representative body type group (45 people, 23.7%) were chosen, each reflecting shapes, sizes, and characteristics. 3. The representative body type group of lower body shapes of Chinese males in their 20s had average measurement values, such as 169.15cm (stature), 73.32cm (waist circumference), 75.76cm (omphalion waist circumference), 91.08cm (hip circumference), 106.02cm (outside leg length), 53.96cm (thigh circumference), and 74.42cm (crotch length).
A survey of the status of hair loss product use, hair loss treatment and satisfaction level
Lee, Ji-Suk ; Kim, Sung-Nam ;
Fashion business, volume 11, issue 2, 2007, Pages 76~91
The domestic market for scalp care and hair loss management reached 1 trillion won. The market for hair loss management is expected to expand further. Systematic scalp and hair care services, such as scalp scaling, scalp massage, equipment maintenance, scalp care products sale, and care program based on scalp and trichology are provided. This study examined the status of hair loss management and use of hair care products by people experiencing hair loss and the level of their satisfaction. In addition, this study presents basic data for the effective hair loss management and marketing strategies for scalp and hair loss clinics. The results are as follows. 41.2% of the study subjects were in their 20s, and 66.6% of the study subjects were women. As for the hair loss symptoms, 45.2%, the largest percentage, had thin and wispy hair and more women had thin hair than men. 80.0% of men had oily hair. As for the scalp condition, 39,3% had oily scalp. As more women experience hair loss, 39.6% had female pattern hair loss and 31.0% had male pattern hair loss. As the largest percentage of people experiencing hair loss was in their 20s, 33.4%, the largest percentage, had the onset of hair loss in their early 20s. 34.1%, the largest percentage, reported having used the clinic for less than 1 month. The older the subject, the longer the length of hair clinic use. As for the average number of monthly hair loss clinic visits, 28.2%, the largest percentage, said 3 times. As for the hair loss management product use, 61.9%, said they do not use it and 38.1% said they use it. 5.6%, the largest percentage, used Davines at home and 9.6%, the largest percentage, used Kerastase at the clinic. As for the experience of hair loss product previously, 84.5% said they had no experience and 15.5% said they had eThe following are related to the satisfaction level of hair loss management. xperience. 5.0%, the largest percentage, reported having used Daenggimeori. The following are related to the satisfaction level of hair loss management. 32.8%, the largest percentage, said the effect of hair loss management lasted less than 6 monthas. As for the satisfaction levels on hair loss management program, service, skill of the hair specialist, hygiene, and hair loss management products, most people indicated between average and somewhat satisfactory levels. As for the satisfaction level on the cost of hair loss management, most people indicated average satisfaction level. As for the element essential to hair loss management, 39.0%, the largest percentage, indicated development of effective and specialized programs, 28.2%, indicated low price, 25.1%, indicated systematic and professional education of the hair specialist, 4.6%, indicated marketing and promotion, 2.5%, indicated service quality, and 0.6% indicated others.
Effect of Dyeing Bath, Mordanting and Chitosan Treatment on the Dyeing of Natural Proteinic Fabrics Using African Marigold(Tagetes erecta L.) Petals Extract
Kim, Kyung-Sun ; Jeon, Dong-Won ;
Fashion business, volume 11, issue 2, 2007, Pages 92~101
This research was carried out following the preceding research on natural cellulose fabrics dyed with extract of fresh african marigold petals. Dyeability on fabrics was tested by dyeing with wool and silk which are natural protein fibers. Dyeing tests were carried out under different pH of the dye solution and mordants, examining the changes in the surface color, K/S value, and maximum absorption wavelength. The probability of improving dyeability was investigated by pre-mordanting with pre-treated chitosan. Wool fabrics showed color tone of medium or less saturation and brightness, in dark yellow color series. An orange color of high saturation was only obtained by tin mordanting. Wool showed higher K/S value than cellulose fibers. In summary, marigold dye has more affinity for protein fibers. It showed better dye effect in wool than silk. The chitosan pre-treatment and pre-mordanting lowered the K/S value of wool, which showed that chitosan pre-treatment does not improve dye uptake. However, different from the dyeing carried out by pre-mordanting without pre-treatment with chitosan, more diversified colors could be obtained by mordants. Therefore, for the dyeing natural protein fibers with marigold extract, post-mordanting does not require chitosan pre-treatment. However, pre-mordanting with chitosan pre-treatment could implement diverse colors. Considering its dyeing behaviors which are similar in both natural cellulose and protein fibers, african marigold extracts can be evaluated as a stable and highly practical dye.
Efficiency of Dyes Extraction and Dyeing of Safflower according to pH Condition
Kim, Kyung-Sun ; Jeon, Dong-Won ; Oh, Ha-Na ; Lee, Hye-Yeon ;
Fashion business, volume 11, issue 2, 2007, Pages 102~112
Effect of the pH condition was examined on extraction and dyeing of the yellow and red dyes of safflower. Absorption of dye solution extracted from safflower was changed by pH of solvent. In the case of yellow dyes, cotton and ramie weren't dyed regardless of pH of dye bath, but silks were significantly dyed at pH4. Raw silk showed better dyeability than refined silk. In the case of red dyes, cotton and ramie absorbed red dyes selectively, but silks absorbed yellow dyes more significantly than red dyes. Efficiency of extraction and dyeing of yellow dyes in acidic range were find out higher than that in neutral range. Red dyes was effectively extracted at pH11 and dyed at pH6.
A Study of Creative Strategy of Luxury and Domestic Fashion Advertisement
Lee, Seung-Hee ; Yoo, Seon-Ae ; Lee, Ju-Yeon ;
Fashion business, volume 11, issue 2, 2007, Pages 113~128
The purpose of this study was to comparatively analyze advertisements of prestigious products and domestic fashion brands through fashion magazines. Especially, a comparative analysis of creative advertising strategies of prestigious products and fashion brands will be vital in establishing advertising strategies and marketing planning of domestic fashion brands. This study targeted and analyzed all the advertisements of prestigious fashion products and domestic career women's high-end casual brands printed in VOGUE KOREA and ELLE KOREA in 2005 and 2006. Descriptive statistics and x2-test were used. As a result of the analysis, prestigious product advertisements accounted for 197 (57.9%), and domestic fashion 143 (42.1%) out of a total of 764. Except for duplicates, the 340 advertisements analyzed, were selected for this study. Luxury fashion brand advertising accounted for more than domestic fashion brands in the magazines studied. That is luxury fashion brands have greater exposure to consumers. Based on the results drawn in this study for fashion products, various and unique advertising strategies utilizing visual factors that most effectively delivered to consumers are imminently needed as creative strategy measures in domestic fashion advertising.
A Study on Creative Fashion Design Processes
Oh, Na-Reyoung ; Lee, Seung-Hee ;
Fashion business, volume 11, issue 2, 2007, Pages 129~144
These days, public attention is being directed to the design processes by which a final outcome can be produced to achieve its goal according to the logical plans, as it is hard to address recent problems in design by the existing intuitive way due to the paradigm shift of design. Thus, this study aims to suggest creative fashion design processes to create a product as a final outcome by intentional and systematic processes. This study showed that design is considered as comprehensive problem solving processes, and it proposes framework of processes by integrating processes of industrial design and fashion design. In addition, this study classified creativity development methods that can be implemented to fashion design into promotion of ideas, breaking out of stereotypes, and extension of search areas. These creativity development methods can be applied to fashion design processes in order to make plans and strategies systematically and help you to choose the best ways to solve problems by processes.
The Effects of University Woman Students' Recognition on their image and satisfaction of their physical bodies
Lee, Jung-Soon ; Han, Gyung-Hee ;
Fashion business, volume 11, issue 2, 2007, Pages 145~154
The purpose of this study is to analyze University Woman Students' recognition of their physical bodies and the effects that their recognition has on their image and satisfaction of their physical bodies. The result of study is as follows. 1) According to the result of the analysis of the difference between University Woman Students students' practical physical sizes and ideal sizes, it was showed that their heights and burst should be larger than their practical physical sizes but their waist, hip, and weight should be reduced.2) According to the result of the analysis of the factors for the evaluation of University Woman Students students' behavioral body images, Factor I was 'Management of Appearance', factor II was 'Management of Weight' and Factor III was 'Satisfaction of Appearance'. Considering the result of correlation of factors of the body images, it was showed that the more interest they had on their appearances, the more management they had on their weights. 3) They had comparatively positive recognition on their physical bodies. However, regarding their degrees of the satisfactions on their physical parts, they showed somewhat dissatisfaction on all the items of their physical parts. 4) According to the result of the analysis of the correlation between their recognition of the physical types and their satisfaction of them, it was showed that they had more satisfactions when their heights were higher and their weights were lighter. In addition, it was showed that they had more satisfaction when they had larger busts and regarding their waists, hips, upper arms, lower arms, wrists, thighs, and calf measurements, they had more satisfactions when they had thinner ones and regarding their shoulders' measurements, it was showed that they had more satisfactions when they had narrower shoulders' measurements.
중국(中國) 수출(輸出) 남성(男性) 기성복(旣成服) 치수에 관(關)한 연구(硏究) -한국(韓國) 남성복(男性服) 치수를 중심(中心)으로 한 중국(中國) 남성복(男性服) 대응(對應)치수의 설정(設定) 및 제시(提示)-
Shim, Boo-Ja ;
Fashion business, volume 11, issue 2, 2007, Pages 155~171
This research aims to present the corresponding dimensions of China men's clothes on the basis of size specification of Korea men's suits. The results of this study, with the cooperation of Sejung Company exporting men's clothes to Ningbo City, Zhejiang Province in China, are as follows: 1. Based on the drop standard of KS K 0050, the body types of Chinese men in their 20s were classified. A body types were 55.77%, Y body types were 32.16%, B body types were 11.55% and BB body types were 1.51%. 2. According to the criteria of ready-made dimensions of normal body type suggested in Korea Standards, and in consideration of the basic distribution reality of body dimensions, representative 5 sizes were selected. 3. Research jackets by different sizes were produced and went through wearing tests. The means of 1st wearing test were 3.86, 4.09, 4.09, 3.57, and 3.69. The mean of 2nd wearing test of 88-73-170 size was 4.32. 4. The corresponding size specification of China men's clothes based on those of Korea men's suits were presented here, showing product sizes and physical items in detail.