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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 11, Issue 6 - Dec 2007
Volume 11, Issue 5 - Dec 2007
Volume 11, Issue 4 - Sep 2007
Volume 11, Issue 3 - Jul 2007
Volume 11, Issue 2 - Jun 2007
Volume 11, Issue 1 - Feb 2007
Selecting the target year
Survey of Shoes Wearing Reality and Old Males Foot Types
Shim, Boo-Ja ; Yoo, Hyun ;
Fashion business, volume 11, issue 3, 2007, Pages 1~14
This research to reveal the foot types of old males consisted of two parts. First, a questionnaire was given for 180 old men in their 60s and above who live in Busan. Second, based on this survey on the reality of shoes wearing, direct and indirect measurement were held for 200 old gentlemen. The findings are as follows: 1. Survey Results of Shoes Wearing Reality In the investigation into the reality of shoes possession and wearing, most of old males favored active casual shoes with comfortable materials (40.8%). Hardened skin (23.6%) was the greatest in foot deformation and side effects resulting from shoes wearing, while the big toe (20.1%) was most uncomfortable. The greatest requirement for comfortable shoes was shoes making feet comfortable with a good sense of wear (41.0%), followed by shoes with the soft sole to absorb shock (31.7%), shoes with diverse sizes according to shoes width (13.7%), and shoes made of soft materials in consideration of various foot shapes. 2. Results of Foot Measurement Experiments Busan's males in their 60s and above were 166.31cm (Height), 63.51kg (weight), 23.94cm (foot length), 9.75cm (foot width), and 24.26cm (instep girth). The big toe angle of old males was
and the little toe angle
. Four foot types were classified: 1 (long big foot), 2 (small inside-developed foot), 3 (toe-tip-gathered foot), and 4 (thin flat foot).
Post-purchase Evaluation on the Maternity Wear on the Current Korean Market by Survey and Wear test
Park, Soon-Jee ; Lee, Hee-Jung ; Suh, Chu-Yeon ;
Fashion business, volume 11, issue 3, 2007, Pages 15~34
This study was designed to collect a precise information concerning to the preference and evaluations after usage of pregnant Korean woman for the maternity wear bysurvey and wear tests. Through the survey, 212 respondents were asked to answer what type of maternity wear they prefer and what requirements for maternity wear design are important. According to the results of survey, the mostly preferred maternity wear items were pants and one-piece dress. Korean customers for maternity wear usually pay more for the one-piece dress than other items and they also usually put on medium price pants and low-price blouse. Concerning to the purchase criteria, it may be said that design and movability, fit factors are the buying decision criteria of great weight for Korean pregnant women. Special function most desired was thermal insulation, followed by buffer action, electromagnetic shield and quickly water-absorbent and dry property. Preferred maternity wear design details were flat collar, slightly fitted waist and empire style, gather skirt, rubber band waist. Wear test was performed for two kinds of blouse (BL) and one-piece dress (OP), and threekinds of pants (PT), which have different design details respectively. According to the wear test for ready-to-wear maternity garments, the garment which considers well the characteristics of Korean pregnant women body shape earned much higher score no matter of brands or prices. Generally, high-priced national brands received an excellent evaluation in design aspect, but not satisfied with comfort to move.
A Study on the Automatic Pattern Development of Adult Male Basic Pattern Using 3D Body Scan Data
Jeong, Mi-E ; Nam, Yun-Ja ;
Fashion business, volume 11, issue 3, 2007, Pages 35~45
This study examined how to create 2D basic pattern of individuals by means of 3-D body figure, which is to develop a flat of individual basic pattern directly from the 3-D body scan data of each subject using that of the upper body of a male adult. In terms of methodology, this study adopted 3D body scan data on system and body to make examinations in the following steps: 1. Standard point and line were set on human body, along with 3-D definition points(feature points). 2. PB was created by modifying horizontal and longitudinal section of scan data. 3. Ways to set reserve were established in the findings of PB planar development. Respective developed flat patterns were compared with pattern findings in previous studies by means of sensory evaluation. As a result, it was found that both system and body model are basic pattern and belong to appropriate pattern as semi-tight-fit basic pattern with overall appropriate tolerances. Thus, this study came to a conclusion that it is feasible and valid to develop theories for flat development as considered herein.
The Effects of Physical Surroundings and Salesperson's Service on Customer Satisfaction and the Intention to Repurchase
Kim, Sun-Hee ;
Fashion business, volume 11, issue 3, 2007, Pages 46~58
The purpose of this study was to identify the physical surroundings and the salesperson's service in apparel stores, and to examine their effects on customer satisfaction and the intention to repurchase. The data was collected from a questionnaire conducted on 312 female adults who had just finished shopping, and was analyzed by frequency analysis, factor analysis, reliability analysis, regressive analysis and ANOVA analysis with SPSS 10.0. The results were as follows: (1) As a result of the factor analysis, five factors were identified with regard to physical surroundings: spatial layout and functionality, presentation and aesthetics, ambience, convenience, and information. The factors pertaining to the salesperson's service in apparel stores were divided into four dimensions: knowledge and assurance, convenience and responsiveness, etiquette, and empathy. (2) As far as physical surroundings are concerned, spatial layout and functionality, presentation and aesthetics, ambience, and convenience were all found to influence customer satisfaction. In terms of salesperson's service, convenience and responsiveness, etiquette, and empathy each had an influence on customer satisfaction. (3) Furthermore, physical surroundings and the salesperson's service influenced the intention to repurchase. The intention to repurchase is influenced by spatial layout and functionality, ambience, convenience, and information with regard to physical surroundings, by knowledge and assurance, convenience and responsiveness, and empathy with regard to the salesperson's service. (4) It was revealed that the significance of the physical surroundings and salesperson service factors varies depending on the consumer's age, level of education, and income.
A Study on Knowledge and Care Behaviors of Hair and Scalp on UV - Focusing on Beauty Care Major and Non-Major Female Students -
Kim, Seo-Hee ; Kim, Sung-Nam ;
Fashion business, volume 11, issue 3, 2007, Pages 59~68
This study examined knowledge and hair care behaviors of hair and scalp on UV(ultraviolet) comparing beauty care major and non-major female students. Results were obtained by questionnaire in 159 students majoring in beauty care and 198 students not majoring, was used frequency analysis, varimax rotation, t-test, F-test, Tukey post test. The analysis was statistically processed by using SPSS 12.0 program. The knowledge of hair and scalp on UV associated with a major showed significant on hair damage, in the UV, hair, scalp, hair damage, and UV and hair-related items, suggesting higher level in major female students. The results of care behaviors of UV and hair and scalp knowledge associated with a major. Correlation of care behaviors with a major showed significant results. For correlation by subfactor, there was significant difference in self-care, habitual care, and washing care between two groups, but there was no significant difference in protection care. It was found that both major and non-major students did not receive professional care.
Clothing Deprivation and Clothing Decision Factors in Korean College Women
Lee, Seung-Hee ;
Fashion business, volume 11, issue 3, 2007, Pages 69~78
This study explored the perceptions of Korean college women concerning their clothing deprivation and clothing decision factors. A convenience sample was used consisting of 101 female college students aged from 18 to 36 years, with a mean age of 20.78 (SD = 4.24). Descriptive statistics were used to develop a profile of the participants. To test the research objectives, multivariate analysis of variance (MANOVA), using Wilk's lambda criterion was conducted for the study. The results indicated that a college woman's year significantly influences her perceived clothing deprivation, at p =0.003 (Wilk's lambda). There was a significant positive correlation (r = 0.24, p= 0.02) between college year and perceived clothing deprivation for special occasion clothes. The two clothing decision factors clothes that fit me well and clothes that look best on me were found to be the top two factors determining clothing decisions for the study participants.
A Study on Dyeing Properties and Color Research of Knitted Fabric and by Scoria
Chung, In-Hee ;
Fashion business, volume 11, issue 3, 2007, Pages 79~86
The purpose of this study is to understand the dyeing properties and color analysis of fabrics knitted with ramie, cotton, wool and acrylic by using scoria and to analyze whether the knitted fabrics can be used for industrialization by measuring color fastness after and before sliver-nano process. The following is the conclusions. Firstly, when ramie fabric regarding cotton, wool and acrylic was dyed at the temperature of
for fifteen minutes by using 10, 25, 50, 100g/
of scoria, dyeing absorption gradually increased up to 50g/
, and over the point of 50g/
it showed slow increase. Secondly, regarding saturation, among ramie fabric, wool, cotton and acrylic, wool appears as the lowest brightness. Therefore, it can be dyed with bright color and the highest value. In terms of the value of chromaticity, wool also emerges as the lowest brightness. On the contrary, acrylic showed the lightest red as it had the value of the smallest b. Cotton takes the lightest yellow as the b value of the cotton showed the smallest. Thus, scoria dyestuff is a material that showed strong red and yellow on knitted fabric mixed with wool that is the biggest a. b value. Thirdly, in terms of dyeing fastness, sunlight fastness did not show noticeable differences before and after silver-nano processes, but in terms of washing and friction fastness, the material processed by silver-nano indicated that all knitted fabrics are over 4-5 point. which means silver-nano process can be effective for the industrial applications. As mentioned above, as a result of dyeing knitted fabrics with scoria, this study found a possibility of dyeing in the fabric materials, and if there is deeper dyeing experiments, fastness experiments and speculations, it might be possible to be a big issue just like loess and charcoal.
An Analysis of 2006 Summer Street Fashion in Harbin, China
Bae, Sao-Jeong ;
Fashion business, volume 11, issue 3, 2007, Pages 87~96
The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.
The Performance of Supply Chain Management in Textile Fashion Business
Shin, Sang-Moo ;
Fashion business, volume 11, issue 3, 2007, Pages 97~105
The purpose of this study was to investigate SCM performance of textile fashion business in a competitive market environment. For the methodology of this study, the questionnaire was developed based upon the literature. 230 questionnaires were distributed to the experts who operate SCM in textile fashion firms. The returned usable 149 were analyzed by SPSS10.0 with multiple regression analysis and Cronbach's Alpha for internal consistency and reliability. The results of this study were as follows: The SCM performance of the textile fashion firms was affected by information system, business environment, and partnership in a descending order. Analyzing on the business environment, CEOs' concern about incorporating SCM and the degree of assistance from government and textile fashion federation impacted the performance of SCM in a descending order. For information system, standardized computerization, information sharing, and computerization with infrastructure on intra/inter business impacted the SCM performance of the firms in a descending order. For partnership, strategic alliance, openness about corporate culture, and credibility of partnership impacted the SCM performance of the firms in a descending order.
Altered Image of make-up Advertisement with Changing of the Colors
Kwon, Ku-Jung ;
Fashion business, volume 11, issue 3, 2007, Pages 106~123
The purpose of this research is to study if the images that make-up advertisement tries to symbolize can be altered with changes only in the colors of make-up and without any changes in other factors and if colors can be tools of communication in image. Also, we studied the interaction between the partial changes of eyes and lips. The results are as follows. First, we studied if the images that make-up advertisement tries to symbolize can be altered with changes only in the colors of make-up and without any changes in other factors. The study revealed more or less differences, however, when we applied colors of each image on photos, people had higher recognition on that image more than other images. Therefore, we can conclude that the image can be changed merely with the change from colors of make-up. Second, we changed the make-up colors of lips and eyes separately and studied the interaction of the two. When natural colors and elegant color were applied, there was no interaction of color application between eyes and lips within 0.1 significance level. In the case of romantic colors, there was interaction of applying colors between lips and eyes within 0.1 significance level. When we applied gorgeous colors and modern colors, there was interaction of applying colors between lips and eyes within 0.1 significance level. Therefore, from the interaction of the two, it was recognized to be most gorgeous or most modern when gorgeous colors or modern colors were applied in both lips and eyes.
A Study on the Hair style by Occupation - Focused on Korean Entertainers -
Sea, Yun-Kyeong ; Kim, Seong-Nam ;
Fashion business, volume 11, issue 3, 2007, Pages 124~132
This study aims at inquiring into the image and characteristics of suitable hair style by occupation between movie actresses, TV talents, fashion models, singers and MCs who undergo the biggest influence on the management of international image and the inclination of appearance. For this, it made a survey of the image and characteristics on 177 women in their twenties to thirties living in Seoul city, providing photos of entertainers' six hair styles by image. The results of this study were as follows: First, it showed that movie stars or TV talents shone into one work of movie or TV become accustomed to natural, casual and romantic image. Second, it showed that singers or fashion models become accustomed to ethnic and unique style, as they follow an occupation that adjusts to their concept to show their clothes.
Research on Aesthetic Characteristics of Fabric Expression Technique of Art to Wear - Focusing on Art to Wear artists in the U.S.A. -
Jin, Kyung-Ok ;
Fashion business, volume 11, issue 3, 2007, Pages 133~151
The role of fabric now directly related with the expression of the beauty of clothing and it provides new and creative ideas. This study was aimed at reviewing basic data that can be used in systematic design development through fabric expression for today's fashion designers who must study unique, original fashion design development. For systematic development of design technique through fabric expression, fabric expression methods and characteristics, aesthetic characteristics and fabric design of 'art to wear' were reviewed and the results are as follows. First, the highly wrought fabric expression of art to wear was confirmed to be comprehending a message within itself. Second, aesthetic characteristics of fabric expression used in art to wear can be classified as decorativeness, extensity, 2-D pictorialness, handicraft, compounding and rearrangement, and 3-D characteristics. Third, the 6 aesthetic characteristics have unique design features and aesthetic categories. The understanding the fabric expression techniques through study on the classification of the fabric expression in 'art to wear' is expected to be extended to proposition of creative direction and inspiration of modern fashion.