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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Lee Mi Suk
Volume & Issues
Volume 12, Issue 6 - Dec 2008
Volume 12, Issue 5 - Dec 2008
Volume 12, Issue 4 - Sep 2008
Volume 12, Issue 3 - Jul 2008
Volume 12, Issue 2 - Jun 2008
Volume 12, Issue 1 - Feb 2008
Selecting the target year
A Study on Product Planning of Knitwear Commodity
Lee, In-Suk ; Cho, Kyu-Hwa ;
Fashion business, volume 12, issue 1, 2008, Pages 1~15
This study aims to consolidate the qualitative growth of knit design thru the creation of high value-added brand and design, in the state of active trend for competitive promotion of professional knit brand, by collapsing the border line between the knitwear market and the woven one. In accordance with the market situation of increasing a demand of knitwear products, I wish to awaken the importance of knit design thru this study, to survey domestic knit brand products and their planning directions and to plan for the high value-added knitwear products, thru presenting the problems of knit industry and developing knitwear design. This study is focused on showing process of planning and items developed personally by me in charge of developing products practically at the job site of knit industry. From the stage of planning for goods, I suggested the 2007 s/s goods of M company as a strategy of distinctiveness caused by the problems with rival companies, and also proposed a method conducted by the actual business. Setting up M company's s/s concept of the year 2007, I suggested a plan of quantity, time of forwarding, color, fabrics, etc. as well as the process and schedule thru order, and based on the above result, I made a planning for 2007 s/s knitwear for middle-aged women.
A Study on the Costume and the inner symbolic meaning of the movie
-Focusing on Keum-Ja's Costume-
Jang, Mi-Yong ; Cho, Kyu-Hwa ;
Fashion business, volume 12, issue 1, 2008, Pages 16~29
The purpose of this essay is to know the expressed form and color and also to examine the inner symbolic meaning of the movie "Sympathy for Lady Vengeance" by producer Chan-Wook Park. In the movie, the main character Geumja has double personality, having both images of a wicked woman and a woman saint, and she showed the clothing of both good and evil. For example, while she was in prison, her prisoner uniform while she was taking care of her inmates, her pajama which is the symbol of innocence when she was atoning and praying, Geumja's appearance wasn't fabulous when she was wearing baker's cloth that symbolize pure inside. But in contrast, Geumja who was released from prison planned and execute vengeance, dress colorful dress and primary color make-ups. Blue color coat with gloomy mood, black leather coat with the image of female warrior, and the slip with intensive image and etc express Geumja's will of revenge. Like this, depend on the psychology of main character Geumja, it's easy to recognize the change of clothing and color, and it's possible to understand the symbolic meaning in it.
The Effect of the Contrast Color Coordination of Clothing and Makeup on Image Formation
Jeong, Su-Jin ;
Fashion business, volume 12, issue 1, 2008, Pages 30~44
The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 64 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 4 different components (attractiveness, visibility, gracefulness, and tenderness). In the 4 image components, eyeshadow color and clothing tone showed independent effect. Lipstick tone influenced independently on the visibility and tenderness. In the contrast color coordination of clothing and makeup, visibility image by the coordination of lipstick color with lipstick tone, lipstick color with clothing tone or lipstick tone with clothing tone, gracefulness image by the coordination of eyeshadow color with lipstick color, tenderness image can be produced by the coordination of eyeshadow color with lipstick color, eyeshadow color with lipstick tone or eyeshadow color with clothing tone.
The effects of the components of a fashion show on viewing satisfaction
Choi, Hyun-Joo ; Shin, Young-Ok ;
Fashion business, volume 12, issue 1, 2008, Pages 45~62
The purpose of this study is to identify how the components of a fashion show can influence the perception of the spectators, and what the spectators most like in a fashion show. Through the analysis on the literature reviews and in-depth interviews with professional's organizing fashion shows we established a list of the main components, which allowed us to set up a questionnaire. The results regarding the viewing satisfaction of the spectators at a fashion show were investigated and came out as follows: First, the components of fashion show are generally viewed to be four factors: the program, the directing, the model, and the sets. These four factors are influencing the perception of the spectators and are very important to the success of a fashion show and the enjoyment of a fashion show by spectators. Second, it is shown to us that the most influential factor for the perception is 'the directing'(stage scenery, background music, lighting, effects etc.), and the next is 'the sets'(convenience seat, display, service facilities etc.). So, in order to raise the level of satisfaction for the spectators, it is advisable to concentrate on these two main factors. Finally, we would suggest that the organizer of a fashion show shall carefully analyze how spectators understand and perceive the components of a fashion show. This study provides information about how the components of a fashion show can influence the spectator's perception and presents suggestions on how to improve a fashion show by reorienting it towards the satisfaction of the spectator. In addition, there needs to be a strategy by customer satisfaction experience to reinforce a customer-oriented fashion show and heighten a viewing satisfaction for spectators.
A Study on the Naturalistic Cosmetics Purchasing Behavior and Attitudes According to Women
Park, Im-Koo ;
Fashion business, volume 12, issue 1, 2008, Pages 63~75
The purpose of this study was to identify purchasing behavior and attitudes toward naturalistic cosmetics according to women's LOHAS lifestyle. Self-administered questionnaires were distributed to 500 women aged 19-59. SPSS was used for data analysis. The results were as follows: 1. Factors of LOHAS lifestyle were social consciousness, reduce resources, family centered, individuality & environmental consciousness, healthy food life, and information search. Women were clustered into bad-being group, environmentalists, LOHAS group, well-being group, and individualists. 2. Most women had a bit of knowledge and experienced naturalistic cosmetics. Over 85% of women had intention to use naturalistic cosmetics. 3. Bad-being group and individualists included university women and had little knowledge and experiences of naturalistic cosmetics. LOHAS group and well-being group included more career women with higher education, had more knowledge and experiences. 4. Knowledge and experiences of naturalistic cosmetics were the most effective factors on the use intention of naturalistic cosmetics.
A Study on the General Wearing Attitude and Brand Image Perception for Golf Wear
Koo, In-Sook ;
Fashion business, volume 12, issue 1, 2008, Pages 76~92
The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.
Slacks Pattern Development for Chinese Males in Their 20s
Lee, So-Young ; Shim, Boo-Ja ;
Fashion business, volume 12, issue 1, 2008, Pages 93~108
This study held physical measurement for male subjects in their 20s living in Ningbo City, Zhejiang Province in China, showing the biggest market in men's clothes. Their representative lower body types with average shapes and sizes were chosen so as to develop men's slacks patterns with better dimension fitness. The following are the results of the analysis: 1. Slacks patterns were made based on the mean measurement values of 5 people, who were closest to the representative body types, from the index*absolute group of 47 people. The dimensions of application for slacks pattern-making were 77cm(omphalion waist circumference), 91cm(hip circumference), and 103cm(slacks length). 2. For the comparison of high-fitness and more-room pattern dimensions, 5 styles of slacks were made: Korean, Chinese, British, Japanese, and industrial. In the dressing fitness tests, industrial patterns had excellent appearance and Japanese ones had the best function. 3. Based on the analysis results of slacks pattern comparison, the target slacks were experimentally made and received superior evaluation points to the compared slacks patterns in two times of evaluation for appearance and function. 4. The final slacks pattern in this research had the following dimensions: front waist circumference: W(1-2cm with room included)/4-1cm, back waist circumference: W/4+1cm, front hip circumference: H(9
10cm with room included)/4-1cm, back hip circumference: H/4+1cm, crotch length: H/4-1.5cm, hip length: crotch length-H/12, front crotch extension: H/16-1.5cm, back crotch extension: H/8+3cm, knee line: 33cm below crotch line, front tuck amount: 4cm, back dart amount: 2.5cm(center) and 1.5cm(side), and back dart length: 10cm (center) and 6cm(side).
Development of the Basic brassiere pattern - focusing on 75A -
Park, You-Shin ; Jang, Eun-Young ;
Fashion business, volume 12, issue 1, 2008, Pages 109~119
The purpose of this study is to dvelop the basic pattern of wome which are fitting for 75A. The collected data were statistcally processed usig the SPSS 10.0 for Mans Standard Deiation, Cronbach's
, etc. This study suggested a size chart for body measurement for constructing basic brssiere patterns with size of 75A. The construction of this experimental brassiere were lower cup, upper cup, front panel and wing and characterized by a round cup wired as well as a full cup embrcing the entire breasts. The drafting method for constructing basic brassiere patterns for 75A was completed by selecting a total of 11subjects, and two wearing tests were carried out with the subjects. the dimensions and shapes of the basic brassiere pattern suggested in this research proved to be fitting and to have a wearing effect that brings together and supports the breasts.
Optimum Condition of Spinning for Rayon-like Yarn
Ahn, Young-Moo ;
Fashion business, volume 12, issue 1, 2008, Pages 120~128
Rayon fiber as clothing material has silk-like property which relates to other synthetic fibers. It has many advantages that is required to women's clothes. However rayon has many shortcomings. Therefore this research is to spin rayon-like polyester which has high contraction property to be synthesized by previous research to solve those shortcomings and to maintain advantages of rayon. The contraction ratio of regular polyester is 30% and the contraction ratio of this synthesized polyester is over 60%. The spinning temperature of regular polyester ranges from
. However, this copolymer is set range from
, which is
less than regular polyester due to decreasing melting temperature. The spinning velocity effects the tensile strength and elongation of yarn magnificently. The high velocity of spinning makes yarn highly oriented, increases the tensile strength and decreases the elongation. This research defines the condition as following; draw ratio 2.734, First roller temperature
, Slit heater temperature
The Study on Identify components of CEO image Influence in Brand's value
Kim, Mi-Kyung ;
Fashion business, volume 12, issue 1, 2008, Pages 129~146
The purpose of this study is to identify components of CEO image and to examine predictors to affect company's market value. To explore the social construction of the CEO Image depicted in the popular business newspaper, the Wall Street Journal and daily newspaper of Korea, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Carly Fiorina as previous chief of Hewlett-Packard, who was the Fortune's ranking of the 50 most powerful women in business is presented. The period for the analysis was five years and eight months from her inauguration(July, 1999) to the release(February, 2005). The results, four predictors such as nature, management ability, leadership style, appearance character had statistically significant relationship with both company's market value and the image of CEO. In addition to revealed that media coverage of Carly Filoina was commensurate with the financial performance, particularly stock price change of the Hewlett-Packard. In general, the best image of the CEO is highly transcends to the image of the company as well. Therefore it is need to manage effectively components of CEO image to enhance brand image and its brand value, which are further expected to enhance company's market value.
A Development on the Cultural Products Using Dinosaur Characters
Lee, Kyung-A ; Bae, Soo-Jeong ;
Fashion business, volume 12, issue 1, 2008, Pages 147~163
This research aims to develop cultural products for professional sales after producing creative products utilizing dinosaur characters, which are the representative exhibited item of dinosaur-centered museum. There are seven museums in Korea whose theme is dinosaur. There are three dinosaur museums among them, Goseong Dinosaur Museum at Kyungnam, Mokpo Natural History Museum, and Seodaemun Museum of Natural History. While inspecting cultural products within the museum shops of these three museums, general products occupy more than 80% of all the products rather than products related to dinosaurs, and has a problem that most products are decorative ones. This resulted from that enterprises supplying these products are not professional ones and are irrelevent to cultural industry; as result, purpose of conveying culture through products is lost. This research develops dinosaur characters utilizing computer 3D techniques in order to imbue unique characteristics to dinosaur museums and informing cultural speciality of our country. In addition, this research presented design method of cultural products by grafting traditional symbols onto these characters, and actually produced 11 items of 5 kinds: toys(dolls), clothes(T-shirts, pajamas, socks), stationery(notebooks, memo), accessaries (bags, umbrellas, handkerchief), and others(cups). On the items above, dinosaur characters are variously utilized in form of printing, embroidery, and stickers by using computer 3D technique. A cultural product is a tangible form which could show variety of cultural characteristics of our nation that could spread the culture through the consumers, and such type of purchasing could increase values of cultural industry by creating economic profits; such points are the significance of this study.
The Visual Optical illusion effect study of Lip Make-up
Ha, Sun-Ok ; Cho, Koh-Mi ;
Fashion business, volume 12, issue 1, 2008, Pages 164~172
A face is the place where individuals can first give their images visually. This chapter presents how 'Visual optical illusion' works in applying makeup and how to differentiate the direction, location and shape of Lip in the aspect of physiognomy. For this study, employed were five types of face shape produced by Photoshop program. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of Lip to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of Lip could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the Lip, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect,