Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Lee Mi Suk
Volume & Issues
Volume 12, Issue 6 - Dec 2008
Volume 12, Issue 5 - Dec 2008
Volume 12, Issue 4 - Sep 2008
Volume 12, Issue 3 - Jul 2008
Volume 12, Issue 2 - Jun 2008
Volume 12, Issue 1 - Feb 2008
Selecting the target year
A Study on the Wearing Pattern and Design Preference of Handbag for Career Women
Koo, In-Sook ;
Fashion business, volume 12, issue 4, 2008, Pages 1~14
The domestic handbag market has potential of growth - the key to protect this growing market from foreign makers is good design and better quality. 68 people(29.6%)out of 230 survey participants report 'to own 5 handbags', and the most popular(frequently reported) maker is 'MCM', owned by 49 participants(21.3%). 150 participants(65.2%) out of 230 total participants purchase at least one handbag a year, and 136 participants(59.7%) out of 230 spend between 110,000 and 200,000 Korean wons. 52 participants(22.6%) out of 230 own high-end handbags worth 500,000 Korean won or more. Among the high-end handbags, Louis Vuitton is the most popular, owned by 19 participants. The overall criteria in handbag purchase are 'color', 'price', 'pattern and logo', 'reputation', 'material', 'storage room', and 'size', in the descending order of importance. The most frequently desired benefit in handbag purchase is 'to stay through trends' i.e. not to go out of fashion too easily. The favored designs are made with rectangle shape with large width, soft material, attached handles, leather material, modern style. The most frequently cited reason to purchase a high-end brand item is 'because of high quality'.
Study on body shape changes by Meridian Scraping - focused on upper part of the body -
Moon, Mi-Jin ; Kim, Kyung-Hee ;
Fashion business, volume 12, issue 4, 2008, Pages 15~27
The purpose of this study is to show data for protocol design which will be able to change body shape using the measured value before and after Meridian Scraping Massage with the Martin-type anthropometer through experiment result and questionnaire. The data analysis was done by paired-sample t-test using SPSS program and today, Meridian Scraping Therapy is being applied by various instruments which use meridian pathway and spots on the body suitable for acupuncture which promote blood circulation by eliminating toxin and maintaining body fluids balance. And they have such merit as easy to buy material and perform operation without side effect only if understanding massage principal.
The Attitude of Hair Cut, Permanent Wave, Coloring by Age in Women's Customer
Choi, Soo-Jung ; Park, Hye-Won ;
Fashion business, volume 12, issue 4, 2008, Pages 28~45
The purpose of this study is to diagnose actual condition of preference of hair-styling, hair-styling techniques, management, grasping a consumer's consciousness, etc with women living in a city. The survey was gotten to a feminine customer who visited the ten of beauty-shops in shopping center. And statistical data about the actual condition of hair-styling preference realities, hair-styling method and style management was entered into the SPSS statistics analysis system. In brief, be as follows by the results of study. There showed significant difference that noted in hair-style information and basis alternative a beauty salon, there were able to know people whose age is from 20's to 40's got mainly an influence of public media very much and from 40's to 50's got mainly an influence of people around them. Basis alternative of a beauty salon showed significant difference to follow age categories. It appeared that introducing from people around them have a effect on the 20's and 30's, and 40's got an influence of convenience of traffic, and 50's got mainly the shortest distance. In an attitude toward a hair style, especially toward hair cut, a case to do hair cut was most a lot of in own selections, and its result was independent of age categories. The reason that wants to give a chance was most a lot of thinking without an age. Preference length of hair cut showed a significant difference according to age. In permanent section, own selections appeared most regardless of age. And in the permanent motive, also, to have a change appeared most regardless of age. And people had a preference natural to role up to setting regardless of age in permanent wave. In hair color section, women whose age is 20's, 30's, 40's had a motive for a change, on the other hand, 50's and their senior had a motive for a gray hair. Women of all over the age almost knew a fashion color, and they had a preference brown color. In a preference way along a hair color kind, there was a significant difference according to age, also. 20's and 30's did mainly 'semi-permanent coating' and 40's and 50's did mainly 'permanent hair color'. In a attitude about a hair-style management, the more age is young, the more a period is long term. And the more age is old, the more the outlay for price of cut is expensive. But, on the contrary, permanent price showed that the more age is young, the more the outlay for price of permanent is expensive. In hair color, the more age is old, the more a period is short and the more price is low.
A Study on the Internet Marketing Communication Strategy of Young Casual Fashion Brand through the Website Analysis
Lee, Min-Gyung ; Rha, Soo-Im ;
Fashion business, volume 12, issue 4, 2008, Pages 46~55
The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.
중국 성인여성용 의류치수규격 설정 연구 (제II보) - 20대 연령집단을 중심으로 -
Wee, Hye-Jung ; Sohn, Hee-Soon ;
Fashion business, volume 12, issue 4, 2008, Pages 56~72
The purpose of this study was to provide with the useful fundamental data by developing the appearl sizing system according to body types for the Women's Wear Specifications(GB/T 1335.2-1997), National Standards of People's Republic of China. Thus, it was to improve of the garment fit and coverage rate for the apparel production assortment and stock of exporting domestic clothing to China. For this study, 581 female women aged in their twenties who lived in Beijing and Shanghai were selected for the development of the apparel sizing system who resident in Beijing and Shanghai in China. As for the method of this study was made three primary items(length, bust girth, waist girth) and seven secondary items. Data analysis were processed by SPSS WIN 10.0 Program was used. The research selected 3 major body measurements, such as stature, bust girth, waist girth and 7 secondary measurements to investigate the body features of the Chinese adult women. The data throughout the study were analyzed by using SPSS WIN version 10.0 S/W. The result were as follows: The clothes dimensions for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the selected age group in 20's were: Y-type 160-84 155-64(5.9%) and the section 160cm 22.6%, A-type 160-80 160-62(39%) and the section 160cm 27.9%, B-type 155-80 155-66(6.2%) and the section 160cm 24.7%. The representative size codes of the Chinese adult women aged in their 20's were set for representing certain body dimensions such as 150-76A 150-60A(0.0%), 155-80A 155-64A(2.4%), 160-84A 160-68A(3.9%), 165-88A 165-72A(0.3%), 170-92A 170-76A(0.0%). The production coverage rates for the each representative size codes were S size the section 150cm 1.5%, M size the section 155cm 15.3%, L size the section 160cm 36.0%, XL size the section 165cm 29.7%, XXL size the section 170cm 11.4% that covered 93.9%.
The Characteristics of Achromatic & Chromatic Color Coordination In Current Women's Fashion -Centered on the Collections of Paris, Milan, New York, London -
Kwon, Hae-Sook ;
Fashion business, volume 12, issue 4, 2008, Pages 73~87
The main objective of this research was to investigate the characteristics of achromatic & chromatic color coordination of contemporary female fashion by reviewing 'pre-a-porter Collections' of four collections (i. e. cities) - Paris, Milan, New York, London - from the periods of 2002 S/S to 2006/7 A/W. The data was collected by reviewing 'pre-a-porter Collections' magazine and total 677 observations were made. Statistical analysis of frequency and also qualitative interpretation of achromatic & chromatic color coordination characteristics were completed. The main findings were; (1) The achromatic & chromatic color coordination was identified as one of most used color coordination in contmeporary women's fashion collections. (2) Black and white mainly used for achromatic color, and brown used the most often, then followed by blue, red, yellow, green and the others for chromatic color in achromatic & chromatic coordination of contmeporary women's fashion collections. (3) The characteristics of achromatic & chromatic color coordination of modern women's fashion collections from 2002 S/S to 2006/07 A/W showed various images according to chromatic colors and tone variation. The combination of achromaticand brown color variations produced an intelligent and sophisticated image. The soft or light chromatic color and chromatic color combination projected soft, feminine and subtle feeling, while the combination of vivid or strong chromatic color and achromatic color projected a clean and strong feeling through contrasting tones of clear and bright colors. The chromatic color of deep or dark tone and black combination demonstrated supernatural and gloomy image. (4)In all four collections, Paris showed most use of two color coordination and then followed by Milan, N.Y, and London. N.Y showed higher rate of using achromatic & chromatic color coordination, and then followed by Paris, London and Milan.
A Study on Women's Satisfaction with Ready-to-wear by Body Type in Twenties to Thirties
Lee, Jin-Suk ; Lee, Jeong-Ran ;
Fashion business, volume 12, issue 4, 2008, Pages 88~98
In order to improve the problems with obese women's ready-to-wear by age range, this study surveyed the actual clothing purchase and wearing of women in their 20s and 30s with normal and obese body types, and compared and analyzed their satisfaction with ready-to-wear by age and body type. First, for normal body types, both women in their 20s and 30s use department stores the most. Meanwhile, obese women in their 20s make most of their purchases at internet shopping malls, while those in their 30s mostly go to department stores. For criteria for purchasing clothing, normal women both in their 20s and 30s value design most whereas, obese women put size and fit before design regardless of their age. Normal women in their 20s and 30s both were most unsatisfied with standardized design because they could not find designs they wanted. Obese women in their 20s and 30s also showed disapproval of unvaried sizes, indicating a distinct difference in body types and age. As well, the study found that both normal and obese women wear casual style the most, followed by semi-formal style. Also, regarding the images they were seeking when wearing clothing, the normal women wanted to look fashionable, while obese women wanted to look slim, regardless of age. Both body-type groups generally like preferred semi loose-fits the most, followed by tight-fit. They however, dislike relaxed loose-fitting.
A Study on the Social Image and Make-up Characteristics of Korean Women in 1970s
Kim, Young-Hui ; Park, Hye-Won ;
Fashion business, volume 12, issue 4, 2008, Pages 99~113
The purpose of this study is to compare the social image and the external image of a Korean woman in 1970s and find out that the make-up can provide an important clue to examine the image of a woman in a given period. The research scope covered 10 top news of the daily newspapers and articles of women's magazines. A focus was made to an analysis on words and photos from them. The relationship of each image scale was examined by comparing the linguistic image scale and the visual image scale. The results were as follows : First, a frugal and tidy image. It was the look of our tidy, simple, traditional and classic woman. Second, an image of a cute and pure lady of refined manners. In 1970s, women were supposed to be 'a loving wife', a cultured female image with a faithful role of a 'wise mother' and a lady of refined manners as the best value. Third, a frivolous and decadent image. Double-faced image of a woman which included the women, who had to live as the lady of refined manners during the daytime and seductive woman during the night. Fourth, an image of a contemporary working woman. It was the image as a chic, confident and dignified working woman requested by the society of the times. Namely, it can be understood that women had a make-up of a soft and gorgeous tone as an expression of a will to keep a confident and female aspect in the course of working in the society by the women experiencing 1970s, the turbulent period. Consequently, it is possible to understand that the make-up was utilized as a means to express an ideal beauty of the time pursuant to the historical background or feature.
The Visual Image Evaluation for the Dot Pattern Size and the Variation of Coloration in the Achromatic Color
Kim, Sun-Mi ; Jeong, Su-Jin ;
Fashion business, volume 12, issue 4, 2008, Pages 114~130
The purpose of this study is to investigate the effect of Dot Pattern Size(0.8, 1.8, 2.5, 5, 8), color combination(W/Bk, Bk/Gr, Gr/W), Area-Ratio(Background/Dot, Dot/Background) on wearing dot-printed dresses image. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 30 color pictures manipulated with the combination of Dot Pattern Size, color combination, and Area-Ratio using computer simulation. The subjects were 180 female undergraduates living in Gyeongnam-do. The data was analyzed by using SPSS program. Analyzing methods were ANOVA and LSD test. Image factor of the stimulus was composed of 5 different components, visibility, chastity, attractiveness, cuteness and feminity. Among them, the visibility and chastity were important. Each dimensional image was affected by dot pattern size, color combination and Area-Ratio. In the visibility image, color combination(W/Bk is the most effective) is more influential, the larger size is effective pattern. In the cuteness and feminity image, area ratio(low-brightness dot pattern is the more effective) is more effective than color combination or dot pattern size. Even the same dot pattern size and area was recognized as different image depending on the area ratio. According to the variation of dot pattern size, color combination and area-ratio, it was investigated that the images for a dress wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images.
A Study on the Appearance Characteristics of Selected Fabrics for Ecology Trends
Lee, Jung-Min ; Kim, Jong-Jun ; Jeon, Dong-Won ;
Fashion business, volume 12, issue 4, 2008, Pages 131~142
One of the major fashion trends is the naturalism and ecology-conscious trend. The natural looks required in the trend require somewhat random distribution of yarn linear density, which results in irregular appearance along the yarn. This is a technically challenging work of producing yarns that look natural far from being artificial yet maintaining the intricately aesthetic randomness without causing process disturbances. This study focused on the characteristics of fabrics made of natural cellulosic fibers including hemp, ramie, flax, and polyester fabrics. Image analysis of the fabric samples included area measurement of yarn specimen, FFT and inverse FFT. Measurements of bending resistance, thickness, air permeability, and weight were also implemented to interpret the structural differences.
A Study on the Visual Evaluation of Changes in the Silhouettes and Length of Miniskirts
Lee, Jung-Soon ; Kim, Jeong-Mee ;
Fashion business, volume 12, issue 4, 2008, Pages 143~157
The purpose of this study was to evaluate the visual effects and images according to changes in the silhouettes and length of miniskirt. The silhouettes of the miniskirt were classified into two different categories according to side line, H-line and A-line. We altered the length of the miniskirt in five categories with changes in 25cm, 27.5cm, 30cm, 32.5cm, and 35cm. For the visual evaluation, 10 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the silhouettes and length of the miniskirt, we used 13 pairs of items to find the visual effects, and 23 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, t-test, factor analysis, anova, scheffe's test and the MCA method. According to the factor analysis of the visual effects of the miniskirt, the result was classified into 3 factors: the thickness of the lower body, the length of the lower body, and the shape of the lower body. According to factor analysis of the visual image of the miniskirt, the result was classified into 4 factor: personality, attraction, elegance, and activity. The silhouettes of miniskirt had more positive visual effects and images in A-Line than in H-Line. Among the visual effects of miniskirts, the length affected the thickness and length of the lower body more than the silhouette did and, the silhouette had more effects on the shape of the lower body than the length did. And shorter the skirts, stronger the image of personality. However, 32.5cm and 35cm miniskirts are estimated to be more attractive than excessively short skirts. There are many differences in the image of personality and activity according to the changes in the length of miniskirts.
The Acquisition State and Perceptions about the Clothing-related National Skill Qualification Certificates
Han, Seung-Hee ; Bae, Ju-Hyeong ;
Fashion business, volume 12, issue 4, 2008, Pages 158~169
This study aims to survey the perceptions held by students and field workers regarding the clothing-related qualification certificates, which can serve as the base for becoming clothing professionals, to compare and analyze the actual state of qualification certificates on the basic research level, and thus to search for the directions suitable for the clothing-related qualification certificates. The questionnaire method was selected for the study. The responses of 406 copies from students and 81 copies from field workers were used, and frequency analysis and t-test were done with the assistance of spss 10.0 statistics program, The findings are as follows. First, as to the qualification certificates perceived by the students, the certificates of colorist engineer and colorist industrial engineer were known most. 237 students, or 58.4% of the student respondents, had obtained the information about the qualification certificates mainly through the internet and mass media, and 77.3% of the students had a plan to get the qualification certificates. Second, as to the qualification certificates perceived by the field workers, the respondents indicated that school grades(43.2%) would be given the highest additional points at the time of employment, while the clothing-related qualification certificates gathered low responses of 11.1%. The field workers perceived that the qualification certificate of Western suit engineer(pattern) was needed for the job, while 45.4% of them perceived that no qualification certificate was required for the job. Third, both the students and the field workers showed low acquisition levels of the qualification certificates, and in view of their perceptions that the qualification certificates of languages or computer skills were more useful, the improvement is needed in order for the national certificates for the clothing-related skill qualification to develop in the more job-related directions.