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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 13, Issue 6 - Dec 2009
Volume 13, Issue 5 - Dec 2009
Volume 13, Issue 4 - Sep 2009
Volume 13, Issue 3 - Jul 2009
Volume 13, Issue 2 - Jun 2009
Volume 13, Issue 1 - Feb 2009
Selecting the target year
A study on the Image Perception of Golf Wear Brand - Focusing on the Daks and Superior Golf wear -
Koo, In-Sook ;
Fashion business, volume 13, issue 1, 2009, Pages 1~16
The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.
A Study on Costume and It's Symbolism of the Movie
Yoon, Duck-Hoon ; Cho, Kyu-Hwa ;
Fashion business, volume 13, issue 1, 2009, Pages 17~33
The purpose of this study is to find the character of Cleopatra (69 B.C-30 B.C) by analyzing materials about Cleopatra, and to figure out symbolism and costume presented in movie
. Costume of the main character, Cleopatra, compound the type of Egyptian traditional clothes, the change of it, and the trend in the 1960's. And, the symbolic meaning of it is also reinforced by adding ancient Egyptian myth to it. This kind of symbol is usually represented in Cleopatra clothing, especially in weaving pattern, embroidery, and ornament. And color of the clothes not only have their on predominance, but also can have their meaning fade away by mixed with each other, and also the shape has relation with the meaning of color. To sum up, the color and pattern of ancint Egyptian Cleopatra as alive formalize the power that come from coherence with the sun god in the center, which a used to maintain the power of the king. Costume in movie
also contained color and pattern as a symbol of religion to symbolize the absolute power of king. These kinds of symbols are reemerging through historical recurrences and exotic interests.
Study of Fashion Retail Management Curriculum - 4-year Colleges in Korea and the USA -
Jung, Hyun-Ju ;
Fashion business, volume 13, issue 1, 2009, Pages 34~50
The purpose of this study was to compare the curricula majored in fashion retail related area at 4-year colleges in Korea and the USA. Courses were divided into 15 elements including basics, design, production, textile, marketing, industry, merchandise planning, promotion, consumer behaviour, management, business, organization, internship and etc.. The research findings were as follows: 1. Most of 'industry' related majors in Korea consisted of fashion manufacture-oriented curricula elements including design, pattern making, tailoring, draping and textile sciences. 2. Fashion Marketing major stressed on a merchandising element and a marketing one, and the Fashion major focused on the promotion element and the merchandising element as well. However, the retail element was less focused than other elements in the Korean colleges. 3. Fashion Retail related majors in the USA College were likely to focus on the practical fashion retail management elements including retail, marketing, management, business, organization behavior and internship specialized by the major. The different curricula between two countries were clearly existed in terms of the major name and the construction of the course element. The results made in the research would be applied with some modification or adjustments in the fashion retail oriented curricula in order to produce the competitive retail human resource in Korea.
A Study on Fashion Design and Image of the Movie
Yoon, Duck-Hoon ; Cho, Kyu-Hwa ;
Fashion business, volume 13, issue 1, 2009, Pages 51~66
The purpose of this study is to fashion-design the image of Cleopatra on the basis of Cleopatra's characteristic, clothing and its symbolic meaning shown in movie
. In movie
, Cleopatra(69B.C-30B.C) is described as passionate, intelligent, dignified person and even as enchantress. Costume that Cleopatra wears compound the type of ancient Egyptian costume in New Kingdom, the change of it, and the trend in the 1960's. Their color and pattern also symbolizes religion by adding ancient Egyptian myths to show the absolute royal authority. Therefore, design concepts, determined on the base of Cleopatra's characteristic and symbol meaning, are applied to make creative costume with Cleopatra's image of God Isis. In order to show Cleopatra's dignity, confidence, territorial ambition, black is used as a general base color. To represend Cleopatra's passion and the image of Isis, red is used. And the word 'Kemeto' represents all these symbols. As a whole, dress named 'Kemeto of Cleopatra' is designed and created.
Development on the Fashion Design Reflecting Gyubang Culture of Chosun Era - Focusing on the Personal Ornaments of Woman's Gache -
Hong, Eun-Jung ; Kan, Ho-Sub ;
Fashion business, volume 13, issue 1, 2009, Pages 67~81
The culture of each era make their own art, and it is certain a sense of beauty is changed according to a flow of era. We can find an unique beauty in the traditional culture of one era. And it is formed by the local and climatically influences according to their own ethnic character. Furthermore, an unique beauty is became an important element in forming the culture. That is, it is the universality in general. What is important is to develop of one's tradition on the background of the past for the future. This study is focused on the personal ornaments of women's Gache among the Cyubang culture in Chosun era. Throughout the study of clothing design that applies various decorative elements like an ornamental hairpin, a chignon ornament, and ttoljam among the women's Gache, this study is proposed to internationalize of clothing design utilizing the Korean specific character. The concepts of this study are as follows : First, grasp a definition and notion about Gyubang Culture of Chosun Era. Second, consider the definition of ornamental culture and the specific characters and kinds of women's ornaments. Third, analyze the trend and examples in the modern fashion applying women's ornaments. The method of this study included national science and literature, fashion magazines, newspapers, internet, and the research of like materials, with the intent to set a foundation for understanding ornamental design. Throughout these backgrounds, I try to develop and make six modern clothing design that applies women's Gache.
Improvement of mechanical properties of interior fabric using soluble micro-fiber and low melting PET
Kwon, Yoon-Jung ; Ahn, Young-Moo ;
Fashion business, volume 13, issue 1, 2009, Pages 82~90
This research was made to manufacture the fabric for interior uses by spinning a low melting mono 4 denier PET staple fiber with a soluble 1.4 denier fine PET fiber. The blended yarn has a thickness ranging from 10's to 14's, and the soluble PET fine fiber was dissolved to make a pore in the polymer. Thereby a snap property was decreased and a resilience property was improved to be suitable for a functional synthetic leather. In order to attain the optimum condition, a mechanical property according to fineness, and mixing ratio of low melting polymer, warp density, weft density and blending ratio, and a heat contraction ratio according to blending ratio were experimented. The warp density, 220 T/inch of fine denier PET and the weft density, 64 T/inch of thick denier PET were generated to 4/4 both twill weave fabric having constant tensile property and thickness.
A Study on Development of Semantic Differential Scales for Visual Evaluation of Flare Skirt
Lee, Jung-Soon ; Han, Gyung-Hee ;
Fashion business, volume 13, issue 1, 2009, Pages 91~101
The purpose of this study is to develop semantic differential scales which are necessary to evaluate visual image and effect of flare skirt. As a result of the first survey of 362 female college students, the most effective factors for shape of flare skirt are silhouette, volume of flare, and skirt length. Based on this result, we made flare skirt simulation for visual evaluation with using I-Designer program. 4 kinds of volume of flare(
) and 3 kinds of skirt length(48cm, 58cm, 68cm) are combined as variables for flare skirt of visual evaluation. For the second survey of 362 female college students, we asked to write suggested adjectives freely. As a result, we could draw out 210 adjectives. 'Feminine' was most frequently used word for flare skirt, and then, 'vivid', 'rhythmic', 'cute', 'soft', 'fat', and 'comfortable' in this order. With considering frequently used words in the preceding study, we selected 41 adjectives. Antonyms were selected from the resulted frequency of this study and preceding study, and the rest of words were found from dictionary. From these process, we developed semantic differential scales for visual image and effect of flare skirt.
Physical Properties and Virtual Cloth Images of Cotton Fabrics Treated with Chitosan, 1,2,3,4-Butanetetracarboxylic Acid and Citric Acid
Kim, Kyung-Sun ; Jeon, Dong-Won ; Kim, Jong-Jun ;
Fashion business, volume 13, issue 1, 2009, Pages 102~114
Chitosan is a polysaccharide with cationic amino groups in its structure and has useful properties as functional materials. Various end-use developments of chitosan are in progress. When the cotton fabric is pretreated with chitosan, the hand property of cotton fabric may be improved expecially for the summer apparel. In this study, as a cross-linking agent to introduce chitosan into cotton, BTCA(butane-1,2,3,4-tetracarboxylic acid) or CA(citric acid) was added in order to prevent detachment of chitosan by the cross-linking. During the cross-linking procedure, via the padding-drying-heat setting, amino groups of chitosan and hydroxyl groups of cotton, carboxyl groups of BTCA/CA are cross-linked by forming anhydrous cyclic rings. Since BTCA has four carboxyl groups, cross-linking by thermal treatment is easy, leading to the trials in wrinkle-recovery treatment of cotton fabrics. However, the high price of the BTCA reagent has been a shortcoming in the actual application for industrial use. Therefore, in this study, we tried the application of CA having three carboxyl groups, which is relatively low priced, as the substituting cross-linking agent. The hand of the treated fabrics were evaluated by measuring physical properties. In addition, based on the physical properties, three-dimensional images were introduced by using 3D CAD systems and results were compared.
Dyeability of Cotton Fabric Treated with Chitosan, 1,2,3,4-Butanetetracarboxylic Acid, and Citric Acid
Kim, Kyung-Sun ; Kim, So-Jin ; Jeon, Dong-Won ;
Fashion business, volume 13, issue 1, 2009, Pages 115~124
Chitosan and CA/BTCA were employed in order to induce crosslinking in the fiber for the improvement of wrinkle recovery of the cotton fabrics and the endowment of anti-microbial functions to the fabric. The treated fabrics were dyed by using reactive dyestuff and their dyeing behaviors were investigated. As a result, the fabric treated with chitosan only exhibited more dye-uptake amount than the untreated fabric, and the treated and untreated fabrics together showed excellent light-fastness and wash-fastness. In the cases that CA or BTCA was added to the chitosan, the CA-treated showed better dye-uptake and dyeing properties as light-fastness than the BTCA-treated. In conclusion, it is possible to maintain the dye-uptake level at reduced treatment cost when the CA is employed as a substitute cross-linking agent for BTCA.
A Study on the Detail&Trimming from 16C to 18C in Contemporary Fashion
Kim, Eun-Sil ; You, Mi-Lee ; Bae, Soo-Jeong ;
Fashion business, volume 13, issue 1, 2009, Pages 125~140
The purpose of this study was to examine the Detail&Trimming from 16C to 18C, so called 'the age of decoration' and how they had been applied to contemporary fashion through various collections. Then this study investigated decorative trends based on the frequency analysis. For the methods of study, using literature review, theoretical research was conducted to investigate the kinds of modern clothing accessories and analyze how they were applied to contemporary fashion and its trends. The period of empirical research was from 2000 to 2006 S/S with its focus on "Mode et Mode", a representative fashion magazine. As a result, for detail, decorative composition, surface decoration, and trimming, detail-applied decorative designs showed the highest percent. To get a closer look, the highest applied decorative technique was found rough collar in the detail; fringing in the decorative composition; slash in the surface decoration; and jewelry in the trimming.
A Study on the wearing practices and Preference for the Aged Female Arthritis Patients' Pants
Han, Seung-Hee ;
Fashion business, volume 13, issue 1, 2009, Pages 141~151
The purpose of this study consist in the investigation into the pants wearing practices and preference with arthritis patient of aged female and the gathering of basic data to help to their clothing lifestyle. For this study, personal interviews were carried out with 124 arthritis patients of aged female over 65 year old and data analysis were done with SPSS. The results of the study are that on pants wearing practices with the subjects of aged female arthritis patient showed that many persons experience inconvenience for both knees and the wearing of knee protectors which use a purpose of a reducing pain such as they feel inconvenience of knee showed a high rate of 79.8% during winter. They purchased the pants with much space in the knee part or span trousers in consideration of knee protector wearing. When they purchase the pants, they attached great importance to the convenience or activities during their wearing period, prices, and the pants which were wide at the thigh, narrow at the pants hole, hanging down to the anklebones, and setting over the waistline as for the pants' waist position. The arthritis patients who felt uncomfortable at knees paid attention to the excellent materials at keeping warmth and with good flexibility.
A Study on the Costume and the inner Symbolic Meaning expressed in the Stanley Kubrick's film
Kim, Hye-Jeong ; Lee, Sang-Rye ;
Fashion business, volume 13, issue 1, 2009, Pages 152~166
By virtue of the development of mass media, the cinema, the composite space art taking the visual and auditory elements together, exhibits the actual life of the realities, thereby having a mutually close relationship to social, cultural and economic fields and continuing to generate the fashion code as well as reflecting the image of the times. Especially, fashion style in movies delivers their image and atmosphere and becomes the means for containing the personality, spiritual world and inner thinking of the characters in the movie and inducing its plot. Therefore, this study was intended to make clear that fashion fuses and shares with a diversity of genres such as movies and the like, becomes the cultural model that proceeds to create a new culture in relation to daily life and induces and presents the trend of contemporary fashion. For this purpose, this study attempted to analyze fashion style in the movie. Lolita is the fiction published by the Russian?American writer Vladimir Nabokov(
) in 1954. It is the fiction that portrays the unethical love between Humbert, a middleaged man, and Lolita, a girl in her 10s. It was cinematized by the director Stanley Kubrick for the first time in 1962 and revived by the movie director Adrian Lyne in 1997. The character of Lolita has a younger look like a girl and looks immature in the movie directed by the movie director Stanley Kubrick and the movie director Adrian Lyne. But the character of Lolita has the commonality that she showed an incomplete female image of having a sexually freewheeling thinking. Thereby, this study sought to prove that the created fashion style of the character in the film not only became the clue to enable us to know the time and space background in the film but also helped the film develop effectively by performing a role of portraying the character in the movie. And it attempted to present that it becomes both the foundation for leading the fashion trend shown in contemporary fashion and the code of mass culture. Fashion style of Lolita in the movie appears to be reflected diversely in mass culture as well as fashion style in the contemporary times.