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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 13, Issue 6 - Dec 2009
Volume 13, Issue 5 - Dec 2009
Volume 13, Issue 4 - Sep 2009
Volume 13, Issue 3 - Jul 2009
Volume 13, Issue 2 - Jun 2009
Volume 13, Issue 1 - Feb 2009
Selecting the target year
A Study on the Semiotic Approach of Logo in Imported Fashion Luxury Brands
Lee, Min-Gyung ;
Fashion business, volume 13, issue 2, 2009, Pages 1~16
The purpose of this study was to analyze the signification system between logo and brand image systematically in imported fashion luxury brands through semiotic approach. For this purpose, 29 luxury brands were selected from 3 department stores. According to the visual characters of logo, the types of logo used in the imported fashion luxury brands were classified into three types and the results of this study were following : First, the luxury brands used the brand logo in common that represent the name of founder or fashion designer to deliver the character of company's own brand and to emphasize the spirit of a craftsman. Second, the luxury brands also used the brand logo that design the brand initial in symmetry of the right and left or top and bottom to emphasize a unique spirit of the brand. Third, the luxury brands used the brand logo that represent or symbolize a specific animal or object to express the special quality of the brand in descriptive type. Forth, the luxury brands used the most frequently black color in brand logo that symbolize a perfection, immortality and solemnity, etc.
A Comparative Analysis of Torso Measurements and Types of the Chinese and Korean Women in their 20's
Chang, Hee-Kyung ; Sohn, Hee-Soon ;
Fashion business, volume 13, issue 2, 2009, Pages 17~29
Due to rapid economic growth and accelerated urbanization, numerous cities in China have been turning into huge consumption markets almost simultaneously, and thus, the Chinese apparel markets being globalized are most vigorous in the world, attracting attention from the world apparel industries. If the Korean apparel businesses should develop the products befitting the conditions of the Chinese apparel markets and reflecting her consumers' fashion trends and needs, their apparels would be satisfactory enough to Chinese consumers, being competitive in the Chinese markets. In this sense, today's Chinese apparel markets may well provide the Korean apparel businesses with both crisis and opportunity. As one of the methods to enhance Chinese consumers' satisfaction with the Korean apparels, the Korean apparel businesses should consider seriously about the apparel fitting or a factor determining apparel silhouettes and sense of wearing. Since Chinese consumers differ widely in terms of body types and measurements depending on regions due to the vast territory, differentiation of the apparel fitting is more important than any other single factor, and thus, correct information about apparel fitting may well be directly related with manufacturing of excellent apparels. The purpose of this study is to comparatively analyze the upper body measurements and types of the Chinese and Korean women in their 20's to provide the Korean apparel business engaged in Chinese markets with some basic data about apparel fitting conducive to their development of effective apparel commodities. For this purpose, Chinese women in their 20's living in China's two major cities leading China's women's apparel markets were sampled.
A Study on the Aesthetic Consciousness of Japonisme
Ko, Young-Sook ; Cho, Kyu-Hwa ;
Fashion business, volume 13, issue 2, 2009, Pages 30~49
This study was intended to research how such Japonisme affected the western fashion and to consider that the unique Japanese fashion was implemented in the western mode as the traditional aesthetic sense got jointed with the western culture together and was expressed as the modern Japonisme beauty. The beauty of 'Date' was the aesthetic sense created focused on the noble culture of public family. On the contrary, 'Iki', 'Wabi', 'Sabi' and 'Shibusa' is the Japanese lower middle class's universal living aesthetics. 'Kawaii' is influence on an animation, cartoon and character industry as well as the whole world’s fashion style as one of the common aesthetic sense of the world people in the modern time. That is, Japanese fashion designers expressed the human body with such the aesthetic sense by the design of shape, space, fusion, amusement through clothes. It could be concluded that they created an autonomous amusement’s design world over the visual beauty of human body.
A Study about the Characteristics of Designs in John Galliano Collection - focusing on Christian Dior's Collection -
Lee, Kwuy-Young ; Cho, Kyu-Hwa ;
Fashion business, volume 13, issue 2, 2009, Pages 50~65
The main purpose of this study is to identify characteristics of shapes of John Galliano's Dior Collection as the chief executive designer of Christian Dior Maison during
after he showed himself in Paris in 1990. This study was based on the analyses of John Galliano's design trends of his collections, the pictures of his works in Christian Dior's collection, real works, documents and fashion magazines, newspapers, mass media, internet sites and other visual materials. The study identified characteristics of shapes in Dior Collection until 07/08 F/W as the chief executive designer of Christian Dior Maison, and the design trends before his post-Paris period. Followings are the conclusions of the study. First, Galliano was open to any types of cultures as a liberalist, and also respectful to the tradition or principles. He led the fashion business with new trends by exploring both sides. Second, he succeeded in commercializing his avant-garde feature. Especially, His creativity changed the image of Christian Dior to younger and more casual one. Third, born in England and worked in French, he always took both English (Victorian Style) and French(Napoleon era, Femme Fatal style) sides, and showed excellent formulation that the times needed by combining topical Chinese, Japanese, Egyptian styles.
A study of major and major-related students to the certificate attitude - Focused on clothing-related department -
Han, Seung-Hee ; Bae, Ju-Hyeong ;
Fashion business, volume 13, issue 2, 2009, Pages 66~77
Recently, the youth unemployment has increased due to depression, so it appreared that the importance of license is a requirement to get a job. This study aims to make investigations into an attitude about license of clothing-related among university students of clothing department and to consult a method to ability of clothing-related license. The questionnaire method was selected for the study which used the responses of 309 copies from students of university and the program and made an analysis of SPSS 10.0 statistics program. The results of study are as follows. Firstly, College students more aware of the need for the licence of clothing-related than University students but they had a lot difficulty getting a license. On the other hand, University students realized the license of language or computers than the license of clothing-related. College students responded that they were planning to set a Fashion Merchandise Certificate and University students responded that they were planning to set a Colourist Certificate.
Finishing of Interior Fabric Using Soluble Micro-fiber and low melting Yarn
Ahn, Young-Moo ;
Fashion business, volume 13, issue 2, 2009, Pages 78~86
When scouring and contraction finishing at
using Relaxer or Rotary Washer contraction and weight loss ratio in warp and weft directions were excellent. Also surface state of fabric after drying or sanding treatment was excellent without crease. Low melting polyester fabric showed a complete melting bond by heat setting(P/S) at above
. The alkali hydrolysis reaction of polyester showed the breakpoint in the weight loss behavior test, polyester yarn showed a breakpoint ranging from 25% to 28%. This is due to the difference of the hydrolysis rate between regular polyester and soluble polyester. Initially the soluble polyester was eluted and micro-fibrillized 5 times faster than a regular polyester. At a later time, a regular polyester was reduced weight to impart a proper flexibility and drape property to the fabric. As a result of surface sanding finishing, the surface of interior fabric showed a surface state most stabilized when using Mesh No. 220 in mono 0.2d after elution finishing. When the rotation direction of sanding roller was pro-, pro-, pro-, and retro-direction, a directional effect of tuft was not shown, a writing effect as suede was exhibited and a surface state was even. Sublimation fastness was 3-4 class for polyester and 2-4 class for nylon. Light fastness 3-4 class after lapse of 100 hours and 2-4 class after lapse of 160 hours. Abrasion fastness was 3-4 class on wet and 4-5 class on dry Laundry fastness was 2-4 class. As such, the abrasion fastness is slightly reduced upon wetting and the use thereof for interior is excellent, whereas laundry fastness is slightly lowered.
A Case Study on the Modernization of Traditional Brands, 'Burberry Prosum' - Focused on the Design Comparison between Original Burberry and Burberry Prosum -
Jung, Kyung-Hee ; Kim, Eun-Sil ; Bae, Soo-Jeong ;
Fashion business, volume 13, issue 2, 2009, Pages 87~99
The purpose of this study is to analyse the successful modernization strategy, and the difference between original Burberry and Burberry Prosum design. This will help in providing the fundamental information to Korean luxury fashion brands. Burberry, in particular, is rated as the most popular luxury brand in Korean fashion market. This brand has also rated 5th in sale worldwide and 1st in Korea in 2002, and was continuously been rated in 10th for the last 5 years. Related articles, fashion magazines, fashion web-site were used in this analysis, and the method was theoretical and case study. The results are divided into two categories of internal and external factors and two design patterns of check pattern and trench coat were observed. First of all, internal factor in Burberry is that they have scouted a new CEO and quickly changed their image with famous British models for the purpose of marketing strategies. They have also moved their main shop in London to Bond street, and opened shops in every country's capital cities. They were successful in achieving this by using celebrity marketing strategies with many famous celebrities. Secondly, external factor was that they have hired a designer named Christoper Bailey and this highlighted and enhanced the check pattern and trench coat. As a results, more generalized and diverse design items were presented and accessory line was enhanced, creating a much more younger image. This in turn attracted more younger customers. To sum up, original Burberry focused on classic designs, however Burberry Prosum focused on transforming traditional Burberry design into avant-garde and young. In other words, the reason for the success of this brand is highly dependent on its marketing strategies in which its uniqueness of schizophrenic cloche has appropriately represented and used in design.
The Development of Textile Design by Using Prototype of Hwasun Unjusa
Jung, Hyung-Ho ; Bae, Soo-Jeong ;
Fashion business, volume 13, issue 2, 2009, Pages 100~114
In Honam province, the cultural prototype are largely unknown to the people, also the research on this subject are scarce, the artistic excellence, somewhat under evaluated, both in our country and internationally. It is imperative that we develop the modern design using this prototype. thereby apply it to many areas of cultural products. We should extend the dimension not only to the local festival but also to the mass production resulting in the commercial gains. The Unjusa Buddha festival for promoting the public relation would be greatly benefited by using the concept of the temple, the local prototype, by which we expect to create a ingenious textile design pattern, coinciding with the main purpose of this study. The ancient material around Unjusa come to be the subject of our textile design by way of selecting the most remarkable ones of heritage among the materials of Unjusa. In the long run, the harmonious contrast of both traditional and modern image were sought in this study. Designed patterns were edited using Adobe Photoshop CS3, a multi-purpose graphic program and were simulated in the towel for visual presentation. The design is of two kinds, the one is of the free style using combinations of reclining Buddha, stone Buddha, stone pagoda, and geometric patterns freely not to be standardized. The other one is mixing of lotus pattern, reclining Buddha, and geometric patterns. These designs were applied delicately on the towel, necktie and handkerchief, and the various colors were suggested by the 6 color ways. The brilliance of our traditional cultural property should be noted by these designs and I hope that this study would be a help to develop our cultural prototype and make a product of using the outstanding heritage.
Development of digital textile design using marbling dyeing technique and Photoshop for DTP
Kim, Sin-Hee ;
Fashion business, volume 13, issue 2, 2009, Pages 115~122
Marbling dyeing technique shows beautiful flowing pattern because the pattern is transferred to the medium by the pigments floating onto the viscous solution base. However, this marbling pattern does not have any reproducibility and the result of accidental pattern formation. Marbling process contains many complicated procedures such as making marbling base, mordanting the medium, and bubble removal with size limitation. Computer changed the many aspects in textile design and digital technique is used in many design production. However, it is impossible to produce marbling pattern with digital drawing. In this research, the digital textile design starting from marbling pattern was developed for digital textile printing. Marbling was done to produce the initial motifs and scanned. Several marbling media such as silk, polyester, and paper were used. Photoshop was used to process and develop textile design based on these marbling motifs. One repeat was developed and various colorways were tried. The developed textile design were printed using DTP.
A study on the multi-functional fashion design - focused on the climatic change and environment consciousness-
Lee, Hyun-Young ; Park, Hye-Won ;
Fashion business, volume 13, issue 2, 2009, Pages 123~135
To cope with the threats posed by climate change actively, this study tries to examine multi-functional fashion design with the moral awareness of environment, which could be a direct cause of climate change. Literature and patents on multi-functional fashion design following climate change at home and abroad are examined to find the trend of multi-functional fashion designs. And fashion design that can protect human body to cope with climate change is analyzed. This study found that first, it is necessary to recognize the environment problems in the design process so that material is used to the minimum to minimize pollution and enable welfare and continuation of human society; second, environmentally friendly production and rational consumption such as manual production without waste of energy and material need to be favored to minimize the destruction of environment; third, to cope with environment and climate changes, design that allows an item to have diverse functions is needed so that it can have varied lengths, widths, and thicknesses, and it can be put on and taken off.
Color Changes according to the Extraction Condition of Caesalpinia sappan Dyestuff I
Jeon, Hee-Young ; Choi, Se-Min ; Ahn, Jeong-Hoon ; Jeon, Dong-Won ;
Fashion business, volume 13, issue 2, 2009, Pages 136~144
The purpose of this study is to investigate various phenomena quantitatively occurring during the course of changing dyeing conditions of cotton and silk fibers in natural dyeing using Caesalpinia sappan. Paying attention to the fact that the color may be varied according to the extraction conditions of dyestuffs in Caesalpinia sappan dyeing, the color changes were investigated after dyeing using dyestuffs extracted at elevated temperature and dyestuffs extracted at room temperature. According to the extraction methods, the degree of color development for the category of red color and the category of yellow color has changed.
Color Changes according to the Extraction Condition of Caesalpinia sappan Dyestuff II
Jeon, Hee-Young ; Choi, Se-Min ; Ahn, Jeong-Hoo ; Jeon, Dong-Won ;
Fashion business, volume 13, issue 2, 2009, Pages 145~153
By introducing chitosan treatment prior to dyeing, examination was given to the effect of chitosan coated on the surface of fabrics on the color change of dyed fabric based on th e change of
, a*, and b* values. At the same time, the dyeing mechanism of Caesalpinia sappan dyestuff was predicted by the investigation of the change of air-permeability ac cording to the chitosan treatment. The change of elution was investigated by the examination of the elution of metallic ions employed as mordants after soaking dyed fabrics in the solution of alkaline perspiration ba sed upon the fact that chitosan carries excellent absorption ability toward metallic ions.