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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Lee Mi Suk
Volume & Issues
Volume 13, Issue 6 - Dec 2009
Volume 13, Issue 5 - Dec 2009
Volume 13, Issue 4 - Sep 2009
Volume 13, Issue 3 - Jul 2009
Volume 13, Issue 2 - Jun 2009
Volume 13, Issue 1 - Feb 2009
Selecting the target year
A Survey of Dance Sports Wear Purchasing by the Characteristics of Dance Sports Participants
Bae, Ju-Hyeong ; Han, Seung-Hee ;
Fashion business, volume 13, issue 5, 2009, Pages 1~12
This study looked into the characteristics of participants in dance sports, which is being positioned to be one of everyday athletic activities among people, and investigated the actual purchasing of dance sports wear with the subjects of its participants as a preceding study for the development of dance sports wear to consider their characteristics. The questionnaire method was used, and descriptive and crosstabulation analysis was conducted with a spss 12.0. The findings are as follows. 1. As the results that examine general characteristics of dance sports participants, the number of those in their 20's was the largest, while the number of women was larger than that of men. Regarding the practicing period, those of one year or longer up to 4 years occupied the largest proportion, and the rate of Latin American dance participants was larger than that of modern dance ones. 2. As to the actual purchasing of dance sports wear, the purchase motivations were found to be in the 'contest participation' for teenagers and those in their 20's, while those in their 40's or over purchased their wear for the purposes of 'following the fashion' or 'club gatherings.' As for the sources of information at the time of purchase, teenagers relied on internet and those of 20's or over got the information through the persons nearby. As their ages got higher, the ready-made sports wear was preferred, while as their practicing periods got longer modern dance participants purchased the sports wear of higher prices. Participants in their 30's and those practicing 7 years or longer possessed a comparatively larger number of dance sports wear and they considered importantly of designs and fit at the time of purchase. Therefore, the development of dance sports wear designs should be made to accord with the participants' age groups so that they might be sensitive to the fashion and clearly represent their personality for the junior group and durable enough to last long for the senior group.
The Study of the Modern Character of Women's Shoes Design According to the Formative Arts
Lee, Young-Jae ;
Fashion business, volume 13, issue 5, 2009, Pages 13~22
The purpose of this paper is to understand some methods to provide women's shoes and their design images from the 1920s to the 1940s, and to benefit from the new methods for creative design and new materials in the future. It also examined the features with the academic background of women's shoes. To target on analysis items and shoes design factors, moreover, it made reference to the paper by former research. As a result, 28 shoes (30.04%) in the 1920s, 47 shoes(51.09%) in the 1930s, and 17 shoes (18.47%) in the 1940s have been collected. The strap shoes, combination color, bright texture, and buckle trimmings are first on the list. The most popular shoes were pumps and strap, in terms of design and shape. In particular, black was one of the common and popular colors. Most of the shoes had buckles. Texture also was brilliant. This study was meaningful to provide understanding and information about a variety of women's shoes designs from the 1920s to the 1930s.
A Study on the Wedding Dress Design of Korea Images - Focused on Pear Blossoms Pattern and Dang-
i(唐衣) Images -
Lee, Min-Jung ; Cho, Kyu-Hwa ;
Fashion business, volume 13, issue 5, 2009, Pages 23~36
The purpose of this research is to design and to produce actual high value added wedding dress comprised of the pear blossoms pattern(梨花紋), which is one of the traditional patterns which was not researched to this day, and of the Dang-
i(唐衣) image which reflects our concept of beauty as if as a means of conducting empirical study for the application of traditional Korean patterns to the contemporary application. pear blossoms effectively signifie the image of beautiful bride thanks to the pure, graceful and clean image of white flower, both in the external and internal aspects. The Dang-
i of the Chosun Dynasty, which is another motif is one of the representative clothing that expresses the beauty of the curve when it comes to the Korean culture as traditional wedding dress. Attempt was made to develop design for wedding dress that expresses the Korean style beauty that combined the tradition and the modern. Towards this end, the project was composed of the Korean-like Ewha, image of the Dang-
i I, II and III to design three dresses. The Dress I presents the image of pure, elegant and beautiful bride, while Dress II represents the pure and city like trendiness of the Korean women today as bride. Dress III was made centered on the image of elegant, and chaste bride. As for the materials used, hand-woven silk and silk organza used for the traditional clothes. As for the ornaments, embroidery, quilted work, beads, corsage, burn-out and other techniques were used for expression.
Comparative study of productive pattern and educational pattern of tailored-collar
Shin, Jang-Hee ; Sohn, Hee-Soon ;
Fashion business, volume 13, issue 5, 2009, Pages 37~44
As the modern society has become highly industrialized and functionalized, the entry of women in public affairs has become brisk and extensive, and the studies of jackets which can satisfy the functions and designs for various activities have become important. Especially in the tailored collar which is the typical collar for female jackets, the studies such as scientific original form design, and design evaluation through analyzing functionality and sensitivity and others must be systematically carried out. In this study, therefore, the objective was placed in examining the actual state of the production of the tailored collar in the field of production first, and inquiring the general theories on the constituent elements of tailored-collar and production methods by analyzing it and comparing it with the educational tailored-collar production methods. First, in regard to the relation between the collar and the length of the backside neck of the bodice, in most cases, they were employing the method to enlarge the length of the backside neck of the bodice by shortening the length of the neck-base girth. That is, they were processing in order that the self collar band inside of the roll line and the fall of the collar can make a soft curved line. Second, when producing tailored-collar patterns, it is desirable to very the inclination according to the breath of the collar or thickness of the fabric because the stability of the inclination of the collar differs depending on the condition the collar is set, the girth of the collar edge. the broader the breath of the collar becomes, the thicker the fabric becomes, and the more the cloth is against the cold, it is necessary to make the inclination larger. Third, in the size relation between the upper collar and under collar, when sewing collars, it becomes thick and stabilized as it goes from the part in which extra pieces were put to the part in which extra pieces are not put. So you must make the upper collar larger by putting in extra pieces. The amount to be put in differs depending on characteristics of the materials.
Public Self-Consciousness, Body Image, & Socio-Cultural Influence on Gender Differences
Lee, Seung-Hee ; Lee, Si-Weon ;
Fashion business, volume 13, issue 5, 2009, Pages 45~54
The purpose of this study was to examine if there were differences in public self-consciousness, body image, and socio-cultural influence between males and females. Six hundred twenty-six adults participated in this study. For data analysis, descriptive statistics, t-test and reliability test were used. The result of this study is as follows. First, compared to males, females had higher scores on appearance orientation(AO), appearance evaluation(AE), and weight occupation(WP). Also females were more dissatisfied with their bodies such as lower body part or middle body part than males. That is, women had lower body image than men. Second, there was not significantly difference in self-esteem between males and females. Third, females had higher scores on public-consciousness than males did. Fourth, compared to males, females were more influenced by socio-cultural factors such as internalization and awareness. Finally, women had more higher scores on appearance behavior management than men. Based on these results, this study would provide more efficient strategies to reduce negative body image, especially in women.
A study of minimizing heavy metal content in metal complex dye development
Kim, So-Jin ; Park, Young-Hwan ; Lee, Hea-Jung ; Lim, Jae-Ho ; Ryu, Tae-Soo ;
Fashion business, volume 13, issue 5, 2009, Pages 55~65
Metal complex dyes are usually used to dye amide fiber such as wool, silk and nylon to achieve high concentrated color and excellent color fastness. However, metal complex dyes that contain various heavy metal components cause not only serious environmental problem but also human health. In this study the ordinary 1:2 metal acid dyes and the modified 1:2 metal dyes, which are environmental friendly, are compared and analyzed in existing dyes investigated the trends in the evaluation system of their harmfulness, containing heavy metals and examined exhaustion rates and dyeing characteristics.
The Effect of Internal Marketing Factors in Import Apparel Company on Job Satisfaction
Lee, Ju-Yeon ; Kwon, Hae-Sook ;
Fashion business, volume 13, issue 5, 2009, Pages 66~80
The main purpose of this research is to investigate the present circumstances of internal marketing in domestic apparel-import company and study if the internal marketing activities in import apparel company have a significant effect on salespersons' job satisfaction. As a preliminary investigation, the interviews with 6 expert salespersons of imported apparel company were taken to develop a practical measuring tool. As a result, 21 categories which effect on internal marketing and 6 factors which influence on job satisfaction were extracted. Next, a survey with the salespersons who work in apparel-import company was taken, and 186 collected data were used in this study. To analyze the data, factor analysis, frequency analysis, and multiple regression analysis are executed by a statistics package, SPSS v12.0. The results are as follows. First, five factors which effect on internal marketing activities in have been identified as welfare, incentives, employment & training, communication, empowerment. Among them, four factors of welfare, incentives, employment & training, and communication have been come out as statistically significant factors which influenced on salesperson's job satisfaction. Second, the internal marketing activities of import apparel company according to salesperson's demographic factors - payment, working periods, and marriage have been demonstrated significant difference on salespersons' job satisfaction. When the marriage is examined, the job satisfaction of the single mostly depends on incentives while that of the married does on welfare. On the consideration of working periods, the less does the group have working experience, the more does it have a dependence on incentives. On the other hand, the group which has much payment and experience mostly relies on welfare. The middle class show to be dependent on communication and employment&training as well as welfare and incentives.
A study on the visual effects according to changes in number of pleats and skirt length of pleats skirt
Kim, Kyung-Hee ; Lee, Jung-Soon ;
Fashion business, volume 13, issue 5, 2009, Pages 81~92
The purpose of this study is to evaluate the differences of visual effects by variations in the number of pleats and the length of the pleats skirt. The stimuli are 18 samples: 6 variations of the number of pleats and 3 variations of the length of skirt. The data has been obtained from 54 fashion design majors. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual effects by the number of pleats and the length of skirt are composed of 3 factors : vertical of lower body, curves of lower body and shape abdomen. In these factors, vertical factor is estimated by the most important factor. The visual effect is positive when the number of pleats is added and the length of skirt is getting shorter. The short length of skirt and more pleats make legs and calves looked long and slim. The interaction effects between the number of pleats and the length of skirt do not appear. In the vertical of low body factor, the length of skirt is more effective than the number of pleats, and in the curve of low body factor, the number of pleats has more effects than the length of the skirt. In the shape of abdomen, the number of pleats and length of skirt have similar influences.
The Effects of Problem Based Learning on the Social Psychology of Clothing course
Lee, Seung-Hee ;
Fashion business, volume 13, issue 5, 2009, Pages 93~101
The purpose of this study was to examine the effects of PBL (Problem based-learning) on the social psychology of clothing course. Thirty-seven undergraduate university students completed a 15-week capstone course in a clothing and textiles department. Eighty-one percent of the participants were majoring in the clothing and textiles. The study was conducted two focus group interview with 37 undergraduate students. The participants demonstrated positive attitude toward the PBL (Problem Based Learning) in Social Psychology of Clothing course. The results showed that the students have more opportunities to practice collaboration within the team and to increase their self-esteem and self-confidence through the 15 week of teamwork. The participants were developed to express their opinion actively and solving the problem skills. Eighty percent of the instructors had a positive attitude toward the achievement of the course objectives. Seventy-five percent of the instructors expressed the difficulty of student's evaluation. Fifty-five percent of the instructors had a difficulty of development of module problems.
TV Home Shoppers' Compulsive Buying: Shopping Orientation & Marketing Promotion Variables
Lee, Seung-Hee ; Hur, Se-Jeong ;
Fashion business, volume 13, issue 5, 2009, Pages 102~109
The purpose of this study was to investigate TV home shoppers' compulsive buying, focused on shopping orientation and marketing promotion variables. Four hundred one female home shoppers who have purchased fashion products through TV home shopping. For data analysis, descriptive statistics, factor analysis, t-test, and Cronbach's Alpha were used in this study. The results were as follows: First, approximately 17% of respondents were revealed as compulsive buyers. Second, for shopping orientation instrument, three factors of shopping orientation were found and labeled as 'indifferent', 'hedonic', and 'economic' factors. Third, compared to non-compulsive buyers, compulsive buyers had higher hedonic scores. Finally, compulsive buyers considered marketing promotion variables such as show host, scarcity sales, gift events as important factors for their purchasing than non-compulsive buyers. Based on these results, it would provide TV home shopping marketers efficient and social responsible marketing strategies.
The Impacts of Service Quality and Customer Satisfaction on Re-purchase and Word of Mouth
Lee, Ok-Hee ; Kang, Young-Eui ;
Fashion business, volume 13, issue 5, 2009, Pages 110~120
The goal of this study was to investigate the influence of customer service quality on customer satisfaction. Also the object of this study is to indicate the influence on word of mouth and intention of repurchase which is a variable of customer satisfaction. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data was analyzed by percentage, frequency, mean, factor analysis, reliability, regression using the SPSS program. The five hypotheses set in the research model, all were selected through empirical analysis. Main findings are as follows: As a result of factor analysis, customer service quality of discount store verified four items, that is, personal service, VMD of stores/atmosphere, store policy, product assortment. As a result of regression analysis, customer service quality influenced customer satisfaction. The intention of repurchase and word of mouth received a positive influence from customer satisfaction. The intention of repurchase influenced the word of mouth, and it received a positive influence from the word of mouth.
A study on the Wearing Pattern and Design Preference of Shoes for Men
Koo, In-Sook ;
Fashion business, volume 13, issue 5, 2009, Pages 121~134
The purpose of this study was to analyze the wearing pattern and design preference of shoes for men, and to develop the possibility and strategy of the shoes market for the shoes marketers and manufacturers. In this study, the data obtained from 285 respondents were analyzed by the descriptive statistics. The results from the data were as follows : The most frequent brand among the 45 shoes brand by 285 respondents described in free style was 'Esquire'. The 268 respondents possessed two shoes or more, the most frequent shoes' color was black, and the most preferred brand was 'Kumkang'. The 195 respondents indicated the discomfort of ready-made shoes, The 198 respondents discarded their shoes 'on the reason of worn-out', the 98 respondents indicated that the most important thing in the purchasing point was 'the comfort of shoes' The respondents preferred shoes with 'slip-on type', 'cow leather', 'semi-rounded toe', 'no-metal ornaments', 'moccasin tip', 'leather-sole', and '3cm heel'. Finally, this study proposed that the best strategy for shoes marketers and manufacturers was to upgrade the comfort of shoes by design(line) and the material with functional textures.
Research on 'Japanesque Modern' and Japanese Fashion for Nationalistic Branding I - An Analysis of Design in the 'Japanesque Modern Collection' -
Yum, Hae-Jung ;
Fashion business, volume 13, issue 5, 2009, Pages 135~148
The purpose of this research is to examine changes in Japanese fashion design through analysis of the background and characteristics of 'Japanesque Modern'. With the advent of globalization and pressures to enhance international competitiveness, key players in both Japanese government and industry feel an urgent need to establish a distinctive brand for its products. 'Japanesque Modern' was launched in January 2006 as a nationwide campaign through the support of the Japanese Ministry of International Trade and Industry (MITI). 'Japanesque Modern' strives to be a national movement, enhancing Japan's brand image while promoting continuous industrial innovation. 'Japanesque Modern' unites Japanese culture, design, and aesthetics with advanced technology, bringing traditional concepts to enrich contemporary life styles. In order to exemplify the 'Japanesque Modern' ideal, existing market products and content that reflect the concept were selected for the 'Japanesque Modern Collection' by the Japanesque Modern Council. In making these selections, the Council emphasized criteria based on three Japanese spiritual values: Craftsmanship; Manner; and Hospitality. As a result, three designs concepts have emerged in the 'Japanesque Modern Collection': the 'convergent method'; the 'conversion method'; and the 'emphasis method'. This research will explore these design concepts and their relationship to 'Japanesque Modern'.
Recurrence and Non-recurrence Appearing in Contemporary Hairstyles
Lee, Young-Mi ; Kim, Sung-Nam ;
Fashion business, volume 13, issue 5, 2009, Pages 149~160
The purpose of this research is to analyze how contemporary hairstyles are expressed based on the recurrence and non-recurrence of simulation. The results of this study can be summarized as follows : 1) Recurrence appeared as imitation which re-expresses the image of past hairstyles, change which borrows unordinary objects from previous hairstyles, and expansion which extends the volume in hairstyles. 2) For nonrecurrence, there were an absence of hairstyles which rid reality, a sub-culture as a disband of fixed perceptions, a combination with other genres, an ambiguity of hairstyles appearing as a fusion effect and a Kitsch phenomenon, an ambiguity of hairstyles where a totally different third image appears through dichotomy concepts combined.