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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Lee Mi Suk
Volume & Issues
Volume 13, Issue 6 - Dec 2009
Volume 13, Issue 5 - Dec 2009
Volume 13, Issue 4 - Sep 2009
Volume 13, Issue 3 - Jul 2009
Volume 13, Issue 2 - Jun 2009
Volume 13, Issue 1 - Feb 2009
Selecting the target year
Research on Children's Costumes of Dong Tribe
Zhang, Shunai ; He, Xin ;
Fashion business, volume 13, issue 6, 2009, Pages 1~11
Dong Tribe is a populous nationality with brilliant civilization, they created their unique culture of costumes and accessories throughout the long river of history. And the children's costumes could be the florid feature of the splendid fashion of Dong Tribe because they reflect the sentimental tastes and consciousness of the nation. The children's costumes of Dong Tribe are classified as infants' garments and children's garibaldis by different ages, the garments are much more in kinds, fresher in colors and much complicated in shapes while comparing with the adults' garments. Furthermore, the children's hats, bibs and baby carriers are also the outstanding features in children's costumes of Dong Tribe.
Compulsive Buying Behavior, Fashion Orientation, and Self-Esteem among Female College Students in Fashion and Business Majors
Lee, Seung-Hee ;
Fashion business, volume 13, issue 6, 2009, Pages 12~19
Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behaviors among college undergraduates are associated with intended majors, self-esteem and fashion orientation for female college students between the ages of 18 and 24 were investigated. A random sample of 182 undergraduate students completed a questionnaire that contained measures of compulsive buying, self-esteem, and fashion orientation. Based on literature review, three hypotheses were proposed. For data analysis, descriptive statistics, t-test, Pearson Correlation, and Cronbach Alpha were used. The results found that the compulsive buying tendency is negatively related to self-esteem among college students among female college students. Also, the tendency toward higher levels of fashion-orientation was positively related to compulsive buying tendencies. Fashion major was more prone to have compulsive buying tendency when compared to business major. Based on these results, some implications for educators, marketers, consumers and would be suggested.
The Study of Mapping Coordination S/W Based on the Internet Shopping Mall for Silver Apparel
Lee, Yoong-Joo ; Chung, Sham-Ho ;
Fashion business, volume 13, issue 6, 2009, Pages 20~30
The purpose of this study is to develop the effective customized elderly fashion marketing process based on the web site, where older customer will be able to choose various fabrics and to try them out. This aims to establish new prototype of internet shopping mall for customized elderly fashion clothing. In this study, new method of product presentation on the online shopping mall is proposed to offer product information through 3D virtual reality. With the online shopping mall(SATC Mall) as a showcase, we presented virtual mapping system so that it enable the customers to select the fabrics and to see exactly how chosen fabric will look when applied to image of clothing. As an initial test of the application of simulation to measure 3D visualization of product, mapping software Vision Easy Map Pro Version 6.0(NedGraphics) Vision Easy Map Viewer Version 5.0(NedGraphics) were chosen and applied. By using this mapping system, the fabric change of the apparel product could be made on the internet shopping web site. However, this approach has been successful applied for presenting and customizing garment products. Future research will focus on the integration of mapping coordination into SATC Mall.
The Design Harmony in the Necktie with Dot Pattern
Jung, Su-Jin ; Choi, Su-Koung ;
Fashion business, volume 13, issue 6, 2009, Pages 31~44
This study aims at clarifying the influence that color, tone, dot size, the combination of area ratios exercise on the harmony in dot necktie, and revealing the harmony differentiation according to the cues of various factors for pattern design. The conclusion is drawn as below, in the result that the cues which can exercise influence on the harmony of dot necktie, was analyzed by 54 stimuli. In the result of analysis of variance in order to clarify the influence which color, tone, dot size, and color area ratio exercise on dot necktie harmony, color and dot size operate appeared to be independent cues which exercise significant influence with main effect. In the result of the harmony difference analysis on color, tone, dot size, and color area ratio combination by multiple comparison, the cyan color in vivid tone was estimated to be most inharmonious in the analysis by color and tone. Viewing the harmony difference according to color and dot size, the dot size of 0.5cm in cyan was perceived to be most harmonious. Viewing the harmony difference according to color and color area ratio combination, both magenta and cyan were estimated to be positive, regardless of area ratio combination, and particularly, the case that the background was in cyan and the dots were in grey was perceived more harmonious compared to the contrary case. Viewing the harmony difference according to tone and dot sizes, the case when the dot sizes were 0.5cm, was perceived to be most positive, regardless of tone. Viewing the harmony difference according to color area ratio combination and tone, the case that the chromatic colors, cyan, magenta, and yellow was used as background, was estimated to be more harmonious, compared to the case that the achromatic color, grey was used as background. Viewing the harmony difference according to dot size and color area ratio combination, in case that the dots were in chromatic color and the background was in grey, the harmony showed difference by dot size, and the case of the dot size of 0.5cm was estimated to be most harmonious.
A Study of the Efficacy to Control the Bacteria Colony of Scalp in Ayurvedic Oils on Clinical Testing
Choi, Jung-Myung ;
Fashion business, volume 13, issue 6, 2009, Pages 45~60
This study examined the efficacy of restraining the increase of the bacteria colony of scalp according to the application of the Ayurvedic base oils and essential oils to scalp and hair. The result is as follows. The experiment illustrated that as the result of doing the paired sample t-test of a treated group and a control group according to constitutional oiling, the efficacy of the statistically significant decrease of the colony manifested in six tested groups except the group of Pitta constitution to which sesame and lavender were applied. Also, in a group that sesame was applied to Vata constitution and a group that coconut and lavender were applied to Pitta constitution, according to the passage of time, the result of being reduced the number of the colony was obtained and it showed that the oiling suitable for each constitution has the efficacy to decrease the colony of scalp. At the same time, regardless of the constitutions, the application of oils also showed the efficacy of restraining the increase of the bacteria colony of scalp. As the result of performing Paired Sample t-test for the subjective evaluation of the subjects in pre and post clinical testing, In the analysis of questionnaire that were obtained before and after the clinical testing, the results of all of the items except the item questioning a degree of inflammation appeared to be significant. That is to say, the subjects answered that a degree of keratin or a pain in scalp, an amount of sebum and a degree of hair damage were decreased after the application of oil more than before it. And in the question of a degree of hair damage, the application of oils were proved as having the efficacy to improve the hair damage.
A Color Analysis on Working Clothing in Domestic Machine and Heavy Industry
Park, Hye-Won ; Bae, Hyun-Sook ; Park, Jin-Ah ; Kim, Jie-Kwan ;
Fashion business, volume 13, issue 6, 2009, Pages 61~75
The objective of this research is to the enhance the color function of work clothing : to research and analyze the hue and tone of work clothing colors to be used for machinery and heavy industries in national industrial complexes, Through this research, the color using problems which related with safety workers will be revealed. For this project, total 42 sets of work suits were sampled from 12 different companies in the machinery and construction industries in the national industrial complexes of Gyeongsang Namdo Province and 16 sets of work suits currently being sold in the market. The collected work suits samples were classified according to item types and design. Color measurements were taken thus: After calibration according to ASTM D1729 specifications of standardized configuration settings to match standardized luminous source D65(Daylight 6500K) in color cabinet BOTECK SuperLight-VI, the RGB values of the work suits were calculated using PANTONE Color Cue TX. The RGB values of the colors thus derived were converted into V/C values using the Munsell Conversion 9.0.6 and analyzed with Munsell's 10-color system and PCCS. The results were presented according to Munsell's color wheel and color and brightness distributions were expressed in table form, as well as presented as a tone map. Following analysis, color hue distribution was found to be concentrated around PB, and brightness distribution toward the low end and mid range of the scale. Saturation values were distributed mostly around the low end of the scale. Following color tone analysis according to PCCS, it became apparent that colors were mainly distributed around dkg, ltg, and g, at low- and mid-brightness and low-saturation. Therefore, it may be concluded that colors used in work suits in the machinery and heavy industries are mainly cool colors, at low- and mid-brightness and low saturation. It is conjectured that such colors were applied uniformly in the workplace in order to serve certain functions, such as concealment of stains and contamination. Therefore, it follows that the utilization of colors, among other functions served by working clothings, must be taken into consideration in order to enhance safety and efficiency.
A Study on the Visual Image According to Changes in Number of Pleats and Skirt Length of Pleats Skirt
Kim, Kyung-Hee ; Lee, Jung-Soon ;
Fashion business, volume 13, issue 6, 2009, Pages 76~88
This study has the purposes to search the most visually effective and appropriate number of pleats and skirt length, when it's worn, with the changes in the number of pleats and skirt length that could be influential in analyzing the visual evaluation of pleats skirt and to analyze the changes when those factors are applied in real pattern. The stimuli were 18 samples: 6 variations of the number of pleats and 3 variations of the length of skirt. The data were obtained from 54 fashion design majors. The data were analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study were as follows: The visual image by the number of pleats and the length of skirt were composed of 4 factors : activity, attraction, neatness and commonness. In these factors, activity factor was estimated by the most important factor. The visual image according to the changes in the number of pleats and skirt length had significant differences, and the pleats skirts with 12 and 16 number of pleats and 38cm of skirt length were evaluated to be the most effective. The activity factor had interaction influence effect according to the number of pleats and the skirt length. The skirt length had more influence than the number of pleats in attraction and neatness factors, and the other way around for commonness factor.
Developing textile design having watercolor effect and woven texture using Photoshop for Transfer Digital Textile Printing(DTP)
Kim, Sin-Hee ;
Fashion business, volume 13, issue 6, 2009, Pages 89~98
Computer development and new printing technology allow us to express a new type of digital textile designs those were not possible in the past. In this study, watercolor overlaying effect of various colors was tried using airbrush tool in Photoshop program. Photoshop program is a powerful graphic tool and can be used in textile design area to generate various types of designs. Woven texture was also applied to the design to give yarn dyed effects or rich appearance. Photoshop program was also used to develop woven texture without the help of the professional textile CAD. Photoshop channels enables the designers to apply various textures to the image. Plain weave and houndstooth were applied in this study. Colorways of the developed designs having watercolor effect and woven texture by applying Photoshop color adjustment function. Quick and simultaneous changes of colors were possible using this method. The developed textile designs were printed by transfer DTP. Successful textile design prints were expressed and showed watercolor overlaying effect and woven texture. The printed textiles show a little brighter color, and therefore, sample printing is recommendable in case of color sensitive production.
Web contents-comparative analysis: Online shopping agencies that retail foreign apparel
Kim, Sung-Hee ;
Fashion business, volume 13, issue 6, 2009, Pages 99~110
The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.
Consumers' Motivations for Brand-Switching of Sport Shoes according to Their Age and Gender
Yim, Eun-Jin ; Hwang, Choon-Sup ;
Fashion business, volume 13, issue 6, 2009, Pages 111~124
The purpose of the study was to provide the basic information that is needed to build marketing strategies related to consumers' brand-switching, through investigation into sport shoe consumers' motivations for brand-switching, as determined by their age and gender. The study was implemented by means of a descriptive survey method using a questionnaire. The sample consisted of 534 consumers between the ages of 13 and 59, residing in the Seoul area. The survey for the study was conducted during the period of October 10 through December 5, in 2008. Descriptive statistics, t-test, ANOVA and Duncan's Test were employed for the analysis of data gathered. The results revealed that there are differences with regard to the degree that the functional/aesthetic factors of sport shoes contribute to the motivation for brand-switching, when assessed with respect to the age and gender of consumers. The contributory degrees of situational factors and social/emotional curiosity factors of consumers are also different with regard to the motivation for brand-switching behavior of sport shoe consumers in accordance with their age and gender. Therefore, marketing strategies related to brand-switching behavior will be more effective when they are differentiated according to the target age and gender, even with respect to the same type of product, such as sport shoes.
Complementary Color Scheme Which Appeared in Women's Fashion Collections of New York, Milan, Paris, and London
Kwon, Hae-Sook ;
Fashion business, volume 13, issue 6, 2009, Pages 125~136
The main objective of this research was to understand the characteristics of complementary color scheme through the analysis of contemporary women's fashion color coordination as they appear in the 'Collections'. Data collection of 115 was done through review of 'pr
-porter Collections' of four cities; Milan, London, New York, Paris. Statistical analysis of frequency and also qualitative interpretation of characteristics of complementary color harmony characteristics which appeared in four collections were completed. The main findings were as followed; (1) Only 115 complementary color schemes out of 4968 two color combinations appeared. Compared the comparative ratios of appearance frequency between the two color combination and the complementary color harmony, London showed the highest, and followed by New York, and Milan and Paris. (2)The combined color type of 'red+green' was the most frequently appeared, and followed by 'violet+yellow' and 'orange+blue'. For the type of tone harmony, the contrast tone showed the most, and followed by the similarity and identity. According to the type of complementary color combination, the type of tone harmony used differently. Some differences showed in the types of color harmony and tone harmony between collections. (3) The complementary color scheme which shown in four collections harmonized two opposite colors mainly through the strong tone contrast and this could cause tension along with interest in the image. The complementary colors intensified and brought out the attributes each other. More details, high contrast of two complementary colors of yellow and violet created a vibrant look especially when used at higher saturation. Sometimes, however, some tone variations of two hues neutralized the strong effect and sometimes enhanced each other. When they used in similarity tones or identity tones in light colors, the tension was reduced and became softened but still presented nice harmony. In the type of 'red+green' color harmony, the various color combinations were demonstrated, mostly through tone manipulation of green color. The similarity tone harmony, which used the most, could effect a better sense of harmony and present more sophisticated looks. When used in contrast tone harmony, some changes in its own color which have only one color of two the excessive intensity led a good harmony. The 'orange+blue' color harmony was shown the least and used three tone harmony almost the same ratio. In this color harmony, blue amplified its energy and brilliance of orange and seemed to work better when one color was at a lower intensity than the other. In harmony with a similarity and an identity tone, this color harmony produces a stable and calm image. (4) The complementary scheme appeared more frequently in the S/S collections than in A/W collections and showed some differences in the types of color harmony and tone harmony between seasons, however, no big differences between collections.
The Hierarchy of Images according to Construction Factors of the Flared Skirts
Lee, Jung-Soon ; Han, Gyung-Hee ;
Fashion business, volume 13, issue 6, 2009, Pages 137~146
This study analyzed hierarchy of image for visual evaluation of flare skirt. This study analyzed expression words about flare skirt with frequency data of image expression words with different length and volume of flare. Stimuli for the study were set to be 4 different volume of flare (
) and 3 different length of skirt(48cm, 58cm, 68cm). Stimuli were made by using I-Designer which is Virtual Sewing System. From simulation of flare skirt, the subjects were asked to write down suggested adjective freely and selected 210 adjectives. With this, we chose total 38 adjectives considering frequencies in the pre-study. And we analyzed the combination process of expression words according to construction factor of flare skirt and hierarchy of image from dendrogram which was resulted by hierarchical cluster analysis. 'Feminine' got high score in all 12 flare skirt. When the skirt was short, it was vivid, and as the skirt got longer, ordinary and pure image showed. Also, as the volume of flare got larger, the average of visual effect was higher than visual image. Visual hierarchy construction according to construction factors of flare skirt could be divided into visual image and visual effect, and visual image was shown to be form 'A type - large volume of flare and short skirt length', 'H type-small volume of flare and short skirt length' and 'X type - large volume of flare and long skirt length'.
A Study on Dyeability with Chitosan and Silane treatment on Natural Dyeing
Park, Ji-Yang ; Jeon, Dong-Won ;
Fashion business, volume 13, issue 6, 2009, Pages 147~156
In this study, one of disadvantages is to improve the durability of natural dyeing. In order to enhance linkage of Chitosan or Linkage of between Chitosan and cotton fabrics, effect of increasing amount of Silane on Chitosan durability and possibility of using Chitosan as natural mordant were reviewed. After treatment of chitosan with silane, color effect is similar to dyeability used metal mordant. And the durability's washing fastness and air permeability as using chitosan with silane is better than treatment of metal mordant. Chitosan with silane can perform the natural mordant.