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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 14, Issue 6 - Dec 2010
Volume 14, Issue 5 - Dec 2010
Volume 14, Issue 4 - Sep 2010
Volume 14, Issue 3 - Jul 2010
Volume 14, Issue 2 - Jun 2010
Volume 14, Issue 1 - Feb 2010
Selecting the target year
Development of the Pants Patterns for Muscular Men
Jeong, Hye-Jin ; Kim, So-Ra ;
Fashion business, volume 14, issue 2, 2010, Pages 1~13
Recently, young men have become more muscular, as they have become increasingly more interested in health and their physical appearances. The trend these days is to wear slim suits to accentuate their figures. Men's pants are the one of the most general clothes which men wears. While pants are an ordinary item of clothing, most muscular men have fitting problems with ready-made pants. In view of this, this study aimed at developing a prototype pants pattern for muscular men. In this study, five muscular men were selected for wearing tests. The regression formulas, in which muscular men's body measurements were adopted, were applied to unsuitable body parts, especially the body parts determined inappropriate based on the results of the existing pants pattern wearing tests. After going through the first and second pants pattern wearing tests, the final pants patterns were developed that were suitable for muscular men. The results of the study were as follows: In order to solve the problem of the insufficient of ease due to the development of the hip muscles, the crotch length was made longer, (0.08
hip circumference+17.648)+1.5cm and front crotch width and back crotch width were made wider, 1.0cm each than those of the existing pants prototype patterns. The ease of 0.5cm was added to the hip circumference/4+2.5cm because of the development of the hip and thigh muscles.
A Study on the Make-up Characteristics and Image of Korean Women in 1960s - focused on monthly womens magazines -
Kim, Min-Je ; Park, Hye-Won ;
Fashion business, volume 14, issue 2, 2010, Pages 14~26
This study aims to investigate how the woman's beauty makeup trend had been changed in 1960s by analyzing the characteristics of woman's make-up in that period. For this study, a lot of documents and papers related to the woman's make-up were collected and reviewed. In particular, to analyze the characteristics of woman's make up trend in 1960s, a lot of women's pictures and makeup-related articles from 143 volumes of woman's magazines such as Yeowon and Jubusaenghwal were collected. Among the 624 pictures, fifty two pictures which were good enough for studying the total face and makeup were used for this study. The period of this study ranges from 1960 through 1969 and the analysis is focused on skin expression, eyebrow, eye shadow, eye line, lipstick, and brusher and through the related articles, the intention and contents of make up. were delivered and found out. The results are as follows. In early 1960s, the woman's make up was characterized by the make up ranging from unnatural and gray skin expression to dense pink skin expression, giving natural and glossy tint onto the skin and in particular putting a bright accent on the eyelid, eye or lip. In the mid-1960s, the make up style expressed skin more naturally, giving more shading on the eyelid, nose and lip, thus having cubic make-up. In the late 1960s, the make up became more refined and harmonized by using colors according to the TPO (time, place and objective) and skin color. The study results show that the women in 1960s pursued the "cute and young looking image" and used the make up to express their images young and cute. In the mid 1960s, the minimalism which pursued the pure and simple make up appeared in US. That trend affected the make up style of Korean women and hence Korean women showed more natural make up style in the mid and late 1960s.
The effects of the Service Orientation of Fashion Organization on the salesperson's Customer Orientation - Focused on salespersons in department, agency, outlet -
Kim, Eun-Kyung ; Lee, Yu-Kyung ; Han, Cha-Young ;
Fashion business, volume 14, issue 2, 2010, Pages 27~41
The purpose of this study is to investigate the relationship between service orientation of fashion organization and employee's customer orientation. For this study, salespersons in clothing stores were selected as the subjects. We used 4 factors SERV*OR Scale: service leadership, human resource management, employee's empowerment, service system as an organizational service orientation. The results are as follows: First, Service Orientation of the company in fashion field affects the employee's customer orientation. In other words, a fashion company with a higher service orientation will have employees with a higher customer orientation. Second service orientation factors revealed differences depending on the store. Department stores had no effect on factors such as employee's empowerment, service system, but agency stores and outlet stores had effects on all factors. This influential factor is created due to the difference in fashion distribution. Human resource management especially seemed to carry weight among the factors in all stores. So, first and foremost fashion companies should make efforts on education, training of employee.
Foreign customers' recognition on DongDaeMun fashion market and products - Focused on the Doota-Mall zone -
Ha, Oh-Sun ; Kim, Hee-Ra ; Shin, Hye-Won ;
Fashion business, volume 14, issue 2, 2010, Pages 42~56
The purpose of this study is to provide the fundamental data through researching on the actual condition of foreign consumers, the image of DongDaeMun fashion market, the customer satisfaction measurement of DongDaeMun fashion market, and the degree of satisfaction of DongDaeMun market's products. The results of this study are as follows: 1. The analysis on gender who visits DongDaeMun fashion market reveals that female(77.6%) was more than male, and the each age group has a priority in orders of 30s, 20s and 40s. The Japanese shoppers has more willing to visit again and a number of visitors has visited more than twice and many of them came by for the purpose of shopping. Japanese shoppers get the information of DongDaeMun fashion market from families or advertisements by media, while Chinese customers get the information through travel agencies. 2. The image of DongDaeMun fashion market by foreigners is generally positive. They were satisfied with the facilities of DongDaeMun fashion market, the convenience of transportation, business hour and ambience of store, and fashion of clothes. Foreign customers who visited Korea on purpose to do shopping and frequent visitors to Korea have a similar image of DongDaeMun fashion market with that of domestic visitors. 3. The degree of satisfaction to the DongDaeMun fashion market for clothing was usually high. There were only few differences between Chinese shoppers and Japanese shoppers. The higher the satisfaction to the DongDaeMun fashion market was the more they had bought and high intention of visiting. And the more experiences of visiting to the DongDaeMun fashion market showed the higher degree of satisfaction.
The Analysis on the Clothing Construction Factors and the Sewability of the Mechanical Industry Working Clothes - With Reference to the Seam Strength and Seam Elongation According to the Material and Seam Types -
Park, Gin-Ah ;
Fashion business, volume 14, issue 2, 2010, Pages 57~72
The purposes of the research were to find out the clothing construction factors of the mechanical industry working clothes by analyzing the working clothes supplied to 5 subject companies; and to suggest the optimized sewing conditions and the seam strength and elongation experimental data according to the clothing material and seam types implied to the working clothes collected. The fabric types and trimmings used for the mechanical manufacturing working clothes were Polyester/Cotton(65/35%), Polyester/Rayon(65/35%), Cotton(100%); and linings, interlining, various fastenings etc. 2 stitch types, i.e. lock and two-thread chain stitches were applied to the construction of the flat, lap felled, French, superimposed, lapped and bound seams for the seam strength and elongation experiment. The results derived from the experiment were as follows. (1) The seam strength results according to the seam types were high in the order of lap felled>lapped>flat, superimposed and French seams. (2) Considering the features of the seam construction, as the number of fabric layers at the seam line increased the seam strength also increased. (3) Apart from the highest seam strength from the experiment using the net lining with the main fabric, the seam construction consisting of two fabric layers with the interlining showed relatively high seam strength results. (4) The seam elongations according to the stitch types were high in the order of two-thread chain>lock stitches.
Study on Madeleine Vionnet Design Image Shown at the Christian Dior Collections
Choi, Jin-Young ; Cho, Kyu-Hwa ;
Fashion business, volume 14, issue 2, 2010, Pages 73~80
This research examined the design characteristics of Madeleine Vionnet, a female fashion designer who left an enormous legacy and made a great contribution to the high added-value fashion industry. Her techniques can be dividing in to three types: the bias cutting, the design by geometrical methods, and the classical style of ancient Greek clothing. This research also intended to study the design cases in which Vionnet's drapery images are applied to modern fashion, mainly the haute couture works that have appeared at Dior collections since 2000. In terms of the characteristics of Madeleine Vionnet's design, First, she produced the best achievement in dress and ornament history by developing a new technique called bias cutting. Second, her work was groundbreaking because it changed the previously planar approach to the female body into a solid conception by cutting and connecting geometrical pieces in the form of quadrangle, triangle, and a quarter-circle. As a result, her works depicted feminine beauty to the fullest extent through the combination of the human body, excellent materials, and the most sophisticated technology and personal skill. Third, her approach was a classical style tinged with the Greek costume image. With this style, which was born by reinterpreting the key tone of the Greek epoch in a modern way, and transcending and even changing tradition, she created a form of beauty that only she could.
Online Word-of-Mouth: Motivation for Writing Product Reviews on Internet Shopping Sites
Kim, Sung-Hee ;
Fashion business, volume 14, issue 2, 2010, Pages 81~94
The online shopping environment has radically changed consumer shopping behavior. Without the actual physical shopping experience in a brick-and-mortar store, consumers make purchasing decisions over the Internet. They make an effort to obtain product information not only from online merchants, but also from previous purchasers in order to make an informed decision. Accordingly, customer comments are expected to have a significant impact on decisions to purchase goods and services online. This paper focuses on one type of electronic word-of-mouth, the online consumer review. It derives several motivations why customers post product reviews on shopping mall sites. Customer motives were identified through an in depth one-on-one interview with twenty female respondents conducted twice from June
, 2009. The interviews lasted between 40 and 60 minutes. The results showed that consumers write product reviews based on six motivations: to receive a reward or remuneration for writing a product review, to share information with other customers, to improve the quality of goods and services, to reduce customer dissatisfaction, to recommend products and services, and to derive pleasure.
The formative characteristics and the aesthetic values of Romantic style dress
Kim, Jeong-Mee ;
Fashion business, volume 14, issue 2, 2010, Pages 95~109
The goal of this dissertation is to analyze the formative characteristic and the aesthetic values of Romantic style. To attain the goal of this study, the selected objects are the Romantic styles that were prevalent from the 1830s to the 1880s. The methodology for this study consists of literary research, aesthetics, dress and case study based upon the analysis of the 19th century dress. Based upon the theoretical study, two results are derived from the analysis of Romantic style in
century dress. First, the formative characteristics of Romantic style dress are suppression of body, fixed form, volume, and ornamentation. The suppression of body is embodied by two ways. One is tightening body parts, such as the off-the-shoulder line and the corset, and the other is applying weights on body through the wearing of layers of petticoat, crinoline and bustle. The characteristic of the fixed form created the fixed silhouettes of women's dress, for example, an X-silhouette formed with wide shoulders created by big puffed sleeves, narrow waist by corset, and wide hemline of voluminous skirt and petticoats. In addition to the X-silhouette, the bustle style created fixed h-silhouette. Volume in the women's dress were visually expressed by big puffed sleeves, a huge skirt and petticoat made with gathers, pleats and flounces, crinolines and a bustle. Ornamentation was used to express an elegant and fantastic style not only by using luxurious materials in various colors and patterns, but also by applying sumptuous details and trimmings. Second, the aesthetic values of Romantic style dress are subordination, sensuality, and maternity. Women's dress of the 19th century not only restricted free movement and symbolized men's wealth and status, but also was used as an important tool for seducing men by exposing and accentuating the sexual body, thus becoming a symbol of fertility as a metaphor of pregnancy and uterus. These aesthetic values represented in dress incorporated the contemporary requirements of women of the time.
A Survey of the Workers on Colors of the Working Environment and Working Clothes according to Process in Machinery.Automobile.Shipbuilding Companies
Jang, Kwi-Yeon ; Park, Hye-Won ;
Fashion business, volume 14, issue 2, 2010, Pages 110~126
The purpose of this study is for finding the demand and perception about color situation of the working environment including work places and working clothes according to the workers in the machinery automobile shipbuilding companies. Data were collected by questionnaire surveying 679 workers. The collected data were analysed through frequency, mean, cross tabs analysis by SPSS for windows 17.0. As a result, most of the workers responded that they were not satisfied with the current working environment and the colors of their working clothes. However, the workers held a perception that influence that the colors of the working environment has on their psychology and safety or the colors' role was relatively significant. And they had a very positive expectation for the effect of the working clothing's color planning. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial work places as well as a basic material for the subsequent research on colors.
A Study on the Visual Image According to Changes in Volume of Flare and Skirt Length of Flare Skirt
Lee, Jung-Soon ; Han, Gyung-Hee ;
Fashion business, volume 14, issue 2, 2010, Pages 127~137
The purpose of this study is to evaluate the differences of visual image by variations in the volume of flare and the length of flare skirt. The stimuli are 12 samples: 4 variations of volume of flare and 3 variations of the length of skirt. The data has been obtained from 181 fashion design majors. The data has been analyzed by Factor Analysis, ANOVA, Scheffe's Test and the MCA method. The results of the study are as follows: The visual image by the volume of flare and the length of flare skirt are composed of 4 factors : matureness, attractiveness, stiffness and softness, moderateness. In these factors, matureness is estimated by the most important factor. When the volume of flare is
, the visual images are shown to be better. As the skirt gets shorter, it has more vivid and attractive image. And as the skirt gets longer, it looks older and gentle but not too plain or ordinary. The volume of flare and skirt length interact with each other in matureness and attractiveness factors. But the volume of flare affects more in stiffness and softness and moderateness factors than skirt length.
Effect of the Change of pH Condition on the Dyeing using Caesalpinia sappan
Park, Soo-Zin ; Kang, Ji-Young ; Seol, Da-Won ; Yang, Hye-Min ; Lee, Ji-Min ; Choi, Hye-Jeong ; Han, Seo-Young ; Jeon, Dong-Won ;
Fashion business, volume 14, issue 2, 2010, Pages 138~150
In the dyeing of cotton and silk fibres using Caesalpinia sappan, the effects of pH changes of the Caesalpinia sappan dye liquor on the color were examined. In order to adjust the pH of the Caesalpinia sappan dye liquor, Schisandra chinensis extract and carboxylic acid were used for acidic condition, lye and the NaOH aqueous solution were used for alkaline condition. By introducing the dyeing method of pH adjustment, firstly, the effect on the reddish color inherent to the Caesalpinia sappan was examined. At the same time, the manifestation of the yellow color, which affect the manifestation of the red color greatly, was examined in detail quantitatively. By dyeing the cotton and silk fabrics, the inherent relationships established between the pH hanges and the fibre characteristics were sought to be examined.
An Analysis of the Change of Dress Style based upon 'Difference' theory
Kim, Jeong-Mee ;
Fashion business, volume 14, issue 2, 2010, Pages 151~165
The goal of this dissertation is to analyze the change of dress style based upon the 'Difference' theory developed by Gilles Deleuze and Michel Foucault. The methodology for this study consists of literary research, encompassing philosophy, aesthetics, dress and materials derived from internet and case study based upon the analysis of Deleuze and Foucault in the paintings by Bacon,
, and Magritte. In order to develop the theoretical analysis tool for this study, the period and continuous theories of style change are examined in terms of 'identity' and 'resemblance.' A new framework for analyzing the changes of dress style based upon the 'Difference' theory derived from Deleuze's and Foucault's theories and from their interpretations of paintings was developed. This newly developed theory not only defines that dress style changes under the influence of various conditions such as designer's will, ideology, social structure and technology, but also interprets it as a newly-created style that has nothing to do with the original one. The characteristics that represent 'difference' in change of dress style are deformation, hybrid, absence and resemblance. They are derived from the Deleuze's and Foucault's interpretations of 'difference' represented in the paintings by Bacon, Vel
zquez and Magritte.
Effect of interactivity, stickiness, switching barrier on intention to use
Lee, Ok-Hee ;
Fashion business, volume 14, issue 2, 2010, Pages 166~178
The purposes of this study were to investigate the impacts of interactivity, site stickiness, and switching barrier on intention to use. For this purpose, the study tested covariance structural model which set relationships among independent variable(interactivity), meditated variables(site stickiness and switching barrier), and dependent variable(intention to use). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity had a positive influence on site stickiness, switching barrier, and intention to use. And it was found to have a indirect effect on intention to use through site stickiness and switching barrier. Third, site stickiness had a positive influence on switching barrier. Forth, site stickiness and switching barrier had a positive impact on intention to use.
A study of School Uniform Design in the Mass Media
Lim, Song-Mi ; Lee, Mi-Suk ;
Fashion business, volume 14, issue 2, 2010, Pages 179~193
A school uniform has established it as youth culture and an important fashion cord which exposes adolescents themselves under the influence of TV and movies. Moreover as adolescents use TV and radio ads and Internet as a main source to purchase a school uniform, their effect on adolescents' school uniform fashion increasingly grows. The purpose of this study is to analyze design characteristics and chronological changes of school uniform design of high school girls and provide basic materials to develop school uniform design and predict adolescents' fashion trend. The scope and subjects of the study were limited to TV drama and movies which were shown from 1996 to 2010 and had high school students as their main characters based on youth culture. The analysis materials were photos of 50 school uniforms collected from TV soap opera, movies, web sites, DVDs, and Internet. First, the changes of a school uniform, the mass media and youth culture, and a school uniform in the mass media were reviewed through previous researches and literature review. Then, a form, color, and materials were classified to analyze the Dsign Characteristic. Finally, the changes were examined chronologically.