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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 14, Issue 6 - Dec 2010
Volume 14, Issue 5 - Dec 2010
Volume 14, Issue 4 - Sep 2010
Volume 14, Issue 3 - Jul 2010
Volume 14, Issue 2 - Jun 2010
Volume 14, Issue 1 - Feb 2010
Selecting the target year
The Study on the Simulation in the Military Look - Simulation Phenomenon in the period from ancients times to in front of Middle Ages-
Lee, Song-Lim ;
Fashion business, volume 14, issue 5, 2010, Pages 1~20
The purposes of this study were to understand the military look in contemporary fashion by analyzing it based on the theory of Baudrillard, who offered explanations about images with the phenomenon of simulation, and provide basic data for the use of images in fashion by presenting new perspectives of images in fashion. The period from ancient times to the Renaissance does not belong to any of the three orders in Baudrillard's simulacra. In other words, there was no simulacrum created in the period according to his image changes. In the military look, however, the simulation phenomenon is different from his argument. To be specific, there is a "hyperreal" one as well as the simulacrum of "generalized image" as the simulacrum of a "transmuted image." It is because fashion exists only when it is worn widely by the imitations of others and in an inseparable relationship with imitation. In fashion, simulacra can always be found, which is one of the special qualities of fashion.
A Study on the Characteristics of Strategies and Fashion Styles in Fast Fashion
Han, Tae-Im ; Cho, Kyu-Hwa ;
Fashion business, volume 14, issue 5, 2010, Pages 21~34
The purpose of this study is to examine the main characteristics of strategies and fashion styles in fast fashion. Ultimately, this study is aimed to give useful information to develop fast fashion companies in Korean apparel industry. There are several strategies commonly applied in most fast fashion companies. First, they produce a wide range of numerous items. Second, the price is very reasonable. The primary objective of fast fashion is to quickly produce products in a cost efficient manner. Third, fast fashion companies take charge in the whole process from designing and manufacturing to distribution and sales. Forth, while almost all apparel companies invest a large amount in advertisement to promote sales, most fast fashion companies invest in VMD instead. Also, the fashion style of fast fashion were examined. First, casual style dominated a big part in composition of the entire style. Second, they use various kinds of different fabrics. For example, natural fabrics including organic and recycled fabrics, denims, newly invented high-tech fabrics, and decorative fabrics are widely used. Third, fast fashion brands produce fashion product based on the most recent fashion trends. Forth, they pursue high quality design. Retailers' understanding of the target market's wants realizes the consumer to thrive on constant change and the frequent availability of new products. Accordingly, fast fashion is presently taking an important role in fashion although it has a short history compared to the general apparel industry.
A study on the consumer's visual reaction about display props of clothing store - Focus on visual behavior using eye-tracker -
Kim, Young-Me ; Kim, G-Ho ;
Fashion business, volume 14, issue 5, 2010, Pages 35~48
As measuring visual behavior by utilize eye-tracker, this study examines whether consumer concentrates on visual attention with certain object and measures visual behavior with fixation number, fixation duration, the first fixation, which are visual attention pattern of consumer about Mannequin, hanger, shelve as props of display advertising effect on clothing store. It has experimental purpose to recognize relationships in terms of regardless, appropriateness, purchase intention. During display of clothing store, first experimental consequence to measure visual behavior on consumer did appear to allocate more cautions than other props. Second, in terms of relationships with regardless, appropriateness, purchase intention from consumer, each fixation pattern about consumer's fixation number, fixation duration, the first fixation was confirmed that there is meaningful correlation with each other. Accordingly, as advertising effect of mannequin makes consumer to concentrate more visually cautious, it is translated that high favor about display product with mannequin has positive role on purchase intention. Also, there is a purpose that higher feasibility on study result provides practical point on clothing store's display marketing strategy of corporation.
Negative e-WOM based consumer reviews of clothing on Internet open market site
Kim, Sung-Hee ;
Fashion business, volume 14, issue 5, 2010, Pages 49~65
The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.
An Analysis of the Pattern and Formation of Corset Look on the Domestic Market
Jung, Hyun-Jung ; Rha, Soo-Im ;
Fashion business, volume 14, issue 5, 2010, Pages 66~77
This study aimed at examining the pattern and detailed formation of corset look which has established itself as a sort of fashion look as people began to wear underwear as part of outer garment. The study tried to present basic materials helpful for developing and creating the design and pattern of corset look. First, the collected corset look of each brand was copied and then developed. According to the result, corset look's representative silhouette turned out to be hourglass silhouette that tightened up the waist with an emphasis on expressing the beauty of the body. However, unlike corsets of the past, corsets today are being created with focus on the design rather than using lots of incision lines. Second, The bust girth of corset look items turned out to have little function to compress and deform the body like the corset of the past that was far smaller than the body. In addition, the corset style that used the lines of corset alone as motive turned out to have the larger waist girth. Third, the dismantling of collected corset look showed that the materials and formation features of corset look have become simple and that the simplification of corset look has made the items of corset look everyday clothes which can be worn practically and universally.
Study on the Fashion Trend of Contemporary Men's Wear Since 1990
Kim, Hye-Jeong ;
Fashion business, volume 14, issue 5, 2010, Pages 78~92
The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.
Vanity, Self-Consciousness and Brand Consciousness
Lee, Seung-Hee ;
Fashion business, volume 14, issue 5, 2010, Pages 93~101
The purposes of this study were to examine the relationship among vanity, selfconsciousness, and brand consciousness. The subjects used for this study were three hundred and eighty-four female college students who live at Seoul and its suburb. For data analysis, descriptive statistics, Cronbach's alpha, Pearson's correlations, and t-test were used. All instruments which were used for this study showed over 0.85 for Cronbach's alpha values. As the results, first, there were significant correlation relationships among vanity, self-consciousness, and brand consciousness in female college students. Second, there were significant differences between high self-consciousness group and low selfconsciousness group on vanity and two vanity variables such as physical view vanity and physical concern vanity. High self-consciousness group had higher scores on total vanity as expected. Also high self-consciousness group had higher scores on physical view vanity and physical concern vanity than low self-consciousness group. Finally, there were significant differences between high self-consciousness group and low self- consciousness group on brand consciousness. That is, compared to low self-c onsciousness group, high self-consciousness group showed higher brand consciousness significantly. Based on these results of this study, fashion brand management marketing strategies such as consumer-brand relationship marketing would be provided to fashion marketers or fashion retailers.
Weaving design of flame retardant jacquard fabrics for bedding
Ahn, Young-Moo ;
Fashion business, volume 14, issue 5, 2010, Pages 102~111
The pegging board planning for jacquard weaves was carried out to express a big enough design in 60 inch width. 20 Kinds of fabrics were fabricated by a jacquard loom with a warp density of 168 yarns/inch, a weft density of 100T, and a weight of 180-220g/
. The result of sanitary test about Escherichia coli, Staphilococcus aureus, Klebsiella pneumoniae and Salmonella typhimurium showed a sterilizing power of over 90% after cultivating for 30, 60, 120 minutes. And also its property was sustained after laundrying 20 times. The flame retardant properties showed a good result and complied with the flame retardant criteria of KOFEI 1001. Abrasion, laundry and light fastnesses of flame retardant fabrics showed 4-5 grades. The fabrics manufactured from 30's fiber appeared a little fluff and pill on the fabric. Therefore, they need a shearing process after finishing all processes to decrease the fluff or pill on the fabric. The flame retardant fabric manufactured from 30's and 40's fiber showed increased strength and elongation after soaping and dyeing finishing because the fabrics were shrunk.
A Study on Textile Expression Technique Influenced by Primitivism shown in Fashion Design
Kim, Jin-Young ; Kan, Ho-Sup ;
Fashion business, volume 14, issue 5, 2010, Pages 112~127
Primitivism is a concept that expresses and organizes natural feelings of human beings which is hard to be identified by a rigid definition. It means "staying in the beginning or the initial state, not evolving or developing, and not affected by human beings from the intact natural state". Based on this meaning, the artistic style features inherent natural beauties, as well as plain and inornate design. These features have been reflected in a variety of art pieces. The aesthetic features shown in the primitivism art pieces can be categorized into four different aspects: naturalness, folksiness, sentimentality, and humorousness. These features, influencing modern fashion, have been reinvented by a number of fashion designers. They also adopted ideas from the fancy clothes and ornaments created in carefree life style of the regions retaining their primitive cultures, such as Africa, Oceania, and Pacific coasts, and applied those ideas to various silhouette, colors, patterns, and textiles. Particularly as for textile expressions, they tried printing techniques using the patterns motivated from primitive folk symbols or the nature, applied objet of primitive materials and elaborated ornaments that represent folk and primitive feelings, and employed the primitive techniques such as knotting, crude cutting, or natural draping, to reinvent them as textile expressions in modern fashion.
A Study on the Watteau gown Expressed on the Paintings by Jean Antoine Watteau
Kim, Yun-A ; Bae, Soo-Jeong ;
Fashion business, volume 14, issue 5, 2010, Pages 128~144
The purpose of this study is to define the origin of name 'Watteau gown' which is controversial by analyzing a Watteau gown, represented in the paintings by Jean Antoine Watteau, an artist in the Rococo era, and clarify the shape and composition of a Watteau pleats which characterizes the Watteau gown and the morphological characteristic of the silhouette of the Watteau gown. Theoretical review and empirical research was simultaneously conducted. The theoretical review considered social backgrounds from late 17th century to early 18th century when Watteau actively worked and a background of forming the style of Fete galante. The empirical research was conducted by sampling 106 pieces of costume from Watteau's 65 paintings collected and classifying according to morphological shapes and composition. Based on this result, it is suggested that the Watteau gown was very prevalent as women's costume early in the 18th century. The Watteau gown, robe volante, robe battante, sack gown and robe a la Francaise were developed and modified from one gown which started from the same source in some connection. This study has significant meaning that it defines the origin of Watteau gown and Watteau pleats found in women's costume in the Rococo era. Furthermore this study will contribute to the practical use of costume elements of 18th century which are beautiful and artistic in aesthetics as the source of contemporary fashion.
A fundamental study to develop the school uniform for the Net generation
Mun, Ji-Hyun ; Na, Hyun-Shin ;
Fashion business, volume 14, issue 5, 2010, Pages 145~157
The market in the 21st century has drastically changed due to the advances of digital technology. This could be represented by the key words prosumer, do-it-yourself, mass customization, and so on. The net generation is in the center of change and nowadays teenage groups wearing school uniforms is a part of this generation. Therefore the current school uniform hardly fits their tastes and demands. This study aims to provide the fundamental information for developing the school uniforms for the net generation based on the study of the characteristic of net generation and questionnaires targeted at high school students regarding the current school uniform.
A study on the plasticity of Gaya relice for the development of local cultural goods
Song, Mi-Jung ; Park, Hye-Won ;
Fashion business, volume 14, issue 5, 2010, Pages 158~175
Culture means a lifestyle realizing a definite object or ideal. Each local special culture is enormous in value as a local culture inheritance. If it is developed a local culture products representing local culture, it can perform an important role on one of the strategies for revitalizing local economy. One of the typical cultures in Kyung-Nam is the Gaya culture. The most characteristic of the Gaya culture is powerful iron culture and lots of cultural properties have been founding as relics. Judging from a lot of iron relics, we can figure out a high level of iron manufacturing technology. I studied focussing on the plasticity of Gaya relics and collected base materials for developing local cultural goods, using the motif of Gaya culture with excellent aesthetic consciousness. I classfied Gaya relics into a crown style, jewelry, harnessry, weapons, armor, earthenware, and considered its characteristic of the plastic arts, based on the preceding studies and document data. There exists natural, moderate, polished, indigenous, simple, rhythmical, delicate, florid, technical, symbolical, strong, diverse, naive beauty in the plastic characteristic of Gaya relics. Gaya culture with the special excellence of aesthetic resources, is worthy enough to be recreated as local cultural goods. Variable and special cultural fashion-products with the distinctive feature of Gaya culture need to be developed without delay.
The Market Segmentation according to Lifestyle Types of Chinese Consumers: - Focused on Shanghai Residents -
Lee, Ji-Hyun ;
Fashion business, volume 14, issue 5, 2010, Pages 176~194
According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.
Korean Consumers' Perceptions toward Luxury Products
Choi, Eun-Jung ; Hong, Kyung-Hee ; Lee, Yoon-Jung ;
Fashion business, volume 14, issue 5, 2010, Pages 195~215
The emergence of the luxury market has led numerous academic researchers, as well as marketers in the luxury market, to pay attention to both identifying luxury brand features and measuring perceptions toward luxury brands. Especially, Korea is a significant emerging market for luxury goods. Young consumers and male consumers are getting into the luxury market fast and these new segments will keep increasing. There are only a few studies related to distinctive definitions of luxury brands and measurement development for the Korean market. However, there are some limitations in these previous studies in that they did not capture the nature of luxury due to their inappropriate of subjects and approach in data collection and to lack of a perspective of Korean specific features. Thus, the purpose of this research is to identify Korean consumers' perceptions toward luxury products and, ultimately, to develop a reliable and valid measurement items for the luxury products' features for the Korean market. Defining the three high constructs(functional, emotional, and symbolic aspects) as a key needs and benefits on luxury brands, we looked at four stages of development for generating and deducting items by luxury industry experts and luxury consumers, as well as for testing measures by 20th~60th consumers. As a result, this study confirmed that luxury brands consists of high quality, high price, unique design, and luxury store; the emotional aspect construct combines craftsmanship, VIP service, and high social status; and the symbolic construct includes brand heritage and being a well-known brand. Finally, 22 measurement items (Measures of Luxury Brand for Korea: LBK) were developed for the conceptual features for luxury brands from a Korean perspective. This study provided understanding of Korean consumers' perceptions toward luxury brands from an academic perspective. For the managerial implication of this study, LBK can be utilized to judge both luxury brands and mass brands, to diagnose current a brand's luxuriousness, from the customer's point-of-view, and, finally, to measure a Key Performance Index (KPI) of luxury brand companies.