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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal DOI :
The Korean Society of Fashion Business
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Volume & Issues
Volume 14, Issue 6 - Dec 2010
Volume 14, Issue 5 - Dec 2010
Volume 14, Issue 4 - Sep 2010
Volume 14, Issue 3 - Jul 2010
Volume 14, Issue 2 - Jun 2010
Volume 14, Issue 1 - Feb 2010
Selecting the target year
Cross- cultural Study of Clothing Deprivation and Clothing Decision Criteria in Korean and Taiwanese Young Women
Lee, Seung-Hee ;
Fashion business, volume 14, issue 6, 2010, Pages 1~10
The purpose of this study was to explore and compare the perception of Korean and Taiwanese young women's clothing deprivation and clothing decision factors. The study used a convenience sample consisting of 238 female college students: 101 Korean with a mean age of 20.78 and 137 Taiwanese with a mean age of 21.03. Statistical Package for Social Science (SPSS) Version 14.0 for windows was used for the data analysis. The clothing decision criteria and clothing deprivation scale were used for the study. The Koreans chose both brand name and newest fashion as higher criteria than Taiwanese. Both countries chose fit (4.28/ 4.09) as an important factor of how often they think about things when they decide what clothes to wear. Compared to Korean women, clothing deprivation for clothes for school was twice as high among Taiwanese women. Korean women had relatively low percentage of clothing deprivation for clothing for school and for friends. However, they did have higher clothing deprivation for dress-up clothes.
Linguistic Characteristics of Domestic Men's Formal Wear Brand Names
Kwon, Hae-Sook ;
Fashion business, volume 14, issue 6, 2010, Pages 11~22
The main purpose of this research was to examine the linguistic characteristics of domestic men's formal wear brand name. Four linguistic characteristics of language type, combined structure type of language, word class, length of brand name were investigated in this research and also examined the difference between brand type. For sample selection, the 209 men's fashion brands were selected from '2009 Korea Fashion Yearbook' and then, 25 brands which could not collect proper informations about the brand name or naming were excluded. Among total 184 men's brand names, 66 men's formal wear brands were selected and studied. For data analysis, quantitative evaluation of the frequency and qualitative evaluation have been used. The result as follows.; (1) Seven language types were found in domestic men's formal wear brand names. English has been used the most, then followed by Italian and French. (2) For combined structure type of brand name language, the single word used the most, followed by separately combined word type, artificially combined word, and unified word type. (3) The most frequently used the type of word class was noun, and followed by phrase, adjective, and verb. In the noun type, 6 different types which expressed a person, concrete & abstract entity, place, acronym, and neologic were found. For phrase, only noun type was appeared, however, 6 out of 20 phrases were abbreviated type. All eight adjective brand names implied an attributive character of the brand such as 'Dainty' or 'Solus(Solo)'. (4) The long name used most and then followed by normal and short length of brand name. Looking by the number of syllable, 4 syllables appeared the most and then followed by 3, 5, 6, 2 & 7 showed the same rate, and 8 syllables. (5) The result which compared the difference according to each brand type showed a difference in its language type, language combined style, word class, but length of brand name.
Design Development and Evaluation of Working Clothes for Fitting Process of Shipbuilding Enterprise
Park, Hye-Won ; Bae, Hyun-Sook ; Park, Gin-Ah ; Kim, Jie-Kwan ;
Fashion business, volume 14, issue 6, 2010, Pages 23~38
The purpose of this study was to develop and evaluate working clothes for shipbuilding workers who work in one of the poorest work environments among national strategic industries that are playing pivotal roles for the Korean economy. For the study method, requirements collected through interviews and field surveys were incorporated to directly weave the fabrics for working clothes. The colors were then selected and the woven fabrics were dyed with the selected colors. Using these, the designs of working clothes were planned from the construction and design aspects and four winter clothes and four spring and fall clothes were produced. Afterwards, the workers dressed in these clothes and workers and managers evaluated them in terms of appearance, color satisfaction, design satisfaction, and safety mind harmony on a five point scale. This study found that the new working clothes offered better functionality, design, and safety compared to existing working clothes.
Effect of the Calcium Nitrate Solution Treatment on the Tensile, Bending, and Shear Properties of Silk Fabric
Park, Su-Zin ; Kang, Ji-Young ; Seol, Da-Won ; Yang, Hye-Min ; Lee, Ji-Min ; Ahn, Ye-Ji ; Han, Seo-Young ; Kim, Jong-Jun ;
Fashion business, volume 14, issue 6, 2010, Pages 39~52
Interests in creating three-dimensionally designed fabric materials are growing rapidly in the sectors of the fashionable textiles with the creativity, new functions, and aesthetics. A number of finishing methods have been developed and proposed to add or create new functions and designs for silk fabrics. Due to the strong hydrogen bonds between the molecules of silk fibroins, the thermal treatment methods used in thermoplastic fiber processing, which can easily deform the synthetic filament fabrics to endow three-dimensional appearance to the fabrics, are not applicable to the silk fabric treatment. In order to modify the fine structure of silk fiber, neutral salt solution treatment methods have been suggested. In this study, the effect of the calcium nitrate solution on the physical and mechanical properties of silk fabrics was investigated by using the KES(Kawabata Evaluation System) equipment. Based on these findings, relationships between parameters, for example, the thickness and the compressional energy, the thickness and the compressional linearity, and the air permeability and the pore area statistical analysis were investigated. The relationships between the process parameters such as treatment temperature/time and the resulting fabric property parameters were also analyzed by using several SAS procedures.
Development and Color Evaluation of Working Clothes Designs for Integrated Environment Color Planning in Machinery Industry Sites
Park, Hye-Won ;
Fashion business, volume 14, issue 6, 2010, Pages 53~69
This study compared the work environment colors and the colors of working clothes by conducting a field survey of domestic machinery manufacturers who are playing a central role in Korean industries so as to develop and evaluate working clothes based on the safety of workers and environmental harmony. For the study method, after the color-related requirements were collected through interviews and field surveys, the fabrics for working clothes were woven and the colors were selected using the requirements. The designs of working clothes were developed with an emphasis on color design. The colors of the working clothes were also analyzed in their relationship to the working environment. The evaluations were separately performed for the appearance and the colors with workers of D machinery manufacturing company. The appearance and color satisfaction, safety, psychology, and harmony with environment were evaluated on a 5-point scale by workers and their safety managers. Furthermore, pictures of the workers in their existing working clothes and the newly developed working clothes were taken with a digital camera while they were working in the field. The RGB values of the pictures were extracted using Photoshop ver. 7.01, which were converted to HVC values using Munsell Conversion ver. 4.0.1. This study found that higher satisfaction levels were shown for the newly developed working clothes compared to the existing ones. The actual measurements also showed that the newly developed had higher brightness and clearer chromatic contrast than the existing ones, indicating higher explicitness and attention for safety of workers. These types of studies can contribute to the integrated working environment plan of machinery manufacturers.
Artificial Intelligent Clothing Embedded Digital Technologies
Lim, Ho-Sun ; Lee, Duck-Weon ; Shim, Woo-Sub ;
Fashion business, volume 14, issue 6, 2010, Pages 70~83
With the rapid development of science and technology and the increased preference by consumers for high-function products, many products are being developed through the fusion of technologies in different industries. Among such fusion technologies, digital clothing which combines clothing with computer functions is being examined as a new growth item. The objectives of this study are to examine the concept, history, development, and market of intelligent clothing, in order to discuss future directions for the development of digital clothing technology. intelligent clothing (wearable computers) originated in the 1960s from the concept of separating computing equipment and attaching it to the body. This technology was studied intensively from the early 1980s and to the early 1990s. In the late 1990s, studies on wearable computers began to develop intelligent/digital clothing that was more comfortable and beneficial to users. Depending on the user and purpose, intelligent/digital clothing is now being developed and used in diverse industrial areas that include sports, medicine, military, entertainment, daily life, and business. Many experts forecast a huge growth potential for the digital textile/clothing market, and predict the fastest market growth in the field of healthcare/medicine. There exists a need to find solutions for many related technological, economic, and social issues for the steady dissemination and advancement of intelligent/digital clothing in various industries. Further, research should be continued on effective fusion technologies that reflect human sensitivity and that increase user convenience and benefits.
Research on the Perception of Wedding Planners on Hanbok as a Wedding Ceremony Dress
Shin, Kyeong-Seub ;
Fashion business, volume 14, issue 6, 2010, Pages 84~99
The aim of this study is to understand the wedding planners' general perceptions on Hanbok as a ceremonial dress in wedding ceremonies. Moreover, the study explores the aesthetic understanding of wedding planners on Hanbok which both influences their choice of recommendation and purchasing decisions. In the process of organizing the structure of weddings for clients, planners have naturally acquired the position of being able to influence the sales of the Hanbok industry. Moreover, brides-to-be are heavily dependant on wedding planners in sketching the outlines of their whole wedding. Therefore, in order to analyze the opinions of both subjects, a research survey was launched which involved three hundred participants from two groups: first, wedding planners who were free lancers working in the Chungdam District, and second, wedding planners who were working for wedding consulting firms. The survey method was based on one precedent study, in which a preliminary survey was conducted by interviewing companies in the Hanbok industry and wedding consulting firms, and an additional survey in the form of questionnaires. The STATA 11.0 program was used for analyzing the recruited data for frequency analysis and cross-tabulations analysis on career. The conclusion of this research may be used as substantial preliminary data in prospering the Hanbok industry, enhance and newly shape its marketing strategies and the conclusion is as follows. 1. Wedding planners have a more profound understanding on Hanbok and prioritize the significance of formative constituents in the order of color, material, style, size, and decoration. 2. The prospects of promoting the image of Hanbok through wedding planners is promising. According to surveys, this goes to show that the persuasion of wedding planners have brought a positive effect on choice of Hanbok and as wedding planners become more specialized, their involvement in preparing Hanbok with brides is increasing. 3. Wedding planners believed that the main reasons why future brides do not select Hanbok as a ceremony dress are that the cost is too high relative to practicality and that there are not enough opportunities to wear them.
A Study on the Body Types of Chinese and Korean Women in Their Early 20s for the Development of the Torso Dummy
Chang, Hee-Kyung ; Sohn, Hee-Soon ;
Fashion business, volume 14, issue 6, 2010, Pages 100~117
This study aimed to provide the Korean apparel companies trying to localize their business in the Chinese markets with some data about Chinese young women's body types useful to the development of the apparel designs fitting the Chinese consumers. To this end, the adult women aged between 19 and 25 living in Beijing, Shanghai and Korea were sampled, and thereby, their body sizes and types were measured. All in all, the results of this study confirmed that Korean and Chinese women in the early 20s had similar vertical body sizes but different horizontal body sizes. In addition, the body types were different between Beijing and Shanghai women groups.
Analysis on the Fashion Cultural Product Design Applying on an Optical Fiber
Choi, Kyung-Hee ;
Fashion business, volume 14, issue 6, 2010, Pages 118~133
This study aimed to seek character and design of fashion cultural product using an optical fiber, and inquire element to be able to apply when an optic-fiber design differentiation develop into craft art and design. At present, optical fibers are commercialized with the brands of Luminex, Lumitex, Lumigram, etc., and the products are developed diversely in cloths, fashion articles, and interior products. When electronic technology becomes confused not visually in the technology of textile, the characteristics of fashion designs applied with optical fiber can be approximately classified for amusement, sensitivity direction, interaction, and protective performances. Sensitive design is taken a serious view as a new expression method to be interesting and attractive as well as a kind of amusement method to make people feel fortuity they do not experience in normal fashion. Also, it pursues function of body protection as a medium of communication to convey message to wearer and observer on the basis of reciprocal action between clothes and wearer. Fashion cultural product using an optical fiber is a kind of amusement to be interesting and attractive as well as it pursues function of body protection as a medium of communication to convey message and sensitive design which is attractive.
A Study on the mobile application of Fashion Brands
Kim, Sung-Hee ;
Fashion business, volume 14, issue 6, 2010, Pages 134~145
The purpose of this study is 1) to investigate the contents of fashion brand applications and what differences and 2) to scrutinize the reviews of the applications uploaded on the app store in order to suggest strategies on how to apply them to fashion. For the study, twenty-nine free applications from different categories of the fashion brands and three hundred sixty-two reviews of these applications were investigated. The analysis of the study was conducted from June 20th to November 10th of 2010. The results showed that there are four important components for fashion brand applications: conventional information (product information and store information), the purchasing function, the fun element (social networking, blogging, music etc), and the augmented reality technique. These components are formulated based on the brand's marketing strategies. In order to know whether or not these components were successfully composed, user reviews were studied, which revealed that many users were satisfied, but the applications were insufficient to meet all of their needs.
A Study for the Development of a Tailored Jacket Pattern for the Chinese Adult Women - Focused on the women in their early 20s in Shanghai -
Kang, Yeon-Kyung ; Sohn, Hee-Soon ;
Fashion business, volume 14, issue 6, 2010, Pages 146~169
For the purpose to develop the pattern of a tailored jacket for the Chinese adult women, a drawing method for the pattern of a tailored jacket was selected with the style of 'on&on', a young and casual brand of Beaucre Merchandising Co., Ltd. that has been successful in the China market, and then the measures to be applied were set up by properly combining the body measures such as the mean, mode and median of the entire group from data measured from women of 18 to 24 years old in Shanghai, China in 2008 and the mean body measures of the body type A of 2008 classified by GB/T 1335.2-1997. The pattern of a tailored jacket developed was verified for feasibility based on a wearing test and then revised for the parts with low jacket ability in general including the bust circumference, waist circumference, hip circumference, shoulder, waist back length and back area. The final measures applied for the development of a tailored jacket were 160-165cm for the height, the bust circumference of 87.7cm, waist circumference of 69.6cm and hip circumference of 92.8cm for a jacket.
The Effect of Demographic Factors on Children' Wear Buying Pattern, Media and Information Utilization, and Design Preference (paper no.2)
Koo, In-Sook ;
Fashion business, volume 14, issue 6, 2010, Pages 170~187
This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition
A Study on the Design and Composition of Victorian Women's Mantle
Lee, Sang-Rye ; Kim, Hye-Jeong ;
Fashion business, volume 14, issue 6, 2010, Pages 188~203
This study purposed to identify the design and composition characteristics of mantle through a historical review of its change and development focusing on women's dress. This analysis was particularly focused on the Victorian age because the variety of mantle designs introduced and popularized was wider than ever since ancient times to the present. For this study, we collected historical literature on mantle from ancient times to the
century and made comparative analysis of design and composition, and for the Victorian age we investigated also actual items from the period. During the early Victorian age when the crinoline style was popular, mantle was of A.line silhouette spreading downward from the shoulders and of around knee length. In the mid Victorian age from 1870 to 1889 when the bustle style was popular, the style of mantle was changed to be three-dimensional, exaggerating the rear side of the bustle skirt. In addition, with increase in women's suburban activities, walking costume became popular and mantle reached its climax. With the diversification of design and composition in this period, the name of mantle became more specific and as a result, mantle, mantelet, dolman, paletot, etc. were used. The styles popular were: it looked like half-jacket and half-cape. Ornaments such as tassels, fur, braids, rosettes, tufts and fringe were attached to create luxurious effects. In the late Victorian age when the hourglass style was in fashion, mantle returned again to plain design emphasizing the details of the shoulders. The results of this study are expected to present motives for the development of contemporary designs, to contribute to the new recognition of the value of mantles, and to open a new research area of clothing history.