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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 15, Issue 6 - Dec 2011
Volume 15, Issue 5 - Dec 2011
Volume 15, Issue 4 - Sep 2011
Volume 15, Issue 3 - Jul 2011
Volume 15, Issue 2 - Jun 2011
Volume 15, Issue 1 - Feb 2011
Selecting the target year
A Study on the costume Styles of Femme Fatale in Film Noir - focused on < Double Indemnity(1944) > -
Kim, Hye-Jeong ;
Fashion business, volume 15, issue 4, 2011, Pages 1~15
Femme Fatale in Film Noir is a wicked woman character who seduces the male partner to a ruin. In the film, the dress style is of extreme importance for the personality creation of the character as well as the development of the plot. With this background, I have looked over the Femme Fatale dress style that appears in the movie
. First, it expresses Femme Fatale which stresses the feminine trait by a dress style with enlarged chest and hip parts and long, slim silhouette with tight waist and knee line. Second, the Femme Fatale with pretended purity presents narcissistic satisfaction like a saint virgin by wearing a neck-high one-piece dress embellished with frills, but the use of mirror represents self-alienation and the vanity of purity. Third, the Femme Fatale with its military dress style presents authoritative sternness which leads seduced male into ruin with its destructive power. Fourth, wearing jersey type or knitted wear that sticks to the body presents sensual Femme Fatale. Fifth, the tulle, chiffon, and white handkerchief used for the creation of grotesque Femme Fatale represents harmlessness and prohibition of immoral behavior, and the black gloves, pillbox, and the number on the tulle present her uneasy psychological state from the fear of being discovered after murdering her husband. On the other hand, the see-through tulle presents alluring sensual beauty. Sixth, the combination of the dialogue in the final sequence and drapery type as in Greek goddess represents the saint virgin of salvation who acknowledges her own fault and returns to her purity again. In addition, accessories and others made from shining material represent hidden conspiracy through simple dress and contradictory dynamics, and shoes embellished with bonbon, etc represent sexual implications in connection with male.
The Effect of Personality Factors of Brand and Advertising Model and Personality Congruence on Brand Equity in Casual Apparel Brands
Jeon, Hyeong-Jin ; Shin, Sang-Moo ;
Fashion business, volume 15, issue 4, 2011, Pages 16~27
Consumers fill up not only their needs but also their own identity through apparel product and company. From this point of view, Brand personality is essential to convey customer's personality through advertizing influencing on buying behavior. This study investigates how personality factors of brand and advertising model and personality congruence influenced upon brand equity in casual apparel brands. The research methodology was questionnaire distributed to individuals who used to buy casual apparel brand. A total of 58 returned questionnaires were analyzed by internal validity, factor analysis and regression analysis with SPSS 12.0. The results of this study are as follows: in casual apparel brands, personality factors of brand and advertising model influence on personality congruence. Personality congruence influences on brand recognition and brand loyalty among brand equity.
Characteristics of New Premier American Fashion Designers' work - Focused on Descendants of Chinese Immigrants -
Han, Cha-Young ;
Fashion business, volume 15, issue 4, 2011, Pages 28~42
Philp Lim, Alexander Wang and Jason Wu are the American fashion designers as descendants of Chinese immigrants. They had the honor of being given the Swarovski Awards- new premier fashion designer- from CFDA(Council of Fashion Designers of America). The purpose of this study were to investigate the characteristics of their collection, and offered the informations for Korean designers entering the American market. This research categorized characteristics of these designers'- whole characteristics and the characteristics of details such as formal characteristics, optimistic characteristics, tactile characteristics-, and fashion styles from the S/S season of 2009 to the F/W season of 2010 were analyzed. These young and male designers being received attention as a star, didn't make creative art pieces. But they made pragmatic, commercial, and con-temporary works in whole characteristics and succeeded in their fashion business like other American designers. On the other hand they oriented high fashion clearly in terms of the detail characteristics - their own accent color, tiny change in variety, unique material, delicate ornaments. Therefore Lim created chic and stylish, Wang made a sporty street style, Wu made a luxury style with mannish and casual through work characteristics suitable for their costumer.
A Study on the Color Functions of the Textile Design System based on CAD using Image Analysis Methods
Choi, Kyung-Me ; Kim, Jong-Jun ;
Fashion business, volume 15, issue 4, 2011, Pages 43~54
Printing process has been a major sector in the textile industries for a long period of time. With the advent of digital textile printing, the complex procedures of printing preparations and after-treatment processes have been streamlined. For the design of the motives of images to be printed, the use of image handling software, e.g. Photoshop(Adobe), has been of prime importance. Even though the software is extremely useful and functionally versatile, there are many laborious steps involved for the specific textile printing process. The use of a CAD-based textile printing function may help the textile printing process in streamlining the complex processing stages. The image qualities of the output designs have been compared objectively with the aid of several image similarity evaluation schemes including the SSIM, and FSIM Index methods.
The Visual Evaluation According to the Changes in the Shoulder Strap and length of Bikini Swimsuits - Focused on the Undergraduate Students in Busan -
Kim, Jeong-Mee ;
Fashion business, volume 15, issue 4, 2011, Pages 55~66
The purpose of this study is to evaluate the differences of the visual image on variations in the shoulder strap and the length of the bikini swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the pants length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of this study are as follows: 1) The visual image, according to changes in the shoulder strap and length of the bikini swimsuit, was composed of boldness, matureness and attraction factors. Boldness was the most important factor in the bikini swimsuit. 2) The visual images according to changes in the shoulder strap of the bikini swimsuits appeared the most (1) plain and simple image, (2) decent and neat image, (3) a wanted-not-to-dress and a natural image in the two shoulder straps, (1) unique and complicated image, (2) a lively and sexy image in the one shoulder strap and an unnatural but a wanted-to-dress image in the strapless. 3) The visual images according to changes in length of the bikini swimsuits appeared the most (1) unique and complicated image, (2) a lively and sexy image in high cut, but plain and simple image in low cut. 4) The number of shoulder straps and length do interact with each other in boldness factor: One shoulder strap and high cut of the bikini swimsuit has the most unique and complicated image. However two shoulder straps and regular cut of that has the most plain and simple image. 5) The result of matureness and attraction factors using the MCA, length affects more than the number of shoulder straps in the visual images of the bikini swimsuit.
Make-up culture and Image of Korean Women in the late 20th Century
Kim, Min-Je ; Park, Hye-Won ;
Fashion business, volume 15, issue 4, 2011, Pages 67~86
This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.
Influence of friendship to academic persistence and drop out and mediation effect of school adaptation
Kim, Hyoe-Un ; Kim, Ki-Won ;
Fashion business, volume 15, issue 4, 2011, Pages 87~109
This study was to examined the relationship between goal setting, self improvement, social support of parents, friendship, school adaptation, drop out. In our research model, goal setting, self improvement, social support of parents, and friendship is exogenous variable and school adaption and drop out is endogenous variable. A total of 323 undergraduate student(254 female, 69 male) complete the questionnaires. Structural equation modelling showed that, as hypothesized, establishment of goals, social support of parent and friendship have effect on school adaptation, and friendship also have direct effect on drop out. School adaptation mediate path from goal setting, social support of parents, and friendship. This study provides empirical evidence for a model that show how to control the drop out of students.
Fabrication design of car seat using LM flame retardant fiber
Ahn, Young-Moo ;
Fashion business, volume 15, issue 4, 2011, Pages 110~121
As car seat is the closest part between driver and rider, the interest of the security and comfort of the seat is increasing. This research discovered the best condition for dyeing and finishing to produce a fabric for car seat and also developed the design of fabrication to give the feeling from such a finishing. The best condition of coating finishing solution is aqueous PU 65%, dye resist reagent 20%, water 12%, thicker 3%, and knife thickness 2mm, tenter temperature
, tenter speed 35yard/min, viscosity 12,000cps and stirring time 100kg * 30min. According to the processing time of knife coating upon stirring the change of resin and the uneven of coating quantity was shown. This problems will be solved by means of automatic temperature control apparatus for resin and sealing device through a coming research.
Research on the Actual Condition of Shape and Make-up of Peanut-Shaped Cloth Diaper for Baby on Market
Lee, Jung-Soon ; Han, Gyung-Hee ; Koo, Mi-Ran ;
Fashion business, volume 15, issue 4, 2011, Pages 122~134
The peanut-shaped cloth diaper has cut uncomfortable crotch region off the square-shaped cloth diaper into a peanut-shape, and finished the edge by bias with multi-layers of fabric. This study has the purpose on providing the basic data for designing the peanut-shaped cloth diaper. For this purpose, the peanut-shaped cloth diapers on market were collected and analyzed by their shape and size, and also the patterns and differences in making were compared. 26 products from 17 brands were collected as samples. The analysis factors are the shape and size of the peanut-shaped cloth diaper, and characteristics and patterns in making. Among the samples, only 3 diapers were straight-shaped; the rest of them were peanut-shaped. The size difference between the big and small peanut-shaped cloth diapers was very large; the total length of the small one was 36.5cm-39cm which was very common, and the total length of the big one was more than 44cm. All diapers had longer width in the back than the front. The width of the front and back was different for each sample, therefore, it seemed to have some difficulties to set the standard. The peanut-shaped cloth diaper had different make-up depending on its characteristics including. absorbance, washing and drying. It was usually made by cotton woven of diamond jacquard or knit, and finished the edge by woven bias or knit bias. The peanut-shaped cloth diapers were various including a sheet of diaper, two sheets of diapers fixed with velcro, three sheets of diapers, and etc. For the patterns of the diapers, only two samples out of all had three dimensional shape, and the rest were produced using flat shape. There were no distinction between the diapers of girls and boys. Therefore, it is necessary to make the product based on scientific data about the peanut-shaped cloth diaper.
Fashion Consumers' Gossip Behavior Tendency
Lee, Seung-Hee ; So, Ji-In ;
Fashion business, volume 15, issue 4, 2011, Pages 135~143
The purpose of this study was to examine consumers' gossip behavior tendency with regard to collectivism and public self-consciousness. Three hundred fifty-five college students (male: 123, female; 227) in the 20s age group participated in this study. For data analysis, descriptive statistics, multiple regression, t-test, Pearson's Correlation, and Cronbach's Alpha were used to test the research questions. As the result, first, those who had a higher score on collectivism had higher gossip behavior tendency than those who had a lower score. Second, those who had a higher public self-consciousness had higher gossip behavior tendency than those who did not. Third, female students showed more gossip behavior tendency than male students did. Finally, all three variables (collectivism, public self-consciousness, and gender)) did affect on gossip behavior tendency among college students. Out three variables, collectivism affected on gossip behavior tendency the most. These results would provide useful information for fashion marketers to understand fashion consumers better. Based on these results, fashion marketing strategies such as WOM (word-of-mouth) marketing strategy would be provided to fashion retailers or marketers.
A Study on the Effect of the Changes of Dyeing Conditions on the Dyeability of Cotton Fabrics dyed with Natural Polygoum tinctoria
Kim, Mik-Young ; Jeon, Dong-Won ;
Fashion business, volume 15, issue 4, 2011, Pages 144~154
Polygoum tinctoria dye is the one using the method of reducing dyeing, and so is made by the mechanism different from natural dye in general, and the reproductive dye is more difficult because it varies in accordance with manufacturing method and days being manufactured in case of natural indigo dye that has been used traditionally. In addition, overall analysis is short of color changes in accordance with natural dyeing condition and barely none of the research for cellulose system such as cotton in particular. Accordingly, this study tries to research on the natural dyeing method optimal for color development that is desirable in designing and development of natural dyeing as comparing and contemplating the change of dyeing quality and color in accordance with reduction temperature and time, reductant quantity, dyeing temperature and time, NaOH quantity, and dyeing repetition times in order to expand dyeing methods and use variously polygoum tinctoria by improving traditional dyeing methods as well as to establish exact dyeing method of cotton which is a fabric of cellulose system in order to make such polygoum tinctoria quantificated and reproductive. The optimum conditions in the dyeing procedure are as follows: Reducing temperature is
. Added concentration of the reducing agent is
. Reducing time is 30minutes. Dyeing temperature is
. Added concentration of NaOH is
. Dyeing time is 30minutes.
Chinese consumers' perception toward Korean fashion brands: Comparison among Beijing, Shanghai, & Yanji
Lee, Seung-Hee ; Piao, Huihong ;
Fashion business, volume 15, issue 4, 2011, Pages 155~166
The purposes of this study was to examine Chinese consumers's perception toward Korean fashion brands. Especially, this study aimed to compare the Chinese consumers in three local groups (Beijing, Shanghai, & Yangji). The subjects used for this study were one hundred ninety-six participants(male; 110, female; 86) in 20s age who live in China. For data analysis, descriptive statistics, Cronbach's alpha, and t-test were used. Cronbach's alpha test revealed that all instruments which were used for this study had over 0.85. As the results, first, 67.9% of Chinese consumers perceived Korean brands correctly as Korean brands. Also, 42.5% of Chinese participants had purchased Korean fashion brand products such as Teenie Weenie or E-land. Second, there were not significant differences in brand attitudes among three group participants. However, there was a significant difference in 'brand preference' factor, one of three brand attitudes, between two ethnic groups. Finally, there were not signifiant differences in brand image, while there was a significant difference in intelligent brand image, one of 4 brand image factors, between two ethnic groups. These results of this study would be very useful for Korean fashion brand marketers in order to understand Chinese fashion consumers more details, and provide more efficient fashion marketing strategies.
Investigation of Preference for Outdoor Jacket and Design Prototype
Han, Eun-Ju ; Lee, Jeong-Ran ;
Fashion business, volume 15, issue 4, 2011, Pages 167~181
This study had researched purchase trend and preference of jacket design in order to develop a prototype of an outdoor wear jacket that can be worn for a light outdoor activity targeting middle-aged men and women. An outdoor wear was purchased mostly in a permanent discount store and functionality such as activity and material was considered as important in addition to design. There was difference in ages for the jacket style, but in general, people preferred a wind protection jacket and men preferred black colors and women preferred red colors. For the design of jacket, both men and women had preferred a jacket that has moderate fitness with detachable hat and a zipper, and it was applied to the prototype. The jacket had applied different color in the armhole line that is connected to sleeve in order to make waist look slimmer and stretchable material was used to improve functionality in the armpit part.
Natural Dyeability of Cow leather dyeing with Turmeric powder
Bai, Sang-Kyoung ;
Fashion business, volume 15, issue 4, 2011, Pages 182~189
Dyeing properties of cow leather was investigated with Tumeric powder. The effects of dyeing conditions, mordanting conditions, color change, and color fastnesses were studied. The results were as follows. The dye uptake increased as dye concentration, dyeing temperature, and bath ratio increased. In the effect of dyeing time, the highest dye uptakes showed at 20 minutes and decreased after that point. Pre mordanting was more effective than the post mordanting, and the dye uptakes improved all mordanted fabrics. The highest K/S values showed in pre-Al sample, and the lowest K/S values showed in post-Cu one. The values of Hunter on the samples were more changeable
, and all samples showed Yellow color in Munsell value. But the mordanting methods and mordanting agents were not significant in the color changes. The light fastness of dyed samples showed 1 grade, the dry cleaning and abrasion fastnesses did not improved except post-Fe wet sample.