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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 15, Issue 6 - Dec 2011
Volume 15, Issue 5 - Dec 2011
Volume 15, Issue 4 - Sep 2011
Volume 15, Issue 3 - Jul 2011
Volume 15, Issue 2 - Jun 2011
Volume 15, Issue 1 - Feb 2011
Selecting the target year
Suggestion on Chinese Clothing Market Launching : Focused on Foreign Students's Clothing Buying Behavior in Korea
Koo, In-Sook ; Liu, Dashuang ;
Fashion business, volume 15, issue 6, 2011, Pages 1~22
This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.
A study on the Scythian Earrings
Kim, Moon-Ja ;
Fashion business, volume 15, issue 6, 2011, Pages 23~39
Scythian Earrings in the Black Sea region had completely degenerated, stifled by motifs and shapes of Greek origin, retaining its representational realism and its full emotional vitality. The purpose of this study is to review and research the symbolic meaning and classifying the types of the Scythian Earrings style through the tombs bequests. The Scythian Earrings were divided into the styles according to the shape, Earring with Ends Shaped like animal's Heads, Boat-Shaped Earrings, Bird-Shaped Pendants earrings, Earrings with a Disc and a Pendant, Earrings Shaped like the Figures, Earring with the drop Pendant, Spiral Earrings. Earrings based on the boat shape enjoyed a long popularity among the Scythians. As that form became elaborated and combined with the disk-pendent, it reflected native rather than Asian or Hellenic tastes. Although Scythian earrings were produced based on the shapes of Greece earrings, they recreated these as Scythian unique style. In particular, the animal motive and the decoration have various changes. The exquisite earrings attest to the elegant taste and splendid wealth of the upper classes.
Comparative Analysis of Dynamic Moisture Movement Testers
Lee, Duck-Weon ; Shim, Woo-Sub ; Lim, Ho-Sun ;
Fashion business, volume 15, issue 6, 2011, Pages 40~55
The purpose of this research is to review testing principle, testing design and experimental results of the four dynamic moisture movement testers. The research analyzes Moisture Manager Tester (MMT), Alambeta Instrument, Dynamic Surface Moisture Movement Tester, and Gravimetric Absorbent Testing Method based on American Society for Testing and Material (ASTM) E 96 which is an international standard testing method. Although many of researches use ASTM E 96 to measure moisture movement on a fabric, it has several weaknesses, such as long experimental time and a physical change of sample by a holder of the frame. Hence, lots of researchers have studied and developed the new measurement systems measuring moisture management on a fabric or garment and ultimately mimic heat energy and perspiration created by the human body. These moisture management systems use a variety of parameters, such as electricity, color, and sensor to measure their movement in the fabric. Through comparison with the existing tester (ASTM E 96), the research recognizes the strength and weakness in the dynamic moisture movement testers.
Purchasing Status and Attitude of Female College Students towards Luxury Counterfeit Goods and Their Relationship to Social Self-Concept
Hwang, Ji-Hyun ; Hwang, Choon-Sup ;
Fashion business, volume 15, issue 6, 2011, Pages 56~70
The purpose of the study was to analyze the purchasing status of luxury brand counterfeit goods of female college students, and to investigate the influence of students' social self-concept on their attitude towards luxury counterfeit products. The study was implemented by a descriptive survey method using a self-administerd questionnaire. The sample consisted of 224 female college students residing in Seoul and Busan. The data were analysed through frequency, factor analysis, and regression analysis. The results were as follows. First, it was observed that 42.40% of the respondents have had the experience of purchasing counterfeit items. The major reasons for purchasing counterfeit goods, it was discovered, were not only the low price but also their perceived good quality. Among the reasons for not purchasing counterfeit products, the emotional reason was more significant than the intellectual reason. Second, female college students' social self-concept was found to have an influence on their social negative attitudes towards luxury brand counterfeits. Third, it was found that the social self concept was closely related to the satisfaction with the counterfeit purchases. Fourth, it was discovered that the social self-concept of the students significantly affected the intention to repurchase.
The Study on Fashion Beauty Design and Emotional Image by External Image Type of Korean Male Idol Stars
Kim, Joo-Mee ; Shin, Se-Yeong ;
Fashion business, volume 15, issue 6, 2011, Pages 71~84
This study is purposed to categorize external image types of Korean male idol stars, and to understand characteristics of fashion and beauty design for each type and through such, the study is meant to identify the various types of male image and to provide data of image making. As part of the empirical study, it selected well-known 15 groups of male idol stars who were active during February of 2008 and August of 2010, categorized the image types by their photographic data, and analyzed characteristics of fashion and beauty design for each type. In order to measure the degree of image types, a survey was also conducted. The image types of male idol stars, which were classified through a workshop by a group of image-related experts, were categorized with 6 types that are Elite, Urban Chic, Charisma, Rebellious child, Toy boy, and Homme Fatale. The six types of male idol stars have a great relation with the modern male trends and images, and that the male idol stars have been leading the trends and presenting the image by the public preference. In addition, as shown the above, the recent male image appears as a mixed image of femininity and masculinity, showing a complex aspect that does not dominates with one image, and that it was found out to constantly be changing in the flow of times.
Analysis of Body Measurement and Type using 3D Body Scan Data - Adult men and women in their 20's~30's in the 6th Size Korea project -
Lim, Ho-Sun ; Park, Chang-Kyu ;
Fashion business, volume 15, issue 6, 2011, Pages 85~100
The objective of this study was to analyze body measurements, BMI and body type according to age in the male and female groups based on 3D scan body measurement data of adult men and women in their 20's~30's and to provide basic information usable in the clothing and fashion industry. For this purpose, we analyzed 3D scan body measurement data of 848 adults measured in the 6th Size Korea project and the results were as follows. First, there were differences in 3D scan body measurements according to age in the male and female groups, and in general the measurements of the height items were larger in younger adults and the measurements of the circumference, breadth and depth items were larger in older ones. Second, there were differences in 3D scan body measurements according to BMI in the male and female groups, and in general body measurements were largest in the obesity group and lowest in the underweight group. Third, BMI was different according to gender and in general BMI was higher in men and obesity and overweight were more frequent in men than in women. Moreover, BMI was significantly different according to age and was higher in the 30's than in the 20's. Fourth, the mean difference in the drop and lower drop values according to age in the male and female groups was significant, and the drop and lower drop values were lower in the 30's than in the 20's. These results are considered meaningful as data for the development of clothing size systems, patterns and grading in the areas of clothing and fashion targeting consumers in their 20's~30's.
A Study on the 3D Scanning of Fashionable Textile Materials - Ripple-finished Cotton Fabric and Shrink-proof Finished/Felted Wool Fabric -
Kim, Jong-Jun ;
Fashion business, volume 15, issue 6, 2011, Pages 101~112
Three-dimensional(3D) virtual clothing simulation system may require the use of physical, mechanical, and configurational data in order to mimic the actual clothing with high degree of realism. Therefore the 3-dimensional scanning system based on optical methods was adopted to extract the 3-dimensional data of the fabric surface. In this study, the appearances of the 3-dimensionally transformed textile fabrics via several finishing procedures were investigated using a 3D scanning system. The wool gauze fabrics treated with the shrink-proof finishing and the felting process showed height changes up to 4.5mm. The 3-dimensional configuration may be objectively described by the use of mesh generation from the scanned output. The generated mesh information may further be utilized in the 3D virtual clothing simulation system for accurate description of the fashionable textile materials used in the simulation system.
The Study on Curriculum of the Departments Related to Make-up in Korean Colleges
Kim, Eun-Sil ;
Fashion business, volume 15, issue 6, 2011, Pages 113~133
The purpose of this study is to establish academic identity as well as produce human resources that industries need by grasping curriculum of the departments related beauty focusing on Korean colleges (junior colleges and four year course colleges), analyzing examples of advanced countries and suggesting their developmental direction. For the research method, the reference period of curriculum in Korean colleges was from Jul. 05th, 2011 to Aug. 05th, 2011. the investigation method is as follow: first, the curriculum of the departments related to beauty which were registered in the web sites were investigated. Second, the documents were received by fax and Email from each department after calling it. Third, questions and answers were done in reference to majors on the phones. these methods are intended for 65 junior colleges and 16 four year course colleges (total 81 ones). It clarified that lifelong education centers and the graduate courses were ruled out. the statistical analysis about data which were investigated like this were done by the frequency analysis. The results which examined the major subjects of Make-up focusing on Korea and foreign countries are as follow: First, the result which examined the major and theory subjects of Make-up has found that there are the human body theory, the equipment theory, the marketing theory are the management theory in Korean junior colleges and physiology/chemical, management, marketing and equipment product were treated in four year course colleges of Korea. As for foreign colleges, the subjects related to history and culture are mainly treated as the theory courses and their purpose is to cultivate basic knowledge of the fields which are mainly connected to Make-up including plays, movies, TV and studios. Second, the result which examined practice subjects of Make-up major has found that practice subjects of the total ones are of great importance in junior colleges. And it could be found that the Make-up field is of little importance as it is not independent and exists with the hair and skin fields in one department in the four year course colleges. Especially, in the foreign countries, the more detailed and professional subjects including classes which treat digital media, studio technologies, production, wigs and the special effects were treated by the field class system and these characteristics implies that Korean curriculum should be changed in the future. Based on this analytical results of investigation, this researcher tried to propose the developmental direction of Korean curriculum in the future.
Selection and Analysis of the Typical Somatotype for the Development of a Torso Dummy for the Chinese Adult Women
Chang, Hee-Kyung ; Sohn, Hee-Soon ;
Fashion business, volume 15, issue 6, 2011, Pages 134~147
This research was motivated to provide the Korean apparel companies doing business in China with some basic data useful to the development of their apparel commodities. As a result of selecting the standard or 'A' somatotype based on the body measurement data of the Chinese women in their early 20's and then, analyzing the correlated distribution and the most frequent intervals, it was found that 'height 160,' 'bust circumference 84' and 'waist circumference 66' were most prevalent. It was found that their average body measurements almost coincided with the standard '160A-84/66.' As discussed above, the researcher selected 13 women corresponding to '160A-84/66' in reference to 2008 body measurement data, and chose 6 women among them secondarily. Then, the researcher comparatively analyzed the direct measurement data and the 3D measurement ones, while analyzing the vertical/horizontal sagittal and Median plane section drawings, it was found that Subject 4 showed the most common somatotype data, while her upper body bent backwards reflected the population most properly.
Analysis on Lower Body Type of Korean Women in Their Early 20's
Kang, Yeon-Kyung ; Chang, Hee-Kyung ; Byambasuren, Enkhzul ; Kim, Youn-Joo ; Sohn, Hee-Soon ;
Fashion business, volume 15, issue 6, 2011, Pages 148~162
The purpose of this study is to analyze lower body types of women and provide information of body improvement of Korean adult female clothing product to ready-made clothes companies. As for the method of this study, it was conducted to measure the parts of the lower body of adult women at the age from 19 to 24 years, to analyze their characteristics and to categorize body types. For study, it was measured 150 female women in Seoul. Data was analyzed by used SPSS/WIN 19.0 Program. The results of this study are as follows. The means of the subjects in their early 20s are 159.8cm in height, 67.0cm in waist circumference, 91.6cm in hip and 52.0kg in weight. As a result of comparison with the
Korean's human body size on measurement data, 20 items out of 33 items showed significant difference. Factor analysis was executed for 66 body measure and calculation items to draw the body construction factors of the women's lower body in their early 20s and principal component analysis was performed by orthogonal varimax rotation to clarify the measurement of factors and to derive explanatory factors. As result of Cluster analysis, body types' characteristics divide into 3 types. Type1 has tall and fat body form, type2 has shortest and curvy body form and type3 has average height and the most skinny body form.
A study on the Symbol Mark Design in Fashion Accessory Brands - Focused on Jewelry brand -
Shin, Hae-Kyung ;
Fashion business, volume 15, issue 6, 2011, Pages 163~175
This study tried to improve the design of the symbol mark for the fashion industry and effectively publicize the brand image of a small fashion accessory company through a powerful visual communication strategy. For this purpose, this study performed research and an analysis of the features of existing fashion accessory companies as well as the current status and features of their utilization of symbol marks for the enhancement of the brand's image. Total 48 fashion accessory brands focued on jewerly were selected from the Dictionary of Fashion Brand and the types of symbol analyzed the concepts and formative aesthetics of the symbol mark design in each brand. Based on the data, this study designed the fashion accessory company's logo and a new symbol mark design. It makes full use of the characteristics of the logos and the symbol mark that reflect the most critical issues of fashion accessory design so as to promote the consumers' level of product recognition as well as the product symbol characteristics. In the case of combining characters with concrete objects, they were found generally to use objects that give elegance, cute and feminine images, such as rings, hearts and small pets. Moreover, colors in the series of black/grey seemed to be used to convey the concept of accessory brands that pursue modern, sophisticate, and practical images. As these design plans, enhancement of the consumers' level of recognition of the brand is attempted as well as the execution of an effective publicity of the feature of the product through the use of the logo and symbol marks reflecting the features of the fashion accessory, instead of simply introducing the brand or product. The result of this study indicates that methods to design brand symbol marks for clothing should be incessantly sought in a way to build brand power as an important component to represent concepts and reinforce brand image.
A Development Study for Fashion Market Forecasting Models - Focusing on Univariate Time Series Models -
Lee, Yu-Soon ; Lee, Yong-Joo ; Kang, Hyun-Cheol ;
Fashion business, volume 15, issue 6, 2011, Pages 176~203
In today's intensifying global competition, Korean fashion industry is relying on only qualitative data for feasibility study of future projects and developmental plan. This study was conducted in order to support establishment of a scientific and rational management system that reflects market demand. First, fashion market size was limited to the total amount of expenditure for fashion clothing products directly purchased by Koreans for wear during 6 months in spring and summer and 6 months in autumn and winter. Fashion market forecasting model was developed using statistical forecasting method proposed by previous research. Specifically, time series model was selected, which is a verified statistical forecasting method that can predict future demand when data from the past is available. The time series for empirical analysis was fashion market sizes for 8 segmented markets at 22 time points, obtained twice each year by the author from 1998 to 2008. Targets of the demand forecasting model were 21 research models: total of 7 markets (excluding outerwear market which is sensitive to seasonal index), including 6 segmented markets (men's formal wear, women's formal wear, casual wear, sportswear, underwear, and children's wear) and the total market, and these markets were divided in time into the first half, the second half, and the whole year. To develop demand forecasting model, time series of the 21 research targets were used to develop univariate time series models using 9 types of exponential smoothing methods. The forecasting models predicted the demands in most fashion markets to grow, but demand for women's formal wear market was forecasted to decrease. Decrease in demand for women's formal wear market has been pronounced since 2002 when casualization of fashion market intensified, and this trend was analyzed to continue affecting the demand in the future.
A Study on Formative Characteristics of the Metro Sexual in Men's Fashion - Focused on Male Consumers in their 10's~40's -
Moon, Sun-Jeong ; Chung, Sam-Ho ;
Fashion business, volume 15, issue 6, 2011, Pages 204~215
This study was attempted to be a help in estimating changes of men's fashion in sociocultural environment by examining the diversified trends of domestic men's fashion through literature review, fashion collection analysis and questionnaire in various aspects. For data collection in this study, questionnaires were used, and these were corrected and supplemented after preliminary survey for male consumers from September 2009 to March 2010. Among total 460 copies, 431 copies were used in final analysis. First, among typical factors of changes in image of men's fashion, change of sexual role was shown as the most important factor. Contrary to men of the past, modern men are actively taking care of their appearance with changes of social values, which indicates that viewpoints on men have become flexible, such that the image of beauty does not apply just to women. Second, analysis on factors of image changes in men's fashion by age revealed that high mean values were obtained in factors of change of sexual role and trend with difference between groups, and factors of expression of individuality were highly rated without remarkable difference, and aesthetic factors were poorly rated without significance. Third, analysis on preference for formative characteristics of the Metro Sexual showed that feminine materials were negatively rated, and analysis on wearing experience revealed that several items become popular, indicating that wearing experiences are increasing in various areas. This study suggests a new viewpoint of cultural sexual consciousness of the youth that is continuously changing, and is meaningful in understanding emotional and rational lifestyle and cultural style of Metro Sexual, a recent phenomenon of men's fashion.