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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 17, Issue 6 - Dec 2013
Volume 17, Issue 5 - Dec 2013
Volume 17, Issue 4 - Sep 2013
Volume 17, Issue 3 - Jul 2013
Volume 17, Issue 2 - Jun 2013
Volume 17, Issue 1 - Feb 2013
Selecting the target year
Comparison of pants for adults women by 3D simulation - Focus of the DC Suite Program -
Cha, Sujoung ; Kang, Yeonkyung ;
Fashion business, volume 17, issue 4, 2013, Pages 1~21
DOI : 10.12940/jfb.2013.17.4.1
A study using compare and analyze about differences among three basic pants patterns(shape and size of pattern, fitting and amount of air gap and so on) through 3D simulation. This study use 3D simulation program, DC Suite version 3.0. The results are as a follows: The results of comparison about total pants pattern shape, the ESMOD have two tucks of front and one dart of back and the Secoli and On&on have each dart of front and back. The results of estimation about total appearance, the On&on is the best of all pattern about total silhouette of front and back side and the ESMOD is the worst of all. In a case of the ESMOD, the thigh part has so many spaces between body and pants so it is rated low. When we examine about space between body and pants, amount of air gap of ESMOD is 0.6 at waist circumference and next is On&on(0.07). In case of hip circumference, the Secoli is 0.08 and the ESMOD is 0.14. The ESMOD`s amount of air gap is 0.32 at thigh circumference and 0.62 at knee circumference. The Secoli`s amount air gap is 0.26 at thigh circumference and 0.59 at knee circumference.
The Civil Culture and the Civil Costume of Netherlands Women in the 17th Century through the works of Johannes Vermeer
Bae, Soojeong ;
Fashion business, volume 17, issue 4, 2013, Pages 22~39
DOI : 10.12940/jfb.2013.17.4.22
This thesis aims to investigate the characteristics of the civil costume in Netherlands women and the way how the civil culture was reflected on these by analyzing the women`s costume depicted in the works of the Johannes Vermeer regarded as the representative painter of Netherlands in 17th century. The method of study was to select 24 pieces of Vermeer`s works among the 30 pieces, and were analyzed in detail. These were approved to be common civil costumes by researching the works of other painters in that era on the other hand. The result shows that the civil costume of Netherlands women from 1653 until 1675 was in the simple form of two pieces dress, and minimal decorations with simple hair style and headdress would take the constitution of the frugality, chastity and practicality as the mainstream, along with using the red, yellow and blue as the primary three colors on to the costumes. These characteristics might be ascribed to the Netherlands civil culture influenced by the Calvinism that emphasized the frugality and chastity, denouncing the luxury with supporting the religion and morality. This trend was also noted in the men`s costume, giving evidence of the intimate relationship between the costume, religion and civil culture. This thesis might be a help to elucidate the relationship between the costume and cultural society, and be a affordable tools to study the contemporary costume.
Representation of the Body in Dress and Painting - Focusing on the Works of Francis Bacon and Rei Kawakubo -
Yim, Eunhyuk ;
Fashion business, volume 17, issue 4, 2013, Pages 40~57
DOI : 10.12940/jfb.2013.17.4.40
In examining the relationship between fashion and art which are intimately interrelated, the body is a suitable subject in that it is the common object of representation. This study investigates and compares the images of the body in Francis Bacon`s paintings from 1940s to 1970s and the formative aspect and aesthetic value of the abstract body images in Rei Kawakubo`s designs since 1980s. The figures in Bacon`s paintings are confusingly and atypically deformed as well as distorted, which are the combinations of the anatomies without references, not so much represented objects as experienced sense. Kawakubo`s designs attempt to deform the body, moreover, she transforms the body; represent abstract forms without association with any other figures that exist, emphasizing sculptural or architectural shapes of garment. She suggests extensive visual language of dress by challenging the norms of beauty. The body in Bacon and Kawakubo`s works is dispersive as well as complex in that the body images are deconstructed, fragmented, and exaggerated. Respectively, they articulate the perception of the body in postmodernism era by destroying the myth of subject; furthermore establish the aesthetics that transcend conventional ideals by reevaluating as well as refusing the standards of beauty.
A Case Study on Design Development for Promotional Fashion Product Assigned to the Corporate Image
Nam, Mihwa ; Park, Hyewon ;
Fashion business, volume 17, issue 4, 2013, Pages 58~74
DOI : 10.12940/jfb.2013.17.4.58
This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation`s promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men`s and women`s fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.
The Characteristic of Eco-friendly Trend in Fabric since 2000
Kim, Jiseon ; Yum, Haejung ;
Fashion business, volume 17, issue 4, 2013, Pages 75~89
DOI : 10.12940/jfb.2013.17.4.75
In 2000s, the interest of ROHAS has been increased and the environmental problem has begun to be discussed as the environmental and global value, not the individual perspective. And the standard of value for eco-friendly awareness has been expanded to the economic category. The trend of eco-friendly fabric can be divided into 3 periods depending on the property. The period for natural fabric with visual effects(2002~2004) can be summarized as the creation of natural shape using the natural image, the interaction of cotton and the technology from the visual perspective. In the period of functional conjunction with eco-friendliness and technology(2005~2008), the eco-friendly awareness through the conjunction of technology and nature and the re-cycling, and the responsibility to the environment had been increased. In the period of sustainable development for nature and environment(2009~2011), it showed the conjunction with nature and the integration with technology and eco-friendly issues. Therefore, the characteristic of eco-friendly trend in fabric since 2000 can be said; firstly, the high-quality fabric has been developed with technological development for the functional progress. Secondly, the ethical creativity has been displayed with the development and utilization of eco-friendly recycling materials. Thirdly, the materials reflected with eco-friendly issues have emerged.
Design Transition of Eyeglasses
Lee, Kyunghee ;
Fashion business, volume 17, issue 4, 2013, Pages 90~106
DOI : 10.12940/jfb.2013.17.4.90
This study investigated the development of eyeglasses and design transition in materials and types through literature survey. The scope of this study on the basis of the 15th century, for this study survey reaches from the 15th century to modern. The result of this study were as follows. Real magnifying glasses was first mentioned by the Arab physicist al-Hazen who was famous of his treatise on optics. The oldest documents which explicitly refer to the art of making lenses for eyeglasses and magnifying glasses were the Venetian artisans of 1300. In the 15th century someone thought to remedy the unstability of glasses by securing the bridge on the forehead. But it was only in the 17th century that someone contrived to stabilize the frame by strapping it on the face by means of fine cords that reached behind the ears. Eventually in the early years of the 18th century the English optician Edward Scarlett invented the rigid earpieces which solved once and for all the problem of holding the eyeglasses firmly in place. In the 19th century, eyeglasses` fashion were monocle and pince-nez. In the 20th century, various lenses and frames were appeared. Therefore eyeglasses to correct defective sight, sun-glasses, as well as a most succesful item among modern fashion accessories.
Comparison of benefit sought and makeup behaviors based on fashion leadership and appearance interest
Bae, Eunjung ; Sung, Heewon ;
Fashion business, volume 17, issue 4, 2013, Pages 107~123
DOI : 10.12940/jfb.2013.17.4.107
This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.
A Study on the Beauty Action of the High-School Girl with the Beauty, Beauty Products, and Multi-function Beauty Product Interest
Barng, Keejung ;
Fashion business, volume 17, issue 4, 2013, Pages 124~139
DOI : 10.12940/jfb.2013.17.4.124
Teenage girls under the influence of the physical changes due to the rapid physical development and appearance are interested. 200 parts were used for the statistical analysis of this research against the common excitation high school student positioned in Seoul. First, there was lots of the girl student managing the appearance due to the psychological satisfaction. And the girl student without the friend of the opposite sex managed the appearance at the psychological satisfaction. Because to be more important, thing including the studying, and etc. was the priority the girl student who doesn`t the appearance management did not do the appearance management. Second, the factor found out over one month allowance 50,000 circle to be the very important factor through the beauty action high of the high beauty product concern degree and girl student action of the beauty product concern degree and girl student where there is the friend of the opposite sex. Third, the more the concern degree about the beauty product was high as the concern degree about the beauty was high, the girl student in high school could know that beauty action was high as the concern degree about the multi function beauty product was high.
Dyeing Conditions and Mordant Effects on the Cow Leather Dyed with Lac Powder
Bai, Sangkyoung ;
Fashion business, volume 17, issue 4, 2013, Pages 140~148
DOI : 10.12940/jfb.2013.17.4.140
This research was carried out to find the dyeabilities and mordants effects of cow leather dyed with Lac powder. They were examined by changing dye concentration, dyeing temperature, bath ratio, dyeing time, and dyeing repetition. And K/S values and surface color changes were evaluated by various mordanting conditions. The optimum dyeing conditions of the cow leather dyed with Lac powder were 30%,
, 30:1, 30minutes, and 4 repetitions. The K/S values were higher in post mordant than pre mordanting condition. The surface colors of dyed cow leathers were R and RP. The dye fastnesses increased in post Cu and Fe mordanting, as decreased in gallnut and chestnut`s skin conditions.
The effects of smart phone usage motive and fashion brand app factors upon the intention to accept fashion brand applications
Choi, Yeseul ; Kim, Miyoung ;
Fashion business, volume 17, issue 4, 2013, Pages 149~163
DOI : 10.12940/jfb.2013.17.4.149
This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach`s alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the `information acquisition` and the`use of time` were considered to be the most important motive factors driving consumer`s smart phone usage. Secondly, the motives underpinning smart phone user`s intention to accept a fashion brand application were `social relationships`, `entertainment`, and `information acquisition`. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: `product information provision`, `store information provision`, `coordinated information provision`, `fashion information provision`, `entertainment provision`, `hobbies and life information provision`, virtual wearing provision`, `SNS provision`, and, `events and coupons provision`. Fourthly, a factor analysis of these nine factors were classified into `basic information type`, and `additional information type`. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.
Preference for Clothing Images According to Gender-Role Identity
Lee, Jungmin ; Chung, Sungjee ; Kim, Donggeon ;
Fashion business, volume 17, issue 4, 2013, Pages 164~176
DOI : 10.12940/jfb.2013.17.4.164
The study aims to find differences in clothing image preferences according to gender-roleidentity. The questionnaire developed by the researchers was distributed to 533 men and women who aged between 20 and 59. Fourhundred eight questionnaires were used for the final analysis. The data were analyzed by ANOVA, and Tukey`s test using SPSS 18.0/Windows. As results, both male and female participant groups of the study were classified into 4 groups according to their gender-role identity: masculinity, femininity, androgyny, and the undifferentiated. For men, the masculinity group showed a higher preference for flamboyant, sexy, expressive, cold, mature, hard, strong, weighty, heavy, sharp images, while the femininity group showed a stronger preference for flamboyant, bold, luxurious clothing images. The male androgyny group preferred masculine, sexy, cold, mature, hard, strong, weighty, luxurious, heavy, artificial images, whereas the undifferentiated group preferred flamboyant, sexy and mature images. On the other hand, for women, the masculinity group showed a higher preference for luxurious image, while the femininity group showed a stronger preference for sexy, urban, decorative, modern, complicated, luxurious images. The female androgyny group preferred expressive, modern, mature, complicated, and luxurious images, whereas the undifferentiated group preferred bold, decorative, rational, and complicated clothing images.
The Facebook page communication strategy of high-end fashion department stores in the United States
Kim, Sunghee ;
Fashion business, volume 17, issue 4, 2013, Pages 177~190
DOI : 10.12940/jfb.2013.17.4.177
The purpose of this study is 1) to investigate the types of upscale fashion department stores` Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores` pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, `like`, `share`, and `comments`) and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.