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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 17, Issue 6 - Dec 2013
Volume 17, Issue 5 - Dec 2013
Volume 17, Issue 4 - Sep 2013
Volume 17, Issue 3 - Jul 2013
Volume 17, Issue 2 - Jun 2013
Volume 17, Issue 1 - Feb 2013
Selecting the target year
The Power Images in the Style of a Leader: Expressive Characteristics for the Power Images on the Portrait of Henry VIII
Kim, Mikyung ;
Fashion business, volume 17, issue 5, 2013, Pages 1~13
DOI : 10.12940/jfb.2013.17.5.1
The purpose of this study is to examine the power images in the style of a leader: through the focus on the portrait of Henry VIII. Study methods on the literature concerning viewpoints of power and image in the early modern age and the subjects of power are being used for theoretical backgrounds; and the visual data from National Portrait Gallery, British Library and the internet are used for exploratory studies. The results of this study are as follows. First, from the style of Henry VIII who represented the image of political power, the modern political phenomenon can be defined. Such phenomenon which displays images of political leaders from the study indicate an effective strategy. Second, the religious, a diplomatic representation for the style of Henry VIII powers, such as costume style and somatic visual images, represents the dignity and power by delivering visible internal attributes. Thus, the role model recognized by the society and the public`s perception of leadership style affects the acknowledgement and belief by the people.
Research on Correlations Between the Appearance Satisfaction Level(Face, Skin and Body), Self-esteem and the Feeling of Happiness according to Demographic Characteristics: With High School Students in Jinju Region
Ha, Kyungyun ; Han, Bohyun ;
Fashion business, volume 17, issue 5, 2013, Pages 14~30
DOI : 10.12940/jfb.2013.17.5.14
The purpose of this research is to identify the differences in appearance satisfaction, self-esteem and the feeling of happiness according to the demographic variables of teenagers. The conclusion of this research indicate that appearance satisfaction has significant impacts on the self-esteem and the feelings of happiness for adolescence. Teenage students who attend vocational schools get more Allowances than students who attend general high schools, and those who have parents with lower education level also get more Allowances. But the higher the economic standard and grades the students have, the more self-esteem and the feelings of happiness they possess. Thus, the students who attend general high schools have higher self-esteems and feelings of happiness than those in vocational schools. Additionally, the students who have higher economic standards and parents with better`- education levels show more appearance satisfactions for their face, skin and body. Therefore, the level of appearance satisfaction according to the types of school, economic standards, amount of Allowances and parents` education level is an important variable, which can also affect the self-esteem and the feelings of happiness. Teenagers` appearance satisfaction have a significant impact for determining the level of self-esteem and the feeling of happiness.
A Study on the Wearing and Purchase Conditions of Dance Sportswear
Han, Eunju ; Lee, Jeongran ;
Fashion business, volume 17, issue 5, 2013, Pages 31~44
DOI : 10.12940/jfb.2013.17.5.31
This study is aimed to examine the wearing, the clothing satisfaction and the actual purchase conditions of dance sportswear for females in their 20s~50s in order to provide a basic resource for the development of motion functionality and emotionally suitable dance sportswear. As a result, females in their 50s are considered with higher percentages of participation and more than half of them participated in the Latin American sports dance. As for the frequency of activities per week, 1~2 times per week is the largest portion with the main purpose of health and diet for all age levels. Participants with more than 3 years of experience have more proper clothing as compared with those less than 1 year of experience. The most inconvenient point is the rolling up of the upper clothes in the case for two pieces of clothing. The purchase frequency of dance sportswear is once or twice per year which shows no differences for all age levels and the repurchase period is considered to be long. As for price, items less than 50,000 won hold the highest portion which meant that they preferred low priced clothing. When they purchase dance sportswear, more than 80% of the participants consider design and materials as the most important factors.
The Functional Color Arrangements for Industrial Safety in Machinery Work Site 1: Focusing on Lightness Value from Top and Bottom
Park, Hyewon ;
Fashion business, volume 17, issue 5, 2013, Pages 45~56
DOI : 10.12940/jfb.2013.17.5.45
This study researches functional arrangements for colors of work clothes - concentrating on the arrangements of lightness - for safety protection of workers at the job sites in the mechanical industry. To conduct such study, blue color (5PB) is selected for the CAD simulations on six arrangements of brightness based on two colors. The brightness ranges are of 5PB color (between 3~7.5) which are measurable by Munsell Conversion, and arrangements on lightness consisting of one arrangement of high lightness-gap, two of medium lightness-gap, and three of low lightness-gap. To analyze the data of color values after applying arrangements of lightness and to evaluate the levels of awareness regarding arrangements, the NCS colorimetric is being applied. Color palettes are based on the NCS notations, and then marked with color triangles. After evaluation, the visibility proves to be high when the arrangements contain high lightness at the top and bottom, and the arrangements with higher lightness-gap show higher effects in safety. Since this study tends to check factors of lightness, the other color factors were limited. Therefore, in order to apply these results at the job sites, integrated applications of such results will be very useful for developing safe working clothes in the future.
The Effects of the Virtual Avatar Fitting Models for Apparel e-Commerce in Consumer`s Purchasing Behavior: Comparing Traditional Model with Virtual Avatar Model
Hwang, Suyeon ; Shin, Sangmoo ;
Fashion business, volume 17, issue 5, 2013, Pages 57~69
DOI : 10.12940/jfb.2013.17.5.57
The purpose of this study is to compare the traditional shopping model and virtual avatar fitting model with regards to credibility and favorable impression effects on shopping mall satisfaction, product preferences, and purchasing intentions of apparel e-commerce. Questionnaires are distributed to 10-30s years old consumers who live in Seoul. Data are analyzed by descriptive statistics, Cronbach`s
, and regression analysis. The results are that the provoked credibility and favorable impression from the traditional shopping model affects the consumers` shopping mall satisfaction and buying intention in descending order. In additional, the credibility from traditional shopping model affects the product preference. The provoked credibility from the virtual fitting model influences the consumers` product preferences, and buying intentions. The favorable impression from the virtual fitting model affects shopping mall satisfaction. In general, provoked credibility from virtual avatar fitting model and traditional shopping model play key roles which could influence the consumers` buying intention.
A Study of Surrealistic Physical Distortion: Focused on Surrealism Formativeness
Kim, Minji ; Kan, Hosup ;
Fashion business, volume 17, issue 5, 2013, Pages 70~83
DOI : 10.12940/jfb.2013.17.5.70
This study aims to analyze the physical distortions of fashion design which appear in the 20th century. People have been expressing the hope and beauty by twisting human body since the beginning of mankind. Each period has been showing different forms according to various social and cultural environments. The exaggerated body distortions from the primitive times to the modern are based on human body proportions. Such distortion is to emphasize the inherent beauty within the human body. However, the distortions of the body after the 20th century have been developed with the advent of surrealism which is not affected by reasons but by imaginations. Generally speaking, the reconstruction of the heterogeneous elements is allowed in art. The unexpected surreal elements are creating formative beauty using by distinctly different technique which is unfamiliar and awkward. Physical distortion creates other beauty that is not uniform and absolute beauty but it pursues the diversity of breaking down into categories. Formativeness of surreal physical distortion fashion has the potential for a variety of clothing design, therefore it has intrinsic values for continuous study.
The Actual Conditions of Cosmetics Purchasing and Evaluation Criteria According to Men`s Fashion Leadership
Park, Eunhee ;
Fashion business, volume 17, issue 5, 2013, Pages 84~100
DOI : 10.12940/jfb.2013.17.5.84
The purpose of this study is to classify men`s fashion leadership into groups and analyzed the differences for the actual conditions of cosmetics purchasing and evaluation criteria. Questionnaires are being administered from 163 men in their 20`s and 30`s living in Deagu Metropolitan City and Kyungbook. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and
-test are all used for data analysis. Our findings are as follows. Men`s fashion leadership is being categorized into fashion opinion leadership, innovative communicator and fashion innovator. Cosmetics evaluation criteria are service/aesthetic, ostentatious, function, and economy. Men`s fashion leadership is classified into three groups: fashion laggards, fashion leaders, and fashion followers. Males show no significant differences in the function of cosmetics evaluation criteria by the groups but they show significances in service/aesthetic, ostentatious, and economy. Groups display distinctions between the sub-variables in the actual condition of cosmetics purchasing such the place of purchase, companionship when buying cosmetics, and average monthly purchase amount. Although the cosmetic markets for men show high average growth rates per year, cosmetic interests at the age of twenties and thirties are generally low, and cosmetics are not actively used. The customers` experience of using merchandise not only provide the opportunities of trying beforehand, but also lead to the role of information transfer, thus, it can be positively applied to active marketing. In addition, it can be expected that the low-priced cosmetic markets are guaranteed to obtain loyal customers through repurchasing and maintain long-term relationships by providing fashion followers with several promotional events.
Interactive Case Study on Fashion Media: Focused on Showstudio`s Fashion Projects
Kim, Jiyoung ;
Fashion business, volume 17, issue 5, 2013, Pages 101~119
DOI : 10.12940/jfb.2013.17.5.101
The purpose of this study is to consider the interactivity which appeared on the fashion media that focus on Showstudio`s fashion projects. Showstudio is a famous fashion site that was founded by the famous photographer, Nick Knight, which has displayed interactive projects with fashion designers and artists. The methods of this study are undertaken by theoretical studies and project analysis. The 38 projects under the `interactive` category are being chosen among archive data and the project explanations, photos and videos provided from the site are studied. Interactivity of fashion projects in Showstudio is considered by main factors such as two-way communication, participation, user control, and responsiveness. Two-way communication appears as transactional communication in the creation process and feedbacks from contents of users. The characteristic of participation appears as participation in the creation process and the practical use of contents. User control appears as control of contents, user interface and streaming media systems. The characteristic of responsiveness appears as real time and synesthesia responsiveness between the user and contents. Showstudio show free communication through digital information transmit system and also indicate the opportunity of innovative interactions among users, media, and contents.
A Study on the Development of All-in-One Pet Dog`s Wear Design
Lee, Jooeun ;
Fashion business, volume 17, issue 5, 2013, Pages 120~137
DOI : 10.12940/jfb.2013.17.5.120
Nowadays, due to the increase of the aging population and the decreased size of the traditional nuclear family, pet dogs are considered to be important member of the family. The pet industry has been growing every year; subsequently, is essential to develop practical patterns and designs which are appropriate for the structure and movement of pet dogs. However, studies for developing a new form of pet dog`s wear patterns and designs are limited. This study develops an all-in-one pattern which is based on pet dog`s size, designs pet dog`s wear items based on all-in-one patterns, and provides support to the manufacture of pet dog`s wear. The results are as follow: 1) An analysis for the categories and design characteristics of all-in-one pet dog`s wear according to the research from the online pet dog`s wear shopping sites is provided. Eight categories are classified as follows: rompers, body suit, coveralls, training suit, special clothing, overalls, rain coat, and hanbok. 2) The production of all-in-one pet dog`s wear basic pattern based on the basic bodice pattern from the prior studies and the manufacturer`s patterns are being displayed. 3) Developments of the patterns and designs for eight all-in-one clothing consider the design characteristics and the situations. 4) Developments of the previous eight items illustrate the results of this research.
The Study on the Influence of Working Condition and Job Satisfaction to the Change of Occupation of Cosmetologist (Hair & Skin Care)
Kim, Miok ; An, Hyeonkyeong ;
Fashion business, volume 17, issue 5, 2013, Pages 138~150
DOI : 10.12940/jfb.2013.17.5.138
This paper is purposed to study on the Influence of Working Condition and Job Satisfaction on the change of occupation of Cosmetologist(Hair & Skin Care) to reduce cosmetologist change of occupation. The research methods are surveying with 250 persons & doing statistics analysis such as frequency, factor, regression analysis, using SPSS V.14. The results are as belows; 1. working conditions are reduced by two factors (1) welfare working condition, (2) basic working condition, and job satisfactions are reduced by one factor job satisfaction. 2. There is a relationship demographic characteristics, such as years, income/month, number of colleague in working area, working time/day, day off/month, with change of occupation. 3. There is a relationship working condition with change of occupation. 4. There is a relationship job satisfaction with change of occupation.
A Comparative Analysis on the Official Merchandises of Popular Domestic and Foreign Singers
Lee, Misuk ; Chung, Kyunghee ;
Fashion business, volume 17, issue 5, 2013, Pages 151~164
DOI : 10.12940/jfb.2013.17.5.151
This study analyzes the conditions of merchandises from the popular domestic and foreign. In this study, 845 merchandises of 18 popular singers in Korea and 705 merchandises of 20 popular foreign singers are selected. The results of this study are as follows. First, the highest order of merchandise categories among Korean singers are stationeries and toys, followed by fashion accessories, clothes and interior decoration products. For the foreign singers, the highest order of merchandise categories are clothes, followed by fashion accessories, stationeries and toys, and interior decoration products. Second, the most common characteristics of graphic images on the merchandises from Korean singers are characters and expressions of person and body followed by logos, symbols, and gestures of body. Among the foreign singers, the most common characteristics of graphic images are logos, symbols, and gestures of body followed by logos, symbols. Third, by comparing the price ranges between the Korean and foreign merchandises, it is found that foreign singers` merchandises have a more diverse price range than local ones. The highest ordered price ranges among Korean singers are less than 10,000 won, followed by 10,000~20,000 won and 20,000~30,000 won. Among the foreign singers, the highest ordered price ranges are 20,000~30,000 won, followed by 20,000~30,000 won, and 30,000~40,000 won, and less than 10,000 won.
A Study on the Relationship Between the Cognition of Appearance Effectiveness, Ideal Appearance Behavior and Clothing Image Preference for Chinese Females in Their 20-30s
Bi, Shou-Bo ; Koo, Insook ;
Fashion business, volume 17, issue 5, 2013, Pages 165~182
DOI : 10.12940/jfb.2013.17.5.165
This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.