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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Lee Mi Suk
Volume & Issues
Volume 8, Issue 6 - Dec 2004
Volume 8, Issue 5 - Dec 2004
Volume 8, Issue 4 - Sep 2004
Volume 8, Issue 3 - Jul 2004
Volume 8, Issue 2 - Jun 2004
Volume 8, Issue 1 - Feb 2004
Selecting the target year
A Study on the Sizes of Ready-made Clothes to Export to China - Suggestion of Chinese Correspondent Sizes Based on Korean Women's Clothes -
Shim, Boo-Ja ;
Fashion business, volume 8, issue 4, 2004, Pages 1~21
This research suggest the correspondent sizes of female ready-made clothes to export to China on the basis of those of Korean women's ready-made clothes. The following is the concrete coverage of this research:
Analyze the physical measurements and body types of the women in their 30s and 40s in the area of Ningbo, Jeolgang Province in China.
Compare the body measurements of Chinese and Korean women.
Hold compensation measurement by an basic torso pattern test to raise precision of the direct and indirect body measurements.
Establish the corresponding and representative sizes of women's ready-made clothes to go to China.
Make basic torso pattern and sample clothes reflecting representative sizes.
Hold adjustment and compensation through the wearing evaluation by Chinese consumers on the spot.
Finally suggest the correspondent sizes of women's ready-made clothes to export to China.
A Study on the Pattern of Hanbok Jegory for Bending Somatotyped Women in Old Age
Nam, Youn-Ja ; Han, Seung-Hee ;
Fashion business, volume 8, issue 4, 2004, Pages 22~32
The purpose of this research is to know the pattern of Hanbok Jegory with measuring Jegory and studying manufacturing method of the Jegory used currently. It is a purpose to find constitutional problem caused by the character of the bending somatotype and, to study the standard model of the Jegory for bending somatotyped women in old age, by comparison of this fitness for bending-somatotyped women in old age. The results obtained are as follows; 1. The kinds of measurements considered in manufacturing process are Hwajang Length, Bust girth, and the skirt length. The length of Jegory and width of Neck are also considered. 2. Manufacturers consider somatotype the most important thing when they make Jegory for women in old age. Front length, Back length and Width of the Jegory are considered secondly important. 3. The results of the comparison show that the Standard Hanbok drafting method is not suitable for drafting Jegory for bending somatotyped women in old age. 4. The suitability test for the model designed by the above methods shows that it fits in bending somatotyped women in old age better than standard drafting method. The results show the superiority of the above methods especially in the breast width, the Godae length, and the adaptedness to the body.
A Study on the Postmodern Feministic Images in Fashion Illustrations
Park, Chang-Hee ; Sook, Sung-Kwang ;
Fashion business, volume 8, issue 4, 2004, Pages 33~44
In this study, based on the postmodern feminism were investigated in the non-fashion areas of painting, advertising and fashion areas. And, fashion illustrations were analyzed visually in the aspect of the essentialism and deconstructivism that constitute the postmodern feminism. In addition, it was examined how women images were expressed in fashion illustrations that reflected the postmodern feministic ideas. The research results first, in fashion illustrations were the essen tialistic women images were grouped in the opening of women bodies and actively emphasize. the opening of women bodies were expressed bodies the fetishistic, ecstatic images, actively emphasize features were expressed the sexual, and realistic images. Secondly, and fashion illustrations the deconstructivistic women images were grouped androgynous features, genderous features, the distorted feminine gender features, complex features. androgynous features were expressed the powerful, grotesque, humorous, androgynous image, that genderous features of immature, boyish image, that the distorted feminine gender features of simple, ethnic, techno-cyber image, that complex features of complex images.
A Study on the Fashion Journalism in the Field of Daily Newspaper
Lee, Sung-Hee ; Cho, Kyu-Hwa ;
Fashion business, volume 8, issue 4, 2004, Pages 45~59
The purpose of this study is to discover the present situation of fashion journalism, which is a collaborator and watchdog of the fast-growing fashion business industry, then to proffer fundamental data for the setting of desirable fashion journalism in the field of newspaper. Unlike magazine and internet news service which are focused on a specific group, daily newspaper has a far-reaching influence without regarding the age, gender and social status of the readers. Therefore, how newspaper deals with fashion and fashion phenomena has immense influence on the attitude and understanding of common people on fashion. Defining fashion journalism is an activity of gathering and mediating of various ideas and opinions on fashion, the beginning of fashion journalism of newspaper traces back to the late of 19th century. From then to the period of Japan's occupancy by force, newspaper used fashion articles to lead enlightenment of lifestyle. After Korean War, newspaper was one of the main path of in-flowing western culture and fashion trend till 1970s. During
, fashion articles in newspaper were separated from woman and family section and fashion journalism made their own way to a specialized field. In the beginning of 21st century, fashion journalism in the field of newspaper is armed with more various and profound contents then ever, but it is also true fashion journalism is not free from accusation of commercialization and agitation of preference on imported luxury goods. Today fashion articles of daily newspapers are not subordinated to the common idea, 'fashion is only for women'. Fashion articles deals with men as well as women. Information on new products is regarded more important than fashion trend. Articles are not restricted in the fashion section. It means fashion journalism is expanding its territory to business section, opinion section and so on. However, fashion news dealing with aged people or young children are very rare. It suggests target readers of fashion news are concentrated on the people who have a considerable buying power. An main article usually has more than 3 photos. That means not only photos in fashion news are established as essential visual information today but also commercialization of fashion news makes rapid progress in this field. Also the considerable dependancy on the information sources from manufacturing side can be a problem of sustaining accuracy and impartiality of news.
Purchasing Behavior and Purchasing Intention Toward Fashion Counterfeits : A Cross-Cultural Study of Koreans and U.S.
Lee, Seung-Hee ;
Fashion business, volume 8, issue 4, 2004, Pages 60~67
The purpose of this study was to examine fashion counterfeit purchasing behavior and purchasing intention among Koreans and Americans. 486 female college students were surveyed for this study. For data analysis, descriptive statistics, 2-test, and t-test were used. As the results, generally Korean consumers had purchased more fashion counterfeits than American consumers. There were significantly differences between two groups on 5 fashoin brand counterfeits. That is, handbag of PRADA or LOUIS VUITTON, shoes of Ferragamo, or Gucci, clothing of DKNY, PRADA, or CK, sunglass of Gucci or Channel, and accessories of Agatha, Cartier, or Tiffany were purchased by Korean consumers much more than by U.S consumers. Also, Koreans had more higher purchasing intentions toward fashion counterfeits than Americans except clothing. Based on these results, fashion marketing would be suggested.
The Influence of the Victorian Pattern on the Modern Textile Product Designs
Eom, Kyoung-Hee ; Shin, Sang-Hee ;
Fashion business, volume 8, issue 4, 2004, Pages 68~79
This study aims to understand the history of the Victorian age that attached importance to various designs and aesthetic aspects by art and craft movement, and to present that the Victorian pattern is a factor with unlimited possibility in application and development of the modern textile product designs. Therefore, through documents research home and abroad, I considered the periodical background of the Victorian style, a change course of textile, and the theoretical backing of the Victorian pattern, and I studied and analyzed the cases of being applied in the modern textile product designs by classifying apparel, home interior, and fashion accessories. First of all, in apparel, the Victorian pattern transformed into geometrical form had much relative importance, and secondly, in the home interior, the Victorian pattern was expressed realistically or it was represented more boldly and complexly with new materials or techniques introduced. Thirdly, in fashion accessories, decorative nature was shown in intense design with the real description of the Victorian flower pattern and brilliant colors. With these results, it was found out that when the Victorian pattern was applied in the modern textile product designs, it was the factor that could be expected to make a high value added suitable with the modern sense, and it was the pattern with developmental potential with its unlimited use range. Therefore, based on this study, it is considered that the development of textile product designs utilizing the Victorian pattern and academic research, reorganizing the Victorian pattern in accordance with the modern design should be continued.
A Study on the Education Status of Lingerie and Pattern-Making Actual Conditions in the Domestic Lingerie Business
Cha, Su-Joung ; Sohn, Hee-Soon ;
Fashion business, volume 8, issue 4, 2004, Pages 80~93
The purpose of this study is to recognize about lingerie company's education and pattern-making actual conditions. This study used a questionnaire method. Respondent of survey is designers who work in exist lingerie company. The collected data were statistically processed using SPSS(Statistical Package for Social Science) for technical statistical analysis, correlation analysis. The results of this study can be summarized as follows; 1. Most of lingerie designers educated lingerie design, pattern and textiles etc. after entering a company and satisfaction 57.3% about education has satisfaction of intergrade. 2. Designer's 87.8% has satisfaction more than intergrade about own pattern-making technology and work career is high, satisfaction about pattern-making technology is high. 3. Correlation was expose that is in lingerie education availability and optimum level arrival period of pattern-making ability before entering a company. In case take lingerie education before entering a comany, thought that optimum level arrival period of pattern-making ability is shorter. 4. Most of lingerie company designers used flat pattern-making method and draping method. 5. There is correlation between work career and using the basic pattern. Work career was expose that make and use only own basic pattern in case is more than 3 years. 6. Contents about deepening pattern-making technology are most by 92.2% to contents of lingerie reeducation.
The Body Shape and 3D Humanbody Model for the Electronic Commerce of the Clothing Manufacture of College Women in their Twenties
Kim, Hyo-Sook ; Lee, So-Young ;
Fashion business, volume 8, issue 4, 2004, Pages 94~103
The purpose of this study was to make activated electronic business transaction of clothes. The subject used for this study was 19 - 24 aged 149 college women who most likely buying products through internet. By compare the 149 women's body shape with 3D model, 149 women could be judged their body shape objectively. We showed the average 3D model by the measurement of 19 - 24aged women's body shape. 19 - 24aged women are big customer of internet shopping mall. By understanding of the difference between real somatotype and perceptual somatotype, we can reduce the disadvantage such as returning clothes. Also, imaginary fitting model can be used for internet shopping mall, animation work, fashion show, and advertisement work. Therefore, we can expect the worth of this study to do.
A Study on Kanga Fundanental Notion of Apparel Widely Throughout East Africa
Kang, Eun-Sook ;
Fashion business, volume 8, issue 4, 2004, Pages 104~116
Kanga is a type of cotton clothes with splendid patterns that East African women throw on their bodies. It first appeared in the East African shores in the mid-nineteenth century. A new style of squared handkerchiefs brought to Africa by Portuguese merchants for the first time was referred as to leso of which early designs were in a basic form of white dots on dark background. Consumers called such material by kanga as they began mentioning its craftiness and comparing its elegant nature to a sociable red rooster and graceful feathers. From the early 1990s, Swahili characters have been embroidered in designs of kanga, mainly consisted of proverbs. Kenya's kanga products are widely known and well represented whereas Tanzania makes the best use of it for political and social events. Fascinating and practical kanga has established its position as an essential part of East African cultures that is being well received as a fashion style there in these days.
A Study on the Position of Young Casual brands to Propose Marketing Strategies of the Brands and those of the Department Stores - focused on the L-Department Store -
Yu, Ji-Hun ;
Fashion business, volume 8, issue 4, 2004, Pages 117~130
The purposes of this study were to find out highly market sharing young casual brands, to compare their trends of concept and competition, and to propose orientation of brand concept repositioning and marketing strategies on Department stores. Reference searching method and field searching method were used for this study. The results were as follows: 1. The brands which covered more than 50% market share included <96NY>
. 2. Price range of these brands was from 130,000 to 220,000 won. The brands of upper-moderate price zone included
and they were very competitive each other. The brands of moderate price zone included
and they were also very competitive between them. However, the brands of lower-moderate price zone had lower competition. This price zone might be a good point to launch new brands. 3. The main target-age of young casual zone was from 17 to 30 years. The most of brands focused on 21-25 years old, which were higher age targeted before. 4. The main concepts of these brands were 'luxury, girlish, sexy' and 'Sportism, lifestyle' were sub-concepts.
The Effects on Work Satisfaction Level by Work Conditions in Fashion Organization
Park, Ju-Hyun ; Park, Ok-Lyun ;
Fashion business, volume 8, issue 4, 2004, Pages 131~140
This study will first take a look at the work situations depending on functions or duties taken in fashion organizations in Busan, dividing the work condition into aspects such as special traits of the work, satisfaction level on the company and satisfaction level on welfare. This study has set the following study questions to reach the goal of this research: 1. look at special traits found depending on vital statistics. 2. The satisfaction level on special traits of the work and work itself showed that the diversity of work, importance of work and work flexibility were the key elements that influenced the satisfaction level. 3. The satisfaction level on company and work itself had pride and loyalty, the only factors that influenced work satisfaction level voluntarily, and the other factors had no effect on the satisfaction level. 4. The satisfaction level on welfare and work itself showed that the welfare benefits and welfare policies had no voluntary influence on the satisfaction level on the work itself.
A Research for the hair Style Image making Chart Manufacturing Depends on Fashion Feeling - through the analysis of the actress hair styles of broadcasting TV drama -
An, Hyeon-Kyeong ;
Fashion business, volume 8, issue 4, 2004, Pages 141~155
The purpose of this study was to arrange the korean women's hair styles of the beginning of 21st century and make hair style image making chart to use personal image making consulting data through analyze actress hair styles of broadcasting TV drama. To accomplish this purposes, picked up the two most popular dramas per each broadcasting stations, KBS1, KBS2, MBC, SBS, in february 2004. and analyzed and arranged hair styles of actress and at the last made the hair style image making chart. The results of the research are as belows. 1. Hair trends of february 2004. were Modern Sophisticated, Active and Romantic. 2. The results of three classifications of hair style trends, form, color, accessory, were as belows. 1) Form : Layer, left part, straight, low wave, long hair, no volme, bang were in vogue. Generally, Modern Sophisticated, Active, Romantic feeling were in vogue. 2) Color : Black, brown, two tone color were in vogue. Generally Modern Sophisticated, Romantic, Active feeling were in vogue. 3) Accessory : Hair bands & pins were in vogue. Generally these gave the Modern, Active feeling. 3. Hair style image making chart manufacturing depends on fashion feeling. 1) Classification of feeling, 2) Analysis of form, 3) Analysis of color, 4) Hair style image making chart manufacturing depends on fashion feeling This research will be a historical data of korean women's hair styles of the beginning of 21st century & can be used the basic data of personal hair style image making consulting.