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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal Basic Information
Journal DOI :
The Korean Society of Fashion Business
Editor in Chief :
Volume & Issues
Volume 9, Issue 6 - Dec 2005
Volume 9, Issue 5 - Dec 2005
Volume 9, Issue 4 - Sep 2005
Volume 9, Issue 3 - Jul 2005
Volume 9, Issue 2 - Jun 2005
Volume 9, Issue 1 - Feb 2005
Selecting the target year
A Study on the Practice of Social Marketing in Domestic Fashion Business
Kwon, Mi-Jeong ; Lee, Gye-Suk ; Park, Sook-Hyun ;
Fashion business, volume 9, issue 2, 2005, Pages 1~19
The purpose of this study is to investigate the practice d social marketing of fashion business in Korea. A questionnaire was designed by the researcher and consisted of items of 30 items of social marketing practice in fashion business. Responsers are administrators and merchandisers who work in fashion business. Data were analyged using SPSS by frequency, mean, standard deviation,
-test, ANOVA and Duncan's multiple range test. The results of this study were as follows : 1. In decision-making method of social marketing, degrees of practice were shown comparatively high. And, three practice factors (consumerism, humanism, and environmentalism) showed indifference in six business characteristics (store type, staff number, annual budget, annual education method, education frequency, and the location). 2. In feedforward method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (business strategy, and product strategy) showed indifference in seven business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, and the location). 3. In administrative method of social marketing, degrees d practice were shown comparatively high. And, four practice factors (product development, price decision, distribution management, and advertisement and promotion) showed indifference in eight business characteristics (date d establishment, store type, staff number, annual budget, education method, annual education frequency, the location, and distribution structure). 4. In total system method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (marketing planning, and self-audits system) showed indifference in six business characteristics (business size, store type, annual budget, education method, annual education frequency, and distribution structure). The present findings provide that social marketing of fashion business in korea has been practiced comparatively high.
The Study about Personal Color System with Hair color and Make-up - Centering around the Autumn type -
Na, Hae-Yun ; Cho, Koh-Mi ; Lee, Su-Hee ;
Fashion business, volume 9, issue 2, 2005, Pages 20~27
To find suitable color for an individual is very important in personal image-making. In recent years, the importance and role of personal image is also more emphasized. This study deals with the necessity d personal color system and the proposal of color which looks nice on a person as a result d personal color system. It also includes the method of making personal image by balancing between and using both favorite color and unfavorite color. Besides, I study how does the color image affect the personal appearance image in this paper. From clinical experiments, I concluded as follow. First, Each person has his suitable color. When the color is used, the color, pimples, flows and so on are covered and defects of his face are made up for. Second, By changing the factors of his own original color-group and decision factors - color d skin, hair, eye, etc -, I can change personal color-group. Third, The image of color affects the personal appearance image, when it used in make-up and hair-color. Considering above results, If one uses one's suitable color, one will complement defects done's face and improve merits of one's. Besides, One will be more confident and active by using one's suitable color.
The Optical Illusion Effect of Line Applied to Eyebrow Make-up
Ha, Sun-Ok ; Cho, Koh-Mi ; Kim, Chun-Sim ;
Fashion business, volume 9, issue 2, 2005, Pages 28~39
This chapter presents how 'optical illusion' works in applying makeup and how to differentiate the direction, location and shape at eyebrow lines in the aspect at physiognomy. For this study, employed were five types of face shape produced by Photoshop program - round, square, long, inverted triangle. and diamond. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of eyebrow lines to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of eyebrow could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the eyebrow, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect
A Study on The Basic Skin Makeup Products Consuming Patterns of Female College Students lived in Metropolitan Area of Seoul
Cho, Kyu-Hwa ; Lee, Kwuy-Young ;
Fashion business, volume 9, issue 2, 2005, Pages 40~56
The purpose of this research is to analyze the patterns on consuming basic skin makeup products of female college students, and to provide basic information to understand the patterns of ordinary consumers. The survey was included 283 female students from 5 colleges located in metropolitan area of Seoul. The survey data were analyzed by one-way ANOVA, Duncan test, T-test, chi-scuare-test methods. The results are as follows : 1. 60% of the college students of metropolitan area are doing basic skin makeup for aesthetic reasons in most cases, eye makeup is regarded the most important part, so 92% students have experienced to buy imported cosmetic products because of it's better absorption to skin. 2. Significant correlations were found between the skin types and dissatisfaction about foundation after using. 3. According to demographic variables, significant correlations were found between grade and makeup extent, grade and the reasons why they use imported products. 4. According to demographic variables, significant correlations were found between grade and foundation types used, monthly average living expense and purchasing channels, grade and purchasing channels, price level of the currently using face powder and monthly average living expense, monthly average spending for cosmetic products and level of wealth, price level of the currently using foundation and monthly average living expense. 5. According to demographic variables, significant differences were found in monthly average living expense, monthly average spending for cosmetic product, mother's job, grade.
Effect of Chitosan Treatment Methods on the Dyeing of Cotton, Nylon, and PET using Cochineal (I) - Color and Air-permeability Characteristics -
Lee, Dong-Min ; Jeon, Dong-Won ; Kim, Jong-Jun ;
Fashion business, volume 9, issue 2, 2005, Pages 57~70
Chitosan pre-treatment of the fabrics prior to the dyeing processes has been reported to increase the uptake of natural dyestuffs. In this study, cotton, nylon, and PET fabric specimens were pre-treated with chitosan prior to the dyeing (Method 1), or the state of chitosan acid salt formation, coated on the yarn surface, was destroyed prior to the dyeing process by alkaline neutralization process (Method 2). In case of the acid salt formed cotton (Method 1), treated fabrics showed more yellowish color component of cochineal, while alkali-treated (Method 2) cotton showed more uptake of bluish color of cochineal.
Effect of Chitosan Treatment Methods on the Dyeing of Cotton, Nylon, and PET using Cochineal (II) - Focusing on Color Change by Laundering, Washfastness and Abrasion Fastness -
Lee, Dong-Min ; Jeon, Dong-Won ; Kim, Jong-Jun ;
Fashion business, volume 9, issue 2, 2005, Pages 71~83
In this study, we reviewed the color changes accompanying the laundering, wash fastness, and abrasion fastness of chitosan-treated cochineal-dyed fabrics. The treatment methods were classified into two based on the chitosan treatment: (Method 1): fabric specimens were pre-treated with chitosan prior to the dyeing procedure in salt form. (Method 2): the state of chitosan acid salt formation, coated on the yarn surface, was destroyed and neutralized prior to the dyeing process. The changes in the chitosan treatment methods bear more important meaning in view of the durability. In Method 1, it is highly likely for the chitosan to be detached from the surface by water during laundering since the chitosan is coated as acid salt state. In Method 2, the resistance d the chitosan to water was supposed to revive since the chitosan would return to its original state. Differences in the resistance of the chitosan treatrrent, however, according to the Method 1 and Method 2, fell short of our expectations. In Method 2, the wash fastness did not improve as we expected since the bond between the fibers comprising fabric specimens and the chitosan is not high even if the chitosan itself has high resistance to water.
A Study on the Fashion Value of Generation Y
Seo, Yoo-Lee ; Cho, Kyu-Hwa ;
Fashion business, volume 9, issue 2, 2005, Pages 84~99
This is a study about the fashion value of generation y, those who were junior and high school students between 1990 and 2004 in the U. S. This study was mainly based on the street culture and fashion of American teenagers the author observed in New York from 1997 to 2004, and referred to articles carried by major American journals, the result d Census 2000, statistical data reported by well-credited American research institutions. To overview the values generation y applies to their fashion, this study picked 8 principal values generation y pursues in their fashion and put them in four sets of contrasting pairs, as in conformity vs. Individuality, authenticity vs. trendiness, comfort vs. sexuality, rebelliousness vs. conservativeness. The results are as follow. First, when it comes to fashion, generation y desires to be noticed by others, but is afraid d being too different from their peers. Second, generation y stresses authenticity in their fashion. But, they are very much interested in mass fashion trend as well, and the pursuit of authenticity itself can be just a trend. Third, generation y wants their fashion to be "not only sexy and feminine, but also sporty and athletic" all at the same time. Forth, generation y uses fashion to visualize their rebelliousness. But their rebellious spirit is diluting amid the rise of neo-conservatism. As a conclusion, generation y's fashion has changed the way that compromises contrasting values, and in the process, were created unique new styles.
Analysis of Korean First Ladies' Hair Style
Lee, Su-Hee ; Cho, Jin-A ; Na, Hae-Yun ;
Fashion business, volume 9, issue 2, 2005, Pages 100~112
Although Korean first ladies are not very big in changes in their hair style, American first ladies have greatly influenced clothing as well as hair style, exercising their influence over the apparel industry and fashion. Historically, American first ladies' fashion tastes have been on the center of attention and taken the lead in fashion. Although Korea first ladies' hair style are not very new or sensible enough to lead the fashion among the public, they have a sense of fashion and some influence on women of the upper classes. Beauty artists creating first lady hair style are representative of the times and have great value to the research. However, this study will not concentrate on their research. This study will analyze Korea first ladies' hair style, examine hair design and hair technique in fashion in those days. This study intends to provide important materials for Korean beauty history that has not been established by systematically arranging fashion style in the times analyzed through first ladies' hair style. Also, this study aims at researching in the aspect of beauty aesthetic concept through analyzing Korea first ladies' hair style.
Frontal Body Shapes of Males in Their 20s for the Development of Educational Dress Forms (Part 1)
Yoo, Hyun ; Shim, Boo-Ja ;
Fashion business, volume 9, issue 2, 2005, Pages 113~130
With a view to developing male dress forms for educational purposes, human body measurement was made for male adults in their twenties residing in Busan, Korea. Based on the results, the following conclusion was obtained: 1. Comparison d the measurement in Busan and the data of the 5th Korean physical dimensions(Size Korea) In the comparison of the Busan male adults in their 20s with national physical dimensions(Size Korea) by way of the Mollison relational deviation line, all the 28 items revealed differences less than 0.7. As the Busan sample reflects the body type d the average Korean men in their 20s, Busan's measurement results can be safely used as the data for dress form development. 2. Results of front body type classification According to the factor analysis, seven factors of the front body type were produced to explain 77.25%. The factors were shoulder angles, waist height, hip shapes, chest shapes, proportion of body(chest, waist, hip)width to shoulder width and so on. Cluster analysis brought about three somatotype groups. First, the body type with the least differences in hip-waist width, shoulder-waist with, and hip angles (24,23% in appearance) was named Type H. Second, the body type with the most chest-waist width and hip angles (38.66% in appearance) was called Type Sam X Third, the body type with the greatest shoulder-chest width, shoulder-hip width, and shoulder angles (37.11% in appearance) was termed Type Y.
An Examination on Fashion Jewelry Brand Industry's Situation and Its Implications
Lee, Seung-Hee ;
Fashion business, volume 9, issue 2, 2005, Pages 131~142
The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.
A Study on the Variation of Collar Edge and Height according to the Angles of Collar Roll Line - Based on the Open Collar -
Lim, Ja-Young ;
Fashion business, volume 9, issue 2, 2005, Pages 143~159
This study was done to provide basic data for clothing design and thus to contribute to the academic development at the clothing and textile area and collar roll line lay down angle variation at collar width on the open collar. The study was composed as tallows: 1. The variation at collar outer wall size increase collar roll line lay down angle size the more Increase. 2. The outer wall and stand height size increase aware at variation collar width at the more Increase. It is desirable that this study will be at help to enchancement of life style in garments and promotion of garments industury by developing the archetype basic collar pattern suitable to Korean women's garments.
Implementation of Web-based Street Fashion Design Analysis System
Park, Hye-Won ; Park, Hee-Chang ;
Fashion business, volume 9, issue 2, 2005, Pages 160~173
Fashion is hard to expect owing to the rapid change in accordance with consumer taste and environment, and has a tendency toward variety and individuality. Especially street fashion d 21st century is not being regarded as one of the subcultures but is playing an important role as a fountainhead d fashion trend. Therefore, Searching and analyzing street fashions helps us to understand the popular fashions d the next season and also it is important in understanding the consumer fashion sense and commercial area. So, we need to understand fashion styles quantitatively and qualitatively by providing visual data and dividing images. The purpose of this study is to design for street fashion on design analysis using web which can update quantitative and qualitative data. through the on site investigation d street fashion, and put the information onto a database.