Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Korean Journal of Human Ecology
Journal Basic Information
Journal DOI :
Korean Association of Human Ecology
Editor in Chief :
Volume & Issues
Volume 18, Issue 6 - Dec 2009
Volume 18, Issue 5 - Oct 2009
Volume 18, Issue 4 - Aug 2009
Volume 18, Issue 3 - Jun 2009
Volume 18, Issue 2 - Apr 2009
Volume 18, Issue 1 - Feb 2009
Selecting the target year
A Study of Leisure Constraints, Leisure Activities Participation and Life Satisfaction of the Elderly
Yi, Yeong-Sug ; Park, Kyung-Rhan ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 1~12
DOI : 10.5934/KJHE.2009.18.1.001
The purpose of this study is to find out leisure constraints of the elderly and to examine how these constraints influence their participation in leisure activities and life satisfaction. The data analysis of 291 senior citizens over 60 years old were conducted, the research results are as follows: first, leisure constraints of senior citizens stem from individual, societal, economic, family constraints. It indicates that anyone of constraints did not exclusively determine leisure constraints. Rather, the result implies that leisure constraints for the elderly is from multifaceted levels of social system. Second, participation in leisure activities positively worked on life satisfaction. Third, leisure constraints of the elderly directly influenced their participation in leisure activities and life satisfaction. In conclusion, to revitalize senior citizens' participation in leisure activities is critical in advancing their life satisfaction. Nationwide positive and supportive social environment for their leisure participation should be established first, on which social and legal systems should be consequently organized. At the same time, social supports to provide opportunities for their leisure participation are required for the future senior citizens.
Grandparents' Difficulties in Rearing Grandchildren in South Jeolla Rural Areas
Seo, Hyun ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 13~27
DOI : 10.5934/KJHE.2009.18.1.013
This study purposed to survey grandparents' difficulties in parenting their grand children at grandparent-grandchild households in South Jeolla rural areas. This study was conducted through in-depth interviews from January to October, 2008. The subjects were eight grandparents living with their grandchildren in Boseong-gun, Gangjin-gun, Yeonggwang-gun, Hampyeong-gun, Haenam-gun and Damyang-gun in South Jeolla province. The results are as follows: the grandparents' difficulties in parenting grandchildren are divided into four categories of variable factors: 'Difficulties related to grandparents themselves'; 'Difficulties related to their grandchildren'; 'Difficulties related to early childhood education institution: and 'Difficulties related to their grandchildren's peer group or surrounding people'. The main difficulties in these categories are 'poor, aging and weak conditions of grandparents: 'conflicts in their parenting attitude to have compassion on grandchildren: 'grandparents' not enough educational support to grandchildren due to their ignorance about today's education system: and 'anxiety about the possibility for their grandchildren to be abandoned once again.' These results can be used as a piece of basic information for desirable supports to grandparent-grandchild households.
Children's Social Competence and Emotion Regulation Strategy according to Peer Friendliness
Song, Ji-Hae ; Hwang, Hae-Shin ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 29~39
DOI : 10.5934/KJHE.2009.18.1.029
The purpose of this study is to investigate children's emotional regulation and social competence in relation with peer friendliness. Specifically, it examined the hypotheses that children's emotion regulation strategies would be different depending on age, gender, and peer friendliness, and that children's emotion regulation strategies would affect their social competences. The subjects were 197 of the second, fourth, and sixth graders in an elementary school located in Gangdong-gu, Seoul. The findings are as follows: first, children's emotion regulation strategies are different according to gender and age. Girls use more 'external response strategy' than boys do. Elder children use more 'internal response strategy' than younger children, and younger children use more 'problem solving strategy' than elder children. Second, children's emotion regulation strategies are different depending on the degree of peer friendliness. Children employ more 'problem solving' and 'internal response' strategies to close friends rather than to just friends. Children used more the strategies as 'request for social support', 'evasion', and 'external response' to just friends rather than to close friends. Finally, children's social competencies are influenced by the strategies of 'problem solving' and 'evasion'.
A qualitative study of process of the child counselor's change
Shin, Hyun-Jung ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 41~53
DOI : 10.5934/KJHE.2009.18.1.041
The purposes of this study are to search for counselor's change process and factors in Theraplay, and to explore how they are changed into experts. This study used a method of qualitative study to reveal a concrete context of child counseling. The results are as follows. Therapist or counselor subjects realized that therapy(counseling) was not focusing on activities, but on meanings. In the beginning, therapist subjects acted according to the situation rather than according to the child's reactions and their own strategy. It was expressed into long and boring explanations, trials to flatter a child. Therapist subjects were often depressed because of their incompetence, they even did overpraise for the undistinguished behavior of children, but gradually they have changed into expert therapists through ceaseless interaction with Theraplay community, reflection, trial and practice.
The effects of father's parenting behavior and stress, and knowledge on child rearing on his parenting self-efficacy
Kim, Sun-Ae ; Han, You-Jin ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 55~64
DOI : 10.5934/KJHE.2009.18.1.055
The purpose of this study is to investigate the relative effects of father's parenting behavior, parenting stress and knowledge on bringing up children on his parenting self-efficacy. Two hundred and seventy fathers with children under the age of seven participated in this study. Fathers showed a lower level of parenting stress and a higher level of knowledge on child rearing. A higher level of parenting self-efficacy was observed in fathers who have good jobs. The factors of father's parenting behavior, parenting stress and knowledge on rearing children were significant variables in predicting his parenting self-efficacy. A factor of knowledge on child rearing was the best predictor of father's parenting self-efficacy.
The Influence of Daycare Teachers' Job Stress and Job Satisfaction on Their Psychological Happiness
Chung, Min-Jung ; Kim, Yu-Jin ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 65~74
DOI : 10.5934/KJHE.2009.18.1.065
The study was conducted by regression analysis based on a survey with the subjects of 107 daycare teachers working at 120 daycare facilities located in Gyeonggi-do, so as to investigate the influence of daycare teachers' 'job stress' and 'job satisfaction' on their 'psychological happiness'. The results are: first, there was significant difference in job stress(F(3,103)=2.85, p<.05), job satisfaction(F(3,103)=5.88, p<.05) and psychological happiness(F(3,103)=3.52, p<.05) accordant to the kind of work facilities among social demographic variables. In the correlation between 'job stress' and 'job satisfaction', there was negative correlation(r= .-56, p<.(01). Second, in the correlation between 'job stress' and 'psychological happiness', there was negative correlation(r= .-41, p<.001). Third, in the correlation between 'job satisfaction' and 'psychological happiness', there was positive correlation(r= .54, p<.001). In the relationship between 'job satisfaction' and 'job stress', job stress had influence on job satisfaction(
= .43, F=79.42, p<.001). The explanatory power of it was 43%. In the relationship between 'job stress' and 'psychological happiness', 'job stress' had influence on 'psychological happiness'(
= .41, F=21.46, p<.001). The explanatory power of it was 17%. In the relationship between 'job satisfaction' and 'psychological happiness', 'job satisfaction' had influence on 'psychological happiness'(
= 59, F=5457, p<.001). The explanatory power of it was 34%.
A Study of Adult Attachment Security: romantic attachment, and attachment and filial obligation to parents
Cho, Yoon-Joo ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 75~92
DOI : 10.5934/KJHE.2009.18.1.075
The purposes of this study are to investigate the relationship between university students' romantic and parent attachment in attachment security and to examine the relationship among romantic attachment, parent attachment and filial obligation for generational transition. Major results of this study are as follows: first, the level of attachment anxiety in female students is higher than male students. 25.1% of the subjects is classified into a secure type and 74.9% is classified as an insecure type. Second, female subjects feel strong attachment to their mothers than male subjects. Third, romantic attachment of female students is related to attachment to their fathers. Fourth, male subjects feel more filial obligation than female subjects. Finally, their romantic and parent attachment are positively related to their filial obligation. Variables that explain male students' filial obligation are ones of 'giving economic aid to parent' and 'the extent of attachment to their fathers'. A variable accounting for female students' filial obligation is 'the extent of attachment to their mothers'.
Acculturative Stresses and Adjustment elements of Chinese students' studying in Korea
Lim, Choon-Hee ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 93~112
DOI : 10.5934/KJHE.2009.18.1.093
The purpose of this study is to identify stresses and adjustment elements of Chinese students in Korea. The data analysis was conducted by qualitative method based on interviews with sixteen Chinese students as a focus group by the help of two interpreters. The results were as follows: first, stresses of Chinese students were from 'cultural difference', 'language', and 'financial', 'educational' and 'psychological stress', and 'university culture in Korea'. Those categories were divided into several sub categories. Second, ten helpful elements Chinese students could adapt themselves to Korean university life were such as 'Help of Korean professor and friends', 'Chinese friends' help', 'English-oriented lecture', 'Cultural affinity to Korea', 'Fluency in Korean language', 'Integration to Korean culture', 'Pride in Chinese culture', 'Individual effort', 'Satisfaction with educational environment', 'Perception of self-growth'.
Comparison of Urban Families and Rural Families in terms of Life Styles on Saturday-with-no-school by Using Time Diary Method
Oh, Kyeong-Sook ; Han, You-Me ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 113~122
DOI : 10.5934/KJHE.2009.18.1.113
This study aimed to examine the urban families and rural families in tenns of life styles on Saturday-with-no-school. The subjects were the 386 parents whose children were in the first or second grade in rural or urban area. The instruments of analysis were time diary method and parents' stress scale developed by Kim & Kang(l997). The main results were as follows: First, in comparison with urban children, rural children spent more time in viewing TV and playing computer but spend less time in sleeping. field trip and cleaning on Saturday-with-no-school. Second, the difference of child-rearing time between mothers and fathers was less marked in urban area than in rural area. Rural fathers spent more time in watching TV or playing computer, while rural mothers spent more time in feeding and bathing of their children, helping their children do homework, and total child-rearing. Third, unlike urban parents, rural parents ddid not have much parenting stress on Saturday-with-no-school. These results show that there is a need to focus on rural parents in the preparation for introduction of 5 days-school-week system.
Review of US Credit Counseling and Debtor Education Programs
Lee, Eun-Hee ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 123~136
DOI : 10.5934/KJHE.2009.18.1.123
Debt and credit problems in Korea have been escalated during the past decade. The number of people with debt and credit problems is in its historic high. In May 2008, about 2.48 million debtors are officially classified as bad debtors and 7.20 million people have low credit scores. People with low credit scores are in disadvantageous situation in the financial market thus their financial transactions and activities are limited. In 2004, Korean government introduced various credit rehabilitation programs. However, most of these problems are remedial in nature and preventive programs such as credit counseling and debtor education are lacking. The purpose of this review is to examine US credit counseling and debtor education programs to obtain insights for preventive credit program developments in Korea. The review focused on programs offered through National Foundation for Credit Counseling, Jump Start, and Cooperative Extension Services from two large land grant Universities. From the program review suggestions and recommendations for educational contents, program and educator developments, and program quality control were discussed.
The Evaluation of Texture Image and Preference according to the Structural Characteristics of Silk Fabric
Kim, Hee-Sook ; Na, Mi-Hee ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 137~143
DOI : 10.5934/KJHE.2009.18.1.137
The purpose of this study is to examine the evaluation of texture image and preference according to the structural characteristics of silk fabric, and to analyze the effects of texture image and sensibility on the preference. 53 female subjects evaluated fabric image and sensibility of 17 specimens of white silk fabrics sold on the market with semantic differential scale. The data were analyzed through factor analysis, Pearson correlational coefficient and t-test using SPSS win 13.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. Factor analysis showed that sensibilities were classified into 3 categories; 'surface property', 'weight', 'flexibility'. Fabric images were classified into 2 categories; 'elegance' and 'naturalness'. Statistically significant differences of structural characteristics on the texture image were observed. Weave type affected 'surface property' and fiber contents affected' flexibility'. Weight and weave type affected' elegance', too. The significant factors affecting preference were fabric image of 'elegance' and structural characteristics of 'weave type'. The results of this study showed that the most preferred silk fabric is smooth and soft satin weaved fabric with texture image of 'elegance'.
University Students' Awareness and Attitudes on Functional Clothing Materials
Yoo, Hwa-Sook ; Mun, Ji-Hyun ; Choi, La-Yun ; Jeon, Eun-Kyung ; Han, Eung-Yeong ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 145~155
DOI : 10.5934/KJHE.2009.18.1.145
The purpose of this study is to examine the university students' awareness and attitudes on functional clothing materials, and to explore the effects of subjects' characteristics on the relationship between their attitudes to and images of the functional clothing materials. A total of 500 questionnaires were distributed to university students and 409 of which were used in data analysis. The data were statistically analyzed by frequency, factor analysis, reliability analysis, correlation analysis, t-test, ANOVA. The results were as follows: students thought that the first and foremost 'function' of functional clothing materials is their light-weight. The functions that consumers practically demanded are water-repellency and high absorbency & quick drying. It showed that students have an image that functional clothing materials have special, good and satisfactory qualities. Goretex and Coolmax were the most selected as brands of functional clothing materials which students knew. Attitudes to functional clothing materials revealed positively in the cognitive, behavioral and affectional attitudes. The attitudes had no significant differences according to sex and their major, but they had significant differences by subjects' amount of allowance, frequency of sports participation and sports ability. In other words, the more amount of allowance they get, the more frequently students do exercise, and the higher sports ability they have, the more positive attitude they have. The study says, in conclusion, that their conception of functional clothing materials has positive relations with their attitudes toward them.
Development of Slacks Pattern for Old Aged Abdominal Obese Women
Kim, Seon-Ok ; Kweon, Soo-Ae ; Yoo, Jung-Ja ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 157~166
DOI : 10.5934/KJHE.2009.18.1.157
This study was conducted to evaluate the differences in external appearances and functional qualities between the slacks which were patterned on existing designs and on a new design in order to improve on their level of comfort of ready-made clothes for abdominally fat women. Five abdominally fat women in their 60's were chosen as experimental participants. Twenty-four external evaluation items, and seven different actions involving six moving parts of the body were investigated with a 5-level scale in the repeated wearing test. The results were analyzed by statistical methods. The newly designed pattern in this study was definitely superior to the other two patterns(L-type and K-type) on the external appearance evaluation. The newly pattern removed a waist belt and a dart from the front part of the garment and gave surplus space around the waist. It prevented superfluous wrinkles at the abdominal region and thighs. The superfluous wrinkles at the side regions also disappeared due to the length (inseam) reduction from waist to crotch. The newly pattern made the center-line of the back side slightly sloped to the main pattern in order to remove the drooped line. The newly pattern showed the highest score in the functional test of several actions. It was due to the reduction of the length from waist to crotch as well as the belt width. It made waist-line movement better, and made it easier and more comfortable to sit down. The newly pattern also showed the highest score in the functional test classified by specific movements of parts of the body for the same purpose. The slacks which were made of elastic materials showed better results than the non-elastic ones on external appearances and functional test items. It showed that the elastic materials played a better role in the increase of functional action of abdominally fat, aged women. This study suggests that the newly designed slacks pattern could give abdominally fat, aged women better external features and a more comfortable fitting sensation. As well, the results were significant as basic data to produce ready-made and/or tailer-made garments.
Perception of Body Weight Control, Life Styles, and Dietary Habits according to the Obesity Index(OI) of Female College Students
Ahn, Bo-Ra-Mi ; Park, Eun-Sook ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 167~179
DOI : 10.5934/KJHE.2009.18.1.167
This study aims at examining perception of body weight control and lifestyles and food habits of under-weight, normal-weight and over-weight female college students. The data analysis were conducted by a body fat analyzer and questionnaires. The subjects were 368 female college students divided into three groups: the under-weight(UW), the normal-weight(NW), and the over-weight(OW), according to the guidelines of the Korean Society for the Study of Obesity(2000). Among the subjects, 18.2% were under-weight, 63.6% normal-weight, and 18.2% over-weight. Mean of body weights were 45.4kg, 53.3kg, and 63.7kg, and BMIs were
in the UW, NW, and OW groups, respectively. 'Self assessment of body weight' was significant at the level of p<0.001 according to the Obesity Index. Of the UW group, 41.8% considered their weight to be normal and 4.5% believed they are over-weight. In the NW group, 43.2% thought they are over-weight, 1.5% believed they are under-weight. 57.1 % of the UW group and 98.6% of the NW group had ever tried to reduce their weight. Their 'exercise frequency and exercise time' were not significant by the 01. 'Regularity in the daily life' of the subjects was significant at the level of p<0.05. 43.3 % of the OW group answered that they don't live regular daily lives. 'Sleeping time' of the subjects was significant at the level of p<0.05 by the 01. 41.8% of the OW group reported that they sleep 'between 7 and 8 hours a day' which was the highest rate among the three groups. 'Frequency of meals per day' was not significant by the OI. 'The speed of eating meals' was significant at p<0.01, 23.9% of the UW group, 31.2% of NW group, and 38.8% of OW group reported that they have meals 'in a very fast speed'. Concludingly, most of female college students conceive themselves as having inappropriate body image, which means that they need to be given additional education about nutrition and diet.
A study of College Students' Brand Choice Behaviors
Ha, Jong-Kyung ; Kim, Ju-Hee ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 181~188
DOI : 10.5934/KJHE.2009.18.1.181
The purpose of this study is to analyze the brand choice behaviors of male and female college students in their twenties, to examine the differences in their information-searching activity to the type of the behaviors and shopping places for purchasing apparel products. The data were analyzed by Factor analysis, Ouster analysis, one-way ANOVA, Duncan's multiple range test. The results are as follows: 1. With regard to the brand choice behaviors of male and female college students in their twenties, two factors were produced as 'consumers' loyalty to brand' and 'brand switching behavior'. 2. The brand choice behaviors were classified into three groups as 'a brand-switching group', 'a loyalty-to-brand group', and 'an indifferent-to-brand group'. There were significant differences between the groups. 3. The results for demographic differences in terms of the brand choice behaviors showed that there was a significant difference in 'brand switching behaviors' by gender. 4. There were significant differences in the media for information search and the places for shopping apparel products in terms of the brand choice behaviors.
Comparative Study of Make-up and Hair Styling Cultures of the King Jeongjo and the Edo Period
Kim, Min-Kyung ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 189~200
DOI : 10.5934/KJHE.2009.18.1.189
In the Edo period speaking of hair culture, common women wore decorative pigtail ribbons on the right, and twisted from side to side their tressed hair in such a manner as ungeunmeori and traemeori. Instead of gachae, common women used gogae made of their own hair, ungeunmeori on forehead, or jjokjinmeori at the back of head. During the Edo period, people women naturally exposed their necklines as a way of exposing their faces in the aesthetically ceremonial act of wearing make-up. As for lipsticks, they rouged extracts from red petals of safflowers mainly on their lips, and sometimes on their cheeks by blending this with white powder. Samurai families disliked women who wore thick lip makeup. In the latter period, women painted their necklines or foreheads black, applied a small amount of rouge on their cheeks thinly or thickly, and colored a reddish color into their fingernails by using petals and leaves of balsam flowers. Despite the chronological and spatial proximity of the King Jeongjo period and the Edo period, it was found that there were no similarities between two countries' cosmetic cultures. Moreover, it was discovered that current TV dramas were being produced, even not based on historical evidence in the Jeongjo period.
A study on the demographic characteristics and socio-psychological factors affecting willingness to take health foods among elderly
Kim, Hyo-Chung ; Kim, Mee-Ra ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 201~210
DOI : 10.5934/KJHE.2009.18.1.201
The purpose of the study is to examine the demographic characteristics and socio-psychological factors affecting willingness to take health foods among elderly, which is to get the basic materials of educational program for helping their desirable intake of healthy food. The data were collected from 1,032 elderly subjects and analyzed by SPSS Windows Version 12.0. About forty-one percent of the respondents were taking health foods in the period of survey. The main reason of taking health foods was to maintain and improve their health. The elderly subjects were classified into three groups: (1) a group having willingness to take healthy food, (2) a group having unwillingness to take healthy food, and (3) a group having a wait-and-see attitude. According to the results of chi-square and analysis of one-way variance, there were significant differences among three groups in the variables of 'sex', 'age', 'educational level', 'marriage status', 'monthly allowance', 'eating habit', 'concerns about health', 'self -evaluation of health condition', 'self-evaluation of health condition compared to the same age', 'concerns about health foods', and 'awareness of health foods'. In addition, the result of multinomial logistic regression analysis showed that the factors affecting willingness to take health foods in the future are 'age', 'concerns about health', 'self-evaluation of health condition compared to the same age', 'awareness of health foods', and 'intake of health foods in the period of survey'.
A Research on Actual Status of Dietary Compliance of the Subjects with type 2 Diabetes mellitus in Daejeon
Wang, Soo-Gyoung ; Park, Sun-Hee ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 211~221
DOI : 10.5934/KJHE.2009.18.1.211
The study investigated medical treatment features of patients with type 2 diabetes mellitus, their further complications, levels of diet therapy education and the status of dietary compliance. The subjects were patients who came to oriental medicine clinics in Daejon. The percentage of male was 37.5% and female was 62.7% in the subject group's sex distribution. The outbreak of the disease was most common in the age of 50's. Also 40% of the subjects had been suffering for more than 5 years. 35.7% of men and 53.7% of women had family history. All the subjects had further complications, among them hypertension was the most common. Kidney, hepatic, vascular heart diseases were followed. 85.3% of the subjects answered they already had educations about diet therapy. Those educations were given in the public health center, general and private hospitals. 32% of subjects were not practicing diet therapy. The difficulties with which patients can be faced when they take dietary education were exchange(?exchanging?) food and calculating calories. Most of the subjects tend to overlook the importance of dietary habits and show low understanding to diet therapy, which leads to low participation rate of diabetes patients. Based on these results, therefore, we can conclude that diet therapy education to the patients should be more organized and easily practicable for them. To develop educational methods which can draw patients' attention and also be more effective is the most important task.
Perceived Performance of HACCP for School Foodservice Managers in Daejeon
Kim, Young-Ok ; Kwon, Sun-Ja ; Ly, Sun-Yung ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 223~236
DOI : 10.5934/KJHE.2009.18.1.223
The purpose of this study was to improve the sanitary management of school foodservice. A survey questionnaire was administered to 153 dietitians from elementary, middle and high schools in the Daejeon area. The questions were categorized into four fields: 'General characteristics', 'Facility and equipment set up at the schools studied', 'Performance of CCP(criticai control point)s' and 'Reasons of barriers to HACCP(hazard analysis of critical control points) implementation'. The results were as follows. Most of the subjects were the dietitians of elementary school(56.9%), were university graduates(51.0%) and were in their thirties(58.2%). The average length of their career had been 5.8 years. The average ratio of students per dietitian was 1,163. The average ratio of students per full-time employee was 124. The ratio of self-operated management was 90.2 %. The CCP7(assembling and serving) received the highest performance score, while the performance score of CCP2(management of potentially hazardous foods) was the lowest. Eighty-four percent of the surveyed school foodservices did not have pre-preparation rooms. The school foodservice operations were not well equipped with hot/cold holding equipments. Self-operated management scored higher on almost all sections(CCP1-CCP7). Contracted management scored highest on CCP8. The higher the age and career of the subject were, the higher were all the CCP performance scores. The reasons of barriers to HACCP implementation were lack of understanding of standards CCP1 and CCP2, workers' lack of cooking knowledge, and lack of information about school foodservice.
The effects of consumers' environmental consciousness and perception of environmental marketing of fast food companies on their purchasing intention
Chong, Yu-Kyeong ; Kim, Chang-Yoel ; Han, Jung-Suk ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 237~245
DOI : 10.5934/KJHE.2009.18.1.237
The purpose of the study is to investigate how much customers' environmental consciousness and perception of environmental marketing in the fast food company affect their purchasing intention. Out of 420 questionnaires, 394 were analyzed by SPSS/WIN12.0 for the study. The results are as follows: the more environmental consciousness customers have, the more consumers understand environmental efforts of fast food companies. Second, consumers agree that fast food companies have a responsibility for environmental problems. Third, significant factors related to environmentally friendly marketing are found out. In other words, social psychological factors are more useful than demographic factors drawn from previous studies. Therefore, the empirical study would provide evidence for customers being interested in environmental marketing and valuable data for marketers who will approach environmentally friendly fast food market in the future.
The Effects of VMD Components on Consumers' Store Image and Preference - focused on interior color and product volume of clothing shop-
Lee, Mi-Sook ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 247~257
DOI : 10.5934/KJHE.2009.18.1.247
The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.
The Analysis on Appearance Management of Male College Students: Focused on Management of Hair, Skin, Cosmetic Surgery, Fashion and Body Shape
Kim, Young-Sook ; Park, Jin-Yeong ;
Korean Journal of Human Ecology, volume 18, issue 1, 2009, Pages 259~273
DOI : 10.5934/KJHE.2009.18.1.259
The goal of this study is to analyze male college students' awareness and behaviors toward appearance management, and expenditure for appearance management. Male subjects' appearance management behaviors were focused on hair, skin, cosmetic surgery, fashion and body shape. A chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis, multiple regression analysis were used. The major findings were as follows: (1) The mean of male college students' 'awareness toward appearance management' is 30.01(out of a possible 50). (2) The variables that significantly influenced their awareness toward appearance management are 'an allowance amount per month' and 'household income'. (3) Subjects' most preferred behavior is a variable of 'fashion care' in the appearance management(29.9%). (4) Appearance management behavior is different, according to demographic variables and awareness toward appearance management. (5) The mean of 'monthly expenditure for appearance management' is 247,194won. Consequently, the study shows that there is a most significant relation of 'awareness toward appearance management' to 'expenditure for appearance management'