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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Korean Journal of Human Ecology
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Journal DOI :
Korean Association of Human Ecology
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Volume & Issues
Volume 18, Issue 6 - Dec 2009
Volume 18, Issue 5 - Oct 2009
Volume 18, Issue 4 - Aug 2009
Volume 18, Issue 3 - Jun 2009
Volume 18, Issue 2 - Apr 2009
Volume 18, Issue 1 - Feb 2009
Selecting the target year
A study of Personality Type and Coping Styles on Conflict of Married Men, and their Marital Satisfaction
Yi, Yeong-Sug ; Park, Kyung-Rhan ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 275~286
DOI : 10.5934/KJHE.2009.18.2.275
The purpose of this study is to examine the influences of husbands' personality types and coping styles on conflict on their satisfaction in marriage life. The results are as follows: First, a most important variable that influences husbands' marital satisfaction is their own coping styles on conflict such as integration and compromise. 'Demographic variables' such as 'education', 'duration of marriage', 'income' and 'personality types', 'extraversion' or 'introversion', came next in order. Second, husbands' marital satisfaction is affected with the strategies they employ in conflict situations. In particular, the strategies as 'integration' and 'compromise' proved to be effective in getting rid of conflicts in marriage life. Third, husbands' 'demographic variables' affect their marital satisfaction. Those who were educated more wealthily and better have a tendency to have fuller marital satisfaction. The longer they had been married, the less they appeared to be satisfied with their marriages. Fourth, husbands' marital satisfaction is closely related to whether they are extroversive or introversive. Extroversive husbands have more marital satisfaction.
The Effect of Leisure Activities and Leisure Satisfaction on Subjective Well-being of the Pre-elderly
Park, Kyung-Rhan ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 287~300
DOI : 10.5934/KJHE.2009.18.2.287
The study aims to investigate factors affecting subjective well-being of the pre-elderly. The factors considered were 'leisure activities', 'leisure activities', 'leisure satisfaction' and some 'background variables'. The subjects were 251 pre-elderly persons (
years old) who completed the questionnaire assessing the variables for the study. The results include: 'Life satisfaction' of the pre-elderly is affected with the variables of 'health', 'financial situation', 'leisure activities without their partner', 'leisure activities with family', 'local community leisure activities', 'social satisfaction' and 'psychological satisfaction in leisure activities'. Their emotion is positively influenced by the variables of 'health', 'financial situation', 'leisure activities without a partner', 'leisure activities with family', 'social satisfaction in leisure activities'. and negatively influenced by the variables of 'age', 'health', 'financial situation', 'leisure activities without a partner', 'social satisfaction in leisure activities'. In conclusion, leisure satisfaction and a partner for leisure activities are more important determinants than frequency of leisure activities in pre-elders' subjective well-being.
The Family Strengths and Perceptions of Future Parent's Roles in Middle School Students
Lee, Seon-Jeong ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 301~311
DOI : 10.5934/KJHE.2009.18.2.301
This study focused on the traits of variables related to parenthood, family strengths and perceptions of future parent's roles. The subjects were the 409 middle school students in Gwangju. Using structured questionnaire surveyed between 2007. 6. 20 and 2007. 6. 26. Data were analyzed with Frequency, Percentage, Mean, Std, Cronbach's
, T-test, Chi-Square, ANOVA, and Duncan's test using SPSS/PC WIN 14.0 program. The major findings were as follows: 1. When asked if you married, most students replied "yes", and childbirth plan replied "yes". The 78.2 percent of schoolgirls and 74.6 percent of schoolboys responded that responsibility of bringing up children was man and wife. The most important Parental meaning was 'fosterer'. The middle school students' family strengths scores were higher than median(3.00). Over all, the perceptions of future parent's roles were high. 2. Perceptions of future parent's roles showed partially significant difference according to the most important Parental meaning, responsibility of bringing up children, intimacy with parent, dual-income family, and family strengths.
The relationship between mothers' parental beliefs and their child-rearing behaviors
Kim, Su-Yeon ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 313~324
DOI : 10.5934/KJHE.2009.18.2.313
The study is to investigate mothers' parental beliefs about child development and the children's developmental tasks, and to explore the relationship between mother's parental beliefs and child-rearing behaviors. The subjects are 113 pairs of 4- to 5-year-old children and their mothers. For measuring maternal beliefs about child-development, 'beliefs about development scale' and 'child-rearing beliefs scales' were used. For mother's child-rearing behaviors, 'child rearing behavior observation scale' was used. The main results were: first, mothers value the cognitive theory and 'autonomous behavior' higher than 'conforming behavior' in developing their children. Second, there were no differences in mother's parenting beliefs in the factors of 'gender of their children' and 'maternal job status', while there were significant differences in maternal beliefs according to the levels of mother's education and family income. Third, sub-scales of their parenting beliefs were correlated with interactive behaviors between them and their children. The more mothers put importance on cognitive theory and children's autonomous behaviors, the more their supportive child-rearing behaviors during child-mother task solving situations were showed.
Analysis of Transformation Process of the Parents and Children who participated in the Filial Therapy
Jang, Mi-Kyung ; Son, Kum-Ok ; Kim, Seong-Eun ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 325~340
DOI : 10.5934/KJHE.2009.18.2.325
The study aims at verifying the parents' and children's changing process while using parents' play therapy in parent education program to improve the relationship between parents and their children. The experimental group consisted of 42 mothers who have preschoolers in the age range of 3-5, and was compared with the control group of 42 mothers. They joined together a series of 8 sessions (2 hours? or 16 hours?) once a week and took pre- and post-test. All of the sessions were recorded with a VCR camera. All the changing process the mothers showed was analyzed qualitatively to see what happened to the mothers and their children by the methods of coding, taxonomic analysis, critical events, componential analysis, and casual chain analysis suggested by Spradley(1980). The analyses showed that the mothers who participated in the program come to take more sympathetic, receptive attitudes to their children, while the children get better in the children's emotional behavioral problems in the qualitative analysis as well as the quantitative analysis.
The effect of Art Therapy apply to ADHD child's problem behavior and child relationship
Shin, Ji-Hye ; Kim, Gui-Bok ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 341~351
DOI : 10.5934/KJHE.2009.18.2.341
This study shows that Art therapy has positive effects on ADHD child's problem behavior and child relationship. Also we want to provide more data to education field. We work with 3 children. They are recommended by their class teacher and they are attending J elementary school which is located in K city in Chunbuk. The experiment period was 7 weeks - 2 times a week, total is 14th- and each time required was 40-60 minutes when they finish their school. Since we want to see each ADHD child's results, we use ADHD teacher evaluating measure and Child relationship measure to compare the results after the fact. The results are Art therapy has positive effects on the ADHD child's problem behavior specially concentration, excess behavior, social skill, hostile behavior and aggregation with same ages, sociality, lack of sociality, exclusive, unstable, and hypersensitiveness.
Children's relationships with teachers and peers, and their early school Adaptation
Chung, Duk-Hee ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 353~362
DOI : 10.5934/KJHE.2009.18.2.353
The study aims to investigate the children's adaptability to early school circumstances and their relationships to teachers and to peers. The examination was done on 110 children aged 4 or 5 at a kindergarten and two child care centers in Seoul. Their 'adaptability to early school' and their 'relationships to teachers and to peers' were rated by their teachers. On the whole, the children subjects are on good terms with their teachers and peers, and they adapt well to early schools. But according to age groups, there were significant differences in the teacher-to-child relationships. Compared to boys, girls show more' adaptability to the early schools', more 'closeness to teachers' and more 'prosociality in peer group'. The 'closeness to teachers' has a positive relation to the 'sociability', 'prosocial behaviors' and 'leadership of peer group', but the 'conflict with teachers' has a negative relation to the peer group relationships. And the' children's relationships with teachers and with peers' were significantly related to their early school adaptability. The 'prosociality', the 'closeness' and the' dependency' were significantly related to the' adaptability to early school' in order.
A Development of Consumer General Education Program for University Students through Assessment of Need and Actual Condition
Lee, Kyoung-Ok ; Kim, Young-Sook ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 363~379
DOI : 10.5934/KJHE.2009.18.2.363
The purpose of this study is to provide a meaningful thought to professionals and administrators of Korea working for Consumer General Education development at their Universities. Also, tips for organizing and meaning Consumer General Education Curriculum effectively are provided. Finally, the study suggests essential elements to improve qualities of Consumer General Education in Korea Universities. This study's method are content analysis through web site and survey. The subjects of this survey were 257 students. The data were collected by questionnaire developed by researcher and analyzed by frequencies, correlation Analysis, One Way Anova, Duncan Test, Factor Analysis, Multiple Regression Analysis. The major findings were as follows: University students's satisfaction level about General Education was low and the needs level about Consumer General Education was high. And the education service quality showed factors to be administrative service element, professor service element, classroom environment element, communication element. And Multiple Regression Analysis on each of the education service quality factors had been significant effects for find out the differences in the degree of satisfaction.
Effects of Self Concept of Children Consumers on Irrational Consumption Propensity according to gender - Focused on Purchase of Online Items -
Nam, Su-Jung ; Park, Sang-Mi ; Lee, Eun-Hee ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 381~395
DOI : 10.5934/KJHE.2009.18.2.381
This study was conducted to investigate effects of self concept of children consumers on consumption propensity of online items according to gender by considering that self, which means a thought on ownself, is expressed as online items in cyber space. Totally, 760 copies of the questionnaire were distributed and 716 ones were finally used as data for analysis in this study. The data were analyzed by using SPSS 14.0 and factorial analysis, Cronbach'
, t-test, cross tabulation analysis and multiple regression were conducted. The results of this study could be summarized as follows. First, the factorial analysis performed to examine types of self concept found four factorial structures - justness, social, academic and family self. In addition, the factorial analysis done to determine compositional factors of irrational consumption propensity of children consumers showed three factorial structures - impulse buying, conspicuous consumption and imitative consumption. When the effects of personal variables, item-transaction variables and self concept on irrational consumption propensity of children consumers were investigated according to gender, significant factors affecting consumption propensity of both of the males and females were a monthly pocket money, time using the Internet and major transaction items. In addition, parents' permission for purchasing items, justness self and family self were found to be variables affecting consumption propensity in the male children. On the contrary, self concept of female children did not affect irrational consumption propensity.
A Study on the Development of Brassiere Pattern for Elderly Women
Na, Mi-Hyang ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 397~406
DOI : 10.5934/KJHE.2009.18.2.397
A Study on the Development of Brassiere Pattern for Elderly Women The purpose of this study is to develop functional and sensible brassiere for elderly women. For this purpose, 6 elderly women(aged between 65 and 69) were sampled to be measured for their body sizes and tested for their bressiere wearing. he results were as follows; 1. In order to develop the basic patterns of elderly women's bressieres, 90B size was selected and then, their bressiere fitting was tested. The foundation pattern of the size 90A was proved for the body by the wearing tests. Each angle and length of the parts on the basic line of the breasts played an important role on setting the pattern. 2. As based on the body surface shell extracted from a plastic mold(photo.2), the cup of brassiere pattern were applied to the body surface shell(photo.4), and full side stretch-wings were applied to 13% reduced body size. The design pattern of elderly women's brassiers were characterized by a round wired as well as a full cup(3piece) embracing the entire breasts. 3. As the result of the wearing test, the excellence of the experimental brassiere was recognized objectively, with high marks in all the items(fig. 6). The experimental brassiere was covering the whole breasts to cope with change according to breasts loosing. It was designed to support the breasts firmly.
The Wearing Satisfaction and Demand of Improvement for Working Uniform in Car Service Firms
Kim, Jeong-Ha ; Kweon, Soo-Ae ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 407~418
DOI : 10.5934/KJHE.2009.18.2.407
In our modern society along with high speed economic growth and improvement of living conditions and through concentration of people in cities cars became essential necessities for people living in modern society. Due to social and economic conditions and for the need of recycling of materials and as a countermeasure for waste of materials importance of car service is stressed. In this connection need for improvement of working clothes which are suitable for safety and working efficiency in a difficult working environment is essential. However most of working clothes now being sold in the market are produced without consideration of ergonomic aspects of wearers of working clothes. For this reason there is need for basic research on development of working clothes which improve safety and comfort for working of car service workers. Accordingly in this study this author carried out research on fitness, level of satisfaction and dissatisfaction, suitability for movement and level of demand for improvement in working clothes with focus on workers at car service firms and direction for its improvement was explored. This study is intended to provide basic data for development of functional pattern of working clothes for car service workers in future.
Preference of Entertainer Image and Imitation Behavior on Adolescents
Lee, Su-Kyoung ; Kweon, Soo-Ae ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 419~429
DOI : 10.5934/KJHE.2009.18.2.419
The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.
A Study of Purchase behavior and Wearing sensation of F/W Season Knit Wear
Park, Sun-Chun ; Lee, Young-Ju ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 431~439
DOI : 10.5934/KJHE.2009.18.2.431
This research aims to invest consumers' purchase behavior and preference of F/W season knit wear to prepare for basic data in producing competitive knit wear which can meet consumers' demands. The results are as follows: 1. Consumers in their twenties are largely purchasing their knit wear at bonded clothing shops, consumers in their thirties at outlet stores and consumers in their forties and fifties at department stores. As for preferred materials in knit wear, the twenties like 100% of cotton, the thirties mixed wool, and the forties and the fifties 100% of wool. Across all age groups, they prefer knit wear pattern with no figures, while they consider its design and color as important factors in purchasing F/W knit wear. 2. As for the wearing sensations of F/W knitwear of three age groups, there are not significant differences in other factors except a factor of 'jacket length'. 3. As for the fitting sensation about F/W knit wear, consumers with 'thin' somatotype feel high comfort in the factor of 'girth', while consumers with standard somatotype feel high satisfaction in the factor of 'length'.
The Effects of Attitudinal Body Image and Plastic Surgery Attitude on Clothing Behaviors
Lee, Mi-Sook ; Song, Kyung-Ja ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 441~449
DOI : 10.5934/KJHE.2009.18.2.441
The study is to find out any significant relations in clothing behaviors according to attitudinal body image and plastic surgery attitude. The sampling method was a convenient sampling, and the subjects were 190 male and 160 female students in Daejeon. The survey was conducted from June 20 to July 15, 2008. The data were analyzed by the frequency analysis, Cronbach'
, factor analysis, t-test and variance analysis. The subjects who pay much attention to weights and appearances have a positive attitude to plastic surgery. As they concern their body weights and appearance, they have high exhibition of clothing. Those who think their body as being attractive have been more interested in clothing and fashion. The subjects who have positive attitude for plastic surgery are more interested in clothing and fashion, showing higher conformity of clothing.
A Study of Ready-Made Clothes (RMC) of Women in their Early Twenties: their body posture and RMC fitting
Kim, In-Mi ; Kim, So-Ra ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 451~463
DOI : 10.5934/KJHE.2009.18.2.451
Although they generally undergo less change in somatotype than other age groups, women in their early twenties have postural changes incurred with their inappropriate postures during the growth period. Since such somatotype changes reduce their satisfaction in the fitting of ready-made clothing, the study intends to examine the inadequate postures and life habits of women in their twenties and to analyze their self-recognition and actual conditions of the bad fit of ready-made clothes. A survey questionnaire was conducted on 225 customers and 29 sellers of ready-made clothes. According to the result, it was found that their inappropriate postures had made their back and shoulders undesirably bent and led to their low satisfaction in the fitting of ready-made clothes. Therefore, it is necessary to perform researches for developing renovated design in consideration of their somatotype changes.
The Study of New Digital Generation's Utilization of Fashion Information
Kim, Yeo-Won ; Choi, Jong-Myoung ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 465~476
DOI : 10.5934/KJHE.2009.18.2.465
The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.
A study of Elementary Students' Satisfaction in School Food Service and Their Dietary Behaviors in Gunsan City
Chang, Hye-Soon ; Park, Hyo-Jung ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 477~489
DOI : 10.5934/KJHE.2009.18.2.477
In this study, elementary school students' satisfaction in school food service and their dietary behaviors were investigated, based on survey performed on 453 elementary school students (233 boy and 221 girl students) in the range of 4th grade to 6th grade. 85.7% of the students had agreed to the necessity of school food service. The point of overall satisfaction in school food service was
. The highest satisfactory factor was menu of school food service
, while the lowest satisfactory was service
. The point of boy students' satisfaction in menu(p<0.05), sanitation & facility(p<0.001), and service(p<0.05) of school food service was higher than girl students'. The students' responses indicate that: 36.9% of the students wash their hands before meal; 19.9% of the students brush their teeth after meal; 36.1% of the students arrange their table after meal; 22.1% of the students do not disturb others during their meal. 46.5% of the students always have meals pleasantly, while 22.8% of the students have meals without any particular feelings. 74.6% of the students always eat proper amount. 51.3% of the students turned out to eat snacks between meals out of hunger (50.7%) once a day with their friends(59.8%). 61.8% of the students believe that their tastes are affected by their parents and 57.8% of the students are aware of their unbalanced diet to be corrected. In summary, to provide satisfactory school food service for students, the improvements in the facilities and hygienic standard and the taste and nutrition have to be preceded, and the students have to be advised about the healthy dietary habits and the hazard of biased diet.
Meal Types and Preference on Korean Traditional Foods of University Students in Chungnam
Park, Mie-Ja ; Kim, Seok-Eun ; Kim, Gye-Woong ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 491~500
DOI : 10.5934/KJHE.2009.18.2.491
This study was carried out to investigate the preference for traditional food of university students through the analysis of their daily meal types. Questionnaires were collected from a total of 197 students from December 2007 to February 2008 in Chungnam Province. The results are as follows; 148 of the respondents (73.0%) prefer Korean traditional meal as their favorite food. The significant differences are found in both gender groups and major groups (p<.05). 178 of the respondents (90.4%) answered that the traditional foods are excellent and good. However, the foods were significantly (p<.05) evaluated that major students consider them to be 'excellent' foods, while non-major students consider them to be 'good' foods. 136 of respondents (69.0%) answered that the traditional foods have beneficial influences on their health. In the survey on intake frequency of traditional meals, 137 of respondents (65.9%) have traditional foods more than twice a day. The ratio of traditional meal intake of male students is a significantly higher level (p<.05) than that of female students. Their preference for traditional rice cake, fermented rice punch, and juice mixed with fruits is a very high level of the average of 4.19, 4.22 and 4.34, respectively. The preference for Kimchi, Bulgoki, boiled beef slices, sundae and jelly was a relatively high level of the average of 4.43, 4.65, 4.14, 4.30, and 4.05, respectively. Concludingly, the research shows the majority of students enjoy korean traditional food and expect Korean food as favorite food to be developed and to be inherited.
Effect of Chamomile German Oil Application of IgG1 and IgE 1 to Atopic Dermatitis in NC/Nga Mice Model
Shin, Gil-Ran ; Kim, Yang-Weon ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 501~507
DOI : 10.5934/KJHE.2009.18.2.501
Atopic dermatitis is one of the most common skin disease in children and a characteristic chronically recurrent form of dermatitis with a hereditary tendency, affecting infants and may extend to the childhood or th the adult age. Environmental factors, stress, and foodstuffs such as milk, egg may cause atopic dermatitis. Nc/Nga mice were used as an animal model for human atopic dermatitis. The divided by 4group such as normal group, BMAC group, FK506 group, MR group for this study raised in conventional conditions. To investigate effect of Chamomile German on atopic dermatitis in NC/Nga mice, the serum IgE and IgG1 level were measured while the severity degree of the skin lesion was examined by the naked eyes of two volunteers who were unaware of the treatment status. The results were the followings. 1. The score on the severity degree of skin dermatitis in FK 506 and MR group was lower than that in control group. 2. The serum IgE level in control group was higher 25% than that in normal group. 3. The serum level of IgE in FK506 and MR group compares to control group was decreased. 4. The serum IgG1 level was decreased more than 3.5 times in FK506 compared to control group while MR group had significantly less the serum IgG1 than control group. From the above results, treatment of Chamomile German oil had the effect on atopic dermatitis in NC/Nga mice. If scientific researches on aroma oil are performed in various way, aroma oil will be used to cure skin dermatitis as a alternative therapy in the future.
A Study of Indoor Thermal and Air Quality in Middle and High School Classrooms during Winter
Choi, Yoon-Jung ; Na, Sun-Hee ; Jo, Su-Youn ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 509~522
DOI : 10.5934/KJHE.2009.18.2.509
This is a basic study to improve air quality of school classrooms in winter time. The purposes are to check indoor thermal and air environment in school classrooms during winter and to analyze influencing factors on indoor environment. The measurements of students' physical elements with questionnaire surveys were carried out in a total of 6 classrooms. As a result, this research shows that the temperature of one classroom was below indoor thermal standard level, three classrooms had lack of heat, and two classrooms are heated much, which induce relatively low humidity. All of 6 classrooms had lack of ventilation, being high level of
concentration and 2 classrooms are in condition of high PM10 concentration. The majority of students(76%) answered that the cause of their 'heated space syndrome' is because of the lack of ventilation. Students' opening windows for ventilations is hardly carried out at normal times, except that indoor temperature is over standard. That is, we can suggest one of solutions, which is to enable students to operate heating and ventilating system by themselves according to students' physical condition.
Affecting variables on brand preference and performance of domestic and imported cosmetics brands
Park, Hye-Sun ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 523~534
DOI : 10.5934/KJHE.2009.18.2.523
The purposes of this study were to identify brand equity factors influencing on brand preference and to investigate the effects of preference, price acceptability, distribution proximity, and appropriateness on brand performance of domestic and imported cosmetics brands. A total of 300 women aged between 20 and 49 years were surveyed on two domestic brands and two imported brands that were well-known to consumers during the month of September, 2006, in Seoul, Daejeon, Gyeonggi-do, and Chungcheong-do. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's
, etc., using the SPSS 12.0. The result of the study included: 1) Four factors of brand equity were identified: brand image, social reputation, quality, and brand awareness. 2) Brand image, quality, appropriateness, and brand performance of the domestic brands were higher than those of the imported brands. But brand awareness of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by social reputation, quality, brand image, and brand awareness in order of significance. And brand performance of the domestic brands was affected by brand preference, appropriateness, price acceptability and distribution proximity in order of significance. 4) Brand preference of the imported brands was affected by brand image, social reputation, brand awareness, and quality in order of significance. And brand performance of the imported brands was affected by appropriateness, price acceptability, brand preference, and distribution proximity in order of significance.
The Effect of Coordination of Earring, Neckline, and Hairstyle on Image
Jung, Su-Jin ; Choi, Su-Koung ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 535~545
DOI : 10.5934/KJHE.2009.18.2.535
The purpose of this study is to investigate the effect of earring(nothing, small, medium, large), neckline(round, low), and hairstyle(bound, unbound) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 16 pictures manipulated with the combination of earring, neckline, and hairstyle. The objects of the study were 192 female undergraduates living in Gyeongsangnam-do. The results of this study were as follows. Image factor of the stimulus was composed of 4 different components, concentration of attention, attractiveness, gracefulness, and cuteness. In the concentration of attention, earring and neckline showed independent effect. In the attractiveness, neckline showed independent effect. In the gracefulness, earring and hairstyle showed independent effect. Significant interaction effects of earring and neckline on concentration of attention, attractiveness and gracefulness were found. Interaction effects of neckline and hairstyle on cuteness were found. The study results are highly expected to be used as useful sources in developing total coordination.
Factors that make customers revisit nail-shops depending on customers' lifestyle and satisfaction levels
Park, Ok-Lyun ; Park, Eun-Jung ;
Korean Journal of Human Ecology, volume 18, issue 2, 2009, Pages 547~555
DOI : 10.5934/KJHE.2009.18.2.547
The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.