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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Korean Journal of Human Ecology
Journal Basic Information
Journal DOI :
Korean Association of Human Ecology
Editor in Chief :
Volume & Issues
Volume 22, Issue 6 - Dec 2013
Volume 22, Issue 5 - Oct 2013
Volume 22, Issue 4 - Aug 2013
Volume 22, Issue 3 - Jun 2013
Volume 22, Issue 2 - Apr 2013
Volume 22, Issue 1 - Feb 2013
Selecting the target year
The relationship between social support and ego-resilience perceived by pre-service early childhood teachers: two-year, three-year and four-year
Hong, Yeon Ae ; Kim, Lee Jin ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 245~256
DOI : 10.5934/kjhe.2013.22.2.245
This study examined the effects of social support on pre-service early childhood teacher's ego-resilience. The participants were 238 pre-service early childhood teachers in Daejeon Metropolitan City and Chungnam Province. The research instruments were Social Support by Yoon(1993), and Ego-Resilience by Park(1997). Collected data were analysed by F test and Duncon's test for post hoc test, and multiple regression, and Cronbach's
for reliability by SPSS PC program(17.0 version). The results were as follows: First, There were no significant differences in social support by education term. However, there were differences between sub-factors of social support by education term. Two-year had higher scores on social support from friends than three-year. Second, there were significant differences in ego-resilience by education term. In the order of four-year, two-year, and three-year had higher scores on ego-resilience. And, there were differences between sub-factors of ego-resilience by education term. Four-year had higher scores on self-confidence than three-year and two-year. In the order of four-year, two-year, and three-year had higher scores on ego-resilience, and anger regulation. Last, social support from friend and social support from professor explained 15% of variance in pre-service early childhood teacher' ego-resilience.
Multiple Mediating Effects between Attachment and Life Quality among Freshmen in University: Stress, Affect, Social Support, Mental Health
Jeon, Hyo Jeong ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 257~266
DOI : 10.5934/kjhe.2013.22.2.257
The purpose of this study was to test the multiple mediating effects between attachment and life quality among university freshmen, regards on positive and negative affect, stress, social support and mental health as mediating factors. 200 freshmen were selected for the questionnaire study in a university in Busan. There were significant correlations among positive and negative affect, stress, social support, mental health and life quality with attachment. The maximum likelihood estimation revealed that attachment had no direct link with life quality. Attachment had indirect effects on life quality, mediated by positive affect and mental health. The results and limitations of this study were also discussed, from the perspective of attachment theory and previous studies.
The Effect of Consumer Value and Unethicality on the Type of Consumer Complaint Behaviors
Lee, Youngae ; Lim, Su-Ji ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 267~282
DOI : 10.5934/kjhe.2013.22.2.267
This study analyzed the effect of consumer value and unethicality on the type of consumer complaint behaviors. Despite the obvious importance of the research on consumer complaint behaviors focused on consumer's inherent personality, there is relatively little work done. The purpose of this study is to analyze the determinants of consumer complaint behaviors in order to improve consumers' well-being and develop the market condition. The 1,050 respondents are finally analyzed using the descriptive statistics, factor analysis, and multinominal logit model. Consumer value and unethicality are significant effect on the type of consumer complaint behaviors such as no action, private action only, public action only, and both private and action. The orientation of achievement and pleasure among consumers' value is associated with the higher level of complaint behaviors compared with no action. In terms of consumers' unethicality, no harm unethicality is associated with the types of each consumer complaint behavior except no action. On the other hand, both proactive and passive unethicality increase the possibility of no action. The policy implications of the consumer education are suggested as well as the directions of customer management strategies in the business sector.
A Comparative Study of On-line Social Commerce Participation Behavior of Korean and Chinese Consumers
Li, Ling ; Kim, Kee-Ok ; Hwang, Hye Sun ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 283~300
DOI : 10.5934/kjhe.2013.22.2.283
As one of the most popular forms of social commerce, on-line social commerce can provide many benefits for consumers, such as lower prices, information sharing, and so on. This research attempted to compare the differences of social commerce participation behavior between Korean consumers and Chinese consumers. The paper also studied the effect of demographic factors and individual propensities on consumer's participation behavior, such as the need for cognition, innovativeness, interactivity, reliability, groupism, and price consciousness. The results and conclusions of this research are as follows. First, consumer's individual propensities are different between China and Korea. In general, Korean participants have a higher level of innovativeness and price consciousness and a lower level of groupism than Chinese participants. Second, the influential factors of social commerce website visiting frequency and the participation in social commerce are different between the two countries. In Korea, consumer's age, innovativeness, and price consciousness have evident effects on the visiting frequency of social commerce websites. While in China, consumer's education, job, innovativeness, and groupism are significant.
Exploring customer delight experiences in online shopping malls
Park, Kyungae ; Heo, Soonim ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 301~313
DOI : 10.5934/kjhe.2013.22.2.301
Though customer delight is becoming one of the most important marketing key words, research in a retail setting is limited. With the dramatic growth of online retail shopping, this study explored customer delight experiences in online shopping malls by identifying the delight elements and analyzing the elements by online purchase steps. A total of 124 delight experiences collected from an unstructured questionnaire were content-analyzed. Delight elements in online shopping were categorized into service, product, price, delivery, package, and shopping mall operation in that order. Service related elements including free gifts and letters, recovery efforts for service failure, kind employees, and easy return were most frequently observed. Delights were experienced at the product receiving point, the prior-to-purchase point, the order-to-delivery point, and the post-purchase point in that order. The results revealed that customer delights in online shopping were experienced in various purchase steps by various marketing elements. Based on the results the study provided research propositions exploring the effects of expectation vs surprise, monetary vs non-monetary/emotional benefits/rewards, and core marketing elements vs augmented services on delight experiences.
An analysis on the aesthetic collaboration appeared in the artworks of Haute Couture designers in the first half Modernism age of 20th century
Lee, Hyo-Jin ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 315~328
DOI : 10.5934/kjhe.2013.22.2.315
The purpose of this study was to analyze on the aesthetic collaboration appeared on the modernism arts and Haute Couture designers in the 20th century as the necessity of analyzing on the pure meaning of collaboration which is a talking point associated with culture of the 21st century. The study was performed by means of documentary method. The results are as follows; First, it was analyzed that the collaboration in the pure meaning of the first half of the 20th century had partial common points which was stated as Art Inspiration in the arts collaboration out of the 21st century collaboration. Secondly, the Haute Couture designers(Paul Poiret, Gabriell Chanel, Madeleine Vionnet and Elsa Schiaparelli) have common point that they involved into the artworking through active exchange with many artists from diversified fields in the 20th century. Especially, the characteristics of the collaboration in the forms, materials and color of their works were appeared visually. When the collaboration in the first half of 20th century was regarded entirely as mental matter of manifestation of pure aesthetics, in can be said that the big difference was mostly the maximization of mutual interest between collaborator and collaboratee in the 21st century collaboration.
Mobile phone as a fashion product: Comparing fashion behaviors in clothing and mobile phone
Park, Kyungae ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 329~342
DOI : 10.5934/kjhe.2013.22.2.329
As mobile phone has acquired a status of a fashion item expressing one's character, it is necessary to understand the fashion needs for this new fashion product. The purpose of this study was to apply the fashion orientation construct developed in the clothing research field to mobile phone and explore its validity. The multi-dimensional construct of fashion orientation which most widely represented the fashion aspects was examined for the two product categories of clothing and mobile phone. Data were collected from an online questionnaire survey, and a total of 1,136 responses were analyzed. The construct structure of fashion orientation of mobile phone resulted in individuality, innovation, and fashion was different from that of clothing extracted to interest/importance, fashion/innovation, and individuality. Fashion sensitivity and an early adoption of a new product were two different dimensions in mobile phone while not separable in clothing. Despite a higher predictability of the fashion/innovation orientation of clothing on fashion orientation rather than on innovation orientation of mobile phone, innovation orientation was more important to purchase behaviors of mobile phone. The study still implies that it is valid to use clothing fashion innovative consumers for mobile phone marketing.
Effects of e-reviews on purchase intention for cosmetics
Park, Eun-Joo ; Jung, Yu-Jin ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 343~355
DOI : 10.5934/kjhe.2013.22.2.343
E-reviews, electronic reviews, are generally perceived as trustworthy and credible by the consumers, because it is based on the experiences of other consumers who are independent of the marketers. Therefore, consumers may rely more on the review information as an important cue than direct experience or advertising. This paper explored the structural equation model to investigate the relationships among search motives of e-reviews, attributes of e-review, trust, and purchase intention for cosmetics. A self-questionnaire was developed based on previous researches. Data were collected from 300 female university students experienced purchasing cosmetics at the Internet and were analyzed by AMOS 20.0. Results showed that e-review attributes consisted of three factors: expertise/visuality, quality/functionality and advertising/design. Utilitarian and hedonic search motives were significantly related to expertise/ visuality attributes of e-review and then influenced the purchase intention for cosmetics, mediated by the trust of e-review. However, quality/functionality attributes related by utilitarian motive did not have a significant effect to trust of e-review and purchase intention for cosmetics. Regardless of search motives and trust of e-review, advertising/design attributes of e-review directly related to purchase intention of cosmetics. As predicted, the trust of e-review was an important mediated variable to stimulate the purchase intention of cosmetics at internet. The implications of findings for research and practice are discussed.
The Development of Apparel Design based on JEJU Haenyeo Culture
Kim, Hyun Mi ; Jang, Ae Ran ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 357~363
DOI : 10.5934/kjhe.2013.22.2.357
The purpose of this study is to suggest a new method to develop the apparel design applied construction of traditional swimsuit wearing Jeju woman divers known as Haenyeo. Jeju Haenyeos are represented as an image of the diligent and strong woman. With such an image, they have become the symbol of Jeju women. Furthermore, Jeju Haeyeo culture will be rebranded. The Jeju woman divers wear special swimsuit (Mul-sojungii) when harvesting the various sea products. The Mul-sojungii was buttoned down the right side so that it could be easily removed. Therefore, it is to review the fashion design products for effective item applied the original or modified folding technique of Mul-sojungii. As a result, it was to develop the bolero, jump suit and dress design of Korean image using folding technique(Guljapgi) of Mul-sojungii that is one of the unique, indigenous construction of Jeju.
Colorimetric Properties, Color Sensibility and Color Preferences for Mulberry/Cotton Blended Fabrics Dyed with Natural Indigo
Shin, Judong ; Choi, Jongmyoung ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 365~374
DOI : 10.5934/kjhe.2013.22.2.365
The purposes of this study were to evaluate the color characteristics and color sensibility of mulberry/cotton blended fabrics dyed with indigo, the natural dye, and analyze effects of them on color preferences. The values of CIE
, h were calculated for the color characteristics of indigo-dyed fabrics, and their hue, value, and chroma were calculated according to the Munsell color system. Fifty male and female college students evaluated the color sensibility of nine types fabrics dyed with indigo on a seven-point scale. The data were analyzed by descriptive statistics, factor analysis, Kruscal-Wallis test, correlation analysis, and regression analysis. The mulberry/cotton blended fabrics naturally dyed with indigo showed the characteristics of PB color tones, low value, and low chroma. The color sensibilities of fabrics dyed with indigo were classified into four factors: 'classic', 'sporty', 'elegant' and 'natural'. There were significant differences according to the fibers and the repeating times of dyeing in the color sensibility for the fabrics. Cotton fabrics were evaluated to be more classic, sporty, elegant, and natural than the mulberry/cotton blended fabrics, and the deeper the color, the more classic, sporty, and elegant the fabric was evaluated. The students preferred the indigo dyed fabrics which have more classic, sporty, and natural sensibility. There were significant relationships between the color sensibilities and colorimetric properties of the fabrics dyed with indigo. The color preferences of the dyed fabrics with indigo were found to be influenced by the 'classic', 'sporty', 'natural' of color sensibility.
A Study of Food Habit and Food Purchase Behavior on Healthy Dietary Life by Housewives in Daejeon
Yu, Ji Hyun ; Koo, Nan Sook ;
Korean Journal of Human Ecology, volume 22, issue 2, 2013, Pages 375~389
DOI : 10.5934/kjhe.2013.22.2.375
This survey was conducted to compare the housewife's food habit and food purchase behavior on healthy dietary life. The questionnaires were collected from 151 working housewives and 159 housewives in Daejeon. The average meal time was 20~30 min., 67.6% of respondents ate breakfast and bap with guk(72.9%) was the most favourite foods. Almost half of them ate egg, fruit, vegetable everyday. They concerned highly about less intake of frozen foods(64.2%) and food additives(61.6%) for wellbeing dietary life. Because of close distance and various foods items, big discount store was chosen as food purchase place. The most considering purchase factor was food additives in working housewife and nutrition in housewife(p<0.05). In grocery shopping, working housewife considered children and their husbands(p<0.05). The most important purchase factor was the freshness in vegetables fishes fruits seaweeds eggs. TV or Radio was utilized the most frequently to obtain the useful knowledge on healthy foods. It is suggested that practical information should be offered housewives to purchase proper foods within their income and to manage dietary life according to their family's health condition.