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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Journal of Information Systems
Journal Basic Information
Journal DOI :
The Korea Association of Information Systems
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Volume & Issues
Volume 14, Issue 3 - Dec 2005
Volume 14, Issue 2 - Dec 2005
Volume 14, Issue 1 - Jan 2005
Selecting the target year
The Effect of Security Risk, Convenience and Social Influence on Internet Banking Use
Lee Woong-Kyu ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 1~23
Theoretically, both of fund transfer and balance inquiry which are typical Internet banking services are influenced by the beliefs on the use of Internet banking such as perceived risk and convenience, which have been shown as in the other studies. However, the use of fund transfer can be more sensitive than that of balance inquiry by the beliefs on Internet banking use since the former is not only more risk involved but also more complicated in using than the latter. The objective of this study is to analyze the relationship between the use of two Internet banking services-fund transfer and balance inquiry-and the beliefs on Internet banking use-security risk, convenience and social Influence. For this purpose, we provide the research model for explaining the difference between balance inquiry and fund transfer in the degree of influencing by security risk, convenience and social influence and test it empirically by collecting data from surveying for 206 internet banking users. In result, we show validity of the suggested model by Partial Least Square(PLS) approach.
An Empirical Analysis on the Success Factors of ASP Services
Chung Young-Soo ; Jung Chul-Ho ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 25~53
To overcome rapidly changing business environment, companies are focusing on their core business areas. Outsourcing in general has become a standard to sustain competitive advantage. ASP(Application Service Provider) service, another form of IT outsourcing, is business model for providing a contractual service offering to deploy, host, manage and rent access to an application from a centrally managed facility. The main purpose of this study is to investigate on the factors contributing to the success of ASP services by conducting an empirical research to enterprises using ASP service. For this purpose, we developed a research model based on the literature reviews of ASP services, IT outsourcing, and relational exchange. A total of 106 usable survey responses has been used in the analysis. The unit of analysis was relationship and respondents were person in charge of ASP service of each corporation. The findings indicates that (1) service tangibles, customization, partnership, IS maturity and monitoring of the vendor had an positive influence upon non-economic benefits, (2) service tangibles, IS maturity and monitoring of the vendor had an positive influence upon economic benefits, and (3) service tangibles, reliability, partnership and monitoring of the vendor had positive influence upon satisfaction about outcomes of relationships.
Decision Rules of Intelligent Agents for Purchase Pricing Decision
Chu Seok-Chin ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 55~74
In order to purchase a product cheaper, a lot of customers have been trying to search one or more marketplaces. Ever since the commercial use of the Internet, several types of marketplaces have been operating successfully on the Internet. Some of them are online shopping malls, auction markets, and group-buying markets. They have the price settlement mechanisms of their own. Online shopping malls where many stores are located support a customer to purchase the product that matches his/her requests such as price, function, design, and so forth. In online auction market, a customer can buy the product by making bids sequentially and competitively until a final price is reached. In online group-buying market, a customer can purchase the product by aggregating the orders from several buyers so that cheaper prices can be negotiated. The cheaper customers could purchase the same product item, the more satisfied they would be. However, it is very difficult for the customer to determine the marketplace to purchase, considering different kinds of marketplaces at the same time. Even though the purchasing price is cheapest in one marketplace, it is very difficult for customers to convince it the cheapest for all marketplaces. Therefore, rules and methods have been developed for purchase decision making in multiple marketplaces to reach the optimal purchase decision as a whole. They can maximize customer's utility and resolve the conflicts with other marketplaces through multi-agent negotiation.
An Empirical Assessment of the Strategic Roles of e-Learning Center in the Community of Local Universities
Jeong Dae-Yul ; Kim Kwon-Su ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 75~99
Today, many universities are confronted with the changing education paradigm such as e-learning, Distance Education, Virtual University, This IT-based teaming paradigm shift is certainly a new opportunity or a threat to our universities. To overcome this problem the universities should think e-Learning as strategic weapon, such as many firms created competitive weapons from the information systems at the 1980s. So, e-Learning system can be a SIS(Strategic Information System) which supports university's future education strategies. To build a e-Learning system, not only many H/W and S/W resources but also expert personnels are required. An organization such as local university who is week at financial status can't himself plan the system. The Local University Community e-Learning Centers that support the demand of e-learning for their community are recommended. In order to operate these centers efficiently, the strategic roles of the e-Learning center should first be defined. To define the strategic roles, We classified the strategic roles of the e-Learning center into four dimensions, (1) to improve management efficiency, (2) to enhance educational service, (3) to acquire competitive advantages, (4) to build new education infrastructure, and each dimension has 5 or 6 measurement items. As result, to enhance the educational service was considered as the most significant factor among the four dimensions of strategic roles, and the infrastructure building was the next. We also tried to find the difference for each factor by the characteristics of responsor. The data showed that there was litter difference between the groups in evaluating the significance of strategic roles of e-learning centers. Through the strategic roles definition and analysis of expected role ratings, we could have recommended the direction and operation policies of the e-Loaming centers.
Determinants of User Acceptance of Internet Shopping: An Empirical Study of Trust and Information Systems Quality
Heo Myung-Sook ; Cheon Myun-Joong ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 101~132
There is a need for research to identify the integrated, rather than fragmented, factors that determine users' acceptance of Internet shopping. Using the newly revised technology acceptance model (TAM) as a theoretical framework, this study investigates the effect of a set of information systems quality (information quality and system quality) and trust on intention to use Internet showing through perceived ease of use and perceived usefulness. Using structural equation modeling, the results strongly support the utilization of TAM in predicting users' intention to use Internet shopping, and demonstrates the effects of critical external variables on behavior intention through perceived ease of use and perceived usefulness. Systems quality such as response time, accessibility, and usability has significant effects on perceived ease of use of Internet shopping. Futhermore, trust has also a significant effect on perceived usefulness, perceived ease of use, intention to use Internet shopping, and actual usage of Internet shopping. Based on these results, this study suggests managerial implications of new Internet shopping strategies, focusing on the integration of information systems quality and trust in order to achieve sustainable competitive advantage in Internet shopping.
A Study on the Factors Influencing Mobile Service Usage
Moon Hyun-Pil ; Ok Seok-Jae ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 133~154
The objective of this study is to find the factors influencing the use of mobile service. We extracted critical study variables according to literature reviews about adoption of information systems, those under the internet environment and mobile internet adoption for theoretical foundation. TAM suggested by Davis(1985) has explained the acceptance mechanism with the following constructs: perceived usefulness, perceived ease of use, attitude toward use, behavioral intention and actual usage. After studying prior literature reviews, this study investigated the group of people using mobile services. The result of study claims that it has same results with previous TAM, especially between personal innovativeness and attitude toward use have strong statistical relations. On the other hand, there haven't been any statistical relations between perceived ease of use and perceived usefulness and between perceived usefulness and behavioral intention, either. In conclusion, use of mobile service can be promoted by developing various kinds of mobile service, designing device and interface to use mobile service more convenience and familiar, stimulating user's innovative characters and recognizing mobile service more useful in real life.
Loyalty of On-line Stock Trading Customers
Lee Min-Hwa ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 155~172
Securities companies which faced with severe competition should not only attract new customers but also retain their on-line customers. This study examines the factors affecting loyalty of on-line stock trading customers. The research model based on the previous studies was established and the research hypotheses were generated. The test results based on the data gathered from 87 users of on-line stock trading services show that user satisfaction, learning cost, transaction fees, and reputation influence customer loyalty. User satisfaction, learning cost and reputation are positively related to customer loyalty, whereas transaction fee is negatively related to customer loyalty. The results also support that information quality and system quality are positively related to user satisfaction. The hypothesis that transaction fee is related to user satisfaction is not supported. There is no significant information to say that security risk is related to user satisfaction. It is considered that the study results may help managers to increase customer retention.
Software Cost Estimation Considering Acquisition Process
Song Young-Il ; Lee Gil-Sup ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 173~189
Recently, Korean software industry has enjoyed fast growth, thus phenomenon drew attention to the need for more precise and standardized cost estimation system for software development. However, many obstacles exist in achieving a more precise and universally applicable cost measurement. These obstacles include : (1) the intangible nature of intellectual efforts, (2) lack of cost standards, (3) lack of quantitative yardstick to determine the potential complication, (4) lack of both cost monitoring during development and coordinating between acquisition process and cost estimation. The purpose of this study is to facilitate software development cost estimation considering acquisition process that will meet korean user's needs, and to create better models that will be cost for software development particularly for Korean environment.
A study on the Effect of Participatory Motives and Social Influence in Online Community on Commitment
Lee Moon-Bong ; Kim Eun-Jung ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 191~214
The interests and impacts on the phenomena online are increasing, due to the development of the Internet. Above all, the importance of the online community, which is similar to the community in reality and has a feature being easily committed is on the rise. Firms are transformed into a relationship for successful e-business in line with the online community utilization, as the digitalization society develops. Hereby, this study was intended to empirically analyze the impacts of individual participatory motives (perceived usefulness, perceived. ease of use and perceived playfulness) in the online community and social influences (subjective norm, visibility and image) on the user's attitudinal and behavioral commitment. In the empirical study of this study, a questionnaire survey was conducted targeting individuals who participated in the online community, and the related data was collected through on/offline. Finally, 280 samples were used in the analysis. The results of the major hypotheses test using the covariate structural model analysis are as follows: First, there are differences in the impacts of individual participatory motives in the online community and social influence factors on the commitment. The individual participatory motives in the online community influence the behavioral commitment positively, but the social influence factors are not significant. Second, the attitudinal commitment in the online community shows a mediate effect on the behavioral commitment in the subjective norms and image variables excluding visibility. Third, the relationship between the attitudinal commitment and behavioral commitment is significant.
Perspective Differences between System Managers and Consultants as to ERP Critical Success Factors
Chang Hwal-Sik ; Choi Yoo-Jung ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 215~236
The purpose of this paper is to examine the differences in the critical success factors for ERP adoption suggested by the system managers and the ERP consultants. The survey results indicated the following findings. First, there was no significant difference in the relative importance of the critical success factors between the system managers and the ERP consultants. Both groups agree that 'top manager's concern and support' is the most critical factor and that 'user involvement' is the second. However, the system managers tend to think 'training and education of end users' and 'cooperations among the project participants' more important than the consultants do. Second, both groups agree that the most important ERP contribution should be 'improvements in the business processes.' They also agree that the least important aspect is 'ERP's contribution to the individual's productivity.' In overall, the ordered lists of ERP evaluation criteria according to their importances were of no significant difference between the groups. Third the two groups showed differences when they were asked to evaluate the importance of the critical success factors for each of the ERP evaluation criterion. In general, the system managers tend to put more emphasis on 'training and education of end users' and 'adaptation of end users to the changed processes,' whereas the consultants tend to emphasize more on 'top managers' interest and supports' and 'project manager's capabilities and performance.' The differences in the critical success factors presented by the two groups indicated that more efforts need to be devoted to understanding other participant's interests and concerns in an ERP project team. Better coordinations based on the mutual understandings could improve the chance of achieving a success in adopting ERP packages.
Data Warehousing, Contextual Data Quality, and Problem Solving Performance
Jung Won-Jin ; Park Yong-Tae ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 237~256
An Analytical Study of ICT Adoption based on Diffusion Innovation Theory
Lee Sang-Gun ; Kang Min-Cheol ; Kim Bo-Youn ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 257~276
This study adopts diffusion of innovation theory and analyses product life cycle on two different information communication technology (ICT) products. One is telematics located on introduction and the other one is MP3 located on maturity. The analytical results were mixed. ordinary least square (OLS) result showed that adoption of MP3 player is affected by white noise error (
) and telematics is influenced by innovation effect (p coefficient) rather than imitation effect (q coefficient) or white noise error. However, nonlinear least square (NLS) result showed that adoption of MP3 player is affected by imitation effect (q coefficient) rather than innovation effect (p coefficient). In addition, the ratio of imitation effect/innovation effect of MP3 player is larger than that of telematics.
An Application of Data Mining Techniques in Electronic Commerce
Sung Tae-Kyung ; Chu Seok-Chin ; Kim Joong-Han ; Hong Jun-Seok ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 277~292
This paper uses a data mining approach to develop bankruptcy prediction models suitable for traditional (off-line) companies and electronic (on-line) companies. It observes the differences in the composition prediction models between these two types of companies and provides interpretation of bankruptcy classifications. The bankruptcy prediction models revealed the major variables in predicting bankruptcy to be 'cash flow to total assets' and 'gross value-added to net sales' for traditional off-line companies while 'cash flow to liabilities','gross value-added to net sales', and 'current ratio' for electronic companies. The accuracy rates of final prediction models for traditional off-line and electronic companies were found to be
, respectively. When the model for traditional off-line companies was applied for electronic companies, prediction accuracy dropped significantly in the case of bankruptcy classification (from
) at the level of a blind guess (
). Therefore, the need for different models for traditional off-line and electronic companies is justified.
Female Customers' Trust on Internet Stores and its Relationships with Service Quality and Loyalty
Min Dong-Kwon ;
The Journal of Information Systems, volume 14, issue 2, 2005, Pages 293~317
Female customers form a major customer group for Internet shopping and their trust on Internet stores seems to be significantly related with their transactions. This paper focuses on female customers' trust on Internet stores, hypothesizing that online service quality has a positive impact on trust and that trust, in turn, together with service quality has a positive effect on loyalty. We investigate trust from three dimensions(benevolence, integrity, and ability) and at the same time, unlike existing research, treat service quality to have five dimensions (intangibles, reliability, responsiveness, assurance, and empathy) as known in SERVQUAL(Parasuraman et al., 1988). Survey data is obtained from the female college student sample. Our research model is justified in terms of construct validity, internal consistency, and goodness of fit. Research hypotheses are tested using SEM(Structural Equation Modeling). The results are as follows: First, assurance and empathy dimensions of service quality have significant impacts on benevolence/integrity dimension of trust. Second, out of the five service quality dimensions, only assurance has a positive effect on ability dimension of trust. Third, assurance dimension of service quality and ability dimension of trust are positively related with customer loyalty. The most important factors for female customers' loyalty are found to be assurance(service quality) and ability(trust). The significance of assurance is in line with findings from existing research. But its relationship with the trust dimensions is uncovered in this research, and the only dimension that impacts on ability is assurance. We find that female customers build trust about internet stores based on their ability rather than on their benevolence/integrity and that the female customers' perception on the internet stores' ability can be improved by higher service quality from the aspect of assurance. Importantly enough, these findings offer practical guidelines to Internet stores to boost female customers' loyalty.