Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Journal of Society for e-Business Studies
Journal Basic Information
Journal DOI :
Society for e-Business Studies
Editor in Chief :
Volume & Issues
Volume 14, Issue 4 - Nov 2009
Volume 14, Issue 3 - Aug 2009
Volume 14, Issue 2 - May 2009
Volume 14, Issue 1 - Feb 2009
Selecting the target year
The Role of Cue-based Trust for Trust Building in e-Commerce
Choi, Jae-Won ; Sohn, Chang-Soo ; Lee, Hong-Joo ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 1~22
As Internet shopping is getting popular, "trust" has become an important factor for customers to select websites and have repurchase intention. "Trust" has been developed from uni-dimensional concept to multi-dimensional concept in e-Commerce area. From the multi-dimensional viewpoint, this study is to investigate the processes to build trust for online stores. For this purpose, this study classifies the concept of trust into cue-based trust and experience-based trust, and then investigates their relationship in online stores. This study also identifies factors that explain cue-based trust and experience-based trust. The result from questionnaire survey distinguished cue-based trust from experience-based trust and both trust concepts are correlated each other. Second, cue-based trust is explained by perceived size, perceived reputation, and return policy, while experience-based trust is done by navigation, information usefulness and interactivity.
A Systematic Framework for Evaluating the Competitiveness Index based on Industry Characteristics : A Case Study in IT Service Business
Lee, Joo-Hwan ; Noh, Ok-Kyung ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 23~39
Increasing number of business and technology expansion has sparked a growing interest in IT service business evaluation. However, it is not an easy task to come up with a fair and objective evaluation of IT service business due to the difficulties involved in the definition performance assets (marketing, human resources etc.) and knowledge assets with respect to its industry. Several public organizations in Korea are developing a "standardized evaluation protocol" based on qualitative method. But the standard evaluation protocol does not provide suitable guidelines on how to construct and evaluate the key index of IT service business. The main objective of this study is in the development of a systematic approach for the evaluation of IT service business competitiveness by emphasizing the qualitative and quantitative index to be evaluated in the framework. Application of the developed framework and guideline format showed that the used of the framework in this study provided relatively more efficient evaluation results in IT service industry.
Pattern Analysis of News Lifecycle in a Social News Aggregation Service
Won, Mi-Kyoung ; Lee, Sang-Jin ; Lee, Sung-Jun ; Park, Jong-Hun ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 41~56
The purpose of this paper is to present a statistical model that can predict the rapid shift of users' attention by analyzing the lifecycle patterns of news in a social news aggregation service. Internet news service sites have a distinct characteristic in a sense that users' attention change very quickly in a short period of time. In this research, we propose a regression model for each news category which can model the decay pattern of users' attention and the content promotion policy of a social news aggregator is proven to be a major source of the rapid growth in the popularity of news. The proposed model is expected to be useful for evaluation of the social news aggregation service provider's content promotion policy that attempts to maximize users' attention as well as the diversity of news contents.
Information Technology Strategy for Postal Mail Acceptance Service
Chang, Tai-Woo ; Na, Dong-Gil ; Koo, Hoon-Young ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 57~69
Korea post delivers more than 4.7 billions of mails and parcels per year. Although postal service is invoked by mail acceptance from customers, mail acceptance service is not as mature as sorting or delivery service in terms of automation and informatization. In this paper, we reviewed current status and issues of the mail acceptance service, analyzed relavent technologies and foreign case-studies, and suggest an information strategy plan for better service. According to the strategies, we propose several action plans for applying adequate information technologies. In addition, we address important results of patents analysis for major technologies. The results of this study could contribute to determining the information strategy and the R&D plan for future postal service.
Effect of Individual Characteristics and Perceived Interactivity in Home-network Context on Service Satisfaction, Attitude, and Intention to Use：Focusing on the Flow Theory
Sung, Ki-Moon ; Shin, Gee-Na ; Ahn, Joong-Ho ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 71~94
The purpose of this study is to identify the effects of interactivity, computer playfulness, and computer anxiety on service satisfaction, attitude, and user intention based on the flow theory in order to understand factors improving effects of home-network system. Especially, Computer anxiety which is one of individual characteristics in negative aspect as well as computer playfulness was added to the research model to perform empirical research for grasping effects on attitude variables such as service satisfaction. The analysis resulted that the perceived interactivity and the computer playfulness had a positive relationship with service satisfaction, but on the contrary it was identified that the computer anxiety gave a negative effect on the service satisfaction. These results are evidences to explain high correlation of the perceived interactivity, the computer playfulness, and the computer anxiety with the service satisfaction. Besides, it was found that there was a meaningful relationship among the three attitude variables such as satisfaction, attitude, and intention to use. This research suggested an integrative research model using home-network technology where user satisfaction and use factors were included, expanded research area of the traditional interactivity, and presented a consistent result to support the relationship among the service satisfaction, the attitude, and the intention to use. In additions, practical issues were also provided by presenting user's criteria for selecting various services including electronic commerce and its using elements continuously.
Ontology Selection Ranking Model based on Semantic Similarity Approach
Oh, Sun-Ju ; Ahn, Joong-Ho ; Park, Jin-Soo ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 95~116
Ontologies have provided supports in integrating heterogeneous and distributed information. More and more ontologies and tools have been developed in various domains. However, building ontologies requires much time and effort. Therefore, ontologies need to be shared and reused among users. Specifically, finding the desired ontology from an ontology repository will benefit users. In the past, most of the studies on retrieving and ranking ontologies have mainly focused on lexical level supports. In those cases, it is impossible to find an ontology that includes concepts that users want to use at the semantic level. Most ontology libraries and ontology search engines have not provided semantic matching capability. Retrieving an ontology that users want to use requires a new ontology selection and ranking mechanism based on semantic similarity matching. We propose an ontology selection and ranking model consisting of selection criteria and metrics which are enhanced in semantic matching capabilities. The model we propose presents two novel features different from the previous research models. First, it enhances the ontology selection and ranking method practically and effectively by enabling semantic matching of taxonomy or relational linkage between concepts. Second, it identifies what measures should be used to rank ontologies in the given context and what weight should be assigned to each selection measure.
Development of a Banner Advertisement System based on Geographic Information
Kwon, Jae-Hyuk ; Kim, Dong-Soo ;
The Journal of Society for e-Business Studies, volume 14, issue 2, 2009, Pages 117~130
Lots of applications that represent and utilize geographic information on the Web have emerged on the Web. In addition, personal electronic devices equipped with GPS function, which can record personal location information in real time, are being increasingly adopted by people. Such geographic information enables Internet business companies to provide users more useful services based on the location information. Most successful Internet business companies have adopted and utilized Web 2.0 technologies, which promote users' participation and emphasize openness and information sharing. Especially, using open APIs (Application Programming Interfaces) can reduce the costs of a program development. In this study, we design and develop a banner advertisement system based on geographic information using open APIs. We propose a business model using the advertisement system, and a prototype system has been illustrated in order to explain the proposed business model. Finally, we summarize the benefits of our system by describing factors generating values of the proposed business model. Hopefully, main ideas proposed in this paper can be applied to real industry sectors that use geographic information widely such as travel, real estate and so on.