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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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The Journal of Society for e-Business Studies
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Journal DOI :
Society for e-Business Studies
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Volume & Issues
Volume 16, Issue 4 - Nov 2011
Volume 16, Issue 3 - Aug 2011
Volume 16, Issue 2 - May 2011
Volume 16, Issue 1 - Feb 2011
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A Case Study on Mobile Web and Social Network Service in Digital Music Market : The New Management of NeowizBugs
Yoo, Byung-Joon ; Kim, Kwan-Soo ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 1~15
DOI : 10.7838/jsebs.2011.16.1.001
The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.
Exploring Differences of Customers` Perceptions toward Mobile Services
Bae, Soon-Han ; Lee, Seung-Hwan ; Paik, Seung-Kuk ; Baek, Seung-Ik ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 17~34
DOI : 10.7838/jsebs.2011.16.1.017
Because the mobile services is composed of heterogeneous attributes, it is hard to find out customer`s potential needs and more difficult to analyze customer`s satisfaction factors toward mobile services. Therefore, this study approached this issue from a new viewpoint and applied Kano Model in analyzing customer`s satisfaction and dissatisfaction factors toward mobile services. By using Kano Model, it tried to find out how differently customers perceive the mobile services. Firstly, we found out perception gaps of Korean and American customers toward mobile services. While Korean customers perceived most mobile services as indifferent service attributes, American customers perceived them as attractive service attributes. We could find main reasons of these perception differences from different national backgrounds and adoption rates of smart phones between two countries. Secondly, based on TRI scores, we categorized subjects into four groups and named as Pioneers, Explorers, Skeptics and Laggards. And then we examined the perception differences to mobile services among four groups. We found that there were no significant perception differences among four groups.
Usability Evaluation for Smart Phone Augmented Reality Application User Interface
Chang, Won-Suk ; Ji, Yong-Gu ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 35~47
DOI : 10.7838/jsebs.2011.16.1.035
Augmented reality applications offering location based service on smart phone require attention to users and new usability evaluation methods. The aim of this paper is to introduce new usability principles for application development and usability evaluation, and conduct expert evaluation on the augmented reality applications. We created a set of usability principles by analyzing characteristic of augmented reality applications, and conducted expert evaluation on three augmented reality applications primarily used by smart phone users. In expert evaluation and filtering procedure, we identified six usability problems that three applications have in common and the improvement guideline for the usability problems. The results of expert evaluation was verified by user test with a prototype that was developed using the guidelines. It is expect that the results of this study can be presented usability principles of the augmented reality application and a method of usability evaluation in the middle of new technology development process.
Open Collaboration Innovation Methodology (OCIM) : A Methodology for New Service Development
Lee, Zoon-Ky ; Lee, Min-He ; Chu, Yo-Han ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 49~70
DOI : 10.7838/jsebs.2011.16.1.049
While new service development has become one of the most popular topics among practitioners and academics, methodologies development for new service development is only in its infancy. Especially, despite the growing interests in open innovations that effectively utilize external resources for R&D, existing research on new service development methodology designed to use external resources is scant. This article proposes a new methodology to generate new service business models that utilize massive external resources in combination with internal resources using ICT. The "Open Collaboration Innovation Methodology (OCIM)" is built based upon the theory of open innovation model and social psychology theories on behavioral motivation for cooperation. The model begins with the procedures to identify external resources that meet service objectives and requirements, and suggests motivation, control and monitoring mechanisms to implement a new service model. A business case is followed to demonstrate the use of the model. We expect that this model can be practically used by companies that are planning for developing new business models, and will provide a better understanding on open collaboration models, collective intelligence and crowd sourcing models.
A Study on Project Performance in Cloud Computing : Focus on User Experience of GoogleDocs
Woo, Hyeok-Jun ; Shim, Jeong-Hyun ; Lee, Jung-Hoon ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 71~100
DOI : 10.7838/jsebs.2011.16.1.071
There are expectations about future internet technology with IT development by end-users. Cloud computing is attracted to satisfy those demands. However, adoption of cloud computing is not active that much. Therefore, this study verified how cloud computing environment affects performance of team project. We conducted empirical study on performance of team project with cloud computing as technology tool focusing on Task-Technology Fit Model. We collected samples that were undergraduate and graduate school students and had experience on initial cloud computing such as Google-Docs and Webhard when they conducted team project for assignment. We focused on accessibility and reliability as task-technology fit and those variables treated as first order factor. Result showed that cloud computing is suitable technology tool for team project. This study suggests positive effects of cloud computing for collaboration by proving perceived fit and performance in initial cloud computing.
A Study on Supplier Relationship Management System for National Public Procurement
Lee, Ig-Hoon ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 101~116
DOI : 10.7838/jsebs.2011.16.1.101
As e-Commerce and national public procurement have been enabled, needs of supplier management and evaluation system for national public procurement has been growing. Enterprises have constructed and operated supplier relationship management system, in order to automate and increase their supply chain processes by managing the strategic assessment of relationships with external partners. Recently, PPS(Public Procurement Service) in Korea is introducing the concept of SRM to ensure the fairness of public procurement and to strengthen the competitiveness of the national public procurement and public procurement. For this purpose, it is necessary to establish supplier evaluation management and decision support process to allow a transparent supplier selection. In this paper, we present an evaluation method for transparent and objective public procurement. We also present a method for purchase decision support.
A Case Study of Manufacturing Company`s Servitization Process : Hansam`s Transition from Furniture Manufacturing to Interior Service
Lee, Zoon-Ky ; Woo, Kyung-Ah ; Park, Yong ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 117~131
DOI : 10.7838/jsebs.2011.16.1.117
Currently many companies have realized that producing efficient product does not guarantee the market differentiation. Realizing the problem, those companies are actively pursuing the servitization strategy. However complexities in selecting the right service areas among many choices along with in developing service strategies and organizational structures remain unsolved to many manufacturing companies. This paper is about an exploratory study in which, through in-depth case analysis, we observed how a manufacturing company successfully managed to transform to the service company. Through this study, we have found that successful transformation needs to resolve many conflicting issues such as channels among existing and new sales front, organizational restructuring due to conflicting in evaluation and human resource requirements required for responding to customers in the field. This `Hansam` case study provides managers with some guidelines as to how to transform to the service company.
A Study on Factors Affecting the Level of Information Security Governance in Korea Government Institutions and Agencies
Song, Jeong-Seok ; Jeon, Min-Jun ; Choi, Myeong-Gil ;
The Journal of Society for e-Business Studies, volume 16, issue 1, 2011, Pages 133~151
DOI : 10.7838/jsebs.2011.16.1.133
To solidate information security, Korea government introduces information security governance. The public institutions and agencies in korea have begun to recognize the importance of information security governance. For solidating information security governance, the government has tried to establish and solidate an information security policy and information security systems. This study suggests factors affecting the level of information security governance in the public agencies and institutions through the factor analysis and the linear regression analysis. The results of this study show that the CEO`s support is able to elevate the level of information security governance. The level of information security governance has relation with the number of the staff in information departments, and the budget in the public agencies and the institutions. This study provides directions for the public agencies and the institution for elevating the levels of information security governance.