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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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The Journal of Society for e-Business Studies
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Journal DOI :
Society for e-Business Studies
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Volume & Issues
Volume 16, Issue 4 - Nov 2011
Volume 16, Issue 3 - Aug 2011
Volume 16, Issue 2 - May 2011
Volume 16, Issue 1 - Feb 2011
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Factors affecting the Continuance Usage Intention of Biometric Technology : Comparing Dark Scenario with Bright Scenario
Lee, Byung-Yong ; Kim, Min-Yong ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 1~22
DOI : 10.7838/jsebs.2011.16.3.001
The purpose of this study is to verify the relationship between expectancy confirmation and continuance usage intention in biometric technology. We extend the continuance usage intention model, TAM and expectation confirmation theory by adding perceived privacy, perceived security and trust. Results was analyzed by using structural equations model. The results show that satisfaction and perceived usefulness have positive effect on continuance usage intention in the bright scenario. Perceived privacy and perceived security are positive factors on perceived usefulness, and perceived privacy is positive effect on perceived security. On the other hand, the respondents who are exposed to the dark scenario have negative effects on the perceived privacy, perceived security and trust. And finally, trust has no significant effect on the perceived usefulness.
The Influence of Self-discrepancy in Virtual and Cross Worlds on Individuals' Activities in Online Communities
Lee, Ju-Min ; Shin, Kyung-Shik ; Suh, A-Young ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 23~45
DOI : 10.7838/jsebs.2011.16.3.023
People could possess different self-identity under virtual world from physical world because of anonymity of the virtual world and this difference could influence their behavior in the virtual world. Based on self-discrepancy theory, this research proposes that continuous use model in self-expression goal. We defined the difference bet ween actual self~identity and ideal self~identity in the virtual world as "self-discrepancy in virtual world", and the difference between actual self-identity in the physical world and actual self-identity in the virtual world as "cross-world self-discrepancy". Before testing hypothesis, we compare the actual self-identity in the online community with the actual self-identity in the physical world, and with ideal self-identity in the virtual world. We derived an index for two different types of self-identity in terms of Personal Self-identity and Social Self-identity through factor analysis. Our results show that online community members have a higher level of ideal self-identity than actual self-identity in online community, and they have better personal self-identity in online community than physical world while a lower level of social self-identity in online community than physical world. The results of the hypothesis testing analysis based on 300 respondents showed that "self-discrepancy in virtual world" negatively influenced perceived usefulness for self-expression while "cross-world self-discrepancy" positively influenced perceived usefulness for self-expression. The perceived usefulness for self-expression and ease of use positively influence both continuous use and knowledge contribution. Specially, the effect of perceived usefulness for self-expression on knowledge contribution is much bigger than the effect of ease of use. This study extends self-discrepancy theory to virtual worlds by suggesting various types of self-discrepancy and by applying the effect of self-discrepancies in online community. Also, this study extends technology acceptance model in the personal goal in terms of self-expression. This study hopes to offer practical insights by suggesting positive effect of self-discrepancy on behavior in the online community.
Choice Satisfaction of the Broadband Internet Network Services
Kang, Hyun-Mo ; Bang, Joung-Hae ; Lee, Eun-Hyung ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 47~66
DOI : 10.7838/jsebs.2011.16.3.047
This study empirically investigates the antecedents and outcomes of choice satisfaction in the context of choosing and using the broadband Internet network services. Hypotheses are tested with regression models analyzing a survey data of 481 consumers of the broadband Internet network services in Korea. Our results show that choice satisfaction is affected by choice contexts while service satisfaction is not. Choice satisfaction is as important as service satisfaction for formation of switching intentions whereas it is less important for formation of recommendation intentions. Also, consumers characteristics are reported for those whose service satisfaction and choice satisfaction are not consistent. Choice satisfaction is a distinctive concept different from service satisfaction. Marketers can make consumers more satisfied not only managing delivery of services but also by managing their choice contexts. That will increase the loyalty of their consumers. This study finds unique determinants of choice satisfaction. Further studies are needed to clarify boundary conditions regarding the effects of choice contexts on choice satisfaction.
A Study on the Explorative or Exploitive Use of Smartphone : Focusing on IS Continuance and Habit Theory
Koo, Chul-Mo ; Kim, Hee-Woong ; Joun, You-Hee ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 67~91
DOI : 10.7838/jsebs.2011.16.3.067
Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones' use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships. The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use, Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.
Identifying Factors Affecting Helpfulness of Online Reviews: The Moderating Role of Product Price
Baek, Hyun-Mi ; Ahn, Joong-Ho ; Ha, Sang-Wook ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 93~112
DOI : 10.7838/jsebs.2011.16.3.093
For the success of an online retail market, it is important to allow consumers to get more helpful reviews by figuring out the factors determining the helpfulness of online reviews. On the basis of elaboration likelihood model, this study analyzes which factors determine the helpfulness of reviews and how the factors affecting the helpfulness of an online consumer review differ for product price. For this study, 75,226 online consumer reviews were collected from Amazon.com. Furthermore, additional information on review messages was also gathered by carrying out a content analysis on the review messages. This study shows that both of peripheral cues such as review rating and reviewer's credibility and central cues such as word count of review message and the proportion of negative words influence the helpfulness of review. In addition, the result of this study reveals that each consumer focuses on different information sources of reviews depending on the product price.
System Development for Tracking a UHF Passive RF1D Tag in an Outpatient Clinic
Min, Dai-Ki ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 113~127
DOI : 10.7838/jsebs.2011.16.3.113
An RFID system has been widely applied in many areas over the initial SCM application. In the literature enormous RFID applications in healthcare are documented to improve patient safety, patient/provider logistics, and the efficiency of collecting data. Based on the proposed 4-layered RFID system architecture, we introduce a case that implemented an UHF passive RFID-based tracking system in an outpatient clinic. Particularly, we propose a method to process RFID data that contains noise and missing reads. The proposed method for processing unreliable RFID data is capable to locate the tag accurately and provide additional business information. We finally conclude the paper with identifying obstacles and what is necessary to ensure system reliability.
A Study on the Relationship between the Level of B2B Collaboration and the Use of IT Systems on Small and Medium-Sized Collaborative Enterprise
Hong, Jung-Wan ; Jeon, Dong-Uk ; Lee, Hyo-Sook ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 129~143
DOI : 10.7838/jsebs.2011.16.3.129
In modern industrial society, the importance of inter enterprise collaboration is more emphasizing for the survival of companies and strengthening its competitiveness. The studies using IT systems effect on inter-enterprise collaboration are already taken several times. However, there is not much systematic research to evaluate the informatization level of B2B collaboration. In this paper, we examined the level of B2B collaboration and the use of IT systems for each business area in small and medium-sized collaborative enterprise which are classified into shipbuilding, automobile, and electronic industry. We verified that the level of collaboration between companies are significant to the level of IT use for each business area by regression analysis. The conclusion of this study is that the level of B2B collaboration and the use of IT systems for each business area are different.
Trends and Analysis of 4G Wireless User Access Networks Issues
Hwang, Ho-Young ; Hong, Jung-Wan ; Kim, Seung-Cheon ; Roh, Kwang-Hyun ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 145~158
DOI : 10.7838/jsebs.2011.16.3.145
Recently, the rapidly increased use of smartphone devices provides both opportunity and problems at the same time to the telecom companies in domestic and world wide. It provides a great opportunity to overcome the market stagnation of the existing voice- centric communications, and also problems of building a highly efficient new wireless access networks to accommodate huge volume of data traffic among smart devices. Facing with the age of keen competition, telecom companies have two kinds of strategies for network transition; a strategy of building uniform LTE -based 4G networks as fast as possible, and a hybrid network enhancement strategy compounding 3G and 4G networks using HSP A+, WiFi, cloud computing, etc. It is difficult to predict which strategy will have more successful outcome in the near future. This paper studies the trends and issues of network enhancement policies and transition strategies to the 4G network era, and tries to draw appropriate and efficient ways for network enhancement and operation.
Fraud Click Identification Using Fingerprinting Method
Hong, Young-Ran ; Kim, Dong-Soo ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 159~168
DOI : 10.7838/jsebs.2011.16.3.159
To identify fraud clicks in the Internet advertisement, existing studies have considered keyword, visit time, and client IP as an independent variable for the standard. These methods have limitations in identifying the fraud clicks that utilize automation tools, for they are methods based on client IP and human activities on the Internet. This paper proposes that fingerprinting values of the variable combination should be used to identify fraud clicks. The proposed model is composed of 3 stages and the fingerprinting values are compared with the other input data at each stage; IP fingerprinting in the first stage, IP and session data fingerprinting in the second stage, and session data and keyword fingerprinting in the third stage. We showed that the proposed model of the fraud click identification is more correct than existing methods through experiments according to the proposed scheme.
The Case Study of Open Collaboration Innovation Methodology(OCIM) : Servicitization of Local Manufacturing Company M
Lee, Zoon-Ky ; Woo, Kyung-Ah ; Chu, Yo-Han ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 169~190
DOI : 10.7838/jsebs.2011.16.3.169
The growth rates of manufacturer M, the domestic market leader in the infant formula and dairy industry, has slowed because of the market reduction which is caused by the falling birth rates, the increasing growth in import of foreign~made infant formula and fierce competition with other rivals in domestic market. In this situation, they find a way to make new opportunities of service innovation by using 'Open Collaboration Innovation Methodology(OCIM)'. As s result, they can provide their customers with the differentiated service which is created by collaborating with the external partners, exchanging the value each other and connecting the accumulated internal capabilities to the external resources. This study focused on the application of the Open Collaboration Innovation Methodology which is used to the manufacturer M's servicitization. Also it is described in the direction of forth study based on the limits that occurred when the M company use the methodology and the matters that have to be considered when other companies apply the methodology.
How to Recommend Online Shopping Consumers the Best of Many Sellers? : Online Seller Recommendation System Using DEA Method
An, Jung-Nam ; Rho, Sang-Kyu ; Yoo, Byung-Joon ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 191~209
DOI : 10.7838/jsebs.2011.16.3.191
In a buyer-seller transaction process, 'value for money,' a measure of quality-price-ratio, is one of the most important criteria for buyers' purchasing decisions. The purpose of this paper is to suggest a method which helps online shoppers choose the best of several sellers offering homogeneous goods. We suggest FDH (free disposal hull) model, an applied model of data envelopment analysis (DEA), for online buyer-seller transactions and verify it with the data from an Internet comparison shopping site. For this purpose, we analyze consumer choice behaviors by examining how consumers respond to different sale conditions such as price, brand, or delivery time. Then, we implement a seller recommendation system to support buyers' purchasing decisions. We expect our FDH model to provide valuable information for rational buyers who want to pay the least price for high quality products/services and to be used in implementing automated evaluation processes in micro transactions. Moreover, we expect that our results can be utilized for sellers' benchmarking strategies which help sellers be more competitive by showing them how to attract buyers.
Analysis of Regulations and Legal Systems for Making Better Use of Administrative Information
Kim, Taisiya ; Kim, Bo-Ra-Mi ; Lee, Bong-Gyou ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 211~224
DOI : 10.7838/jsebs.2011.16.3.211
Since appearance of smart devices and cloud computing services, the social and economical values of administrative information have been magnified as valuable information. In order to make better use of various administrative information by diverse government organizations efficiently and effectively, information sharing based on legal systems is essential because of several obstacles including privacy. To suggest practical ways for using administrative information, this study categorized the administrative information sharing process, and analyzed the regulations and legal systems that are contradictory to the regulations. The result of analysis appears that there is a need of legislative base for well-defined business use of information, and a need of the organizations, that available to collect and manufacture the information. The results of this study can be expected to make legislation contributions not only for industries, but also by suggesting the policy making and guidelines to protect privacy and improve the quality of citizens' life.
Implementing Academic Information Systems from a Mindfulness Perspective
Oh, Sang-Jo ; Kim, Yong-Young ; Kim, Beom-Soo ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 225~247
DOI : 10.7838/jsebs.2011.16.3.225
Universities have been investing in their information systems to keep their management functions working efficiently and effectively. Thanks to these efforts, faculty members and other university employees can perform their tasks efficiently almost anywhere and anytime. Several universities embarked upon information systems projects to take advantage of emerging information technologies in their administration and management. Only a limited number of universities have achieved their objectives; some others have been even tinkering with the idea of abandoning their newly developed academic information systems. The development of academic information systems often start with a relatively high risk of system failure. Sometimes, these systems encounter unforeseen obstacles or fail in systems development. These universities with problems also can overcome these issues by collecting their wisdom. The mindfulness theory is suitable for dealing with implementing academic information systems. This research analyzes an academic information systems development case from a mindfulness perspective, and also addresses its research implications and theoretical contributions.
A Study on the Development of Realtime Online Maketing System Using Web Log Analytics
Oh, Jae-Hoon ; Kim, Jae-Hoon ; Kim, Jong-Woo ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 249~261
DOI : 10.7838/jsebs.2011.16.3.249
The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.
Development and Distribution of XML Standard Tax Invoices
Park, Chan-Kwon ; Yi, Kyoung-Rog ;
The Journal of Society for e-Business Studies, volume 16, issue 3, 2011, Pages 263~274
DOI : 10.7838/jsebs.2011.16.3.263
The KEC XML Electronic Tax Invoice v3.0 which is a typical example of XML document was developed in 2009 according to the amendment of the Value Added Tax Law in 2008 that obliged all the corporation business to issue tax invoices electronically and submit them to the National Tax Service. The issue and submission of those tax invoices has been implemented since Jan. 2011 through a pilot test in 2010. It has some differences in aspect of standard, developing subject, technologies, and operation with the previous version of it. Above all, it is the first case of the XML document being developed based on international standard and methodologies and distributed nationally. This study aims to guide the future development of same kinds of standard XML document by arranging the development and distribution processes of XML Tax Invoice comprehensively.