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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of Agricultural Extension & Community Development
Journal Basic Information
Journal DOI :
Korean Association of Agricultural Extension
Editor in Chief :
Volume & Issues
Volume 22, Issue 4 - Dec 2015
Volume 22, Issue 3 - Sep 2015
Volume 22, Issue 2 - Jun 2015
Volume 22, Issue 1 - Mar 2015
Selecting the target year
Segmenting Responsible Tourists by Motivation - Focusing on Domestic Tourism -
Kim, Kyung-Hee ; Lee, Sun-Min ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 245~260
DOI : 10.12653/jecd.2015.22.3.0245
Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.
An Analysis on the Factors Affecting the Improvement of Competence of the Strong Small Farm
Jung, Hye-Kyung ; Lee, Soon-Seok ; Kang, Shin-Gon ; Jeong, Seong-Ok ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 261~268
DOI : 10.12653/jecd.2015.22.3.0261
The Strong Small Farm (SSF) is small farm, but strong farm so that the SSF competes with farm of the world. Also, SSF means that farmer brings about management innovation through improvements of continuous competence and individual efforts. Ultimate goals of SSF are to improve competence of farm household by 20 percent and to increase farm household income by 10 percent. The purpose of this paper is to examine the factors affecting the improvement of competence of the Strong Small Farm. The major findings of this study are summarized as follows. First, the results indicated that competence of farm household was improved by 8.5 percent. Second, the findings showed that management plan report, implement report, precision management consulting and whether or not he or she was urban to rural returner had a significant impact on improvement of competence.
Study on Preference Orientation and Effectiveness of an Integration Policy for the Rural married immigrant women according to life areas
Yang, Soon-Mi ; Lee, Jin-Sook ; Kim, Hai-Sook ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 269~283
DOI : 10.12653/jecd.2015.22.3.0269
This study aimed at identifying the effectiveness and preference orientation of an social integration policy for rural married immigrant women according to eight life areas. For this purpose was surveyed non-multicultural residents and multicultural couples. By analysis, frist, the assimilation orientation as an model of integration policy for the women was preferred most highly at the life language area by every respondent. The multiculturalism orientation was preferred most highly at the private area such as dietary-life culture. Second, ANOVA analysis showed that the positive effectiveness on the language policy are evaluated most highly by the respondent having assimilation preference orientation. And the positive effectiveness on dietary-life culture policy are evaluated most highly by the respondent having multiculturalism orientation. Third, positive effectiveness level of the policy estimated by the resident was lower than it of multicultural couple significantly. In conclusion, based on results of this study, it can be seen as on that point preference orientation of integration policy for the women, the domain specificity is present in the attitude of the multicultural couple and resident. Therefore it suspect that integration policy for the women should be considered differently according to life sphere.
A Methodological Approach of Estimating Rural Tourism Satellite Accounts
Kim, Hyeon-Suk ; Seo, Young-Chang ; Lee, Jong-Sang ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 285~292
DOI : 10.12653/jecd.2015.22.3.0285
Recently, the demand of rural tourism has been increased to promote farm household income and rural economy. Korean government has supported to promote rural tourism. One of the most difficult tasks in estimating the economic impact of the tourism industry is how the industry should be defined in terms of an economic sector, since tourism is not defined in national Input-Output (I-O) tables or in the Standard Industrial Classification code. Moreover, there is no specified Standard Industrial Classification for rural tourism. The purpose of the study aims to examine specified Standard Industrial Classification of rural tourism using the I-O model analysis to estimate the economic impacts of rural tourism. Results showed that there were two components considered as inputs. One is the inputs that final demand can move to input of rural tourism in I-O tables. The other is one that the final demand was provided by farm household as intermediate inputs.
Important Variables of Rural Tourism Destination that Discriminate Rural Tourism Perception, Experiences, and Intention to Behavior
Han, Song-Hee ; Yoon, Yoo-Shik ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 293~300
DOI : 10.12653/jecd.2015.22.3.0293
This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.
A Qualitative Research on Competitiveness Strategies for Rural Tourism Destination
Kim, So-Yun ; Yoon, Jun-Sang ; Park, Duk-Byeong ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 301~319
DOI : 10.12653/jecd.2015.22.3.0301
Competitiveness strategies has been associated in the tourism literature as a crucial factor for the success of tourist. The study aims to explore the competitiveness strategies for tourism destinations by conducting in-depth interviews with probe questions. Thirteen community enterprises' managers in rural tourism communities were interviewed with a semi-structured interview questionnaire for one or two hours. From the interview data, eight themes in two dimensions were identified as competitiveness strategies of rural community enterprises in rural Korea. Differentiation strategies consist of new product development, service improvement, brand image improvement, advertise and public relation, and concentration. Cost leadership dimension includes cost reduction, increasing benefit, and long-term investment. The findings of this paper implicate the underlying the competitiveness strategies from managers' perspective.
A Study on the Effects of Presence and Learning Flow Experience at University Classes Using Facebook
Park, Hye-Jin ; Yu, Byeong-Min ; Cha, Seung-Bong ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 321~332
DOI : 10.12653/jecd.2015.22.3.0321
For the purpose of enhancing the use of social service in classrooms, this research focuses on the relationships between presence and learning flow, key words in the analysis of college classes using Facebook. The results of this study are as follow. First, social presence(
, p=.000), emotional presence(
, p= .000), cognitive presence(
, p= .010) were found to be significant according to cognitive flow experience the result of analysis of multiple regression. all regression coefficients were positive. Second, emotional presence(
, p=.000) and social presence(
, p=.000), cognitive, presence(
, p=.015) were found to be significant according to emotional flow experience the result of analysis of multiple regression. all regression coefficients were positive. Third, social presence(
, p=.000) of the three variables were found to be significant according to behavioral flow experience the result of analysis of multiple regression.
A Study on the Activate of Regional Specialized Policy through Suitable Cultivation Area Analysis - Focusing on Stockbreeding Items -
Yoo, Byung-Wook ; Lee, Seong-Woo ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 333~344
DOI : 10.12653/jecd.2015.22.3.0333
The purpose of this study was to assume suitable cultivation areas by items and expectably suitable cultivation areas through coefficient of specialization and spatial concentration analysis, and suggested regional specialized items discovered by this research and regional specialized business management plans & development directions. This study has monitored changing aspects of spatial distribution of suitable cultivation areas in stockbreeding items from 2000 to 2010 by applying methods of location quotient(LQ), a multiple model, and etc, and predicted changing aspects of suitable cultivation areas from 2015 to 2020. As the result of analysis, I found that there were specialized items which were spatially concentrated and that there were hot-spots which were focused on some areas by items. Additionally, there were suitable cultivation areas which remained stable or changed by them. To discover specialized items and to develop businesses, I have suggested that it is necessary to ensure business project's feasibility including the present conditions, circumstances & potential of specialized items, and etc., and to secure business competitiveness including technology exchange, production cost curtailment, business management based on consumer's needs and building systematic data about achievement and etc.
Landscape Characteristics of Sacred Dangsan Forests in the Neighborhood of Naganeupseong in Suncheon as a Potential World Heritage Site
Choi, Jai-Ung ; Kim, Dong-Yeob ; Lee, Chang-Hwan ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 345~354
DOI : 10.12653/jecd.2015.22.3.0345
In this study, the landscape characteristics and culture of the sacred Dangsan forests at Dongnae-ri, Seonae-ri, Namnae-ri, Pyeongchon-ri and Gyochon-ri were investigated. And the potential for registration in the World Heritage List has been discussed by linking the Dangsan forests at the five sites. Dangsan forest, a traditional village forests of rural Korea is a representative cultural heritage with a history of more than several hundred years of Dangsan ritual. The Dangsan forests in the neighborhood of Naganeuoseong have retained the landscape of town fortress during Choseon Dynasty and the Dangsan ritual as a living culture. The three villages inside Naganeuoseong have kept their Upper Dang, Middle Dang and Lower Dang. There were 21 old trees in total; Zelkova serrata (2), Celtis sinensis (7), Aphananthe aspera (5) trees, Carpinus tschonoskii (2) and Ginkgo biloba (3). The three Dangsan trees and an old Aphananthe aspera, known as to be planted by the Admiral Yi Sun-sin were recognized. The two villages located outside of village fortress also have kept their Dangsan ritual. It is important whether the sites possesses authenticity in order to be listed in the World Heritage. The Dangsan forests in the neighborhood of Naganeuoseong have been verified for the authenticity, which should be focused. The places need to be clarified for their landscape features formed as a Dangsan forest, and sustainable protection and management plans are to be devised.
A Study on Evaluation of Culture and Leisure Resources of Rural Areas
Hwang, Jeong-Im ; Choi, Yoon-Ji ; Youn, Min-Hye ;
Journal of Agricultural Extension & Community Development, volume 22, issue 3, 2015, Pages 355~363
DOI : 10.12653/jecd.2015.22.3.0355
The purpose of this study is to develop a culture and leisure resources scale and examine the validity of the scale. The culture and Leisure resources scale was developed and identified its validity by exploratory factor analysis, confirmatory factor analysis, and correlation analysis. The culture and leisure resources scale consisted of four factors, which were 'personal resources', 'support staff resources', 'facility resources', and 'program resources'. Those four factors indicated the reasonable fit indices from confirmatory factor analysis. In addition, this scale showed convergent validity with the satisfaction of cultural and leisure environment and the satisfaction of one's cultural and leisure life. The result of scale score comparison between rural and urban areas showed that culture and leisure resources in rural areas were less abundant than those in urban areas. Furthermore, while the variables which affected the satisfaction of urban residents' were mainly 'personal resources', the variables in case of rural residents' were mainly 'program resources' and 'facility Resources'. The culture and leisure resources scale can be used for policymakers practicably to evaluate regional level of culture and leisure resources, to compare between regions and to find policy priorities for improving the quality of leisure, especially for disadvantaged areas with less resources.