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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of Agricultural Extension & Community Development
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Journal DOI :
Korean Association of Agricultural Extension
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Volume & Issues
Volume 23, Issue 2 - Jun 2016
Volume 23, Issue 1 - Mar 2016
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A Study on the Relationships among Experience, Perceived Value, and Satisfaction of Rural Tourism - The Moderating Effect of Length of Stay -
Kim, Kyung-Hee ; Lee, Sun-Min ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 1~14
DOI : 10.12653/jecd.2016.23.1.0001
The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.
Analysis on Awareness and Characteristics of Consumers Purchasing Punica Granatum
Kim, Mi-Ok ; Cho, Yong-Been ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 15~25
DOI : 10.12653/jecd.2016.23.1.0015
In this study, we examined the awareness of consumers purchasing Punica granatum by conducting a survey on consumption of Punica granatum for the consumer panel of the Rural Development Administration (RDA) and derived the purchasing characteristics from the actual purchase date analyzed in a Linear regression model and Tobit model. Most consumers had been purchasing Punica granatum for health and beauty, and the proportion of that consumers were willing to repurchase Punica granatum was 93.1%. The result of examining the biggest considerations in 5 point scale when choosing a Punica granatum was in the order of freshness (4.37)> price (4.15)> safety (4.13)> size(3.86)> brand (3.27)> discount event (2.76). When we compared the results between a linear regression model and tobit model, the signs of all variables are consistent with each other. However, it was estimated that all absolute values of the coefficient values in the results of the tobit model analysis were larger than the values in the linear regression model, except for the "favorite purchasing place" of a weekday traditional markets. Punica granatum is known as a good fruit for postmenopausal women and it seems that the higher age is, the more purchase there will be. The more income a housewife had, the greater purchase there was. In the case of the purchase amount, a selecting for a eating pleasure was bigger than a selecting for a need of health. Therefore, it is necessary to develop Punica granatum with a taste in consumer preferences.
The Estimation of the Demand Function of Pork Cuts
Nam, Kuk-Hyun ; Choe, Young-Chan ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 27~37
DOI : 10.12653/jecd.2016.23.1.0027
This paper estimated the demand function of the cuts of pork by using the consumer panel and the weather data from the Korea Meteorological Administration with a log-log model and AIDS model. The results show that the price elasticity of demand for cuts of pork is high in the sequence of arm shoulder, leg, special cuts, tenderloin, blade shoulder. In contrast, spare rib, belly and loin are classified as low price elasticity of demand. The income elasticities of demand for leg and blade shoulder are 11% and 7.6% respectively. The loin is classified as inferior goods, because demand decreases when income increases. The results also demonstrate show that the demand increases highly in the sequence of loin, arm shoulder, spare rib, belly if housewife is older, and the demand of belly increases when family number increases. Belly substitutes every cut except spare rib, and tenderloin substitutes special cuts. Spare rib, on the other hand, does not substitute other cuts. In addition, job status, family member, husband job, purchasing place, consumer characteristic, eating-out times, purchasing time, and weather are statistically significant.
Factors Influencing the Empoyment Volition of the Female Marriage Immigrants
Ryu, Jin-A ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 39~51
DOI : 10.12653/jecd.2016.23.1.0039
The purpose of this study is to examine the female marriage immigrants' social unification through their employment. The subjects of this study were 116 female marriage immigrants who lived in Kyungi-do. This study analyzed employment desire, barrier and volition differences of female marriage immigrants between their socio-demographic factors and effects of their employment desire and barrier to employment volition. Results of this study; First, desire of maintenance of livehood and self esteem to employment incresed with age. Second, there were differences in desire of maintenance of livehood and self esteem to employment between their countries of origins. Third, employment volition and self esteem to employment increased with level of education. Fourth, there were differences in employment volition and self esteem to employment between the length of residence in Korea. Fifth, employment desire and self esteem to employment increased with ability to Korean, but internal barrier of employment decreased by ability to Korean. Sixth, desire of identity from employment and self esteem to employment increased with the number of children. Seventh, employment desire influenced employment volition, self efficacy and self esteem to employment.
The Social Economy Organizations in Rural South Korea - Trends and Challenges -
Kim, Jeongseop ; Lim, Ji-Eun ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 53~72
DOI : 10.12653/jecd.2016.23.1.0053
Our main concerns in this paper are with the several kinds of social economy organization in rural South Korea, in where social exclusion is likely to be prevalent over time. Approximately, there are 2,500~3,000 social economy organizations which have been set up from 1990s. Most of their operational social aims are either to offer jobs or to provide social services for the vulnerable social groups in rural communities. They have several normative principles as a social economy organization. But the two principles were less supported than the others; 1) the community's initiative and participation, and 2) sharing surplus with community. The social economy organizations are involved in various types of business. The greatest number of social economy organizations are doing businesses in agriculture and agro-industry. On average, their value of asset is worth of 300 million wons. They are indebted for 130 million wons, averagely. Their average surplus is 110 million wons. Most of them are small businesses. It is enough to say that the social economy is at an early stage in rural South Korea. The social economy is confronted with some challenges, as follows. Firstly, the social economy organizers should be based on the needs of community in both setting up a new social economy organization and managing businesses. Secondly, networking and cooperation between social economy organizations should be expanded and strengthened. Thirdly, the sound governance with public sector should be built.
An Exploratory Study on the Introduction of the Basic Income Program for Farmers - Focucing on Chungcheongnam-do -
Park, Kyong-Cheol ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 73~87
DOI : 10.12653/jecd.2016.23.1.0073
The purpose of this study is to analyze the trends of basic income guarantee of which the discussion has been spreading in recent years and to explore the feasibility of this system in the rural areas of Chungchengnam-do. Basic Income Guarantee means a system in which all members of society could take regular incomes which is at a minimum necessary for their life without any conditions, and it is already introduced or being currently discussed in several countries and regions such as USA, Switzerland, Namibia. In Korea, it is currently claimed that breakthrough policy such as basic income guarantee for farmers should be introduced for farmers or rural residents who are facing the challenges of the double, namely the reduction of farm incomes and rural population due to the expansion of global free trade such as WTO and FTA since 1990s. Therefore, the policy considerations and suggestions for implementing the basic income guarantee for farmers in Chungcheongnam-do is explained in this paper.
Lifelong Education and Lifelong Education Leader's Characteristics in Vallage - Case of Gyeongsangbukdo Province -
Kim, Nam Sun ; An, Hyun Sook ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 89~99
DOI : 10.12653/jecd.2016.23.1.0089
The purpose of this study is to examine the relative variables between lifelong education practice and lifelong education leader's characteristics in village that personal characteristics, educational participation, network characteristics and empowerment characteristics. The results of this are as follows: Firstly, the village lifelong education leaders of women, low ages, high educational background, longer living and much leadership experiences in village have been practicing the lifelong education in village. Secondly, the village lifelong education leaders who have participated much more the programs have been practicing the lifelong education in village. Thirdly, the empowerments for the village lifelong education leader are understand the residents in village, operation and management technology of program, positive attitude and voluntary thoughts.
The Benefit-Sought Segmentation of Local Food Consumers
Lee, Minsoo ; Park, Duk-Byeong ;
Journal of Agricultural Extension & Community Development, volume 23, issue 1, 2016, Pages 101~114
DOI : 10.12653/jecd.2016.23.1.0101
Local food in rural area as a rural growth tool has to adapt to current market mechanisms by communication and promotion techniques. We need to know what and how local food consumers seek their benefits to market segmentations. The primary purpose of this study was to segment and profile the benefits of local food consumer so as to provide a better understanding of local food in Korea. A self-administered survey was obtained from 448 food consumer in the study area. Three distinct segments were identified based on the benefits; profit seeker (39.7%), passive consumers (19.0%), and value seeker (42.2%), and these were profiled with respect to socio-demographics and local food attitude-related features.