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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Fashion & Textile Research Journal
Journal Basic Information
Journal DOI :
The Korean Society for ClothIng Industry
Editor in Chief :
Volume & Issues
Volume 13, Issue 6 - Dec 2011
Volume 13, Issue 5 - Oct 2011
Volume 13, Issue 4 - Aug 2011
Volume 13, Issue 3 - Jun 2011
Volume 13, Issue 2 - Apr 2011
Volume 13, Issue 1 - Feb 2011
Selecting the target year
The Clothing Image according to Coloration, Tone, and Interval of Checked Pattern in Color Contrast
Jeong, Su-Jin ; Choi, Su-Koung ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 147~154
DOI : 10.5805/KSCI.2011.13.2.147
The purpose of this study was to investigate the clothing image according to coloration, tone, and interval of checked pattern in color contrast. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 24 color pictures, in which coloration(RB: Red+Blue, YP: Yellow+Purple), tone(light, dull, dark), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point scale was used for evaluation of clothing image. Data were obtained from 240 female college students living in Seoul, Gwangju, Jinju, and Masan on May 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Clothing image according to coloration, tone, and interval of checked pattern consisted of five dimensions of attractiveness, freshness, appeal, modesty, and activity. Coloration showed an independent effect on attractiveness and appeal. Tone showed an independent effect on freshness, appeal, and modesty. Interval showed an independent effect on freshness. Also, interaction effects of coloration and tone on appeal were found. Interaction effects of coloration and interval on modesty were found.
An Analysis of Femme Fatale Image's Costume Form in Paintings viewed from DeLong's Theory
Kim, Bok-Hee ; Nam, Yoon-Sook ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 155~161
DOI : 10.5805/KSCI.2011.13.2.155
This thesis, concerning Femme Fatale Images Costume Form in paintings viewed from DeLong's Theory, analyzed frequency and traits on the basis of DeLong's Form Observation Theory and drew out the result as followings. First, Costume Form was mostly open, whole, planer integration, rounded, and indeterminate. The styles were similar each other. Second, surface structure was expressed by line & shape, color, texture, and pattern of which color had the highest priority. Next, line & shape and texture had the priority in order. They were expressed through intereaction. Third, the traits of Costume Form were a similar color harmony or large light and darkness contrast+soft quality+interaction by ambiguous line & shape. So, Femme Fatale Image in paintings was expressed by soft and pure images and erotic images.
A Study of Social Responsibility and Cultural Marketing of Korean Casual Brands
Kim, Eun-Gyeung ; Sung, Hee-Won ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 162~172
DOI : 10.5805/KSCI.2011.13.2.162
The purpose of this study is to examine the influences of social responsibility and culture marketing on corporate image and brand equity in the casual wear market. In addition, whether corporate image and brand equity have impact on purchase intention is investigated among high school students in a local area. Two casual brands, Polham and Tate are selected for this study. The data are collected from male and female adolescents living in a local area with convenience sampling method. A total of 402 useful data are analyzed by SPSS 14.0 program. The results of this study are as follows. First, there are significant relationships among corporate social responsibility, culture marketing, corporate image, and brand equity of two brands. Second, environmental cultural support, social contribution, and economical responsibility of CSR present positive influences on corporate image and brand equity in common between two brands. Especially environmental cultural support of fashion business is highly important to improve corporate image and brand equity. Third, cultural direction and cultural business marketing are more influential than cultural sales promotion or cultural support marketing to improve corporate image and brand equity. Fourth, corporate image does not have a direct influence on the purchase intention, but brand equity factors show significant influences on the purchase intention. In conclusion, fashion companies should commit to perform corporate social responsibility and culture marketing that are suitable to target market for the long term, since these efforts would improve corporate image and build brand equity.
The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance
Lyu, Moon-Sang ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 173~185
DOI : 10.5805/KSCI.2011.13.2.173
This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.
The Study of Consumer Buying Behavior on Rash Guard
Yun, Yuol-Geom ; Lee, Myung-Hee ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 186~193
DOI : 10.5805/KSCI.2011.13.2.186
The purpose of this study was to investigate the consumer buying behavior on rash guard for marine sports. Survey data collected from 105 men in activities of marin sports were analyzed by descriptive statistics, chi-square test, correlation analysis. The results of this study were as follows. First, the age showed a positive correlation in activity carrier. The 64.8% of subject enjoyed primarily the marin windsurfing sport. Second, the buying place was different according to the age group and activity carrier. Domestic brands were lower preference than foreign brands. And there was difference between the domestic and foreign brands in design and wearable sense. The coordinates of rash guard were to pursuit the overall beauty, considering the functional and physical protection. Therefore, it is necessary for the domestic brands to develop the products competing with the foreign brands.
Relationship between Shangri-la Syndrome and Appearance Management Behavior
Lee, Mi-Hyang ; Yoo, Hwa-Sook ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 194~204
DOI : 10.5805/KSCI.2011.13.2.194
The purpose of this study was to investigate appearance management behavior of Koreans in their 40s and 50s according to Shangri-La Syndrome'. Shangri-La Syndrome means a social phenomena which people in their 40s and 50s want to live as young as people in their 20s and 30s. The questionnaires were distributed to 500 people in their 40s and 50s living in Ulsan, Dague, and Seoul. Of 500 questionnaires, 368 of them were used in data analysis. Descriptives, frequency analysis, factor analysis, reliability analysis, correlation analysis were performed using SPSS 12.0. The degree of Shangri-La Syndrome was evaluated by a cognitive age. As a result, first, people in their 40s and 50s showed to recognize themselves about 9.1 years younger than actual ages. Second, the attitude to appearance management behavior revealed to be generally positive and the correlation between the cognitive age and the attitude to appearance management behavior was presented to be low and negative. Third, types of appearance management behavior were classified skin care and clothing, figure management, plastic surgery, hair. The smaller cognitive ages were, in other words, the larger the degree of Shangri-La Syndrome of respondents were, the more positive their opinions to the types of appearance management behavior were. Among the types of appearance management behavior, figure management was shown to be the most effective means for appearance management but, clothing the most frequent usable one. In conclusion, it was found out that the relationship between Shangri-La Syndrome and appearance management behavior was low but positive.
Implementation of Web-page & Development of Size Informational Model on Fashion Electronic Commerce
Kang, Myoung-Hui ; Nam, Yun-Ja ; Choi, Young-Lim ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 205~214
DOI : 10.5805/KSCI.2011.13.2.205
The purpose of this study is to develop a size information providing model which is easy recognition and utilization for customer. This study also implemented web page to apply the size-informational model. Web page implemented using Apache Web Server and JAVA client-side scripting. Research result on the actual condition of fashion electronic commerce, most of the firms are used the old named same with period of 1980. On the same named-code, they are used different sizing systems by firms or items. Size interval is used 2~5 cm, different by firms. In the size information, is provided only named-code(55, 66 etc.) or garment size, and is confusing whether the marked is body size or garment size. Many of the marked size information were wrong. The sizing system of KS K5001(2009) is not used well. These problems are increased a lose customer and firm by return, exchange, mending-cost, stock, etc. Therefore, the problems should be improved by providing correct and detailed information of size and garment, as well as standardization of sizing systems based on KS K5001.
A Study on Visual Merchandising Effectiveness: Focused on the Differences in Effectiveness according to Merchandise Class
Park, Hyun-Hee ; Jeon, Jung-Ok ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 215~225
DOI : 10.5805/KSCI.2011.13.2.215
The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising according to merchandise class. For the experiment, 8 stimuli brands were selected. A total of 360 questionnaires were obtained from college students. The results were as follows. First, VM cognition were divided into 3 factors by confirmatory factor analysis: coordination, attractiveness, and function. Second, coordination and function had a positive effect on brand attitude. Third, brand attitude had a positive impact on brand loyalty. Fourth, it was revealed that merchandise class had a moderating role in the influence of VM cognition on brand attitude. This study has a meaning in that the theoretical extension of previous studies on VM was executed and demonstrated the moderating role of merchandise class when brand attitude was formed by VM cognition.
A Study on Appearance Management Behavior of Male Consumers(III) - Focusing on the Gender Role Identity -
Ku, Yang-Suk ; Lee, Young-Ju ; Choo, Tae-Gue ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 226~233
DOI : 10.5805/KSCI.2011.13.2.226
The purpose of this study was to examine the relationship of appearance management behavior, appearance management motives and body image perception according to males' gender role identities. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that four groups of male consumers according to the gender role identity were androgyny, unclassified, femininity, and masculinity. The androgyny oriented group showed more active and various appearance management behavior. And they were more conscious of their own body image and rated themselves high in body image perception. The masculinity oriented group were satisfied with their bodies and showed positive attitudes on their body figures and hair care. The femininity oriented group showed positive attitudes on skin care and plastic surgery for social life.
Effect of Internet Clothing Soho Mall Attributes on Attitude Toward Site and Revisit Intention: Focusing on the Difference By On- and Off-line Clothing Shopping Dependence
Park, Hyo-Eun ; Yoh, Eun-Ah ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 234~241
DOI : 10.5805/KSCI.2011.13.2.234
In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.
The Study on Customer Loyalty Programs of Retailers
Park, Min-Jung ; Jung, So-Jin ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 242~252
DOI : 10.5805/KSCI.2011.13.2.242
The purpose of the study was to investigate customer loyalty programs of diverse types of retailers. As offline retailers, department store and discount store retailers were examined, and as nonstore retailers, online store and TV home shopping retailers were investigated. Types of customer loyalty programs were analyzed based on Dowling and Uncles'(1997) loyalty program framework which included two schemes, types of reward(direct versus indirect rewards) and timing of reward(immediate versus delayed rewards). The study found that different types of retailers utilized different types of loyalty programs: Department store used all the type of rewards, discount store focused on direct/immediate rewards, online store retailers used direct/delayed rewards and/or direct/immediate rewards, and TV home shopping retailers focused on direct/delayed rewards. The study provided diverse managerial and academic implications.
The Development of Pants Pattern for the Improvement of Obese Women's Fit
Lee, Jin-Suk ; Lee, Jeong-Ran ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 253~262
DOI : 10.5805/KSCI.2011.13.2.253
The purpose of this study was improvement of the pants fit for obese women. The results were as follows; 5 obese women in their 20s and 30s were selected for the testing 3D body. They showed no significant differences in all items, comparing with the data of 5th Size Korea body dimensions. The average waist circumstance of the subjects' 3D body dimensions was 87.0 cm and hip circumstance was 102.4 cm, and their obese body types had similar mean values. Based on the survey results and the 3D body dimensions of 5th Size Korea body dimensions, a pants pattern to supplement their body type and improve a fit was designed with waist circumference(88 cm), hip circumference(103 cm), crotch length(27.1 cm), thigh circumference(62 cm), pants length(97 cm), pants hem line circumference(44 cm). Based on the detailed design of ready made pants and the study results of young obese women's preference for pants design, pants of straight silhouette and semi-tight fit which have waist line lowered by 3.5 cm from the waist circumference line, 3.5 cm belt width, no front dart and one back dart, were manufactured with 100% black cotton and cotton spandex mixed fabrics.
Optimization of Cellulose Dyeing with Natural Indigo: Ramie dyeing by One-step Reduction/dyeing Process
Son, Kyung-Hee ; Shin, Youn-Sook ; Yoo, Dong-Il ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 263~268
DOI : 10.5805/KSCI.2011.13.2.263
One-step reduction/dyeing method was applied for ramie dyeing with natural indigo powder. The effect of reduction/dyeing conditions including the pH of bath, dye temperature and time, and concentration of indigo powder and reduction agent on dye uptake and color properties were investigated. Regardless of addition of alkali, the dyed fabrics appeared in the PB Munsell color range(
: 660 nm) and the dye uptake was much higher with no addition of sodium hydroxide. Dyeing was carried out through the use of only sodium hydrosulfite in the bath. The maximum dye uptake was obtained at 60 for 30min. Saturated dye uptake was obtained at 2 g/L of sodium hydrosulfite concentration up to 2 g/ L of indigo powder. Whereas, at higher indigo powder concentration (4 g/L), more than 3 g/L of reducing agent concentration was required for obtaining the saturated dye uptake. Color reproducibility was reliable with color difference in the range of 0.03~0.16. Regardless of color strength, fastness to rubbing was acceptable with a 3/4~4/5. Fastness to washing, dry cleaning, and light of samples with low color strength were poor. Whereas, fastness to washing, dry cleaning, and light of samples with high color strength were very good.
A Study on the Productive Capacity Setting of Women's Jacket
Kim, Jin-Sun ; Shim, Kyu-Nam ; Oh, Soon ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 269~278
DOI : 10.5805/KSCI.2011.13.2.269
This study aims at setting up productive capacity which can be usefully utilized for work management of apparel manufacturers. So as to achieve this goal, an apparel manufacturing company which has been operated by miniline system in Seoul was selected. Standard time and man-hour were calculated to create the accurate productive capacity by observing and measuring a work flow included cutting, sewing and finishing processes. And the result is as following. The standard time for each process was presented as cutting process 47004.5s, sewing process 671050.5s and finishing process 22426.3s. And 15284.4ms was computed as total procession man-hour per day of the manufacturer which is organized of 16 people. Also, the procession man-hour for each process was revealed as cutting process 396.7ms(2.6%), sewing process 14509.3ms(94.9%) and finishing process 378.5ms(2.5%). +Surplus was found in the productivity for each process included the cutting process(outshell, lining and seam process), the sewing process(preparation and arrangement process) and the finishing process. But, additional man-hour 52436.18ms was required because the productive capacity was calculated as -surplus(-13.9%) in the sewing process(part and assembly process). Therefore, a work schedule was planned based on the previous result. However, loading can be ideal when a capacity and a load become '0'. The object company should find the way to reduce allowance(26.25%) of the sewing process through reconstruction of consciousness and improvement in functions with analyzing works of operators. Also, they need to consider an additional supplement of the personnel.
Mechanical and Electrical Properties of Nonwoven Coated with CNFs/PVDF-HFP Composite
Lee, Sun-Hee ;
Fashion & Textile Research Journal, volume 13, issue 2, 2011, Pages 279~284
DOI : 10.5805/KSCI.2011.13.2.279
In this study, the process of preparation nonwoven with coated carbon nano fibers (CNFs) /poly(vinylidene fluoride-co-hexafluoropropylene) (PVDF-HFP) composite solution is described. The various contents of CNFs/PVDF-HFP composite coated nonwoven were prepared and characterized by morphological, mechanical, and electrical methods. Nonwovens are coated with CNFs/PVDF-HFP composite solution and decreased the pick up ratio with increasing CNFs contents in range from 0% to 16%. In the results of SEM images, it was clear that the CNFs were evenly distributed in coated nonwoven by SEM images, the existence of CNFs in coated nonwoven was confirmed regularly. The mechanical properties of various contents of CNFs/PVDF-HFP coated nonwoven were examined. The tensile linearity and compression linearity increased with increasing CNFs contents. The electrical properties of the CNFs/PVDF-HFP coated nonwoven increased with increasing CNFs contents.