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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Fashion & Textile Research Journal
Journal Basic Information
Journal DOI :
The Korean Society for ClothIng Industry
Editor in Chief :
Volume & Issues
Volume 15, Issue 6 - Dec 2013
Volume 15, Issue 5 - Oct 2013
Volume 15, Issue 4 - Aug 2013
Volume 15, Issue 3 - Jun 2013
Volume 15, Issue 2 - Apr 2013
Volume 15, Issue 1 - Feb 2013
Selecting the target year
The Expressive Characteristics of the Padding in Contemporary Fashion
Choi, Jung-Hwa ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 1~11
DOI : 10.5805/SFTI.2013.15.1.001
This study analyzed the expressive characteristics of padding in contemporary fashion. The methodology of this study was quantified through documentaries, fashion collections, and internet news. The results of expressive characteristics and methods were as follow. First, variability showed the creation of dwelling space by air filling, detail mode by zipper, and diversity of recycled filling by zipper pocket. It reflected the pursuit of nomadism and subversion of permanence by change of filling. Second, it was sexual symbolicity that showed the blurred androgynous silhouette by air filling and padding bar design of the chest, stomach, shoulder for the male body silhouette. It emphasized male sexual identity and power through the expression of a modern ideal body. Third, decoration displayed various crafts (such as knitting), various fabric such as polapolis, suedette, corduroy, denim, leather, knit, and spangle. It reflected visual pleasure, scarcity and various interpretations. Fourth, playfulness character forms throug hair filling, unfamiliar fashion items, diversity of silhouette and change of uses. It reflected a pleasant feeling through astonishment and surprise, nostalgia involved in memory and childhood play and disembarrassment from reality. Fifth, simplicity showed the elimination of a sportswear`s factor with regular wad quilting, elimination of wad quilting, wad quilting following the structural line of clothes and the structual line of clothes omitted. It reflected disembarrassment from stereotype and an emphasis on essential elements.
Elementary School Boys` Brand Loyalty in the Sportswear Market
Han, Ki-Hyang ; Won, Myung-Sim ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 12~21
DOI : 10.5805/SFTI.2013.15.1.012
This study examines the effectiveness of brand awareness, brand image and brand identification on brand loyalty for the Nike brand. The subjects of this study were 336 elementary school boys. The statistical methods used for this study were factor analysis, Cronbach`s alpha analysis, confirmatory factor analysis and path analysis with SPSS 19.0 and AMOS 19.0. The results of this study were as follows. First, brand awareness had a direct effect on brand image and brand loyalty. Brand awareness also had an indirect effect on brand loyalty. Second, brand image directly or indirectly influenced brand loyalty as well as directly influenced brand identification. Third, brand identification directly influenced brand loyalty. The
grade group and
grade group had different paths; however, the most powerful path was the same as brand awareness to brand image. The results of this study will help fashion companies understand the importance of new consumer groups in their early teens or elementary school.
Fashion Product Salesperson`s Perception of Department Store in Department Store Middle Management System
Lee, Hyun Jin ; Choo, Tae Gue ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 22~34
DOI : 10.5805/SFTI.2013.15.1.022
This study investigates the perception of conflict and satisfaction factors by salesperson of department store middle management system. This study was performed through a qualitative research method. An in-depth interview was given to 14 fashion shop managers and salespeople who have three or more years of department store work experience. The results show two categories of factors(factors according to power sources and factors according to job environment) that influence the perception of department store middle management system by fashion product salesperson. The factors(according to power sources) were classified into coercive power, reward power, expert/informational power, and referent power. The factors(according to job environment) were classified into physical environment, work conditions, and regulations.
Segmenting the Plus-size Women`s Apparel Consumers using Store Patronage
Yu, Haekyung ; Lee, Sun Mi ; Ko, Sunyoung ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 35~45
DOI : 10.5805/SFTI.2013.15.1.035
The purposes of this study were to segment the women`s plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women`s plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.
Consumers` Characteristics according to Patronage Online Shopping Mall
Son, Jin-Ah ; Lee, Mi-Ah ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 46~56
DOI : 10.5805/SFTI.2013.15.1.046
This study categorizes online fashion shopping malls according to consumer store patronage behavior as well as classifies consumer groups by online shopping mall patronage to understand the unique characteristics in each phases of purchase. A quantitative survey was conducted using 487 questionnaires from women in their 20s and 30s. The data were analyzed using frequency analysis, cross-tabulations, factor analysis, T-test, ANOVA, cluster analysis, and
-test. The findings of this study are as follows. First, online shopping malls were classified into three types of `integrated mall`, `open market` and `specialized fashion mall`. Second, based on one of the three types of categorization consumer groups patronizing each type turned out as follows: integrated mall patrons (141, 28.95%), open market patrons (226, 46.41%) and the specialized mall patrons (119, 24.64%). Third, the characteristics of each group had significant differences according to clothing shopping orientation, information search, shopping mall behavior, spending on online shopping, and e-loyalty.
The Effects of Environment-conscious Consumer Attitudes towards Eco-friendly Product and Artificial Leather Fashion Product Purchase Intentions
Park, Sung Hee ; Oh, Kyung Wha ; Na, Youn Kyu ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 57~64
DOI : 10.5805/SFTI.2013.15.1.057
This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.
The Effect of Presentation of Apparel Products on Consumers` Approach Behavior using 3D Avatar Model
Yang, Hee-Soon ; Choi, Young-Lim ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 65~72
DOI : 10.5805/SFTI.2013.15.1.065
This study utilizes a S-O-R model to investigate the effects of apparel product presentations using a 3D avatar model in Internet fashion malls for pleasure(emotional state) and approach behavior. We chose a 3D avatar model to present a fashion product in this study. The model walked for about one minute on stage; subsequently, respondents completed a questionnaire after they viewed it. The questionnaire consists of telepresence, pleasure and approach behavior. Respondents are limited to females 20s and 30s years old who have purchased fashion products in an Internet mall and are highly interested in fashion products. A total of 226 samples were used for the final analysis. Cronbach`s alpha, correlation analysis, confirmatory factor analysis, and structural equation modeling were utilized in this study. The results are as follows. First, telepresence has a significant influence on pleasure; subsequently, pleasure influenced consumer approach behavior. Second, telepresence positively influenced the approach behavior (directly and indirectly). This verified the effectiveness of a 3D avatar model using S-O-R. A 3D avatar model can be a strategic alternative in the fiercely competitive Internet shopping sector.
CSR Expectation from Fashion Firms and its Impact on Brand Equity
Ahn, Soo-Kyoung ; Ryou, Eunjeong ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 73~83
DOI : 10.5805/SFTI.2013.15.1.073
This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.
Effects of Self-Esteem and Body Satisfaction of Middle-Aged Women on their Clothing Satisfaction and Clothing Selection Criteria
Chung, Sung Jee ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 84~94
DOI : 10.5805/SFTI.2013.15.1.084
The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey`s test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.
Profiling Customer Engagement with "Snuggie" Experience in Social Media
Kim, HaeJung ; Kim, JiYoung ; Yang, Kiseol ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 95~102
DOI : 10.5805/SFTI.2013.15.1.095
In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience rooms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy, Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience rooms were exposed; "Physical artifacts" and "customer involvement" are influential experience rooms which signify interactions between products and customers, while "intangible artifacts", "technology" and "customer placement" reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.
The Effects of Luxury Brand Marketing Mix on the Formation of Customer Equity - Focusing on Luxury Brand`s Product Consumers in 20~40`s -
Hwang, Yookyung ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 103~115
DOI : 10.5805/SFTI.2013.15.1.103
This study identifies how the luxury brand marketing mix affects customer equity drivers and suggests intangible equity management strategies so that companies can make long-term profits through luxury brands based on empirical studies of Korean luxury consumers. The results of the study are as follows: First, this study classified the properties that use 8 key factors (product integrity, heritage, exclusivity, premium image, environment and consumption experience, premium price, luxury communication strategy, and brand signature). Second, it shows that product integrity and luxury communication strategy have a positive effect on all customer equity drivers, that brand signature has a positive effect on value equity and brand equity, and that premium price has a negative effect on relation equity. It is important to provide products and services equipped with high quality and luxurious designs based on excellent craftsmanship in order to establish brand equity and value equity. Brand identity needs to be maintained and unique brand signatures need to be developed based on the long history of luxury brands against a traditional backdrop. A diversified communication strategy improves brand recognition while playing a part in facilitating brand association and brand image. In order to improve relationship equity, actions such as a loyalty program to strengthen brand loyalty, need to be taken as well as measures to maintain and enhance customer trust through a reasonable price strategy.
A Study on Clothes Purchase and Size Fit for Kindergarten Children
Zhang, Mei-Na ; Lee, Young-Suk ; Kim, Soon-Boon ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 116~129
DOI : 10.5805/SFTI.2013.15.1.116
This research analyzes the status of clothes purchase and the size fit of the clothes for kindergarten children in the Daegu city area. The total of 344 questionnaires were analyzed. The summary and the conclusion are as follows: First, the frequency of accompanying children when purchasing appeared mostly `sometimes accompany`. Second, the parents appeared `sometimes reflect children`s opinions`. Third, the main information source was `store display`. The main place of purchase was large discount stores, internet home-shopping, and department stores (respectively) with significant differences in the age of the parent(p<.05) and monthly incomes(p<.001). In the clothes size selection, 72.1% of the parents selected `one size larger` at time purchase and showed asignificant difference by monthly income. Repair-experience after purchase appeared in 31.4% of the samples because of the inadequate length and width of the clothes. The unfit clothes parts were in the order of pant length, sleeve length, waist part, jacket length, pant width, hip part, and crotch, which showed a significant difference in children based on gender. The salient purchasing point for child clothing was in the order of `size fit`, `color and pattern`, `design` and `convenience in action`. It is important to consider that kindergarten children need adequate size for growing and convenient pattern designs (that include materials at stretching parts) for positive acting because they are in a period of frequent activity and growth.
An Analysis of Upper-Body Shapes in Obese Women for Apparel Pattern Design
Yoon, Ji Won ; Yoon, Hye Jun ; An, Jae Sang ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 130~137
DOI : 10.5805/SFTI.2013.15.1.130
The percentage of overweight people has increased in older people due to the change of body shape (including pregnancy and giving birth for women). Obesity is accompanied by body shape changes; subsequently, there are more pattern design considerations compared to standard body shapes. This paper classifies the upper body shape of overweight women in Korea, analyzes features by body shape and proposes basic pattern design data that reflects the features of plus-size women body shapes. The data on 540 subjects in the overweight group (from 20 to 69 years old)whose BMI was over 25 was selected. The following features by shape were identified in accordance with the upper body shape classification of overweight women. Body Shape1 had lower body obesity with long stature and arms in proportion to the trunk length and represented 22.2% of the subjects. Body Shape2 had most parts near average sizes for overweight body shapes with short height and arms that represented 37.6% of the subjects (the highest ratio). Body Shape3 was the smallest body shape in the four groups with the most distinct body figure and represented 30.7% of the subjects. Body Shape4 (9.4% of the subjects)was the upper body obesity type (the fattest group)and with of the waist bigger abdominal obesity type.
Dyeabilities with Various Fabrics and Chemical Composition of Brown Colorants from Pine Bark
Kim, Yong-Sook ; Bae, Soon Ei ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 138~146
DOI : 10.5805/SFTI.2013.15.1.138
Chemical compositions and biological functions of brown colorants extracted from pine bark(Pinus densiflora) have been studied. Dyeing test using multifiber fabrics with extracted colorants were preliminary carried out. Dyeing conditions and fastness tests of selected fabrics have been also studied. The brown colorants were produced 1.5% concentrations by solvent extraction from milled pine bark using methanol. The colorants were extracted with 80% methanol as best choice by a criteria of solid quantity and dyeability on fabrics. The chemical compositions were identified as mixtures of taxifolin epicatechin and procyanidin by LC/MS analysis. The brown colorants could be dyed not only natural fibers such as cotton, silk and wool but also synthetic fiber as nylon and semi-synthetic fiber as viscose rayon. Maximum K/S values was shown at 400 nm according to different fiber with color appearance of redish brown. Optimum pH and temperature of dyeing conditions was 4 and above
, respectively. The brown colorants had a strong antioxidant activity compared to Butylated hydroxyanisole as standard and weak antimicrobial activity against E. coli. compared to kanamycin. Washing, rubbing, perspiration, dry cleaning and light fastness for cotton, nylon and silk dyed with the brown colorants were carried out by KS K method. Most of color fastness such as washing, rubbing, perspiration, and dry cleaning were represented as 4-5 grade. However, light fastness was reported as 2-3 grade. From this studies, brown colorants produced pine bark have a high potentials for natural dyeing on fabrics with antioxidant activity.
Actual Clothing Conditions for the Elderly Contributing to the Improvement of ADL Level
Bang, Ha Yeon ; Kim, Hee Eun ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 147~155
DOI : 10.5805/SFTI.2013.15.1.147
The demand to complement the elderly body shape with comfortable clothing has greatly increased with the growing elderly population and their improved social-economic level. However, apparel industries have not provided significant production and sale strategies that reflect and consider elderly body shape characteristics. This study investigated the demand and complaints of current silver wear. This study was conducted on 100 elderly people 65 and over. The questionnaires were composed of Korean Activities of Daily Living (K-ADL) that reflect the general characteristics of the respondents related to clothing (clothing requirements and demands) and free comments on each question. Subsequently, we found that the most uncomfortable clothing parts were `sleeve length` and `crotch` in women and `neck circumference` and `pocket` in men when wearing shirts and pants respectively. Respondents felt that the button and zipper knob sizes were too small with the buttons too numerous. The results suggest that we should consider body shape changes caused by aging in order to develop elderly clothing patterns to improve the level of ADL. We anticipate apparel industries for the elderly to expand due to the rapid increase in the elderly population.
Mechanical Properties of Silk Fabrics dyed with Persimmon Juice
Bae, Jung-Sook ;
Fashion & Textile Research Journal, volume 15, issue 1, 2013, Pages 156~162
DOI : 10.5805/SFTI.2013.15.1.156
For the development of high quality textiles, silk fabrics were dyed repeatedly with persimmon juice by padding mangle. We evaluated the mechanical properties and hand value by Kawabata Evaluation system for dyed silk fabrics. The results obtained from this study were as follows. With the increase of repeating padding times of dyeing, the linearity load-extension curves of the silk fabrics were increased; however, the tensile resilience of fabrics decreased. The hysteresis values of shear force were increased without significant change of shear stiffness. The coefficient of friction values were also decreased and geometrical roughness values were increased. The silk fabrics dyed with persimmon juice had shown the thickness and weight grow as the number of padding increases. The hand values of silk fabrics which were classified into 6 items in the Kawabata Evaluation System, were evaluated as repeating times of dyeing with persimmon juice. The hand values of Koshi(stiffness) and Hari(anti-drape stiffness) were increased, whereas Shinayakasa (flexibility with soft feeling) and Fukurami(fullness and softness) were decreased by dyeing with persimmon juice. However there was no significant change in hand values according to repeating padding times of dyeing.