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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Fashion & Textile Research Journal
Journal Basic Information
Journal DOI :
The Korean Society for ClothIng Industry
Editor in Chief :
Volume & Issues
Volume 16, Issue 6 - Dec 2014
Volume 16, Issue 5 - Oct 2014
Volume 16, Issue 4 - Aug 2014
Volume 16, Issue 3 - Jun 2014
Volume 16, Issue 2 - Apr 2014
Volume 16, Issue 1 - Feb 2014
Selecting the target year
Fashion Cultural Product Designs Using Artifacts Excavated from the Iksan Mireuksaji
Kim, Hye Kyung ; Hong, Jeong Hwa ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 511~519
DOI : 10.5805/SFTI.2014.16.4.511
The aim of this study is to develop fashion cultural product designs in order to promote the Iksan region by using motifs from the Mireuksaji, Iksan`s most representative archeological site of Baekje culture. The fashion cultural products designs developed by applying cultural resources can be effective at enhancing our cultural identity. Adobe Illustrator CS4 and Adobe Photoshop CS4 were used to reconstruct motifs from the Sumakse tiles and the bronze horse figure in the Mireuksaji Museum. The Iksan brand slogan "Amazing Iksan" was combined with the bronze horse to emphasize the local cultural identity. The motifs from the Mireuksaji were modified and stylized to make different patterns and these patterns were repeated in various ways to be applied to necktie and scarf designs. The motifs for necktie designs were double-row chrysanthemum tiles and phoenix tiles, and the motifs for scarf designs were the double-row lotus tiles and the bronze horse artifacts. Different colorways were chosen and the value of each color was displayed in the CMYK percentages. As a result, eight necktie designs and twelve scarf designs were proposed. The motifs and patterns developed in this study can be used to introduce Iksan`s distinct history as the birthplace of Baekje culture. It is also expected that the result of this study can advance the promotion of Korean traditional culture internationally.
Research and Survey Gal-ot Product in Jeju
Ahn, Su-Min ; Lee, Hye-Joo ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 520~531
DOI : 10.5805/SFTI.2014.16.4.520
Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a comprehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the production process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various experiencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.
A Study on Knitwear Design Using the Pattern of Queen Yeong`s Pearl Pouch
Choi, Jeong ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 532~542
DOI : 10.5805/SFTI.2014.16.4.532
This study developed a practical knitwear design with applying the pattern of Queen Yeong`s pearl pouch. The ume flower pattern of pearl pouch was simplified to be one repeat pattern, and four simulated knit pattern samples of G-A, G-B, R-A, and R-Bwere made with cable, cross, and two background colors of gray and red using Texpro V.11.0. The items of design application were selected after an interview with a panel of university students in their twenties and knit samples were produced by hand knitting. The small sized G-A for the partial ornament of hat, sweater, skirt, kitchenware case and accessories; the long sized G-B for the tuck of sleeves, hem of skirt and one-piece dress, partial ornament of sweater, scarf, and curtain decoration: the small sized R-A was preferred for point ornament of pouch, boots, hat, partial ornament of children`s fashion products and accessories: the long sized R-B for table runner, leg warmer, tuck of sleeves, skirt hem, necktie, and scarf. The knit samples were formulated with partial ornaments attached on dress and props or connected each other. Colors of pastel and navy were also presented to meet the demands of panels. The study placed a limit on the slight difference between the simulation samples and knit samples due to the characteristics of threads and hand tension. The color variation for multiple coordination and activation to reduce the piece rate for young customers remains to be discussed in the near future.
Costume Images of New Woman in the Korean Empire Period in Films - Focused on Gabi, YMCA Baseball Team, and Private Eye (Geurimja Sarin) -
Im, Soa ; Kim, Soon Young ; Nam, Yun Ja ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 543~553
DOI : 10.5805/SFTI.2014.16.4.543
This study analyzes the visual image and the symbolic image of the `New Woman` main female characters` costumes in three films:
, set in the Korean Empire Period and filmed in the last 10 years. The findings are as follows. First, on the visual image by formative characteristics, Gibson girl style was reflected in Western costume design. Korean costume design is based on a traditional style (or modified in some parts). Second, the three films have the same historical background on the visual image by the fidelity of historical research; however, the fidelity of historical research differs and varies with the personality of characters or situations in the films. Third, all three films share the symbolic image by characteristics of characters and `New Woman` aspect with the same historical background and `New Woman` female character in common; however, the personality and `New Woman` aspect of the characters were somewhat different. There was also a distinct difference in the symbolic image of Western and Korean costumes. Western and Korean costumes signify externality versus internality and denial versus the affirmation of national identity in
; dailiness versus ceremonialness and dynamics versus statics in
; and independence versus conformity and variability versus continuity in
The Influence of Fashion Product Purchase Criteria and Effects of Store Attributes Toward Shopping Satisfaction for Inbound Chinese Tourist in Korea
Qin, Feipeng ; Lee, Jin-Hwa ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 554~563
DOI : 10.5805/SFTI.2014.16.4.554
The purpose of this study was to investigate the purchase behavior, the level of shopping satisfaction for inbound Chinese tourists buying fashion products and the analysis of the influence of fashion product purchase criteria and effects of store attributes toward shopping satisfaction in Korea. Subjects were selected through convenient sampling technique in Incheon International Airport. A self-administered questionnaire was developed in Chinese by translation and back-translation method. Finally, 284 questionnaire out of 420 were used for data analysis. To analyze data, factor analysis, correlation analysis, regression analysis, etc. were carried out. A used statistical package was PASW 18.0. The analysis results were as follows. First, most of the repondents were women in 20s and 30s, who were purchasing fashion products more than other during the period of travel. Second, the product purchase criteria were identified as `practicality`, `design and quality`, `memorabilia` and `hallyu`. As the analysis results, shopping satisfaction was influenced by `design and quality` and `hallyu`. Thirdly, the effects of store attributes were identified as `product`, `environment` and `employees`. and customer`s shopping satisfaction was influenced by all of those. By the end of this paper, For the purpose of achieving more competitive fashion products, the 4P marketing strategies targeting Chinese tourists were discussed based on the results.
The Effect of Fashion Product`s Shopping Bag types on Customer Response, Advertising Effectiveness, and Purchase Intention
Chae, Heeju ; Lee, Sooyeon ; Ko, Eunju ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 564~579
DOI : 10.5805/SFTI.2014.16.4.564
Packaging of shopping bag is a `silent salesman` which plays an important role in marketing communication due to the increase of self-service outlets and changing lifestyles of customers. Retail shopping bags, which are defined as bags provided by retailers to customer as a means of transporting merchandise, are a type of secondary packaging. This study explored the effect of a fashion product`s shopping bag types in sense of shopping value, customers` response, attitude toward advertising, and purchase intention. Data was analyzed by factor analysis, frequency analysis, correlation, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study were as follows. Consumers` responses about shopping bags show that there are some differences between consumers who have either hedonic or utilitarian shopping value. Hedonic shopping value influences on consumers` response as unique, interesting, and attention; however utilitarian value affects prestige in addition to those four significant factors. Therefore, this study shows that consumer response is different in accordance with shopping value. Thus, using the various types of shopping bags can be influenced on effective advertising. It will also great effect on marketing activity with lower cost. The significant result from this study has proven that the shopping bag is correlates to the definition of pop art today because it can offer an opportunity to look at, play with and buy sophisticated visual stimulus. Therefore, retail and brands have to concern about shopping bag considering their decisive role in the apparel market.
A Study on the Influence on VM based on Consumers` Regulatory Focus on Shopping Value and Shopping Satisfaction
Lee, Ho-Jung ; Oh, Hee-Sun ; Suh, Yong-Han ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 580~587
DOI : 10.5805/SFTI.2014.16.4.580
This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.
A Study on Awareness and Responses of Korean Textile Firms against Korea-US FTA
Ha, Ju-Young ; Ku, Yang-Suk ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 588~595
DOI : 10.5805/SFTI.2014.16.4.588
The purpose of this study was to investigate the awareness levels of Korean textile companies and develop appropriate response plans for the Korea-US Free Trade Agreement. Through such, the study aims to explore practical and realistic directions that the Korean textile industry must take in the future. As for the research method, a survey on the Korea-US Free Trade Agreement was conducted to 50 Korean textile companies which mainly deal in textile exports. Results showed that Korean textile companies possess above average awareness for the Korea-US Free Trade Agreement and carry the perception that the FTA has thus far had a positive effect of market revitalization and contributions to sales. Nonetheless, perceptions on the needs for the Korea-US Free Trade Agreement and level of awareness were below average while government assistance seen to be unsatisfactory. Such results suggest that measures for successful access to the U.S. market require developing products customized for the U.S. market and creating new market opportunities by participating in U.S. exhibits and shows. In addition, textile companies must develop their abilities for self-sustainability through continuous FTA related programs provided by government in addition to investing efforts to understand global markets within companies through response measures on the FTA as a whole.
A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce
Lee, Hyun Ji ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 596~603
DOI : 10.5805/SFTI.2014.16.4.596
The purpose of this study was to find affecting consumer`s usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach`s
, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.
Cognition, Attitude and Purchasing Experience of SPA Brands by Types of Fashion Lifestyle
Park, Kwang Hee ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 604~613
DOI : 10.5805/SFTI.2014.16.4.604
The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the differences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from November
2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and
test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person`s information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, attitude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.
A Study of Chinese Consumer`s Attitude towards Korean Wave and Wearing Condition for Outdoor Clothing Development into the China Market - Focused on Chinese Tourist -
Kim, Ji Eun ; Min, Son Jae ; Kim, Mi Ra ; Choi, Hei Sun ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 614~624
DOI : 10.5805/SFTI.2014.16.4.614
This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.
Development of a Sizing System of Mass-customized Clothing for Wheelchair Users: Men`s Suit Sizes
Park, Kwangae ; Park, Jangwoon ; Yang, Chungeun ; Jeon, Eunjin ; You, Heecheon ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 625~634
DOI : 10.5805/SFTI.2014.16.4.625
This study develops a sizing system of mass-customized male suits for wheelchair users. One hundred and three male wheelchair users` 21 anthropometric dimensions were measured to identify body shapes and develop a sizing system. The measured wheelchair users` body sizes were compared with the average body sizes of Korean males from the
Korean Body Size Survey to understand the body size differences between two groups. As a result of body shape classification using the KS`s Drop method, wheelchair user body shapes were classified into four shapes for upper-body (A: 32%, B: 26%, BB: 24%, and Y: 18%), and two shapes for lower-body (B: 70% and A: 30%). The upper-body of wheelchair users was relatively developed than Korean males; however, the lower-body was relatively stunted. The key dimensions of a sizing system were selected as chest circumference, waist circumference, and trunk length, outside leg length based on the correlation analysis between anthropometric measures. The top sizes were determined considering chest and waist circumferences for horizontal sizes, and additionally the trunk length was divided into short, medium, and long groups for vertical sizes. The bottom sizes were selected considering the waist and hip circumferences for horizontal sizes, and additionally their outside leg length was divided into short, medium, and long groups for vertical sizes.
The Actual Wearing Conditions and Preferences for New Silver Women`s Brassiere
Park, Ja Young ; Jang, Jeong Ah ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 635~644
DOI : 10.5805/SFTI.2014.16.4.635
This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women`s wearing time is lower than 50s women`s; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.
Consumer Needs and Pattern Sensibility of Jacquard fabrics for Raincoat
Kim, Jeong-Hwa ; Lee, Jung-Soon ;
Fashion & Textile Research Journal, volume 16, issue 4, 2014, Pages 645~652
DOI : 10.5805/SFTI.2014.16.4.645
This study identifies consumer needs and a pattern sensory evaluation of jacquard fabrics for raincoats using quick-drying-absorbing polyester. We investigate the consumer`s consciousness and raincoat improvements. Twelve kinds of jacquard fabrics were developed for use in this study. Developed jacquard fabrics were assessed subjectively by 152 university students using a 7-point scale of 26 consumer needs and 31 pattern image sensory descriptors. Data were analyzed by SPSS. The major results were: There was a need for consumers to improve the front fastener type, cuff fastener, mesh patch position, and raincoat pocket position. The most important parameter to choose raincoat fabric was waterproof and the other parameters were vapor-porous/water repellent, design, color, fashionability, air-permeability and easy-put on/off. The pattern image sensibility of jacquard fabrics was explained by seven factors: gorgeous, simple, cute, futuristic, ethnic, feminine, and cool. A higher pattern preference was found in the jacquard fabrics of unique, sporty, natural, luxurious, and trendy images. The pattern preference was predicted at 45.3% with gorgeous, simple, pure, cute, futuristic factors. The correlation coefficient between the pattern image sensibility factor 1 (gorgeous) and pattern preference was 0.674 and with factor 3 (cute) was 0.416, and with factor 6 (cool) was 0.209. The 4 factors (gorgeous, simple, cute, futuristic) were selected as a significant pattern image sensibility that influenced preference.