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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Fashion & Textile Research Journal
Journal Basic Information
Journal DOI :
The Korean Society for ClothIng Industry
Editor in Chief :
Volume & Issues
Volume 16, Issue 6 - Dec 2014
Volume 16, Issue 5 - Oct 2014
Volume 16, Issue 4 - Aug 2014
Volume 16, Issue 3 - Jun 2014
Volume 16, Issue 2 - Apr 2014
Volume 16, Issue 1 - Feb 2014
Selecting the target year
A Study on the Development Direction of Physical Education (PE) Uniforms - Target for Elementary, Middle and High School Students in Busan -
Moon, Myeng-Ok ; Lee, Jin-Suk ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 667~679
DOI : 10.5805/SFTI.2014.16.5.667
This study conducted a survey and investigated students' opinions and design preferences to physical education (PE) uniforms for elementary, middle and high school students using PE uniforms for the following purposes: to increase satisfaction with PE uniforms; present basic data for the development of PE uniforms helping to improve the quality of school life; and propose the development direction of PE uniforms. PE uniforms shall be developed with the components of uniforms, symbolism, functionality and aesthetics. The symbolism of PE uniforms expresses the affiliations of people wearing them and makes them have a sense of affiliation. The functionality presents convenience in students' physical activities and intramural/extracurricular activities. The aesthetics reflects the aesthetically sophisticated sport wear trend in PE uniforms. The development direction of PE uniforms was organized based on the result of analyzing and investigating students' opinions and design preferences to PE uniforms. There were differences in students' opinions and preferences to PE uniforms according to the type of student groups (elementary, middle and high school). In addition, there were clear gender-differences in the same student group. An effort might be required to reflect students' preferences because PE uniforms which students had currently worn at school had been manufactured without the reflection of students' opinions.
The Observation on the Intrinsic Attribute of 'la Différant Images' Expressed the Changeability of Fashion Style
Park, Shinmi ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 680~688
DOI : 10.5805/SFTI.2014.16.5.680
The aim of this research is to classify intrinsic attribution of 'la diff
rance images' which are core propositions of changeability of fashion style. The specific questions of this research are; what are the definition of 'changeability of fashion', 'la diff
rance' and 'supplement' and what are the relationships?, how the la diff
rance images which are intrinsic of changeability of fashion style exist? and what is intrinsic attribution of 'ultimate la diff
rant image', 'immediate la diff
rant image' and 'la diff
rant image of the trace'? The researchers deployed a qualitative research method providing a systematic review of the previous studies. In conclusion, the 'supplement' phenomenon and 'la diff
rant images' shown in the changeability of fashion style, covers up the gap between the structural layers through the play led by supplement logic in the subconscious place of la diff
rance of dialectical frame. They produce styles that have current value and become generalized la diff
rant images of trace through the play of 'la dissemination.' These images repeat their individual play to reproduce a new different 'la diff
rant images' and complete the aesthetics of harmony in the state of 'reservation,' 'deferment' and 'postponement'. The images are ready to make history and they create 'ultimate la diff
rant images' from the demand of different period, and tries to combine with 'supplement' within 'the gap of la diff
rance.' This process endlessly repeats in the dialectical frame through the la diff
rant' play led by time and space, and it continuously produces new style that is required by different time and space.
Representation Forms of Personal Style on the Fashion Blogs
Suh, Sung Eun ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 689~697
DOI : 10.5805/SFTI.2014.16.5.689
This study aims to analyze the representation forms of bloggers' personal style on the fashion blogs and enlighten their values which can be actively applied to design and marketing in fashion industry. Image representation of fashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation of expression and the production of virtual and fantastic images by taking advantage of the composite medium such as images, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representation of image as the actual currency. The study conducted case studies of 5 women's personal fashion blogs through the verification of a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl, The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elements is indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such as color, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by film like production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaboration indicates promoting a updated trend as well as a specific brand or designer to make their business profits.
Study on Women's Hair adornments of the Period of the Three Kingdoms
Yim, Lynn ; Kim, Eun-Jung ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 698~705
DOI : 10.5805/SFTI.2014.16.5.698
This study classifies features of women's hair adornments with the functional and decorative aspects in the Three Kingdoms Period and analyses in regards to their contemporary social and cultural surroundings. First, the tree-shaped and Rod-like hairpins in the Three Kingdoms Period are not as similar as to the hairpins found in China or other northern countries. It is farming lives and the wood-worship religion established the wearing of high-bun hair styles and tree-shaped hairpins. Second, high-bun hair styles and -shaped hairpins were basic hair decorations during the Three Kingdoms Period. Common high-bun styles finally became one of the cultures that reflected the contemporary thinking. High-bun hair styles, not excessively-decorated, became harmonized with the costume beauty and later developed along with with various-shaped hairpins. Third, Buyao (made of metals and based on flower subjects)in the Three Kingdoms Period was a unique style not been seen in the Han and Wei-jin-nam-bei-chao Period. Flowers in Buyao of the of the Three Kingdoms Period show an elegant sway, which is not excessively-decorated that developed into unique features.
Dress and Ideology during the period of 4.19 Revolution and the 5.16 Coup in the early 1960s Korea
Lee, Min Jung ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 706~718
DOI : 10.5805/SFTI.2014.16.5.706
Ideology which symbolizes the belief system about the order of human society represents itself in a concrete form through dress which reflects material and conceptual world. In the early 1960s Korea, where a civil revolution and a military coup took place, good examples of dress representing ideology could be found. This study investigates the dress representing ideology of the period, and examines its manifestation and aspect of transition. Literature survey and case study were conducted. The following results were obtained: First, dress representing ideology was symbolically verifying its differences and was changing with the course of time. There were the flow going down from the government, and the flow going up from the movement of the civilian. Through this process, design elements of ideological dress were combined in a dialectic way to form a new representational dress such as Jaegunbok. Second, costly and luxurious clothes meant a tool to rule over people, and the opposition was uniform meaning equality. In 1960 Korea, black waves of school uniforms appeared to lead the social change. A year later, the military government seized power in a 5.16 coup and it enforced uniform upon every people to achieve equal austerity and modernized spirit. Lastly, cotton, which was originated from Gandhi's movement in India, was symbolizing nationalism till the early 1960s in Korea meaning the funding own development with own resources.
Purchasing Behavior of the Latest Trendy Color Bags - Focusing on Purchase Motives, Purchase Types, Satisfaction and Repurchase Intention -
Kim, Eun Joo ; Lee, Min Ji ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 719~729
DOI : 10.5805/SFTI.2014.16.5.719
This study identified factors for purchase motives in regards to the latest trendy color bags as well as ascertained the structural relations of purchasing behavior in regards to purchase motives, purchase type, satisfaction, and repurchase intention. Other purposes examined the differences in purchase motivations, purchase types, satisfaction, and repurchase intention according to consumer characteristics, and provided strategic information on women's bag manufacturers and retailers. A random sampling method collected data based on a survey of Korean women between the ages of 20 and 59 who had purchased the latest trendy color bag. A questionnaire developed by the researcher was distributed to 450 women in 2013. We analyzed 433 questionnaires using the SPSS 18.0 program and AMOS 18.0 program. The summarization of the findings are as follows. First, purchase motives for the latest trendy color bags were classified into 5 factors: awareness-symbolicity, practicality, aesthetic, harmony, and fashionability. Second, aesthetic and harmony showed significant influenceson planned purchases due to an analysis of structural relations between purchase motives for the latest trendy color bags and type of purchase; in addition, awareness-symbolicity, aesthetic and fashionability significantly influenced unplanned purchases. Third, there was no significant influence for planned purchases on satisfaction; however, unplanned purchases showed a significant.
An Exploratory Study of QR Code Utilization for Retailers' Multichannel Strategy
Yoon, Namhee ; Kim, Eun Young ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 730~744
DOI : 10.5805/SFTI.2014.16.5.730
With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.
Analysis of German Education System and program of Hochschule Pforzheim and Berlin University of Art for Fashion Design Curriculum Model to Develop Creativity
Kim, Chil Soon ; Yi-Chang, Youngsoo ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 745~755
DOI : 10.5805/SFTI.2014.16.5.745
The purpose of this study was to observe school education system, higher education, and fashion education in Germany to find a good model for an desirable future education to lead a creative students in Korea, thereby reshaping curriculum. We also analysed the curriculum of the fashion design offered in Hochschule Pforzheim and Berlin University of Art. We used secondary data collection by literature reviews of articles and web sites on the internet. Results of this study are as follows: German school and education system oriented with differentiation even though there are variety of them. Students can select their education system, considering work field and their own life & humanities. Various fashion education institutions were found to have their own education concept to enhance creativity with different system. Our results of analysis of the fashion design program of Hochschule Pforzheim and Berlin University of Art show their creativity education in their curriculums with module basis. Two universities have a differentiate education direction for the same aim to do creative design study and research. We realized that students learn and get the knowledge and apply to the field with a long term internship, communication skill and presentation development courses. Project based modules enable students to be creative, and active human. Strong design basis, and humanities disciplines will support people to creative design works. These two universities offer a good model of program to build up self education drive, academic and practical ways of training, and project based, internship, etc.
Cause-Related Marketing in the Fashion Industry: The Role of Consumer Identification
Lee, Ji Young ; Kim, K.P. Johnson ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 756~765
DOI : 10.5805/SFTI.2014.16.5.756
Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.
A Study on the Actual Wearing Conditions and Fit of Children's Ballet Dancewear
Lee, Eun Jee ; Nam, Yun Ja ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 766~775
DOI : 10.5805/SFTI.2014.16.5.766
This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics,
-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.
A Study on the Suggestion for the Revision of Standard Sizing System for Female Adult's Garments
Nam, Yun-Ja ; Lee, Jeong-Yim ; Jung, Jae-Eun ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 776~784
DOI : 10.5805/SFTI.2014.16.5.776
KS K 0051(2009) was established in 1990 and revised in 1994, 1999, 2004 and 2009. Recently the structure of apparel production and distribution are changing like as small quantity batch production, increase of importing abroad apparel and increase of on-line shopping mall. Based on Social and economic conditions, examine the potential for use of KS K 0051(2009) standard sizing system for female adult's garments are needed. Through which, it was intended to suggestion for the revision of standard sizing system for female adult's garments which can facilitate communication among consumer, producer and sellers. The improvement point was discussed through review of the current KS K 0051 (2009) and abroad standard sizing system for female adult's garments, ISO 3637(1977), ISO 4416(1981), BS EN 13402-2(2002), BS EN 13402-3(2004), JIS L 4005(2001) and GB/T 1335.2(2008). Also, the revision of standard sizing system for female adult's garments was suggested using data of 6th Size Korea. As a result of this study, in the revision, formal wear, casual wear, training wear and under wear were separated to simplify the classification and the classification of body type were excluded. Also, it is possible that size designation was simplified through optional notation and letter code based on bust girth could be marked together in casual wear.
A Study on the College Student Consumer's Attitude and Purchasing Practice of Free Size Clothes
Lim, Jiyoung ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 785~790
DOI : 10.5805/SFTI.2014.16.5.785
This study was performed to investigate purchasing practice and size satisfaction in order to establish marketing strategy and produce free-size clothes for the male and female in their 20s. Results were as follows; first, regarding the size selection method, it has been found that 71.5% of subjects answered that they buy clothes as a sales clerk chooses for them without knowing the old size name or notation. Second, 47.5% of subjects answered that free size is the size, which fits well to 55~66 size. Meanwhile, 36.1% answered that free size fits well to any body type; while 4% answered that free size fits well to 77 size. Third, regarding the clothes kind, which consumers buy most as free size, consumers buy shirts and sportswear by free size. Fourth, they were observed to purchase free-size clothes "free-size clothes what I want" and to not purchase clothes "due to the lack of right sizes." The size notation of clothes products is basic information, by which consumers can tell whether the clothes fit to self or not before the consumer would wear the clothes and confirm its fitness. Therefore, it is suggested that all clothes products would be manufactured by having KS clothes size as basic data and they would use standard size notation so that consumers would not have confusion. Standardized size notation by proper education and utilization on new KS notation method and attitude change of companies and consumers on size are suggested.
Mechanical Properties of Rayon Fabrics dyed with Persimmon Juice
Bae, Jung-Sook ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 791~799
DOI : 10.5805/SFTI.2014.16.5.791
For development of dyeability, the rayon fabrics were dyed repeatedly with persimmon juice by padding mangle. The merit of padding-based dyeing was easier color reproduction over traditional hand dyeing where various colors and color fastness to light and laundering are hard to obtain. We evaluated the mechanical properties and hand value by Kawabata Evaluation system for dyed rayon fabrics. The results obtained from this study were as follows. With the increase of repeating padding times of dyeing, the linearity load-extension curve and tensile energy per unit length of the rayon fabrics were increased, but the tensile resilience of fabrics were decreased. The value of shear stiffness and shear hysteresis were increased. Also compression resilience and linearity of compression thickness were increased. The rayon fabrics dyed with persimmon juice had shown the thickness and weight increase as the number of padding increase. As repeating times of dyeing with persimmon juice were increased, among the 6 hand values, the item of koshi(stiffness) and Hari(anti-drape stiffness), fukurami(fullness and softness) were increased. while Shinayakasa (flexibility with soft feeling) and Shari(crispness) were greately decreased. The amount of coated persimmon juice on the surface of the fabric was gradually increased as the padding times of dyeing.
A Survey research on Current Situation and Effectiveness of Performance Information in the Hang-Tag of Functional Outdoor Jacket
Lee, Eun Byol ; Bang, Gi seong ; Yoo, Shin Jung ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 800~810
DOI : 10.5805/SFTI.2014.16.5.800
In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.
A study on Recognition and Preference of Healthy and Functional Textile according to Psychological Comfort of the Silver Generation
Seo, Min Nyoung ; Koo, Young Seok ;
Fashion & Textile Research Journal, volume 16, issue 5, 2014, Pages 811~821
DOI : 10.5805/SFTI.2014.16.5.811
The purposes of this study were to investigate difference on recognition, preference, satisfaction and possession of functional textile clothing in psychological comfort groups according to gender and age of the elderly and suggest optimal physical, mental and healthy functional textiles for the elderly. The data was collected from 262 respondents in their age of over 55, who lived in Busan. SPSS 21.0 was used and t-test, cross tabulation analysis, frequency analysis, and descriptive analysis were performed for analysis. The results are as follows. First, high groups of psychological comfort for both gender and age of the elderly showed higher recognition and preference of functional textiles, especially in the high groups of the new silver generation and women. Second, the high groups of psychological comfort for both gender and age of the elderly showed higher satisfaction of functional textiles. However, it was lower than preference of functional textiles. Last, the possession of major clothing function over all the elderly was comfort, fitting motion adaptability, and health safety function in order. Low groups of psychological comfort possessed fitting motion adaptability textile clothing more than the high groups, and the high groups of psychological comfort possessed comfort and health safety textile clothing more than low groups. In conclusion, this research showed the importance of functional textiles for the elderly in terms of psychological comfort as well as the need for healthy comfort textiles for the advanced activities of daily life.