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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Fashion & Textile Research Journal
Journal Basic Information
Journal DOI :
The Korean Society for ClothIng Industry
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Volume & Issues
Volume 18, Issue 3 - Jun 2016
Volume 18, Issue 2 - Apr 2016
Volume 18, Issue 1 - Feb 2016
Selecting the target year
Study on Recognitions of Luxury Brands by Using Social Big Data
Kim, Sung Soo ; Kim, Young Sam ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 1~14
DOI : 10.5805/SFTI.2016.18.1.1
This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.
A Study on Fashion Brand Online Impression Formation and its WOM Effect According to Online Review Types of Supporters
Chae, Heeju ; Park, Suhyun ; Ko, Eunju ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 15~26
DOI : 10.5805/SFTI.2016.18.1.15
Many brands are attempting to use consumers as a part of their marketing strategies, due to the fashion industry's sensitive response to consumers' reaction. In addition, due to the popularity of e-WOM(electronic Word-Of-Mouth), fashion brands are highly sensitive to their supporters' online reviews. Amid this background, the main objectives of this study are as follows: 1) to analyze the effect of online reviews' attributes and valences on forming an impression about a fashion brand; 2) to examine the online re-WOM(word-of-mouth) effect of online reviews by fashion brand supporters on brand attitude; and 3) to measure the moderating effect of fashion involvement in online re-WOM intention. In order to verify the research model and to test the proposed hypotheses, a 2 (utilitarian vs. hedonic review attributes) by 2 (positive vs. negative review valences) model is constructed and gathers 215 respondents. The results demonstrate that consumers form the highest reliable impression based on utilitarian and negative online reviews. However, there is no relationship between the types of online reviews and the formation of a favorable impression. Findings also reveal that the impression formed by online reviews has a positive effect on re-WOM intention, contributing to brand attitude. In addition, the hypothesis about the moderating effect produced by fashion involvement on re-WOM is supported. In conclusion, these results suggest that online reviews by fashion brand supporters have a powerful effect on forming a consumer's impression towards a fashion brand, affecting re-WOM intention and brand attitude.
Consumer Perceptions, Evaluations and Attributes of Outdoor Wear Differentiation
Yoo, Hwa-Sook ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 27~37
DOI : 10.5805/SFTI.2016.18.1.27
This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.
The Effect of Mobile Fashion Shopping Characteristics on Consumer's Purchase Intention - Applying the Technology Acceptance Model -
Chae, Jin Mie ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 38~47
DOI : 10.5805/SFTI.2016.18.1.38
This research analyzes the influence of mobile commerce characteristics on consumer's purchase intention using a theoretical Technology Acceptance Model (TAM) constructed on previous studies and a review of the literature to explain the effect of mobile fashion shopping characteristics on consumer's purchase intention. In constructing structural equation model, Mobile commerce characteristics variables such as 'security', 'enjoyment', and 'personalization' were selected as external variables affecting TAM. A questionnaire was distributed to consumers in their 20's-30's who had purchased fashion products using a mobile shopping channel. Statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using Amos 19.0 package were employed for the analysis of 453 effective data responses. The results were as follows. First, extended TAM was shown be the appropriate model to explain the influence of mobile commerce characteristics on consumer's purchase intention in mobile fashion shopping. Second, 'security' had a significant positive influence on perceived usefulness (PU), however it affected perceived ease of use (PEOU) negatively. Third, 'enjoyment' had a significant influence only on PEOU, while 'personalization' was found to affect both PEOU and PU significantly. Fourth, PEOU affected PU significantly. Finally, both PEOU and PU had a significant influence on consumer's purchase intention.
Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data
Jung, Hye Jung ; Oh, Kyung Wha ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 48~62
DOI : 10.5805/SFTI.2016.18.1.48
Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social
, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.
A Study on the Wearing Condition of Skinny Jeans of 20's Women
Choi, Se-Lin ; Do, Wol-Hee ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 63~70
DOI : 10.5805/SFTI.2016.18.1.63
This study examines wearing conditions of skinny jeans for women in their 20's. The study is based on a questionnaire survey. The survey was conducted on 313 Korean 20's women living in Gwangju to analyze wearing dissatisfaction with skinny jeans. The final analysis included 298 responses and the content of the questionnaire consisted of 28 questions. The study used descriptive statistics for analysis using SPSS Statistics 20.0. According to the questionnaire survey, 20's women are the largest group that wear skinny jeans and they have a positive image of them. However, they do not know the exact size for skinny jeans, whereas they are knowledgeable about their general pants size. The results of the survey on the state of wearing dissatisfaction indicate that they think that the difference in size by each brand is the most difficult part when choosing skinny jeans and they felt lower body uncomfortableness in the waist and abdominal positions. It means that size subdivision and pattern development of skinny jeans should be suitable to all lower body types to resolve wearing dissatisfaction. This study represents base data for size subdivision and pattern development of skinny jeans.
Patternmaking of Men's Slim-fit Jacket Sloper for Men in Their 30's according to numbers of Jacket button Part 2 - Focusing on the neck width setting -
Kim, Myoung-Ok ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 71~79
DOI : 10.5805/SFTI.2016.18.1.71
This study aims to suggest the proper neck-width of slim-fit jackets according to numbers of jacket buttons from an one-button jacket to a four button jacket for men in their 30's. The researchers carried out both an appearance evaluation and a movement functionality evaluation. When analyzing the appearance evaluation, there were meaningful differences. The one-button jacket showed a high score on the back-neck width of +2.4cm. The two-button jacket and the three button jacket showed a high score on the back-neck width of +1.4cm. The four-button jacket showed a high score on the back-neck width of +0.4cm. The result of movement functionality evaluation was not related to the appearance evaluation, and showed no meaningful difference. The one-button jacket and two button jacket showed high scores on the back-neck width of +2.4cm. The three button jacket showed a high score on the back-neck width of +1.4cm. The four-button jacket showed a high score on the back-neck width of +0.4cm. In analyzing both results, the study suggests that the proper front neck-width and that of the back-neck width of +2.4cm be for the one-button jacket, the back-neck width of +1.4cm be for the two-button jacket and the three-button jacket, while the back-neck width of +0.4cm be for the four-button jacket.
Establishing Quantitative Evaluation Standards for the Mobility test of Slacks
Kim, Seonyoung ; Nam, Yun-Ja ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 80~90
DOI : 10.5805/SFTI.2016.18.1.80
This study presents quantitative evaluation standards for they mobility test, conducted in the process of a slacks fit test. This study quantified the subjects' evaluation on the wearability of slacks to provide objective qualitative evaluation methods for existing mobility tests. The subjects were women of standard bodytype between the ages of 18 and 24 wearing slacks designed to test their mobility based on differences in ease in waist girth, hip girth, crotch length and knee length. A qualitative evaluation tested the wearability of slacks. Clothing pressure and gap area between the body and slacks were measured based on a quantitative evaluation. The clothing pressure and the gap area between the body and slacks (which reflect the results of the wearability test) were presented in this study as quantitative evaluation standards. Clothing pressure tended to increase as the ease of slacks decreased; however, clothing pressure standards, that induce discomfort, differed by body parts. The hip, crotch, and knee area were relatively less sensitive despite the waist and the abdominal area sensitivity to clothing pressure. This study suggests the minimum ease for the appropriate wearing comfort of slacks by region and motion as standards for the quantitative evaluation of mobility tests. These was reset in accordance to the limits of clothing pressure when the minimum ease was considered as wearable but exceeded the clothing pressure limits.
Classification of Lower Body Types of Female Adults aged 18 to 69 based on 3D Body Scan Data - Focusing on the Front Type, Lateral-Front Type, and Lateral-Back Type -
Kim, Min Kyoung ; Nam, Yun Ja ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 91~102
DOI : 10.5805/SFTI.2016.18.1.91
This study classified the lower body types of female adults aged 18 to 69. The lower body was divided into front, lateral front, and lateral back. In order to understand the shape and somatotype of each segment, 592 people were analyzed based on girth, height, length, depth, width, angle and cross section distance for each segment. For data analysis, SPSS 18.0 was performed for descriptive statics, principal component analysis, K-means cluster analysis, ANOVA, and Duncan's test (as verification). Factor analysis was performed based on index values, calculation values, angles, and cross section distances. The measured items resulted in a.) 16 items were extracted to 5 factors in the case of the front factor (FF) of the lower body, and b.) 24 items were extracted to 6 factors in the case of lateral front factor (LFF) and lateral back factor (LBF). Each factor was put through K-means cluster analysis, classifying the lower bodies into one of four types of based on the front type (FT), the lateral front type (LFT), and the lateral back type (LBT) respectively. This study proposed an understanding of various lower body shapes by segmenting and classifying the lower body shapes for each type.
Analysis of Consumer's Perception and Product Satisfaction·Dissatisfaction with Urban Outdoor Wear based on Kano Model: Focused on University Students
Jun, Daegeun ; Kim, Heekyoung ; Kim, Hyeran ; Park, Soonjee ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 103~112
DOI : 10.5805/SFTI.2016.18.1.103
This research was designed to figure out the perception and attitude of university students toward urban outdoor wear and to provide the guidelines for product quality improvement using Kano model. A total of 270 responses were analyzed by SPSS 20.0 through frequency and factor analysis. Respondents' levels for outdoor activity & outdoor products possession being still low, steady growth in urban outdoor wear market is expected. A total of eight quality factors were identified through factor analysis; suitability, production quality, functionality, ease of care, fabric performance, portability, fashionability, and symbolism. Based on Kano model, quality factors of urban outdoor wear were categorized into three groups: one-dimensional; indifferent; and must-be quality factor. It was found that consumers were satisfied with urban outdoor wear only when it meets the needs for suitability for body types and ease of care, meaning that manufactures should be cautious not to lose these features. Being must-be quality factor, production quality(form stability, quality of subsidiary materials), and fabric performance such as colorfastness should be basically satisfied. The relative importance of each quality feature on satisfaction/dissatisfaction was investigated using CSC(customer satisfaction coefficient). Based on the CSC, every item was classified again. Attractive quality features with large CSC were shown in suitability factor. Must-be quality features with small CSC were mainly shown in functionality and fabric performance factors. These findings imply that manufactures of urban outdoor wear should not only maintain the production quality but also focus on suitability features to differentiate their product with previous products.
Study on the Physical Property of PTT/Tencel/Cotton MVS Blended Yarn for High Emotional Garment (I) - Physical property of blended yarn according to yarn structure -
Kim, Hyun Ah ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 113~119
DOI : 10.5805/SFTI.2016.18.1.113
The evolution of spinning technology was focused on improving productivity with good quality of yarns. More detail spinning technology according to mixing of various kinds of fibre materials on the air vortex spinning system is required for obtaining good quality yarns. This paper investigated the physical properties of air vortex yarns compared with ring and compact yarns using PTT/tencel/cotton fibres. It was observed that unevenness of air vortex yarns was higher than those of ring and compact yarns, which resulted in low tenacity and breaking strain of air vortex yarns. Initial modulus of air vortex yarns was higher than those of ring and compact yarns. Yarn imperfections of air vortex yarns such as thin, thick and nep were much more than those of ring and compact yarns. These poor yarn qualities of air vortex yarn were attributed to the fasciated yarn structure with parallel fibres in the core part of the air vortex yarn. However, yarn hairiness of air vortex yarns was less and shorter than those of ring and compact yarns. Thermal shrinkage of air vortex yarns were higher than that of ring yarns, which was caused by sensible thermal shrinkage of PTT fibres on the bulky yarn surface and core part of air vortex yarns.
Development of a Sizing System and a Draping Pattern for Hip Protector based on 3D Data Analysis of Korean Older Women
Jeon, Eun-Jin ; Park, Sei-Kwon ; You, Hee-Cheon ; Kim, Hee-Eun ;
Fashion & Textile Research Journal, volume 18, issue 1, 2016, Pages 120~129
DOI : 10.5805/SFTI.2016.18.1.120
This study aimed to develop an optimal sizing system and a draping pattern for hip protector based on an analysis of anthropometric characteristics of Korean older women. A hip protector is a specialized form of pants or underwear containing pads along the outside of each hip. The 3D body scan data of Korean older women were analyzed to identify their anthropometric characteristics and a four-size system with 93% of population accommodation was developed by clustering analysis based on key dimensions derived from factor analysis. The sizing system consists of small/short, large/short, small/tall, and large/tall. A 3D physical model and hip pads were fabricated; then, a hip protector was draped on the 3D model and hip pads. The sizing system of hip protector was analyzed in terms of size and shape and a draping pattern was compared on back center, back side, front side, front center and pad. Lastly, the pattern deformation and clothing pressure were analyzed using the virtual clothing system CLO. Virtual system have disadvantage of not to suggest the objective value. In the future research the wearing comfort and impact absorption of the hip protector needs to be tested and then a hip protector design will be finalized by considering the hip protector's size, material, comfort testing results, aesthetic appeal, protection effectiveness, and practical utility of everyday use.