Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korea society of IT services
Journal Basic Information
Journal DOI :
The Korea Society of Information Technology Services
Editor in Chief :
Lim Gyu Geon
Volume & Issues
Volume 12, Issue 4 - Dec 2013
Volume 12, Issue 3 - Sep 2013
Volume 12, Issue 2 - Jun 2013
Volume 12, Issue 1 - Mar 2013
Selecting the target year
A Study on Factors influencing Digital Contents Piracy Focusing on Efficacy, Subjective Norm and School Policy
Kwon, Moon Ju ; Cho, Namhyung ; Kim, Tae Ung ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 1~12
DOI : 10.9716/KITS.2013.12.2.001
A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2,500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting. Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school policy influences the subjective norm as well as political efficacy. But, contrary to our expectation, political efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain, but not the subjective norm. As a conclusion, the academic and practical implications of these findings are discussed.
Governance Structure for Knowledge Transfer in Offshore Software Development
Kim, Gyeung-Min ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 13~29
DOI : 10.9716/KITS.2013.12.2.013
Offshore software development by Korean companies is mainly led by big SI (System Integration) companies. They open Offshore Development Centers (ODC) in developing countries such as India, China, and Vietnam to source software development for their mother companies. Firms with ODC consider transferring knowledge such as business and cultural knowledge as the most complicated yet essential process for the success of offshore development. This study investigates whether the selection of a governance mechanism is related with knowledge transfer and thus the success of offshore development. The results of this study indicate that a hierarchical governance mechanism is appropriate for transferring company-specific, sensitive, complex knowledge in offshore software development.
An Empirical Study on Individual and Social Commerce Factors Impacting Shopping Value and Intention to Repurchase in Social Commerce and Moderating Effects of Perceived Security
Kim, Sanghyun ; Park, HyunSun ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 31~53
DOI : 10.9716/KITS.2013.12.2.031
Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.
Technostress Creators and Its Influence on Employees in Organizations
Park, Jong Pil ; Choi, Young Eun ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 55~71
DOI : 10.9716/KITS.2013.12.2.055
Despite the growing interest in technostress phenomenon of employees in organizations, few guidelines exist about how mangers can effectively control their technostress. Accordingly, scholars should pay greater attention to how firms can successfully manage employees' technostress. This study conceptually developed and tested a research model for understanding the influence of technostress on psychological and behavioral strains. In addition, we tested technical support provision as a moderator. We obtained 107 samples through a survey questionnaire, and data were analyzed based on structural equation modeling (SEM). As a result, it was empirically demonstrated technostress decreases job satisfaction and individual productivity. We also found that technical support provision have moderating effects on the relationship of technostress and job satisfaction/individual productivity.
Study on the Analysis of the CO
Emissions Reduction Effect through the Development of Internet Real Estate Information in Seoul
Lim, Mi-Hwa ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 73~84
DOI : 10.9716/KITS.2013.12.2.073
The development of the information on the internet brought a lot of changes in the real estate market. Because the real estate has local distinctiveness and individuality household who want to move must to visit place for housing information. But now household use internet real estate information at every decision-moving step and that is able to reduce not only the cost of real estate information but also social benefit like
emissions reduction effect. In this study, I analyzed the effect of
emissions reduction with Seoul household residential mobility data when household take informations from internet real estate site. As increasing a single family who is good at internet service, the effect of
reduction from the development of the Internet real estate information has more increased.
A Study on the Determinant to User's Continuous Usage of SNG Based Mobile Social-Platform
Han, Areum ; Lee, Jae-Shin ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 85~101
DOI : 10.9716/KITS.2013.12.2.085
The wide spread of smartphones and the growth of the number of internet users are reshaping the SNS (Social Network Service). Merging into other service areas and creating new business models with high profits, SNS is no more a service simply providing personal connections. Now SNS has positioned itself as a service platform. SNG (Social Network Game) is a new outcome utilizing SNS as a game platform and showing a rapid growth rate in a short period of time. The number of SNG users is expected to increase steadily. In this study, we examine whether SNG user motivations lead to flow experience and future intention to use. For that purpose, we conducted a survey with smartphone users. The results indicate that flow experience functions as a mediator and user motivations indirectly affect intention to use through flow experience. This paper concludes with discussions on findings and suggestions for future research.
A Study for Blocking Harmful Contents through a Local Proxy on Android
Kim, Injai ; Yang, Min-Su ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 103~118
DOI : 10.9716/KITS.2013.12.2.103
Harmful contents on a mobile platform are becoming serious problems to young people due to the prevalence of smart phones with the fast development of mobile technology. Mobile applications and contents are so much optimized on the mobile environment that young men are exposed to many harmful contents. A system for blocking harmful contents is suggested in this study. The system includes a local proxy function, filtering module, and local database in order to increase the blocking efficiency. The local proxy function and the filtering module are implemented on an Android platform, and the local database are running on a PC-based server. The suggested system perfectly blocks harmful contents, and shows relatively high speed.
Promoting Knowledge Sharing in Virtual Communities of Practice : Effects of the Cooperative Type and Tie Strength
Kim, Jae Kyung ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 119~129
DOI : 10.9716/KITS.2013.12.2.119
The degree to which people share knowledge has major impacts on the effectiveness of virtual community of practice (VCoP). As an extension to the previous study which investigated the effect of individual cooperative types (cooperator, reciprocator, and free rider) on knowledge sharing, it is investigated how much increase in the degree of cooperation will enhance knowledge sharing when there are more knowledge contributors and strong ties exist across the community. Simulation method is adopted to measure the effect of the cooperative type and tie strength on knowledge sharing. The results reveal that the tie strength positively affects knowledge contribution in VCoP and strongly tied VCoP generates equivalent level of knowledge contribution as that of weakly-tied VCoP with 5% more contributors.
A Study on the Predictors of Intention to Pirate Software
Kim, Joong Han ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 131~152
DOI : 10.9716/KITS.2013.12.2.131
Many studies have reported that software piracy is prevalent in today's society. As software is more closely integrated with across industries, software piracy would put more burdens on national economy. In spite of software anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence strategies. For better understanding of unethical behavioral intention, a research model of potential determinants for the software piracy is developed and empirically tested. The results from the study show that the planned behavior model variables-attitude, subjective norms, and perceived behavioral control-have impact on intention to commit software piracy. In addition to the variables, past behavior, perceived benefits and risk were found to be significant predictors of attitude toward software piracy. However, neither attitude nor intention was influenced by facilitating conditions. Moreover, the effect of past piracy behavior on attitude was strongly mediated by perceived benefits. Implications for research and practice are discussed.
Collaboration Platform Development of Virtual Cluster Type for Vitalizing Smart Work
Lee, Kark-Bum ; Oh, Seong-Eun ; Hwang, Ji-Yeun ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 153~170
DOI : 10.9716/KITS.2013.12.2.153
As global competition of enterprises heats up recently, there is a growing the need to introduce business knowledge platform. Many enterprises work with other partners in a variety of situations and collaboration has emerged as new competitiveness of them. Collaboration improves the performance of members, and besides it has an important bearing on innovation, result, and increased productivity of enterprise. Lots of businesses, locally and abroad, extend the environment of collaboration and try to share business contents efficiently. In addition, they look into ways of invigorating collaboration by providing community tools. Corporations and Governments around the world are pushing smart work to respond effectively to this paradigm change. Smart work provides many types of collaboration and raises the productivity. Various infrastructures should be constructed for activating smart work. Most of all, core technology is to be developed. Virtual Cluster is the space of collaboration corresponding to change in business paradigm. In overseas policy of Virtual Cluster has been already enforced as an alternative to geographical cluster. The establishment and development of collaboration platform through Virtual Cluster can contribute to business competitiveness by smart work.
Car Black Box and the Protection of Drivers' Privacy : In Light of the Regulation on EDR(Event Data Recorder) in U.S.A.
Lee, Kyung Gyu ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 171~184
DOI : 10.9716/KITS.2013.12.2.171
Frequently faced with dangerous situations, for evidentiary purpose in case of civil and criminal liability challenges, car drivers in Korea have been armed with so-called 'black boxes'; however, which are just video recorders in vehicles rather than real 'black boxes' that are equipped in the airplanes. In the United States, they are called EDRs(Event Data Recorders), more technically, which means that they record data of events happened while driving, such as velocity changes, airbags deployment, seatbelt wearing etc. just like in the airplanes. EDR technology is quickly becoming more advanced, more widely available, and less expensive; however, new concerns are emerging : the privacy of drivers. In U. S., vehicle manufacturers and insurance companies and the governmental agencies including the courts and legislatures are the main parties in terms of the EDR concerns. In order to determine the best way to regulate EDR, it is necessary to balance all the merits, such as safety, privacy, truth, justice and efficiency, to support a legal framework regulating the EDR concerns. This article, in light of the regulation of EDR and experience therof in the United States, examines EDR technology itself, particularly with respect to the automobile industry, describing its history, its current state, and trends that may change it in the future; and explains how the National Highway Transportation Safety Agency (NHTSA), legislatures, courts have approached EDR data. At the early stage of regulation on EDRs in Korea, examining U. S. legal framework and usages would help for successful establishment of legislation and regulation.
Estimating Value Creation Effects of i-PIN
Jang, Wonchang ; Shin, Ilsoon ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 185~193
DOI : 10.9716/KITS.2013.12.2.185
This paper analyzes the effects of i-PIN focusing on the positive value creation rather than the negative loss reduction from the viewpoint of internet company. Empirical tests are run to examine what determines the use of i-PIN and whether i-PIN users participate in e-commerce, communication, and SNS activity. Our findings are as follows. First, the reason for using i-PIN lies in the experience of privacy infringement rather than a high value on privacy protection. Second, i-PIN users tend to participate in the online activity such as e-commerce, communication, SNS. Third, the marginal effect of i-PIN adoption amounts to 2~9% of increase in the online activity. With the results, we expect that i-PIN adoption leads to sales increase and new customer acquisition as well as privacy leakage decrease and it provides logic to solve social underinvestment problem in privacy protection.
A Study on the Mediating Effect of Interaction among Learners in a Web Based Collaboration Learning Environment
Lee, Dong-Hoon ; Lee, Sang-Kon ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 195~214
DOI : 10.9716/KITS.2013.12.2.195
The purpose of this study is to verify the mediating effect of interaction among learners in a Web Based Collaboration Learning (WBCL) environment. 254 Korean college students served as test subjects and during the 4 weeks of research period, they studied the Test of English for International Communication (TOEIC) in a web-based collaborative learning system. The interaction between learners was looked into by categorizing the concept into task oriented information sharing activities and relationship oriented communication activities and analyzing the causal relationship between the two activities. Learning performances were measured in individual level. The results are as follows. First, task oriented information sharing activities effect positively on relationship oriented information sharing activities. Second, the managerial characteristics of WBCL had a positive effect on interaction between learners but the systematic characteristics had partial influence on interaction between learners. Third, the interaction between learners completely interconnects the managerial characteristics of WBCL and learning performance but partially interconnects the systematic characteristic of WBCL and learning performance. In conclusion, this study implies that managerial and systematic characteristics of WBCL should be considered on the preferential basis for the WBCL to become successful and interactive activities such as information sharing and communication should be encouraged to be active from a small-size WBCL perspective.
Factors Influencing the Customer Satisfaction and Re-Purchasing Intention of Mobile Shopping Mall
Lee, Hyunsoo ; Chae, Young-Il ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 215~229
DOI : 10.9716/KITS.2013.12.2.215
The purpose of this research is to identify what factors influence a customer satisfaction and re-purchasing intention and to identify if customer's Intentions are different between a mobile shopping mall and Internet Shopping mall. To perform empirical analysis for the mobile shopping mall, this research reapplied the factors of Parasuraman et al. in a Internet shopping mall, including reliability, reactivity, tangibility, and this research also applied the factors of a mobile properties, including ubiquity, localization, instant connectivity. The empirical results of this research indicate that all hypotheses in our model are significant; However, the factors of a mobile properties negatively. The results of a analysis indicate that the mobile properties in a mobile shopping mall are not significant yet. and customer's recognition in both mobile shopping mall and Internet shopping mall are the similarity. In Conclusion, with the rapid growth of the Mobile Shopping mall market, many mobile shopping mall researches based on customer's Intentions must be published. Therefore, this research will be the foundation of these researches.
A Study on Antecedents of WOM in the Context of Internet E-Commerce
Jo, Hyeon ; Lee, Jungmin ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 231~242
DOI : 10.9716/KITS.2013.12.2.231
E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.
Understanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones
Jeong, Yoon Jeong ; Choi, Il Young ; Xiang, Jun Yong ; Moon, Hyun Sil ; Kim, Jae Kyeong ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 243~256
DOI : 10.9716/KITS.2013.12.2.243
Recently, due to the proliferation of smartphones, users of mobile multimedia services which are based on wireless internet without constraint of the time and places are significantly increased. In this study, considering the characteristics of mobile multimedia and the user behavior, we analyse the factors which have an effect on the behavioral intention to use the mobile multimedia services. For this purpose, we use the model which is based on Technology Accepted Model (TAM) and add two constructs; the perceived enjoyment and the perceived risk. A survey data for 280 students at the K cyber university is used for statistical analysis As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the mobile multimedia services and contribute to the development of strategy for them.
Effective Query Processing on Streamed XML Fragments
Ko, Hye-Kyeong ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 257~268
DOI : 10.9716/KITS.2013.12.2.257
Query processing on streamed XML fragments is one of key issues in XML databases. In this paper, XFSeed (XML Fragment Processor with Seed label) is proposed to provide effective query processing by removing many redundant path evaluations and minimizing the number of fragments processed. The conducted experimental results reveal that the proposed scheme efficiently handles query processing and reduces memory usage.
Two App Stores in One Smartphone : A Comparative Study on Mobile Application Stores between Google Play and T-Store
Rosa, Andrew Dela ; Lee, Hong Joo ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 269~289
DOI : 10.9716/KITS.2013.12.2.269
The tremendous advancement of technology sparked a lot of opportunities for developers and consumers to pave way to a dynamic application market in smartphones. This study focuses on the users' perspective, that is, the preference between two application markets that varies in many perspectives of its features. Hence, the purpose of this study is to provide a comparative study on two mobile application stores in smartphones; Google Play and T-Store. A survey was conducted to compare the markets, and the results showed the different influencing factors on choosing and using each application store. In addition, the results somehow revealed the harmony of co-existence in smartphones.
An Study of Information Security Observance Priority for Smartwork Activation using AHP(Analytic Hierarch Process)
Im, Jung-Kil ; Kim, Sang-Chul ; Lee, Hyeon-Uk ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 291~300
DOI : 10.9716/KITS.2013.12.2.291
In this study, divide by a private enterprise and army, 2 organizations about observed priority item among administrator, service provider, user viewpoint about the information security item for smartwork activation and in 3 steps hierarchic according to AHP technique analyzed and decided priority for information security observance item. As a result, importance difference could confirm identified by administrator, service provider, user viewpoint period of about information security observance item recognizing in a private enterprise and army.
Measuring Service Quality of Mobile Trading Systems and its Impact on the Intention to Continuous Use
Choi, Jaewon ; Jang, Jung Hee ; Kim, Beomsoo ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 301~319
DOI : 10.9716/KITS.2013.12.2.301
Wireless and mobile communication technologies enable individuals who trade stocks and bonds to use mobile-based trading services. Due to rapidly developing mobile technologies and adoption of the advanced/smart mobile devices such as smart phones and tablets, the use of mobile trading systems (MTS) have increased at an unexpected rate. Although many prior studies measured service quality on various service-related fields, there are few studies that is related to mobile trading systems compared to more traditional PC-based home trading systems. This research searches determinants of service quality for mobile trading systems and examines the effects of these factors on the intention to mobile trading systems' continuous use. Through an extensive literature review, this research finds three dimensions for mobile trading systems : interaction quality, service environment quality, and service outcome quality. The result of analysis shows that personalization, connectivity, ease of use, informativeness, and monetary value enhance the intention to continuous use. Considering environmental conditions such as the high rate of MTS adoption among individual users and stiffer competition among securities firms, these findings may help practically securities firms' shaping MTS system development strategies for individual users' continuous use and for increasing new users adoption.
A Design and Implementation of SMTPUTF8 Mail Server to Support EAI(E-Mail Address Internationalization) bis Standard
Han, Dongyun ; Kim, Kyongsok ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 321~334
DOI : 10.9716/KITS.2013.12.2.321
Recently EAI WG of IETF has published standards for multilingual support in the local part of the e-mail address. Between 2009 and 2010, EAI WG published RFC documents, called the EAI standard, extension to the existing mail-related RFC documents, and EAI has been implemented and tested. In the course of reviewing the results, this yielded a proposal to modify the EAI standard. As a result, EAI WG has published modified RFC documents, called the EAI bis standard. SMTPUTF8 mail server described in this paper has been implemented according to the EAI bis standard. In addition, it has the ability to support two different standards to support the multilingual domain part of the e-mail address, IDNA and EAI bis. Futhermore, SMTPUTF8 mail server can encode in punycode the local part of the e-mail address. Finally, interoperability testing shows that SMTPUTF8 mail server is well-implemented according to the EAI bis standard.
A Research of Data Gathering Middleware and User Friendly Display for vessel PMS(Planned Maintenance System)
Lee, Seojeong ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 335~348
DOI : 10.9716/KITS.2013.12.2.335
Vessel PMS (Planned Maintenance System) is a paper and/or software based system to monitor vessel engine equipment including main propulsion, steering, auxiliary machinery and cargo handling information. This is one of mandatory survey for vessel introduced by IMO (International Maritime Organization). The planned maintenance as well as documentation must be performed according to a system to be approved by classification agencies. Recently, vessel owners have preferred software based systems to collect and preserve accurate data. However, not ship specific and not taking into account the user are said by end users as operational difficulties. To relieve these concerns, this research analyzes vessel PMS data, suggests a middleware to support automatic collection and design consideration of user interface.
A Framework for Remote Service Invocation of Android Services to Communicate with External Services in Java Environment
Choi, Jaehyun ; Park, Jeawon ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 349~359
DOI : 10.9716/KITS.2013.12.2.349
Recently, smart phones have been widely used in the world. Android phones especially provide existing mobile phone features as well as capability of running enterprise applications and web applications by using services. However, such a linkage has limitations to use Android phones as client devices, there is difficulties in providing services by utilizing characteristics of Android. To solve this problem, we need to invoke services by each other. Currently, the Android platform currently supports inter-process communication IPC. However, there is a limitation that Android services just can invoke remote calls. In this paper, we propose a framework to invoke Android services in java environments. For doing this, we propose methods to make services public and to invoke services in using remote calls and communication methods between java environments and Android.
Ambiguity Analysis of Defectiveness in NASA MDP Data Sets
Hong, Euyseok ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 361~371
DOI : 10.9716/KITS.2013.12.2.361
Public domain defect data sets, such as NASA data sets which are available from the NASA MDP and PROMISE repositories, make it possible to compare the results of different defect prediction models by using the same data sets. This means that repeatable and general prediction models can be built. However, some recent studies have raised questions about the quality of two versions of NASA data set, and made new cleaned data sets by applying their data cleaning processes. We find that there are two ways in the NASA MDP versions to determine the defectiveness of a module, 0 or 1, and the two results are different in some cases. This serious problem, to our knowledge, has not been addressed in previous studies. To handle this ambiguity problem, we define two kinds of module defectiveness and two conditions that can be used to determine the ambiguous cases. We meticulously analyze 5 projects among the 13 NASA projects by using our ambiguity analysis method. The results show that JM1 and PC4 are the best projects with few ambiguous cases.
A Study on Service R&D Budgeting and Investment Strategy
Kim, Hyunsoo ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 373~386
DOI : 10.9716/KITS.2013.12.2.373
The purpose of this research is to develop a model for efficient service R&D investment in government budgeting process. It is necessary to develop an efficient and effective investment model to improve competitiveness of the service industry and national economy. Various existing types of service R&D classification have been reviewed. And object-oriented service R&D request classification types have been derived. A tentative model for evaluating service R&D requests have been developed through extensive discussions on effective methodologies. The model has been refined and revised by four service budgeting experts. The revised and refined checklists and guidelines have been used for 40 real service R&D requests evaluations. As a result, a full model for service R&D evaluation and budgeting has been proved to be useful. Also, a need for more efficient and concise evaluation model has been raised through this evaluation process. A brief model with only 10 checklists has been developed and its usefulness has been proven by pilot test with 10 real service R&D requests. The results of this study can be used for evaluation of service R&D proposals and effective budgeting of R&D requests for improving global competitiveness. Further research is needed for refining the developed evaluation models.
A Framework of the Convergent Service Development Process in the Public Sector : The Smart Transportation Card Service of Seoul City and the Call for Collaboration Case in Singapore
Lee, Jin-Hui ; Lee, Suke-Kyu ;
Journal of the Korea society of IT services, volume 12, issue 2, 2013, Pages 387~410
DOI : 10.9716/KITS.2013.12.2.387
Due to the development of information technology, Convergence and Creative Economy became hot issues. For example, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, Multicategory Multifunctional Product, Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore, this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least, this study has suggested the limitations and the directions for the future studies.