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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korea society of IT services
Journal Basic Information
Journal DOI :
The Korea Society of Information Technology Services
Editor in Chief :
Lim Gyu Geon
Volume & Issues
Volume 14, Issue 4 - Dec 2015
Volume 14, Issue 3 - Sep 2015
Volume 14, Issue 2 - Jun 2015
Volume 14, Issue 1 - Mar 2015
Selecting the target year
Empirical Analysis of the Effects of Service Quality of the Smartphone App Store on Users' Repurchase Intention
Lee, Myung Moo ; Lee, Kun Chang ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 1~18
DOI : 10.9716/KITS.2015.14.3.001
Recent trends of mobile convergence has already brought about many changes in our digitally-powered society. Especially, taking advantage of strengths of existing mobile devices and smart phones have already been established as a primary standard in the business intelligence world. Such high-powered digital devices equipped with mobile convergence functions are getting more momentum as app stores are prevailing. Basically, the app stores are administered by smart phone manufacturers, creating a new business ecosystem among app developers and end-users. However, there are paucity of studies tackling an issue about how users' repurchase intention of the apps is influenced by the service qualities of the app stores. In this respect, this study aims to investigate the effect of app store service quality on users' satisfaction and repurchase intention. As the value of loyal customers is incomparably high in app commerce, winning customers' loyalty is vital to the success of app stores. In this study, a customer is defined as one who has purchased goods or services at least once from the app stores. The proposed research model includes a number of constructs such as app perceptions, customer service, perceived ease of use, design, promotion, perceived consumer risk and connectivity. Empirical results revealed that perceived consumer risk has a negative relationship with consumer's perceived repurchase intention. All the other variables-app perceptions, customer service, perceived ease of use, design, promotion, connectivity- are found to be positively related with the repurchase intentions.
The Effect of Cause Marketing towards Purchasing Intention and Purchasing Attitudes
Rhie, Jin-Hee ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 19~31
DOI : 10.9716/KITS.2015.14.3.019
As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.
A Methodology for Analyzing Public Opinion about Science and Technology Issues Using Text Analysis
Kim, Dasom ; Wong, William Xiu Shun ; Lim, Myungsu ; Liu, Chen ; Kim, Namgyu ; Park, Junhyung ; Kil, Wooyeong ; Yoon, Hansool ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 33~48
DOI : 10.9716/KITS.2015.14.3.033
Recently, many users frequently share their opinions on diverse issues using various social media. Therefore, many governments have attempted to establish or improve national policies according to the public opinions captured from the various social media. In this paper, we indicate several limitations of traditional approaches for analyzing public opinions about science and technology and provide an alternative methodology to overcome the limitations. First of all, we distinguish science and technology analysis phase and social issue analysis phase to reflect the fact that public opinion can be formed only when a certain science and technology is applied to a specific social issue. Next, we apply a start list and a stop list successively to acquire clarified and interesting results. Finally, to identify most appropriate documents fitting to a given subject, we develop a new concept of logical filter that consists of not only mere keywords but also a logical relationship among keywords. This study then analyzes the possibilities for the practical use of the proposed methodology thorough its application to discovering core issues and public opinions from 1,700,886 documents comprising SNS, blog, news, and discussion.
Correlation Analysis between Internal Transactions and Efficiency of Chaebol Affiliates Using Social Network Analysis
Na, Gi Joo ; Cho, Nam Wook ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 49~65
DOI : 10.9716/KITS.2015.14.3.049
As South Korean large business groups, also known as Chaebol, have broadened their influence in the domestic economy, it is important to analyze the influence of internal transactions among Chaebol affiliates on their performance. In this paper, relationship between internal transactions and efficiency of Chaebol affiliates has been analyzed. Top five Chaebol groups in South Korea are selected; they include Samsung, Hyundai Motors, LG, SK, and Lotte group. Based on internal transactions among affiliates, social networks are constructed for each Chaebol group to analyze centrality, network structures and cliques. Data Envelopment Analysis (DEA) was conducted to examine the efficiency of the Chaebol affiliates. Then, correlations between the degree centrality and the efficiency of Chaebol affiliates were analyzed, and the network structures of Chaebol groups are presented. The result shows that positive correlations between degree centrality and efficiency are observed among four Chaebol Groups. This paper shows that the Social Network Analysis (SNA) techniques can be used in the empirical research for the analysis of internal transactions of Chaebol groups.
A Study on the Maintenance Cost Estimation Model for Application Software by Considering Risks
Jeong, Hyung Jong ; Koo, Eun Young ; Han, Kyeong Seok ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 67~84
DOI : 10.9716/KITS.2015.14.3.067
Software is more diverse and complex and the level of importance for the maintenance of application software to securely operate software is also gradually increasing in proportion. The calculation method for maintenance cost of application software applied in Korea public enterprises is involved in the range of 10 to 15% of development cost, depending on the Software Project Cost Estimation Guide. Moreover, as most software maintenance cost estimation procedures do not take into consideration of the risk factors related of maintenance, it can be seen as a main cause for the occurrence of maintenance related accidents. This study proposes a maintenance cost estimate model that takes into consideration of the risks related to the software maintenance activities to improve and resolve issues arising from the estimation of maintenance cost. In doing so, maintenance risk factors are analyzed and a risk index is derived through the analysis of risk levels based on the risk factors. Based on such analysis, a maintenance cost estimate method which reflects the maintenance risk index was established.
A Study of Priority of Policies for Strengthening Capability in the Information and Communication Work Business
Kwak, Jeong Ho ; Park, Sang Soo ; Kim, Jeong Yeon ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 85~97
DOI : 10.9716/KITS.2015.14.3.085
The information and communications construction business has the characteristics of an infrastructure industry and responsibility for the construction and maintenance of all ICT infrastructures. With the recent proliferation of the smart convergence of various industries based on ICT infrastructure, the role of the information and communications construction business has been highlighted to accommodate the convergence and implementation environment in construction and medical industries. Therefore, this paper seeks policy measures to establish the new role of the information and communications business under the rapidly developing smart convergence environment and the priorities of policy measures to strengthen the capability of the information and communications business using a quantitative model. The analysis result suggests that the difference in importance of each policy measure should be considered in order to execute effectively the policy of promoting the information and communications construction business. Given the constraint of limited budget, policy priorities include the development of new markets, and establishment of incentive for new technology. This study is significant for its theoretical contribution, being the first quantitative approach to policy priorities for the promotion of information and communications construction business under the smart convertgence environment.
Analyzing the Challenges for Cloud Computing Business Dissemination in the Service Provider's Perspective
Park, Soo Kyung ; Cho, Ji Yeon ; Lee, Bong Gyou ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 99~116
DOI : 10.9716/KITS.2015.14.3.099
The concept of Cloud computing has been introduced in the IT field over 10 years and industry has been expanding constantly. However, compare to the maturity of global market, Korea cloud computing industry is only in the early stage. Even the Korea has advantages in technology infrastructure; the pace of Korea cloud computing market growth is taking a serious downturn. Under these circumstances, it is needed to be discussing that strategy for expanding the cloud computing market size and for sustaining global competitiveness of local companies. Previous studies on plans for Korea cloud computing market has been conducted since 2009 and most of them are tend to examined in demand perspective. Thus, this study aims at identifying the priority of business challenges for making better performance in the market with service provider aspects. To analyze the important factors in the providing cloud computing service, ANP methodology was applied in this study. The network model including five clusters, security, stability, performance, consumer, and institution, was defined through literature review and expert survey was conducted to collect data. As a result of ANP analysis, 'Securing service reliability' was analyzed as the most important factor and followed by 'Preparing the range of legal liability', 'Preventing personal information leakage' and 'Preventing confidential information data leakage.' The priority of result indicates that service provider needs to focus on to make the secured service environment. This study has significance on analyzing the priority of business challenges in the service provider perspective. This study will provide useful guidelines to for establishing strategies in cloud computing market.
An Impact on Management Performance by Risk Management System and Risk Management Factor
Jeung, Jae Hee ; Ahn, Yeon S. ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 117~129
DOI : 10.9716/KITS.2015.14.3.117
For the continuous growth of firms, the contributions of effective risk management system are required. This research analyzes the impact on the firm's performance related to risk management structure which includes the risk management system, risk management activity and risk management competency. In this research, the structural equation model considering the variable which contains enterprise risk management system, risk management activity and risk management competency was suggested. Also risk management organization and management procedures are identified as in enterprise risk management system. The implementation activity and control activity were the factors related in risk management activity. And risk management competency can be described as the response level of managing risk in outside and inside the firms' environment. Finally this model was analysed empirically for 112 firms in Korea using SPSS 18.0 and Amos 16.0. As the results, the suggested hypothesis were adopted. So as to manage risk performance for their firms, the development of systematic Risk Management Framework is important for their risk management activity and risk management competency. Ultimately, we can conclude that the focusing to the systematic risk management approach could be effective on the firm's risk management performance.
The Influence of Information Asymmetry of Telecommunication Service Websites on Intention for Continuous Usage
Han, Moon Seung ; Lee, John Hearn ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 131~146
DOI : 10.9716/KITS.2015.14.3.131
The communications market can be characterized for its overflow of users, oligopoly business structure, 24/7 open service, incomplete sales, and operation of core platform function. These characteristics have lead users to continuously make complaints and suffer inconveniences, and thus the concept of user protection has come to receive attention. This study aims to propose solutions through communication channeling between businesses and users, based on website construction from the viewpoint of user protection. In particular, a research model was developed to display how the information symmetry of websites can be influential on the satisfaction, reliability, and continuous intention for using communication services. Total of 14 hypotheses were set to measure a significant degree of variables corelation and eight hypotheses were accepted finally. The analysis results showed that information symmetry of telecommunication service websites had a positive effect on intention for continuous usage. Through the research results, it is expected that communication service businesses will be able to consider important factors when constructing websites. Furthermore, the results are expected to be utilized as for ensuring users' continued usage of their communication services.
A Study on Factors Affecting the Participation of Social Manufacturing Platforms
Ghil, Ihun ; Gim, Gwangyong ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 147~161
DOI : 10.9716/KITS.2015.14.3.147
The rapid changes in consumption patterns and the manufacturing industry environment are both a threat and an opportunity for small and medium-sized enterprises in Korea because it lacks innovative capacity compared to large conglomerates. In this new manufacturing environment, social manufacturing is an innovative business model that can create new business opportunities for these companies. However, there are not that many proven models of platforms where products are created jointly with consumers. Some conceptual analysis of the success factors and operation strategy of co-creation platforms have started to be released but there are almost no empirical studies conducted on this matter today. In this study, the social manufacturing platform business concept and its components were studied; various factors that affect the willingness to participate in consumer-led co-creation platforms were considered; the factors were surveyed on potential consumers; a study was carried out to analyze the relationship of these factors; a model of these factors were set up and proven.
A Study on the Factors Affecting Mobile Commerce User' Post-Adoptive Behavior
Jo, Dong Hyuk ; Park, Jong Woo ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 163~182
DOI : 10.9716/KITS.2015.14.3.163
The spread of mobile commerce due to popularization of smartphones not only broke down the boundary between online and offline, but also changed the consumer life, and hence brought change of commerce paradigm that creates new demand. The success of innovative information technology such as mobile shopping can be defined as an individual accepting the technology and continuously using it, but the studies on the usage behavior after the acceptance have been done in very restrictively, despite its importance. In this study, in order to empirically investigate the factors that influence the continuance in mobile shopping usage experience and its causal relationship, Social Cognitive Theory and Habit Theory were applied to IS Continuance Model, and the extended IS Continuance Model was suggested and proved. As a result, the usefulness, enjoyment, and self-efficacy perceived in usage experience significantly influence satisfaction, and usefulness, self-efficacy, and satisfaction influence habit. Also, usefulness, self-efficacy, satisfaction, and habit significantly influence continuance intention. This study provides a valuable asset in providing an opportunity to understand the usage behavior of mobile shopping service users after the acceptance, and furthermore proving directionality in improving customer loyalty.
A Study on Energy Savings in a Network Interface Card Based on Optimization of Interrupt Coalescing
Lee, Jaeyoul ; Han, Jaeil ; Kim, Young Man ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 183~196
DOI : 10.9716/KITS.2015.14.3.183
The concept of energy-efficient networking has begun to spread in the past few years, gaining increasing popularity. A common opinion among networking researchers is that the sole introduction of low consumption silicon technologies may not be enough to effectively curb energy requirements. Thus, for disruptively boosting the network energy efficiency, these hardware enhancements must be integrated with ad-hoc mechanisms that explicitly manage energy saving, by exploiting network-specific features. The IEEE 802.3az Energy Efficient Ethernet (EEE) standard is one of such efforts. EEE introduces a low power mode for the most common Ethernet physical layer standards and is expected to provide large energy savings. However, it has been shown that EEE may not achieve good energy efficiency because mode transition overheads can be significant, leading to almost full energy consumption even at low utilization levels. Coalescing techniques such as packet coalescing and interrupt coalescing were proposed to improve energy efficiency of EEE, but their implementations typically adopt a simple policy that employs a few fixed values for coalescing parameters, thus it is difficult to achieve optimal energy efficiency. The paper proposes adaptive interrupt coalescing (AIC) that adopts an optimal policy that could not only improve energy efficiency but support performance. AIC has been implemented at the sender side with the Intel 82579 network interface card (NIC) and e1000e Linux device driver. The experiments were performed at 100 M bps transfer rate and show that energy efficiency of AIC is improved in most cases despite performance consideration and in the best case can be improved up to 37% compared to that of conventional interrupt coalescing techniques.
A Study on Selection Factors of Personal Cloud Storage Service Using AHP
Jo, Hyeon ; Cho, Hyegyeong ; Kim, Younghee ; Kim, Hayan ; Jeon, Hyeon-Jeong ; Lee, Jae Kwang ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 197~215
DOI : 10.9716/KITS.2015.14.3.197
Recently, many internet users are using cloud computing. Users can manage, store and share their data and information by using personal cloud storage. In this paper, we aim to figure out influencing factors on personal cloud storage selection. The causal relationship between factors were identified through a importance analysis by using AHP(Analytic Hierarchy Process). AHP is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. Research model consists of upper factorsincluding system factor, service factor and user factor. 12 lower factors and 6 alternatives were also analyzed. Asa result, system factor of 3 upper factors was found as the most important factor. Purpose-coincidence, security andaccessibility were top 3 factors among lower factors. N drive showed top importance value. We also conducted ANOVAby classifying 4 groups according to gender, age, currently used cloud and cloud to use. The results of this researchcan be useful guidelines for cloud computing industry.
The Influence of Social Interaction on Decision Making : Evidence from Moneyauction and Popfunding in Korea
Kim, Dongwoo ; Kim, Hyunsik ; Lee, Sungho ; Park, Taejun ; Lee, Inseong ;
Journal of the Korea society of IT services, volume 14, issue 3, 2015, Pages 217~236
DOI : 10.9716/KITS.2015.14.3.217
How does social interaction among investors affect decision-making in the online social lending platform? And what is the reason? In this study, in order to obtain the answer, we carried out case study research of Moneyauction and Popfunding, which are domestic online social lending platforms. We conducted interviews with managements of both social lending platforms and investors and analyzed statistical data including investment records, social interaction history between investors and lenders from both platforms. In addition, researchers performed direct participation and observation through the platforms as real investment members. As a result, we revealed that social interaction among investors has a material impact on the investment decision-making. Also we found that investors build trust by socially interacting with each other and this trust building leads to the investment decision making. Our findings confirm that social lending investors's decision-making process comply with the social embeddedness theory and imply that loan applicants must do their best efforts to display sincerity and truthfulness through their posting.