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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Journal of Fisheries Business Administration
Journal Basic Information
Journal DOI :
The Korean Society of Fisheries Business Adminidtration
Editor in Chief :
Volume & Issues
Volume 44, Issue 3 - Dec 2013
Volume 44, Issue 2 - Sep 2013
Volume 44, Issue 1 - Jun 2013
Selecting the target year
Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers' Product Evaluation and Purchase Intention
So, Won-Hyun ; Kim, Ha-Kyun ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 1~14
DOI : 10.12939/FBA.2013.44.1.001
The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.
A Case Study of the Appropriate Measure of Herbei Spirit Oil Pollution Damages on the Hanging and Floating Netcage Aquaculture Fisheries
Kang, Young-Joo ; Kim, Ki-Soo ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 15~24
DOI : 10.12939/FBA.2013.44.1.015
Recently the Korean court accepts two typies of fisheries damages caused by oil pollution.. One is the direct loss of fisheries production originated from pollution of oil spillover. The other is the indirect loss of fisheries production originated from governmental measure of restricting fishing activities because of safety of marine product of oil spillover areas. The paper tries to suggest the appropriated measure of oil pollution damages of hanging and floating netcage aquaculture fisheries using the court judgement for responsibility restriction on Herbei Spirit Case. The paper tries to compare the damge estimation method of floating netcage aquaculture fisheries with that of natural aquaculture fisheries using conventional theory of the population biology of living resources characterized with age distribution.
The Status and Improvement of the Fishing Boat Market in Korea Coastal Fishery
Shin, Yong-Min ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 25~37
DOI : 10.12939/FBA.2013.44.1.025
The permit system is the most typical regulation system in Korean fishery. Even now, it has caused resource management failure, it has also invited economic inefficiency and inequity. Accordingly, the Korean government has recently introduced the fishing boats market, it would be improve entry barrier for new capital and labor in fishing industry. This study aims to survey and to analyze the status of coastal fishing boat market using the executive documents on permit system in Gyongnam province. And also, this study put focus on improve fishing permit trade take advantage of the fishing boat trading. The survey results indicated that the number of fishing boats trading is estimated about 5,000 per year, however, fishing boat market is very narrow. An analysis on fishing permit trading showed that policy support is essential to reduce transaction cost. Therefore, it is necessary to explore corresponding policy tasks, this will be reduce transaction costs and sunk cost.
A Study on the Promotion of Retail Business on Primary Fisheries Cooperatives in Korea
Park, Joon-Mo ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 39~57
DOI : 10.12939/FBA.2013.44.1.039
This study aims to examine problems of retail business operated by primary fisheries cooperatives and provide some suggestions for enhancing their retail business function. It reveals that although sales business function of fisheries cooperatives is very important for the members of Korean fisheries cooperatives, their performance and efficiency outcomes have been disappointing. The research offers six suggestions in two categories to resolve the issues. In the first category as a marketing plan for retail business of primary fisheries cooperatives, first, enhance of marine products business using local specialty goods. second, expanded of on-line shopping mall and third, joint marketings among primary cooperatives are necessary. In second category as an assistance plan of National Federation of Fisheries Cooperatives(NFFC) for primary fisheries cooperatives, First, we needed to making logistics system for fisheries. Second, conducting retail business consulting for primary fisheries cooperatives. Finally, human resource development programs are needed. Primary fisheries cooperatives have to discipline faithfully as a cooperatives for NFFC roles as a cooperatives. So making marine products sales business as a core of a economy business of primary fisheries cooperatives in Korea is very important.
A Study on the Choice of Price Formation Models for Fishery Resources
Park, Hoan-Jae ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 59~70
DOI : 10.12939/FBA.2013.44.1.059
The purpose of this paper is to integrate various models of price formation and let the data choose the most proper model. After the data choose the proper model, one can analyze the price formation process and demand structures for fishery resources under the restriction of Korean fisheries regulations. This study suggests the integrated model including quasi-linear price formation model, Translog price formation model, AIDS price formation model and Lewbel price formation model as level variables. It also suggests another integrated model including AIDS price formation model, Rotterdam price formation model, Latinen-Theil price formation model and Neves price formation model as difference variables. The empirical results show that the AIDS price formation model is the most preferred in both level and difference variables of fishery resources. The estimated parameters show that all sample species have (-) sign of price flexibilities, thus following the law of demand. The scale flexibilities of all species are estimated as (-) sign, thus being adapted to the theory. The contribution and results are summarized as follows. First, the integrated model of fishery market demand has been developed and the data can choose the proper model without arbitrary choice of the researcher. Second, the fishery market demand structure could be analyzed in a way different from the ordinary demand analysis, which is based upon price flexibility and scale flexibility. Third, the integrated model for fishery resources can be used easily when catching restrictions are imposed by policies.
Analyzing Market Integration of Wild Caught Fish Species
Kim, Do-Hoon ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 71~79
DOI : 10.12939/FBA.2013.44.1.071
This study is aimed to estimate market integration of wild caught fish species on the Korean market, using both multivariate and bivariate cointegration analysis. For the analysis of market integration between wild caught fish species, major four fish species those are most popular fish in the market and caught by the large purse seine fishery-chub mackerel, jack mackerel, hairtail and spanish mackerel-were selected as analytical target fish species. And their real monthly price data from January 2000 to December 2011 were used in the analysis. The results of the multivariate cointegration test for four wild caught fish species showed that there would be long-term equilibrium relationships among prices of four wild caught fish species, and consequently, the markets for wild caught fish species were estimated to be integrated. The results of exclusion test and bivariate cointegration test also supported that there would be a clear evidence to suggest that all target wild caught fish species were cointegrated each other.
Analyzing Economic Effectiveness of the Sea Cucumber Seed Releasing Program in Gyeongsangbuk-do Region
Park, Kyoung-Il ; Kim, Young-Jun ; Kim, Do-Hoon ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 81~90
DOI : 10.12939/FBA.2013.44.1.081
This study is aimed to analyze economic effectiveness of the sea cucumber seed releasing program in Gyeongsangbuk-do region. Based on the surveyed data, the production value of released sea cucumber and the seed releasing program cost are estimated and compared to determine the economic validity of the sea cucumber seed releasing program. Results show that the B/C ratio, as an indicator of economic evaluation, is 2.0, indicating that the sea cucumber seed releasing program in Gyeongsangbuk-do region would be economically feasible under the current production and market conditions. Sensitivity analyses of main variables indicate that the economic effectiveness can be increased when the recapture rate would be increased and the seed price of sea cucumber would be decreased.
The Influence of Consumer Knowledge on Seafood Attitudes and Purchase Intentions -Focus on Consumers Visiting to Discount Stores-
Kim, Gyu-Wan ; Jang, Young-Soo ;
The Journal of Fisheries Business Administration, volume 44, issue 1, 2013, Pages 91~103
DOI : 10.12939/FBA.2013.44.1.091
When it comes to the development of a retail market, it has not only influenced the supply and sales of seafood, but it has also led to considerable changes in consumers' purchasing behavior and purchasing purposes. As consumers' incomes and lifestyles have improved, the tendency to purchase seafood has rapidly changed. In addition, the increase in two-income family incomes that resulted from women's active participation in society has increased the number of consumers purchasing home meal replacements (HMR) or convenience food rather than original food. With these changes in social-economic background and in consumers' needs, the purchase of seafood is gradually changing. As a result, companies are constructing diverse marketing strategies to satisfy their needs. Companies' marketing strategies have an immediate and vital effect on consumers' purchases of seafood. The most important and fundamental role is providing an opportunity for consumers to choose what to buy by being giving information and knowledge. In this paper, the purchasing behavior of consumers buying seafood will be examined with respect to their knowledge. First, which factors among a diverse range of marketing strategies exerted a significant impact on consumers' objectives and subjective knowledge was examined. Second, the study investigated which knowledge factors were important in influencing attitudes and purchasing purposes based on knowledge level. By comparing and analyzing factors related to consumers' knowledge with respect to seafood purchases, information is provided to inform companies about efficient strategies for marketing tactics.