• Title, Summary, Keyword: 간판디자인

Search Result 20, Processing Time 0.05 seconds

Analysis on the Current Cityscapes in Korea and Their Problems (동경도 간판 분석에 의한 서울시 간판관리 문제점 분석)

  • Song, Min-Jung
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.5
    • /
    • pp.134-144
    • /
    • 2008
  • A city is the center of all the economic activities, politics, administration and creation of cultures, and it is also a social community. It is also an environment in which human beings live and act, and thus, psychological and emotional pleasure are greatly demanded. Facilities of cities, buildings and harmonizing each and every structures with the environment sets up the image and the identity of a city because they are the most important visual structuring elements in cityscapes. Currently, most of the cities in Korea including Seoul, are in discordance with their natural environment because of all different sorts of buildings and signboards are jumbled up close together. The traditional, local colors have disappeared form those cities and all cities look the same. It is hard to find traditional beauty and identities of the cities in Korea, and the Korean cities are not even close to the threshold of other foreign cities. In order to solve these problems, there is a dire need of improving the modification of cityscapes in the long run. This research aims to understand the current abstruse situation Korean cities are in, analyze their problems and describe actual methods of improving those cities so that they can have a more ordered and organized structures. Also, this research should be used as a data of future researches based on citiscapes.

A Study on the Visual Perception Characteristics the Sign Design in Mixed-Used Residential and Commercial Site (주상복합지역 간판디자인의 시지각적 특성에 관한 연구)

  • Lee, Hwa-Sook
    • Journal of the Korean housing association
    • /
    • v.17 no.6
    • /
    • pp.19-26
    • /
    • 2006
  • Along with the development of creative building design ideas, how to effectively sign design concepts is also an important consideration on environmental design. The research goals established in order to solve these problems are to develop structures of sign design and analyze the cases of it. This paper explains structures of sign design in two ways: the compositional elements of signs and the relationships of visual perception. Among various relationships among sign design compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim, and the optical away theory by Gibson. The design principles investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns

The Impact of Visual Factors of Outdoor Signboards on Value Judgement - Focused Around the Signboards of Merrymaking Salons in 4 Areas of Busan - (옥외간판의 시각적 요소가 소비자 가치판단에 미치는 영향 -부산 4개 지역의 유흥업소 간판을 중심으로 -)

  • 심미영;안병진;이진호
    • Archives of design research
    • /
    • v.17 no.2
    • /
    • pp.171-180
    • /
    • 2004
  • This study aims at investigating the influences exerted by the visual elements of outdoor signboard on consumers' capacity to make judgment on values. Therefore, it intends at studying the values displayed by signboards. As the phase one of the investigation, on-site study has been performed to photograph signboards of the entertainment and amusement business premises in 4 regions of Busan, thus to investigate and analysis the photographed data. For the second phase, survey was peformed on the basis of the analyzed data to select 15 signboards to be used in making judgement of values based on results of frequency measure per each category of geographical region, business type and three grades of the high, medium and low. In the third phase, survey was peformed on the items of value (A-G) to analyze consumer values. Finally, the fourth phase was carried out to compare and analyze the actual values of business premisses against that of the consumers. The result of study displayed that the effect exerted by visual elements of signboards on consumers is not of simple information provision, but is of essential factor to serve as the foundation of added values for business premises.

  • PDF

Revitalization Plan of Calligraphy in Outdoor Store Sign Design - Focus on the District of Gyeyang at Incheon - (옥외간판디자인에서 캘리그라피 활성화 방안 - 인천시 계양구 중심으로 -)

  • Kim, Jung-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.2
    • /
    • pp.184-192
    • /
    • 2010
  • In the current so-called age of emotion marketing, the independent form of handwriting of calligraphy is being revitalized in various fields such as advertising, book designs, film titles, posters, packages, BI, and even fashion. Thus centered on Gyeyang-gu at the city of Incheon, 100 outdoors signs that used calligraphy were chosen and we researched a reform plan that could revitalize calligraphy in outdoor signs by classifying them according to current conditions of the use of calligraphy, actual conditions of practical use, expression tools, and analyzing the use of colors. The result was trial requests not only from the formalities industry, but also the financial sector, public corporations, and several other businesses, but in order to provide not only for franchise brand logotypes manufactured by expensive experts, but also provide production of high-quality calligraphy for low costs for small private enterprises, the development of a diverse calligraphy education program, centered on the regional society, will be needed. In the midst of globalization, in order to advertise the beauty of Korean alphabet and to create our own unique street culture, a variety of tools and tactile expressions are demanded, in the future the research on the calligraphy of outdoor signs must be revitalized.

Survey on User Satisfaction Level after the Execution of Signboard Improvement Project in Ongung Street, Onyang (온양 명동거리(온궁로) 간판이 아름다운 거리 조성사업 만족도 조사)

  • Eom, Dong-Hoi;Ji, Yong-Bae;Park, A-Reum;Lee, Hee-Won
    • Proceedings of the KAIS Fall Conference
    • /
    • /
    • pp.130-133
    • /
    • 2011
  • 본 논문에서는 도시 공공디자인의 일부분으로서 간판개선사업의 발전에 필요한 체계적이고 지속적인 발전에 도움을 주고자, 간판사업에 대한 이론적 고찰을 토대로 최근 간판개선사업 지역인 '온양명동거리 간판이 아름다운 거리'의 옥외 간판의 시각요소가 효과적인 정보전달을 제공하고 쾌적한 도시경관을 조성하는지 알아보고, 실태조사와 도시가로 환경 구성원의 만족도 및 의식을 분석하였다.

  • PDF

A Study on Design Application for Signboard Arrangement of Jeonju Traditional Korean Style House Village (전주한옥마을 간판정비를 위한 디자인 적용방법에 관한 연구)

  • Hyoung, Sung-Eun;Hong, Jung-Pyo;Chung, Sung-Whan
    • Science of Emotion and Sensibility
    • /
    • v.12 no.4
    • /
    • pp.461-470
    • /
    • 2009
  • This study has been prepared based on signboard arrangement works in order to foster Jeonju traditional Korean style house village as a main city of traditional culture. Overall composition has been suggested based on basic direction of signboard design in order to ensure design standardization method and utilization and right installation of various signboards. Enquete had been progressed by dividing into three areas including general characteristics of Korean style house village, acquisition of information and mobility and regulation/range of signboard with taking 600 number of persons from Jeonju citizens, outsiders and residents of Korean style house village as targets. Based on above result, design concept and detailed sign application method had been defined and pictogram and signboard installation method of Korean style house was suggested. As for the administrative procedure and regulations of signboard arrangement, cooperative method among Jeonju City, publicity company, deliberation committee and local residents and administrative project implementation method were suggested. Therefore, this study had summarized the project progress of signboard design for Jeonju traditional Korean style house village so that it may be utilized as a basic data for ensuring that this village would be developed as a region where tradition and history will be well conserved in the future through consultation with the relevant authorities.

  • PDF

The Language·Society·Culture in a Community of Practice: The Linguistic Features and Students' Perspectives on English Signboards (행위공동체 내의 언어·사회·문화: 영어간판 속 텍스트의 언어적 특성과 사회·문화적 양상에 관한 인식의 고찰)

  • Lee, Younghwa
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.6
    • /
    • pp.364-373
    • /
    • 2018
  • This study aims to investigate the linguistic features of English signboards (ES) and socio-cultural aspects in Korea through university students' perspectives on the ES. The data comprised pictures and questionnaire on the ES from the students. The findings showed that ES reached to 55.4% for mainly the business of drink beverage and clothes. The text written by 'only English' included 2-3 words (43%), and that of 'combination of English and Korean' had 4-5 words (25%), which reached to 68% of the all. The 70% of ES were used for the business of drink beverage, food, and clothes, but these were not in harmony with the neighborhood, showing 42% of agreement. Good ES required 'visual factors (27%)', 'expression of business (23%)', 'elegant and luxurious style (19%)', and 'design and creativity (15%)', and these ES were the most in Shinchon areas. Overall, the present ES culture was insufficient to make harmonious atmosphere in Korea, which requires the support of policies and systems.