• Title, Summary, Keyword: 계획적 행위이론

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모바일 웹2.0 서비스 수용 의사결정 요인에 관한 연구 : 분해된 계획 행위 이론(dTPB)을 중심으로

  • Sin, Seon-Jin;Jeong, Cheol
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • pp.643-648
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    • 2008
  • 모바일 인터넷 시장의 양적성장에도 불구하고 사용자들은 모바일 인터넷 서비스를 이용하지 않거나 지속적으로 이용하지 않는 것으로 나타났다. 최근 모바일 인터넷 서비스 시장은 요금인하와 풀브라우저의 보급으로 모바일 웹2.0 서비스의 이용자가 증가할 것으로 예측되고, 모바일 비즈니스는 다양한 측면에서 e-비즈니스를 능가하는 영향력을 행사할 것이며, 실시간 인터랙션으로 개인과 기업의 생활과 방식을 변화시킬 것으로 예상된다. 본 연구에서는 분해된 계획행위이론을 연구의 기반으로 하여, 새로운 모바일 웹 서비스의 수용에 영향을 미치는 주요한 요인을 찾고자 한다. 본 연구는 모바일 웹 2.0 서비스의 사용의도에 영향을 미치는 요인을 적합한 모형으로 검증함으로써, 모바일 비즈니스를 수행하고자 하는 기업에게 사용자의 행위에 대한 이해의 폭을 넓히고, 향후 이 분야의 기초자료가 될 것으로 사료된다 연구결과에 대한 이론적 해석과 실무적 시사점이 제공된다.

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Understanding the Use of Community Informatics: A Structural Equation Modeling Approach (지역정보 시스템 이용모형 개발을 위한 이론적 고찰 및 실증적 연구)

  • 권나현
    • Journal of the Korean Society for information Management
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    • v.21 no.2
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    • pp.23-44
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    • 2004
  • This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.

The Factors Affecting the Fertility Intention in General-hospital Nurses Based on the Theory of Planned Behavior (계획적 행위이론을 적용한 종합병원 간호사의 출산의도 관련요인)

  • Han, Kyoung-Mie;Jung, Hye-Sun
    • Korean Journal of Occupational Health Nursing
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    • v.19 no.1
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    • pp.41-49
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    • 2010
  • Purpose: This study is a descriptive survey research on factors related to fertility intention of nurses who work in general hospitals, by applying the Theory of Planned Behavior(TPB). Method: The research subjects are 674 nurses at the peak fertility age of 20-39 years old, who work in 4 general hospitals located in Seoul and Gyeonggi province. Result: The mean score of subjects' fertility intention is 3.69 in 5-point scale. The fertility intention was significantly influenced by perceived behavioral control and subjective norm. Conclusion: The results of the study showed that the fertility intention of the nurses in general hospitals was influenced by the TPB variables such as the attitude, perceived behavioral control, and subjective norm. Thus, a comprehensive approach strategy is needed considering these factors.

A Study on the Influence of Filial Piety on the Behavioral Intention of Family Tourism (효도관념이 가족관광 행위의도에 미치는 영향에 관한 연구)

  • Wang, Yue;Sim, Jae-yeon;Liao, Xuan
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.23-31
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    • 2019
  • With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that; Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.

A Convergence Study about the Performance of Healthcare-Associated Infection Control Guidelines of Hospital Nurses-based on the Theory of Planned Behavior (병원간호사의 의료관련감염 관리지침 수행에 관한 융합연구-계획된 행위이론(TPB) 기반)

  • Moon, Jeong-Eun;Song, Mi-Ok
    • Journal of the Korea Convergence Society
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    • v.8 no.5
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    • pp.117-125
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    • 2017
  • This is a convergence study to present strategies for performance enhancement by verifying the causal relationship between the influencing factor on the performance of the healthcare-associated infection control guidelines in hospital nurses. Participants were 388 nurses recruited from 16 different tertiary and general hospitals in Korea. Data collection was conducted using self-report questionnaires and analyzed using SPSS 21.0 and AMOS 21.0 programs. The overall fitness was ${\chi}^2=99.64$ (df=14, p<.01), GFI=.94, RMSEA=.10, NFI=.84, CFI=.90. The explanatory power of predictive variables on intention were 23.8%, and those on behavior were 17.7%. As a result of this study, it was found that TPB is an appropriate theory to explain the performance of healthcare-associated infection control guidelines, and repeated studies including multi-level modeling of career experience and organizational influences on behavior with strong social characteristics are needed.

Integrative Analysis on Digital Piracy: Focused on Attitude, Personal Norm, and Habit (디지털 콘텐츠 불법복제 행동에 대한 통합적 분석: 태도, 개인규범, 습관을 중심으로)

  • Choi, Byounggu
    • The Journal of Society for e-Business Studies
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    • v.23 no.3
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    • pp.85-109
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    • 2018
  • The rapid development of information and communication technology has made it for people to pirate digital contents easily and quickly. Although many studies have investigated the underlying factors that lead to an individual engaging in digital piracy, few studies have provided holistic and integrative view on this issue. Therefore, this study attempts to build integrative research model based on theory of planned behavior (TPB), norm activation model (NAM), and habit. For this purpose, this study develops nine hypotheses that explain the relationship between attitude, personal norm, habit, and behavioral intention, and tests them with survey data collected from 337 participants. The results of this study show that attitude, perceived behavioral control, personal norm, and habit have impact on behavioral intention of digital piracy while subjective norm does not affect behavioral intention. This study contributes to expand existing studies by identifying the relationship between attitude, personal norm, habit and behavioral intention.

Testing of the Theory of Planned Behavior in the Prediction of Smoking Cessation Intention and Smoking Cessation Behavior among Adolescent Smokers (청소년 흡연자의 금연의도 및 금연행위 예측을 위한 계획적 행위이론(Theory of Planned Behavior)의 검증)

  • Song, Mi-Ra;Kim, Soon-Lae
    • Journal of Korean Academy of Community Health Nursing
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    • v.13 no.3
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    • pp.456-470
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    • 2002
  • Objectives: The purpose of this study was to test the Theory of Planned Behavior (TPB) in the prediction of smoking cessation intention and smoking cessation behavior among adolescent smokers, in order to provide basic data to develop a future smoking cessation program as a nursing intervention. Method: The study subjects were 80 adolescent smokers who had smoked one cigarette and attended a five-day school smoking cessation program. The data were collected from October 24 to December 21, 1999. The instruments used in this study were the tools developed by Jee (1994) to measure TPB variables such as attitude toward smoking cessation behavior, subjective norm, perceived behavioral control, smoking cessation intention, and smoking cessation behavior. The data were analyzed with the SAS/PC program using descriptive statistics, hierarchical multiple regression, and logistic multiple regression. Results: 1. Attitude toward smoking cessation behavior, subjective norm, and perceived behavioral control were partially significant in predicting smoking cessation intention. 2. Smoking cessation intention and perceived behavioral control toward smoking cessation behavior did not significantly predict smoking cessation behavior. 3. There were partial interaction effects among the attitude toward smoking cessation behavior, subjective norm, and perceived behavioral control in the prediction of smoking cessation intention. 4. There were partial interaction effects between smoking cessation intention and perceiver behavioral control toward smoking cessation behavior in the prediction of smoking cessation behavior. Conclusion: This study partially demonstrated support for the TPB model that was partially useful in predicting smoking cessation intention and smoking cessation behavior among adolescent smokers. Therefore, it is recommended that attitude toward smoking cessation behavior and perceived behavioral control should be considered in developing smoking cessation programs and implementing nursing interventions to change the smoking behavior of adolescent smokers.

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Testing the Theory of Planned Behavior in the Prediction of Contraceptive Behavior among Married Women. (기혼여성의 피임행위 예측을 위한 계획적 행위이론(Theory of Planned Behavior) 검증 연구)

  • 김명희;백경신
    • Journal of Korean Academy of Nursing
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    • v.28 no.3
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    • pp.550-562
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    • 1998
  • The purpose of this study was to test the Theory of Planned Behavior in the prediction of contraceptive behavior among married women. This study used a descriptive correlational design to examine the relationships among the study variables. Eighty married women in Seoul and Kyungki-do participated in this study, Research instruments used were the tool for measuring TPB variables search as attitude toward contraception, subjective norm, perceived behavioral control, and intention ; and the tool for measuring contraceptive behavior. The former was modified by the researcher according to Ajzen & Fishbein(1980)'s guidelines for tool development and Jee (1993)'s tool. The latter was developed by the researcher Data was collected from July 20, 1996 to October 25, 1996. The results are as follows ; The three factors, attitude, subjective norm and perceived behavioral control of contraception can explain 30% of the variance in contraceptive intention. Inspection of path coefficient for each of the three predictor variables revealed that subjective norm and perceived behavioral control were the predictor variables on intention, while attitude was not. ; and intention and percevied behavioral control factors can explain 42% of the variance in contraceptive behavior. Inspection of path coefficient for each of the two predictor variables revealed that intention and perceived behavioral control were the predictor variables on behavior. In conclusion, this study identified that Theory of Planned Behavior was a useful model in the prediction of contraceptive behavior, and the contraceptive service program based on the TPB variables would be an effective nursing intervention for the change in contraceptive behavior.

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Nurses' Attitude, Subjective Norm, Perceived Behavioral Control, and Behavior Regarding Pressure Ulcer Prevention Behavior Based on Theory of Planned Behavior (계획적 행위이론에 근거한 간호사의 욕창예방에 대한 태도, 주관적 규범, 지각된 행위통제 및 욕창예방 행위에 관한 연구)

  • Park, Joon Ho;Jang, Yeonsoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.12
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    • pp.212-223
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    • 2019
  • The purpose of this study was to investigate how attitude, subjective norm, and perceived behavioral control affect nurses' pressure ulcer (PU) prevention behavior among general hospital nurses based on the theory of planned behavior. A total of 111 nurses in four general hospitals in Korea participated in this study and replied to a survey on attitude, subjective norm, perceived behavioral control, and behavior regarding PU prevention. Data were analyzed with multiple regressions by all participants, education level, working department, and hospital size group. In all participants, the more positive attitude and the higher subjective norm, the more PU prevention behavior. However, in the group of 'more than bachelor degree' and 'tertiary hospital', the more clinical experience, the more behavior. In the group of 'surgical ward & intensive care unit', the higher attitude, the more behavior. In the group of 'more than bachelor degree', the higher subjective norm, the more behavior. Therefore, personalized and tailored intervention for nurses may be provided depending on nurses' education level, work department, and hospital size to enhance PU prevention behavior by means of improving nurses' attitude, subjective norm toward PU prevention.