• Title, Summary, Keyword: 계획행동이론

Search Result 184, Processing Time 0.044 seconds

Consumers Vigorous Complaining Behaviors in the Internet Web Site Explained By Integrating Theory of Planned Behavior and Anger (인터넷 웹사이트에서 소비자의 적극적 불평행동에 관한 연구: 감정이론과 계획행동이론을 중심으로)

  • Cho, Seung-Ho;Jo, Jung-Yul
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.12
    • /
    • pp.220-229
    • /
    • 2011
  • The present research integrates the core aspects of anger with the theory of planned behavior to investigate factors influencing online activism in a Web site. This study conducted online survey, and the sample was members who joined the V4400 Sobi-ja-heem Web site. The Web site Sobi-ja-heem was initiated by a consumer who was irritated at the cell phone manufacturer Samsung Inc. because its model, "Anycall" had major product defects such as the malfunction of the camcorder, poor tone quality, fuzziness of the screen, and broken text messages. The findings suggests that adding anger in Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting an intention to participate in activities to correct the issue, which indicates the possibility of combining emotion and the TPB in the prediction of online activism.

Explore to Use of Pod cast Through Theory of Planned Behavior: The Case of Korean Pod casting Users (계획행동이론을 통해서 본 팟캐스트 이용행태: 국내 팟캐스트 이용자를 대상으로)

  • Hong, Sook-Yeong;Cho, Seung-Ho
    • Journal of Digital Convergence
    • /
    • v.11 no.2
    • /
    • pp.183-191
    • /
    • 2013
  • The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.

A Study on Comics Library User's Behavioral Intention Based on the Extended Theory of Planned Behavior (확장된 계획행동이론을 활용한 만화 도서관 이용자의 행동의도 연구)

  • Kim, Ji-Hyun
    • Journal of the Korean Society for information Management
    • /
    • v.34 no.1
    • /
    • pp.291-316
    • /
    • 2017
  • The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

Application of the Theory of Planned Pre-service Childcare Teacher's Job Preparation Behavior (계획된 행동이론을 적용한 예비보육교사의 취업준비행동 연구)

  • Ko, Eun-Kyo;Shin, Su-Kyung
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.322-333
    • /
    • 2017
  • The purpose of this study is to investigate the factors affecting pre-service childcare teachers' job preparation behaviors according to the model of planned behavior theory which has proven useful in predicting various behaviors of human beings, and to provide job search guidance for pre-service childcare teachers in the educational dimension and social welfare dimension. The study model included the factors proposed in the planned behavioral theories such as attitude toward job preparation behavior, subjective norm, perceived behavior control, behavioral intention, and job preparation behaviors. As a result of analyzing the collected data, it was found that there was a statistically significant effect on job preparation behavior through mediation of subjective preparation norms, perceived behavior control, and attitude in that order with regard to job preparation behaviors, and the perceived behavioral control was found to have a direct and indirect effect on job preparation behaviors. Based on this, the theoretical basis for suggesting ways to promote pre-service childcare teachers' job preparation behaviors by raising subjective norms, perceived behavior control, and attitude levels is suggested.

A Study on the Influence of Passenger's Safety Communication on Safety Behavioral Intention (기내 안전정보 인지가 안전행동 의도에 미치는 영향에 관한 연구)

  • Kim, Ha Young;Lee, Nam Ryeong
    • Journal of Convergence for Information Technology
    • /
    • v.9 no.4
    • /
    • pp.68-77
    • /
    • 2019
  • The purpose of this study is to identify the optimal model to explain safety behavioral intention according to the recognition of safety communication in cabin through comparison of Planned behavioral theory and Triandis' theory of interpersonal behavior. In order to accomplish the study purpose, research model and hypothesis were established based on the previous research. As a result of the analysis, it was found that attitude and Perceived Behavioral Control had a positive effect on the safety behavioral intention. Triandis theory shows that social factors and habits have a positive impact on safety behavioral intention. In addition, A comparison of the two models confirms that both psychological processes of recognition and emotion are accompanied by the relationship between safety information awareness and safety behavioral intention.

Understanding Acceptance of Fintech Service in Korea: Focused on Decomposed TPB into TAM (우리나라 소비자의 핀테크 수용 모형의 탐색: 기술수용모형의 분해계획행동이론을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
    • /
    • v.15 no.4
    • /
    • pp.171-179
    • /
    • 2017
  • This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

A Study of Student Search Behavior in an Academic Library: Using Theory of Planned Behavior (대학생의 대학도서관 학술정보 탐색행동 연구 - 계획된 행동이론을 기반으로 -)

  • Kwak, Chul-Wan
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.51 no.2
    • /
    • pp.157-178
    • /
    • 2017
  • The objective of this study is to investigate college student search behavior in an academic library. The theory of planned behavior was applied for identifying relationship among variables on search behavior. Data were collected in an university. For data analysis, ANOVA, factor analysis, regression analysis, cluster analysis were used. The result shows: the theory of planned behavior can be used for finding search intention in an academic library. Student major and library use frequency are different statistically in attitudes, perceived behavioral control, behavioral intention. Student characteristics are divided into four types: conservative, independent, friendship, fashion. Friendship type of students influences search behavior. From cluster analysis, the cluster included friendship and independent types of students and students who have high frequency of library use has more active intention for search in academic library.

Role of Management and Protection Motivation's influence on the Intention of Compliance with Information Security Policies: Based on the Theory of Planned Behavior (경영진 역할과 보호동기 요인이 정보보안정책 준수 의지에 미치는 영향: 계획행동이론을 기반으로)

  • Shin, Hyuk;Kang, Min Hyung;Lee, Cheol Gyu
    • Convergence Security Journal
    • /
    • v.18 no.1
    • /
    • pp.69-84
    • /
    • 2018
  • This study examines antecedents of the intention of compliance with information security policies based on Ajzen's Theory of Planned Behavior. The study conducted the following: Verification of casual relations between role of management and protection motivation and the antecedents of planned behavior as parameters to determine the effect on the intention of compliance with information security policy, and comparative analysis between the research model and a competition model. The result of the study disclosed that, in the research model, attitude and subjective norm took an intermediary role on management beliefs, response efficacy, response cost, self-efficacy, and compliance intention, and perceived behavior control on management beliefs, self-efficacy and compliance intention.

  • PDF

A Study on the Application of Physical Activity Planning Behavior Theory Model of Rehabilitation Center Participants (재활센터 이용자의 신체활동 계획행동이론모형 적용 연구)

  • Lee, Jong-Bok;Kim, Do-Jin
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.2
    • /
    • pp.325-330
    • /
    • 2019
  • The purpose of this study was to verify the physical activity planning behavior theory model of rehabilitation center users. For this purpose, a questionnaire survey was conducted for sports athletes who visited the sports rehabilitation hospital and rehabilitation center in the metropolitan area. A total of 203 questionnaires were used for the actual analysis. The collected data were analyzed using SPSS 18.0 and AMOS 18.0. In this way, we confirmed that intention has a significant direct effect on the behavior in the application of the physical activity planning theoretical model based on the social cognitive theory of rehabilitation center participants.

국내 증권형 크라우드펀딩 투자자의 손실보전기대가 참여의도 및 무리행동에 미치는 영향: 조절효과분석을 중심으로

  • Hwang, Nak-Jin;Lee, So-Yeong
    • 한국벤처창업학회:학술대회논문집
    • /
    • /
    • pp.45-50
    • /
    • 2020
  • 최근 계획된 행동이론을 바탕으로 국내 증권형 크라우드펀딩 투자자의 참여의도와 무리행동에 관한 연구를 수행하였다. 연구 결과 계획된 행동이론의 주요변인 중 태도와 주관적 규범은 증권형 크라우드펀딩 투자자의 참여의도에 정(+)의 영향을 미치는 것으로 확인되었다. 그리고 간접효과 분석 결과 참여의도는 태도, 주관적 규범과 무리행동 사이에서 매개적 역할을 하는 것으로 확인되었다. 그러나 계획된 행동이론에서 행동의도의 주요 변인으로 제시된 지각된 행동통제는 참여의도에 미치는 영향이 통계적으로 비유의적인 것으로 나타났다. 대신 무리행동에는 직접적으로 정(+)의 영향을 미치는 것으로 확인되었다. 한편 국내 증권형 크라우드펀딩 투자자는 실제 투자행동을 할 때 플랫폼에서 제공되는 펀딩 진행정보를 일종의 신호로 보고 다수의 다른 투자자를 모방하여 무리행동을 한다는 것을 실증적으로 확인하였다. 본 연구는 종전 연구의 후속연구로서 국내 증권형 크라우드펀딩 투자자의 손실보전기대가 참여의도 및 무리행동에 조절적 역할을 하는지 여부를 연구해 보고자 한다. 손실보전기대는 증권형 크라우드펀딩 투자로 인해 투자자가 받게 되는 각종 혜택이나 투자조건에 따라 크라우드펀딩 투자로 인한 손실 일부 또는 전부를 보전하거나 손실 발생 가능성을 낮출 수 있다고 믿는 정도를 말한다. 본 연구를 통해 국내 증권형 크라우드펀딩 투자와 관련한 각종 혜택 및 투자조건 등이 투자자의 손실보전기대를 유발하여 투자자의 참여의도와 무리행동에 조절적 영향을 미치는지 여부를 실증적으로 확인함으로써 향후 크라우드펀딩 관계 당사자들의 동 제도 활성화 및 투자자 보호를 위한 각종 정책 및 사업계획 수립 등에 유의미한 결과로 활용될 수 있을 것이다.

  • PDF