• Title, Summary, Keyword: 공연문화콘텐츠

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Application Scheme of OSMU based on the Musical Culture Performance Contents (뮤지컬 문화공연 콘텐츠의 원소스 멀티유즈 활용방안)

  • Han, Hye-Jin
    • Proceedings of the Korea Contents Association Conference
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    • pp.180-184
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    • 2006
  • 뮤지컬 문화공연 시장 규모의 확대로 인해 다양한 뮤지컬 작품을 관객들은 원하고 있으며, 이에 뮤지컬 문화공연 콘텐츠의 OSMU의 활용이 중요하다. 이러한 활용방안으로 첫째, 뮤지컬 문화공연 콘텐츠는 역사, 설화, 문학, 국악, 영상(드라마), 영화, 무용, 댄스 등의 다양한 소스(작품)들의 상호 조합으로 새로운 멀티 유즈로의 활용이다. 따라서 뮤지컬의 문화공연 콘텐츠의 OSMU의 활용을 위해서는 다양한 뮤지컬 소재의 발굴과 함께 문화공연 작품의 창작 활동이 중요한 것으로 생각된다. 둘째, 이미 작품화 된 뮤지컬 문화공연 콘텐츠는 다양한 부가가치 가지므로 공연 관련 상품을 가공, 판매를 하는 OSMU로의 활용이다. 이에 공연 기획 단계에서부터 부가 상품 판매에 대한 체계적인 마케팅 전략을 별도로 수립, 티켓 판매만이 아닌 다양한 부가 상품 개발을 통해 뮤지컬 문화공연 콘텐츠를 다양한 상품의 형태로 재 판매하는 OSMU 활용 방안이 필요하다.

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What is the Factors Influencing on Performance Satisfaction and Revisit to Performance Hall in Korea and Japan? (한.일 공연 만족과 공연장 재방문에 영향을 미치는 요인 분석)

  • Kwak, Jun-Sik;Moon, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.47-54
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    • 2017
  • Today, increasing consumption of arts and culture, many people are visiting theater or concert hall. moreover K-culture led to boom in arts and culture but previous researches focused on analysis of culture contents on the other hand satisfaction of performance hall and revisit intention is minuscule. Therefore, this research investigates satisfaction of performance and revisit intention of factors influencing Korean and Japanese audience. As a results, performance facilities and customer reception service positive influence on revisit intention to Korean audiences but customer reception service positive influences on revisit intention to Japanese audiences beside performance satisfaction indirect effect on revisit intention as well.

Study on Strategic Plan for Ensuring the Global Competitiveness of Traditional Performing Arts Industry (전통공연예술 산업의 글로벌 경쟁력확보를 위한 전략적 방안 모색에 관한 연구)

  • Lim, Young-Soon;Meng, Hai-Yang;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.88-99
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    • 2016
  • Traditional Performing Arts is a key element of national competitiveness that represents the identity of a country. Preserving traditional performing arts such as traditional culture overall aggregate such as literature, art, music, dance, theater and enable it to meet future national culture is to secure a competitive brand. Meanwhile, it shrouded in advance global success of K-pop and TV content, such as our popular culture, but our traditional performing arts sector, there has been a steady effort to receive the attention of the world and expanding capacity and performance. Now, this point will be a new policy approach needed to expand more popular in both domestic and world demand in traditional performing arts. In this study, we propose a strategic plan to raise the popularization and industrialization of our own needs and unique traditional performing arts opportunities for successful overseas expansion and promotion of the content of traditional performing arts.With the help of information technology.

The Value of Performing Arts Content and Convergence Structure -Focused on Performing Arts Live Video- (공연예술콘텐츠의 가치와 융합적 구조 -공연예술실황영상을 중심으로-)

  • Young, Hur-Lan
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.241-255
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    • 2016
  • This study aims at examining the making and distribution course of performing arts and its converged form with technology and industry in terms of the Contents Promotion Act. Since the 2000s, the inter-area contents making and sharing methods have been changing the making and distribution structure of performing arts. The recent production of performing arts contents live videos extends the areas of arts creation and communication beyond the time and spatial boundaries of performing arts and changes the existing systems. The performing arts which started with nowness and spatio-temporal restriction on the premise is now creating a new platform over the spatio-temporal boundary through the live video. Performing arts, in convergence with the areas of technology and industries, expands universal approaches and shows the public value of cultural fairness at public performing arts centers. In this context, this study aims at seeking the possible extension of performing arts contents by examining how the so-called high-class performing arts such as opera, theatre and classical music combines with the visual industry.

Performing Work Subject to the Busan Area Theatre Arts professionals Activation Plan (부산지역 무대예술전문인 현황과 공연작품 제작 시스템에 의한 공연문화 활성화 방안)

  • Jang, Jun-Kyu
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.175-187
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    • 2013
  • Because of the governments policy to promise the cultural homesickness of citizens, national and public culture centers are under construction all over the country. The interest of watching plays are increasing. But the existing culture center's facilities operating in the construction of emphasized. It's made up of public officials in technical service, are having a hard time breaking their limits. In consequence, to solve these problems it will be done with people who have qualifications of stage art professional in the center. Productions raise a support system of the city and venues subject to theatre arts professionals as a way of solving these problems. These are the efficient ways to develop performance cultures of issues presented and the Busan area performing arts Activation Plan is proposed.

Tourist Experiences Characteristics on Performance Arts -Focus on JeJu 'Nanta' as Cultural Contents- (관광객의 공연체험 특성 -문화콘텐츠'난타'를 중심으로-)

  • Jang, Hye-Won;Kim, Hyoung-Gil;Oh, Sang-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.458-466
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    • 2011
  • JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

Effects of Purchase Intention according to Media Type for Advertising and Publicity in Viewing Performance of Popular Arts (광고 및 홍보를 위한 매체별 유형이 대중예술 공연관람 구매의사 요인에 미치는 영향)

  • Kwon, Hyeog-In;Joo, Hi-Yeob;Jung, Soon-Gyu
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.133-144
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    • 2012
  • In this paper, we analyzed that a performing director can make effective advertising and publicity with any medium during the overall performance planning. We discovered 3 steps which are before viewing(viewing motive), during view(service quality) and after viewing(content quality) which affect purchase decision on viewing performance followed by an adjustment effect according to media type. Through surveying and analyzing the results, we confirmed that viewing motive, service quality, and content quality have significant effect on purchase decision and significant adjustment effect according to media type. Therefore, we expect that a performing director can make an effective advertising and publicity decision with any medium during performance planning.

Problems on Support Policy for Domestic Dance Performing Arts (국내 무용공연예술 지원 정책 문제점)

  • Kim, Tae Rang;Cho, Sunghee
    • Proceedings of the Korea Contents Association Conference
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    • pp.429-430
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    • 2017
  • 본 연구는 무용공연예술의 지원 정책의 문제점을 알아보기 위해 무용 예술 공연의 사업 지원 실태에 초점을 맞추어 재정 지원현황을 알았다. 지원정책의 현황조사는 문화체육관광부, 서울문화재단, 한국문화예술위원회, 한국메세나협회를 대상으로 한정하였다. 연구 결과 기관들의 지원이 지속적으로 증가하고 있음에도 홍보부족, 전문인력부족, 수혜에 대한 무용예술단체의 수동적 태도의 문제로 실질적인 지원을 받는데 어려움이 있는 것으로 나타났다. 이에 본 연구는 토대로 국가의 재정지원 정책을 토대로 문제점과 사례의 개선방안을 도출해 볼 수 있는 기반이 될 것이다.

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A Study on Technology Operator Retraining of the Theater (공연장 기술 운영자 재교육에 관한 연구)

  • Lee, jang-weon
    • Proceedings of the Korea Contents Association Conference
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    • pp.297-298
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    • 2012
  • 국민들의 문화적 욕구를 만족시키고 생활의 질을 향상시키며 관련 산업의 발전 등 다양한 시너지 효과를 얻을 것으로 기대가 된다. 그렇기 때문에 이제는 더 이상 정부는 문화산업의 초석을 다지는 일을 늦추어서는 안된다. 앞선 문화적 욕구를 만족시키기 위해서는 공연장 기술 운영자들의 재교육 및 프로그램을 기획하고 개발하여 지원 정책을 수립해야 될 것으로 보아 공연장 기술 운영자들의 재교육에 관한 연구를 하였다.

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