• Title, Summary, Keyword: 관여

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의복관여와 유행관여

  • 이규혜
    • Proceedings of the Costume Culture Conference
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    • pp.127-129
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    • 2004
  • 일찍이 제품흥미나 중요성 대신 관여(involvement)의 개념이 소개된 이래로 마케팅과 소비자 행동 분야뿐 아니라 의류학분야의 여러 연구에서 관여는 구매자의 행동을 이해하는데 중요한 변수로 이해되어왔다. 그러나 관여의 개념은 의류제품의 특수성으로 인하여 변인이 조작적으로 정의되는 과정에서 의복관여, 유행관여, 패션관여 등의 용어가 혼용되어 왔다. 이러한 경향은 선행연구와 후행 연구의 연계성이라는 측면에서 “의복관여”라는 변수를 도입한 연구들의 해석에 많은 어려움을 주어 왔다. (중략)

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The Effects of Hedonic Aspect of Consumer Involvement on Purchase Behavior (소비자관여의 감성적 측면이 구매행동에 미치는 영향)

  • Jung, Moon-Young
    • Korean Business Review
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    • v.14
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    • pp.211-235
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    • 2001
  • The level and motivational basis of consumer involvement have been recognized as having important effects on purchase behavior. To explore the importance of hedonic aspects of involvement upon consumer purchase behavior, survey data on involvement degree and type concerning 8 product classes from 388 respondents was analyzed. Major findings of this study are summarized as follow. First of all, hedonic factor is evidenced as an important component of consumer involvement. In addition, hedonic dimension of involvement is proved to have significant effects on consumer purchase behavior in general. Secondly, analysis of the difference in behavioral tendencies between purchasing product with hedonic value(coffee) and utilitarian motive(washing machine) shows that consumers have relatively high in degree of brand differentiation, brand commitment, product knowledge in purchasing product with hedonic value. This means that hedonic aspect of product and thus hedonic involvement has not less important in predicting consumer behavior. Finally, several interactive effects, which suppot to and conflict against the previous research findings, between level and type of involvement upon purchase behaviors are detacted. This implies that hedonically induced involvement has moderating roles in the effects of consumer involvement on purchase behavior.

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The Effect that Participating Motives and Involvement about Lifelong Education have on the Learners' Satisfaction, Continuous Intention to Take Courses, and Recommendation Intention (평생교육에 대한 참여동기와 관여가 평생교육 학습자의 만족, 지속수강의도, 권유의도에 미치는 영향)

  • Kim, Chulho
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.575-588
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    • 2015
  • The purpose of this research is to examine the effect the motives for participating in lifelong education and involvement on lifelong education have on the learners' satisfaction from lifelong education, the continuous intention to take courses, and the intention to recommend lifelong education. The results from a quantitative research show that the practical and recreational motives had a high positive correlation to situational involvement in lifelong education and that the relational and goal-oriented motives had a high positive correlation to continuous involvement in lifelong education. Moreover, for satisfaction about teaching methods, practical motives had a relatively higher effect. For satisfaction about facility comfort, recreational motives had a relatively higher effect. For satisfaction about communication, relational motives had a relatively higher effect. For satisfaction about contents' quality, goal-oriented motives had a relatively higher effect. The finding also shows that situational involvement had a relatively higher effect on satisfaction about contents' quality. Continuous involvement had a relatively higher effect on satisfaction about teaching methods.

The Effect of Product Involvement on Consumer Purchase Process (제품관여(製品關輿)가 소비자(消費者) 과정(過程)에 미치는 영향(影響))

  • Young, Jung-Moon
    • Korean Business Review
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    • v.11
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    • pp.101-122
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    • 1998
  • This study is to analyze the effect of product involvement on consumer purchase process. From review on previous involvement literatures, enduring product involvement can be defined as "a person's arousal and motivational state activated by product on the basis of his basic value, objective and ego-relevance." To evaluate the effect of involvement on product purchase process, 11 hyphotheses concerning behavioral aspects which is expected to comprise consumer purchase process and to be influenced by degree of involvement were constructed: prepurchase information search, alternative brand comparision, utilization of product attribute, brand differentiation, brand commitment, product knowledge, influence of reference group, dependence on price, price awareness, cognitive dissonance and purchase optimization. Hyphotheses are tested with data from 388 housewives through 20 item involvement scale developed with multi-dimensional perspective on involvement. The scale successfully provides rank order of 8 selected products expected to cover the spectrum of product involvement: formal clothes, coffee, washing machine, shampoo, perfume, detergent, soft drink, pain-reliever as the order of product involvement. Major findings of this study are as follow. First of all, incresed differences were found in hihg involvement product like formal clothes with respect to the degree of prepurchase information search, alternative brand comparision, utilization of product attribute, influence of reference group in any method of analysis. Secondly, invlovement should be interpreted as a consumer characteristic rather than a product one. This means that consumers involve themselves with products, instead products themselves do not have any involvement.

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A Study on the Formation Process of the Brand Equity (브랜드자산 형성과정에 관한 연구 - 스포츠화 구매자의 관여도를 중심으로 -)

  • Kim, Bong-Kwan;Kim, Tae-Woo
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.59-78
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    • 2003
  • Thus the purpose of this study is to determine how the brand equity is formed in the psychological process of customers by reviewing previous studies of relations between marketing factors influencing the formation and elements for the formation. Results of the study and their suggestions can be summarized as follows. First, among precedent factors required for the formation of the brand equity, advertisement was found having positive effects on both brand awareness and brand image irrespective of the two groups, or high and low involvement groups. Sales promotion did not have any effects on both brand awareness and brand image in the low involvement group while positively affecting brand awareness in the high involvement group. Distribution intensity was found having effects on both brand awareness and brand image in all of the two groups. Second, relations between brand awareness and brand image showed that the former has effects on the latter in both high and low involvement groups. This suggests that brand awareness plays a role in associating brand image. Third, relations among brand awareness, brand image and brand preference showed that both of the former twos influence the other in the high involvement group and that brand awareness cannot influence brand preference in the low involvement group. Fourth, relations between brand preference and brand loyalty showed that the former has effects on the former in both high and low involvement groups. This suggests that there is little possibility for consumers preferring specific brands to turn to other brands which have advantages such as price discount and gift presentation.

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The Affective/Cognitive Involvement and Satisfaction According to the Usage Motivations of Social Network Services (소셜네트워크 이용동기에 따른 감정적 관여, 인지적 관여의 형성과 만족)

  • Chun, Myung-Hwan
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.21-39
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    • 2012
  • To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

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The Relationship among Parental Learning Involvement, Family Strengths, and Academic Stress of Adolescents (청소년이 인식한 부모의 학습관여, 가족건강성 및 학업스트레스의 관계)

  • Kim, Eun Jeong;Lee, Seon Jeong;Shin, Hyo Shick
    • Journal of Korean Home Economics Education Association
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    • v.31 no.1
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    • pp.59-75
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    • 2019
  • The purpose of this study was to explore ways to help reduce adolescents' academic stress by exploring the influences of parental learning involvement and family strengths on academic stress. The research participants were 445 middle school students living in Gwangju. Data were collected from self-reported questionnaires and analyzed with SPSS 23.0 program. The major findings were as follows: First, the parental learning involvement(provision of learning option, democratic rules, encouragement of academic progress) and academic stress showed significant differences according to gender. There was a significant difference in academic stress depending on school year, but there was no significant difference in parental learning involvement. The family strengths did not show significant difference according to gender or school year. The parental learning involvement(provision of learning option, democratic rules, pursuit of adequate performance, academic information, total), family strengths, and academic stress showed significant differences according to economic status. Second, the adolescents' academic stress was influenced by parental learning involvement(encouragement of academic progress, democratic rules, pursuit of adequate performance) and family strengths. Approximately 30 percent of the adolescents' academic stress was explained by these variables.

Exploring the Effect of Television Audiences' Age and News Credibility on their Political Involvement and Resistant Behavioral Intention: focusing on the period of the President Park Guen Hye's Political Scandal (텔레비전 시청자의 연령대와 언론사 뉴스 신뢰 정도가 정치 관여도와 저항적 행위의도에 미치는 영향에 관한 연구: 박근혜 대통령 국정농단 사태 기간을 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.69-78
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    • 2019
  • This study surveyed the relationship between television viewers' ages and Korean broadcasting companies' credibility and viewers' political involvement and resistant behavioral intention based on total 1,026 participants(206 adolescents, 518 college students, and 302 adults) during President Park, Guen Hye's political scandal. The results indicate that there is a significant difference between ages on political involvement and resistant behavioral intention. College students shows the higher scores of political involvement and resistant behavioral intention, followed by adolescents and adults. Secondly, the higher score of credibility on KBS and MBC news, the lower scores of political involvement and resistant behavioral intention, the higher scores of credibility on SBS and JTBC news, the higher score of political involvement and resistant behavioral intention.

The Effects of Parental Educational Involvement and Mathematical Attitude on Mathematics Learning Motivation and Mathematics Anxiety (학생이 지각한 부모의 교육적 관여와 수학적 태도가 수학 학습동기와 수학불안에 미치는 영향)

  • Jeong, Suk Young;Huh, Nan
    • Communications of Mathematical Education
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    • v.31 no.3
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    • pp.291-312
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    • 2017
  • The purpose of this study is to analyze the effects of parental educational involvement and mathematical attitude perceived by students on math motivation and math anxiety. The results showed that parents' educational involvement had effect on students' motivation to learn mathematics and had a significant effect on mathematics anxiety. In addition, the parents 'mathematical attitude has a significant effect on the motivation of the students, and the higher the mathematical attitude of the parents, the lower the mathematics anxiety of the students but the higher the students' mathematics anxiety. This suggests that even if the parents are educated, the parents can influence their motivation to learn mathematics, rather the more the achievement pressure becomes, the higher the educational involvement. In addition, the parents' mathematical attitude is independent of the degree of educational involvement, and parents can expect to increase their motivation to learn mathematics by nurturing with positive and positive perceptions and attitudes. In order to do this, it is a time when parents' education for the recognition of parents' right mathematics courses and their interest in education and the role of education are positively required.

The Effect of Learners' Perception on Parents Academic Involvement on Career Maturity in Elementary School Students: Focusing on the Mediating Effects of Academic Self-Efficacy and School Adjustment (초등학생들이 지각한 부모의 교육적 관여가 진로성숙도에 미치는 영향: 학업적 자기효능감과 학교생활적응의 매개효과)

  • So, Yeon-Hee
    • Journal of vocational education research
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    • v.30 no.4
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    • pp.203-220
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    • 2011
  • This study examined the relationships between learners' perception on parents academic involvement, academic self-efficacy, school adjustment, and career maturity, and also to analyze the hypothetical structural equation model relating three independent variables to career maturity. The participants were 443 sixth grade children(218 boys and 225 girls). The findings are as follows. career maturity positively showed the highest correlations with learners' perception on parent academic involvement, and academic self-efficacy. The findings revealed that learners' perception on parent academic involvement indirectly influenced career maturity mediated by academic self-efficacy and school adjustment. Furthermore, school adjustment displayed the highest direct effect on career maturity, whereas learners' perception on parent academic involvement showed the highest indirect effect on career maturity. It was discussed to develop and mange career program, career education, and career counseling effectively for elementary school children.