• Title/Summary/Keyword: 구매결정 지연

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Factors Affecting the Delay of the Final Purchase Decision in Online Shopping: Investigating the Moderating Effect of Need for Cognitive Closure (온라인 쇼핑에서 최종 구매결정 지연 발생의 영향요인: 인지적 종결욕구의 조절효과를 중심으로)

  • Lee, Ae Ri;Kim, Dohoon;Kim, Kyung Kyu
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.658-669
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    • 2017
  • While online shopping has been increased expeditiously, a significant portion of purchasing intention has not been converted into actual purchasing behavior without delay in online space. This study investigates the factors causing a delay in online purchasing decision even after purchasing intention has been formed. It identifies the uncertainty variables (information, psychological, and preference uncertainties) related to consumer needs and the situational variables (time pressure and past purchase experience) surrounding the purchasing transaction. Furthermore, the need for cognitive closure is proposed to moderate the relationships between uncertainty/situational variables and the purchasing behavior. The results show that the uncertainties and situational factors significantly influence purchasing delay. Also, the need for cognitive closure indeed works as a moderator between the uncertainty variables and the purchasing behavior. Practical and academic implications of these findings are also discussed.

Consumer Anxiety and Characteristics on Internet Shopping (인터넷 쇼핑에 대한 소비자 불안과 소비자 특성)

  • Yang, Yoon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • pp.1161-1165
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    • 2003
  • 본 연구에서는 인터넷 쇼핑에서 소비자들이 구매결정으로 지연하고 불안해하는 원인을 제품군별로 기존의 지각된 위험과 더불어 새로운 쇼핑방식 이용에 따른 위험 그리고 소비자 특성 등과 관련지어서 알아보았다. 연구결과, 인터넷 쇼핑 시 소비자가 지각하는 위험은 제품군에 따라서 다르게 나타났다. 인터넷 쇼핑몰에서의 쇼핑경험이 없는 소비자들이 경험이 있는 소비자들보다 위험을 더 높게 지각함으로써 더 불안해했다. 쇼핑빈도에 관해서는 제품군에 관계없이 쇼핑빈도가 증가함에 따라서 지각된 위험이 감소하였다. 인터넷쇼핑을 경험한 집단과 무경험 집단을 판별해주는 소비자 특성변수로는 제품군에 관계없이 충동구매경향성과 의견선도로 나타났다. 소비자 특성과 불안 요소인 지각된 위험간의 관련성은 제품군에 따라서 다르게 나타났다. 본 연구는 제품군별로 인터넷쇼핑 경험집단과 무경험 집단 간의 지각된 위험에서의 차이와 두 집단을 판별해주는 소비자 특성변수를 실증적으로 살펴봄으로서 인터넷쇼핑의 이용가능성을 더욱 높일 수 있는 기초 자료를 제공했다는 점에서 의의를 갖는다.

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EPCglobal Network-Based Internet Escrow Service for Secure e-Commerce (EPCglobal 네트워크 기반 인터넷 에스크로 서비스)

  • Kim, Dong-Min;Huh, Jung-Hyun;Lee, Yong-Han;Rhee, Jong-Tae
    • The Journal of Society for e-Business Studies
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    • v.11 no.4
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    • pp.87-106
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    • 2006
  • Today as the scale of e-commerce constantly expands, the number and the amount of the consumer frauds are also increasing very rapidly, without sufficient levels of systematic support to prevent them. Internet Escrow service is one of the promising payment mechanisms, which guarantees secure electronic trades and payments. Especially, if the real-time product delivery information is available via RFID-based track-and-trace environment, the security and efficiency of the Internet Escrow services would be improved a lot. In this research, proposed a novel approach to integrate EPCglobal Network, which is a de-facto standard for RFID-based information network model, with Internet Escrow services. The proposed service model was implemented in the form of "Integrated Financial Platform", which supports the contracts among trading partners and the payment via Escrow services by being fully integrated with bank systems. Using the implemented EPCglobal Network-based Escrow service system, we would be able not only to shorten the money-flow cycle and to develop new kinds of loan services, but also to overcome the problems of existing Escrow services including the lack of product-related information and the delay of purchasing decisions.

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