• Title, Summary, Keyword: 구매결정 지연

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Factors Affecting the Delay of the Final Purchase Decision in Online Shopping: Investigating the Moderating Effect of Need for Cognitive Closure (온라인 쇼핑에서 최종 구매결정 지연 발생의 영향요인: 인지적 종결욕구의 조절효과를 중심으로)

  • Lee, Ae Ri;Kim, Dohoon;Kim, Kyung Kyu
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.658-669
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    • 2017
  • While online shopping has been increased expeditiously, a significant portion of purchasing intention has not been converted into actual purchasing behavior without delay in online space. This study investigates the factors causing a delay in online purchasing decision even after purchasing intention has been formed. It identifies the uncertainty variables (information, psychological, and preference uncertainties) related to consumer needs and the situational variables (time pressure and past purchase experience) surrounding the purchasing transaction. Furthermore, the need for cognitive closure is proposed to moderate the relationships between uncertainty/situational variables and the purchasing behavior. The results show that the uncertainties and situational factors significantly influence purchasing delay. Also, the need for cognitive closure indeed works as a moderator between the uncertainty variables and the purchasing behavior. Practical and academic implications of these findings are also discussed.

A Study on the Purchase Factor with Goods Type in the B to C EC (B to C EC에서의 제품유형별 구매요인)

  • Baek, Tak-Seon;Choi, Heung-Seob
    • International Commerce and Information Review
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    • v.1 no.2
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    • pp.145-165
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    • 1999
  • With the rapid spreading of the internet that is based on the development of the information network system, the paradigms of "internet round" and "cyber" are given much weight in the notion of "market." Especially, the cyber shopping for the individuals is developing rapidly creating the new life style, and also in the domestic economy the cases of building and running the cyber shopping malls are increasing. The purpose of this study is to analyse the customers' shopping styles that can be shown when the customers purchase physical goods or digital goods at the B to C EC and find the way to activate the shopping malls by controlling the factors which influence the trade. The result of the study is as follows: First, to analyse the acting style of the customers at the B to C EC, it is searched whether there is any relationship between the purchasing goods, which are divided into physical goods and digital goods. There was a cross analysis between the first factor of the five factors of the purchase decision or delay at the B to C EC and the goods type. The result of the analysis is that the purchase decision factor is different according as what type of goods is purchased. On the other hand, the purchase delay factor has no relation with the goods type. Second, the fact that the cyber shopping activities are quite different according to sexuality, age, academic background, or occupation suggests that these factors are very important to the strategy for the market-specification of the B to C EC marketing construction. The result shown in this study is sure to give great help to figure out the improvement strategies and the market-specialization strategies to accelerate the B to C EC marketing. On the side of the strategies for the improvement of the goods services, more attention should be given to the functional side for the improvement of the reliability of the goods service such as capacity, technique, and quality. And the activities of the customers are so different according to the vital statistics that the way to cope with the changeability properly should be considered.

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A Study for Design Economic Order Quantity Model with Customer Waiting Cost and Lead Time-Depend Discount System (고객 지연 비용과 Lead Time-Depend Discount System을 고려한 EOQ 모델 설계에 관한 연구)

  • Choi, Sung-Hee;Park, Jea-Hyun;Kim, Heung-Jea;Kang, Kyung-Sik
    • Proceedings of the Safety Management and Science Conference
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    • pp.511-515
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    • 2005
  • 기업은 고객이 원하는 시기에 원하는 제품을 구매할 수 있도록 항상 준비가 되어 있어야 한다. 고객의 수요를 만족시키기 위하여 기업은 다양한 수요예측방법을 통하여 적절한 재고 수준과 수요예측을 하고 있다. 제조 기업의 경우에는 다른 산업에 비하여 정확한 수요예측과 낮은 재고 수준의 유지가 비용과 직접적인 연관이 있기 때문에 제조 기업은 경제적인 주문량 결정(Economic Order Quantity: EOQ)이 매우 중요한 문제이다. 주문량을 결정하는 방법에는 여러 가지가 있지만, 본 논문에서는 고객 지연을 방지하기 위하여 경제적 주문량 결정에 고객 지연과 관련된 비용을 포함시키는 것은 물론 고객 지연이라는 상황을 방지하는 노력의 한 방법으로 가격 할인(discount system)을 이용하고자 한다. 가격 할인을 이용하여 고객으로 하여금 빠른 주문을 유도하고 그로 인하여 고객 지연 상황의 발생을 줄여보려고 한다.

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Consumer Anxiety and Characteristics on Internet Shopping (인터넷 쇼핑에 대한 소비자 불안과 소비자 특성)

  • Yang, Yoon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • pp.1161-1165
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    • 2003
  • 본 연구에서는 인터넷 쇼핑에서 소비자들이 구매결정으로 지연하고 불안해하는 원인을 제품군별로 기존의 지각된 위험과 더불어 새로운 쇼핑방식 이용에 따른 위험 그리고 소비자 특성 등과 관련지어서 알아보았다. 연구결과, 인터넷 쇼핑 시 소비자가 지각하는 위험은 제품군에 따라서 다르게 나타났다. 인터넷 쇼핑몰에서의 쇼핑경험이 없는 소비자들이 경험이 있는 소비자들보다 위험을 더 높게 지각함으로써 더 불안해했다. 쇼핑빈도에 관해서는 제품군에 관계없이 쇼핑빈도가 증가함에 따라서 지각된 위험이 감소하였다. 인터넷쇼핑을 경험한 집단과 무경험 집단을 판별해주는 소비자 특성변수로는 제품군에 관계없이 충동구매경향성과 의견선도로 나타났다. 소비자 특성과 불안 요소인 지각된 위험간의 관련성은 제품군에 따라서 다르게 나타났다. 본 연구는 제품군별로 인터넷쇼핑 경험집단과 무경험 집단 간의 지각된 위험에서의 차이와 두 집단을 판별해주는 소비자 특성변수를 실증적으로 살펴봄으로서 인터넷쇼핑의 이용가능성을 더욱 높일 수 있는 기초 자료를 제공했다는 점에서 의의를 갖는다.

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Asymmetric Information and Bargaining Delays (비대칭적 정보와 협상지연)

  • Choi, Chang-Kon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1683-1689
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    • 2013
  • Applying Markov Stochastic Process theory, this paper attempts to suggest a tentative model explaining how private information may cause bargaining delay. It is shown that the bargaining delay is critically dependent on the specification of information. It turns out that the delay tends to be longer in bargaining where information is imperfect. This means that bargaining models frequently can have an infinite delay under imperfect information while they have finite delay of bargaining before reaching the agreements if information is perfect. Other interesting result is that bargaining delay may depend on who makes the offer first. And it is also shown that bargaining tends to end earlier if both players (seller and buyer) can make offers in turn than the case where only one side make a offer.

구매자 주도 협상방법론을 통한 최적 공급사슬 구성 알고리즘

  • 조재형;김현수;최형림;홍순구;손정하
    • Proceedings of the Korea Association of Information Systems Conference
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    • pp.409-416
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    • 2004
  • 동적 공급사슬망은 복잡하고 다양한 이해관계를 가진 기업들로 구성되어 있다. 다수의 구매자로부터 주문 의뢰가 동시다발적으로 발생하므로 하위 구성원들은 경쟁적 관계에 놓이게 된다. 그러므로 최적의 공급사슬구성을 위해서는 수평적 경쟁 관계를 고려하여 구성주체들간의 협력관계를 통해 이를 해결하여야 한다. 지금까지의 스케줄링 문제에서는 상위의 구성원이 하위 구성원들을 일방적으로 선택하는 의사결정이 이루어졌으나 본 문제에서는 구성원간의 협력관계에서 에이전트를 통한 다자간 협상을 통해 공급사슬 전체의 최적화를 구성하는 방법론을 제시한다. 본 협상방법론은 단일기계에서 상이한 납기일, 조기생산(earliness), 지연생산(tardiness)을 동시에 고려하였으며 전체 공급사슬의 평균절대편차(Mean Absolute Deviation)의 최소화를 목적으로 하고 있다. 본 협상방법론의 효과성을 증명하기 위해 분지한계법(Branch & Bound)과 비교하고, 알고리즘 구현을 통해 구매자 협상방법론의 최적화 여부를 실험을 통해 증명하였다.

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Understanding the Effect of Negative Reviews on User Decision in Restaurant Recommendation Apps (부정적 후기가 음식점 방문의도에 미치는 영향: 스마트폰 맛집 추천 앱을 중심으로)

  • Yun, Haejung;Choi, Ji Youn;Lee, Choong C.
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.418-426
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    • 2015
  • Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently according to three attributes (food, service, and atmosphere), and also partially verified that the effects of negative reviews are different according to decision-making style.

EPCglobal Network-Based Internet Escrow Service for Secure e-Commerce (EPCglobal 네트워크 기반 인터넷 에스크로 서비스)

  • Kim, Dong-Min;Huh, Jung-Hyun;Lee, Yong-Han;Rhee, Jong-Tae
    • The Journal of Society for e-Business Studies
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    • v.11 no.4
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    • pp.87-106
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    • 2006
  • Today as the scale of e-commerce constantly expands, the number and the amount of the consumer frauds are also increasing very rapidly, without sufficient levels of systematic support to prevent them. Internet Escrow service is one of the promising payment mechanisms, which guarantees secure electronic trades and payments. Especially, if the real-time product delivery information is available via RFID-based track-and-trace environment, the security and efficiency of the Internet Escrow services would be improved a lot. In this research, proposed a novel approach to integrate EPCglobal Network, which is a de-facto standard for RFID-based information network model, with Internet Escrow services. The proposed service model was implemented in the form of "Integrated Financial Platform", which supports the contracts among trading partners and the payment via Escrow services by being fully integrated with bank systems. Using the implemented EPCglobal Network-based Escrow service system, we would be able not only to shorten the money-flow cycle and to develop new kinds of loan services, but also to overcome the problems of existing Escrow services including the lack of product-related information and the delay of purchasing decisions.

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Influencing Factors on the Duration of Offset Agreement (절충교역 계약 소요기간 영향요인)

  • Hong, Seok-Soo;Joung, Tae-Yun;Seo, Jae-Hyun;Hong, Moon-Hee
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.1-15
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    • 2012
  • Republic of Korea has been applying offset to defense acquisition program for some benefits such as modernization of defense industry and enhancement of R&D capabilities since 1983. But in point of implementation, there is the possibility of delay of offset agreements based on the value of proposed technologies. As it often happens that the delay of offset agreement negatively affects the time schedule of main defense deal, it is necessary to prepare for this issue. The purpose of this study is to extract some factors affecting the duration of offset agreement by statistical analysis. Reviewing existing papers and contract process, nationality of enterprise, the number of project participants, properties of project, the number of technologies in the first proposal, level of domestic defense technology in each weapons system, the amount of main contract were used as independent variable and duration of agreement as dependent variable. To hypothesis testing, correlation and multiple regression analysis were conducted using the previous 25 contract cases. As a result of correlation analysis, the amount of main contract, the number of technologies in the first proposal and properties of project have positive relationships with dependent variable. In multiple regression, the amount of main contract and the number of project participants have significant effect on the duration of offset agreement.

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An Empirical Study on the Oriental Herbal Cosmetics Purchase Behaviors in Women in the Metropolitan Area (한방 화장품 구매행동에 관한 실증적 연구 - 수도권 거주 여성 소비자를 중심으로 -)

  • 엄정녀;김주덕
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.30 no.1
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    • pp.93-102
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    • 2004
  • Recently, the golden age of herbal cosmetics has come. Along with active introduction of oriental herbal lines, diversification of distribution channels is designated as a major feature. In this background, the present study attempts to consider the domestic market for oriental herbal cosmetics, which is growing rapidly with the introduction of various new brands, and examine the perceptions of this new type of cosmetics by women consumers based on their purchase behaviors, and search for the ways for its promotion and development. A survey was conducted to adult women consumers aged 19∼60 residing in Seoul or Gyeonggi-do. Out of a total of 430 surveys distributed, 350 answer sheets were used for the analysis Among the results, the first-hand information on the herbal cosmetics market, their usage, and the consumer needs obtained in the present study will serve as a fundamental data for planning the marketing strategies for the oriental herbal cosmetics.