• Title/Summary/Keyword: 국가이미지

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Dynamic ontology construction algorithm from Wikipedia and its application toward real-time nation image analysis (국가이미지 분석을 위한 위키피디아 실시간 동적 온톨로지 구축 알고리즘 및 적용)

  • Lee, Youngwhan
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.4
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    • pp.979-991
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    • 2016
  • Measuring nation images was a challenging task when employing offline surveys was the only option. It was not only prohibitively expensive, but too much time-consuming and therefore unfitted to this rapidly changing world. Although demands for monitoring real-time nation images were ever-increasing, an affordable and reliable solution to measure nation images has not been available up to this date. The researcher in this study developed a semi-automatic ontology construction algorithm, named "double-crossing double keyword collection (or DCDKC)" to measure nation images from Wikipedia in real-time. The ontology, WikiOnto, can be used to reflect dynamic image changes. In this study, an instance of WikiOnto was constructed by applying the algorithm to the big-three exporting countries in East Asia, Korea, Japan, and China. Then, the numbers of page views for words in the instance of WikiOnto were counted. A collection of the counting for each country was compared to each other to inspect the possibility to use for dynamic nation images. As for the conclusion, the result shows how the images of the three countries have changed for the period the study was performed. It confirms that DCDKC can very well be used for a real-time nation-image monitoring system.

Psychic Distance and Country Image Influencing on Consumers' Competitive Brand Choice on Cross-Cultural Perspectives (교차문화적 관점에서 경쟁적 브랜드 선택에 영향을 미치는 심리적 거리 및 국가이미지)

  • Chun, Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.6 no.10
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    • pp.53-61
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    • 2006
  • Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

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A Study on the Change of the Recognition on National Image by Health Care Invitational Training (보건의료 초청연수에 따른 국가이미지 인식 변화에 관한 연구)

  • Kim, Inseong;Lee, Won Jae
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.203-213
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    • 2017
  • This study is to find the effectiveness of the invitational training in healthcare field of developing countries through grasping the change of the national image of Korea. To this end, we collected data on the satisfaction on the invitational training from 192 participants of short-term and long-term training programs conducted by the Korea Foundation for International Healthcare(KOFIH). T-test, ANOVA analysis and hierarchical regression analysis were conducted. The results of the analysis are as follows. First, the national image was enhanced after the invitational training. Second, satisfaction on contents of the training programs had a significant positive (+) effect on the national image. Third, English proficiency and nationality influenced national image significantly. According to this study, it was confirmed that the invitational training in healthcare was influential for enhancing the national image. To enhance the effectiveness of the invitational training, it is necessary to study the contents of the training program and the process of selecting the participants.

Relationships among the Country Image, Product Image and Purchase Intention (국가이미지, 제품이미지 및 구매의도의 관계)

  • Xiong, Jian-Yong;Wu, Yan-Yan;Kim, Won-Kyum
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.267-273
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    • 2010
  • This study is about to reveal the connections and the importance of China's country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country's national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country's product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China's product image increase. In summary, consumers' purchase intention can obtain the best positive result, when a country's national image is set as the core factor, which combines and improves concurrently with one's product image.

A Study on Refinement Strategy for the National Image-With Emphasis on the Strategic Use of design (국가 이미지의 개선전략에 관한 연구-디자인의 전략적 활용을 중심으로-)

  • 정경원
    • Archives of design research
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    • v.14
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    • pp.221-230
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    • 1996
  • The paper aims to identify how Korean national image can be refined through the strategic use of design. There has been a distinctive need for refining the national image in Korea in recent years in accordance with the rapid growth of the nation's wealth. A comprehensive definition on nation image was prepared through a course of library search. The role of design in the establishment of national image was identified as a result of case study on the United States of America and Japan. Major problems were revealed through an analysis of current states of Korean national image. Finally, strategic suggestions for refining Korean national image have bl'en prepared in relation to the overall direction and specified guidelines.

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The study on the Influences of National Image and Corporate Image on Brand Equity -Focused on the Comparison between Chinese brands and Global brands- (브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.187-209
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    • 2011
  • This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

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A Study on the Effect of Social Media on Country Image and Purchasing Intention: Focused on Chinese Consumers (소셜미디어가 국가이미지와 구매의도에 미치는 영향에 관한 연구 : 중국소비자를 대상으로)

  • Li, Guozhong;Park, Seong-Taek
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.119-128
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    • 2012
  • The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

The Propagation and Construction of China's National Image in $21^{st}$ Century (21세기 중국 국가이미지의 형성과 전파)

  • Wang, Weimint;Cui, Yan
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.47-58
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    • 2011
  • As China's international status is more and more uplifted, the active shaping and effective propagation of China's national image has been regarded as an important means to demonstrate China's soft power, demolish the so-called "China Threat Theory", and compete for China's share in international discourse power. This article first makes a discussion on the fundamental concepts and related theories of national image, and then explores the precise positioning of China's image as "a responsible power" and the connotation that should be contained in this image. Finally, this article presents a tactic of "complex propagation" for the shaping of China's national image, which includes the propagation by new media and advertisement, the marketing of international sport games and other international events, public diplomacy and public relations tactics.

The effect of Micro and Macro Country Image on Brand Evaluation -Focus on the effect of brand familiarity and openness- (국가이미지가 브랜드 태도에 미치는 영향에 관한 연구 -브랜드 친숙도와 개방성의 조절효과를 중심으로-)

  • Jiang, Jin;Qing, Cheng-Lin
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.75-80
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    • 2020
  • This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

A Study of Country Image, Consumer Attitude and its Impact on International Service Use Intention of Chinese Consumers -Focusing Medical Service- (국가이미지와 국가에 대한 태도 및 서비스에 대한 태도가 중국 소비자들의 외국계 서비스이용 의도에 미치는 영향에 관한 연구 -의료서비스를 중심으로-)

  • Chang, Young-Il;Kim, Kyoung-Hwan
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.173-197
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    • 2012
  • The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

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