• Title, Summary, Keyword: 기술수용모델

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Determinants of the user's Intention to use of Mobile banking (Mobile Banking 사용 의도 결정 요인)

  • Han, Sang-Il
    • The Journal of Society for e-Business Studies
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    • v.10 no.3
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    • pp.135-157
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    • 2005
  • Based on literature relating to the theory of planned behavior(TPB) and the TAM, this study extends the applicability of the TAM in a mobile banking context, by adding one trust-based construct('perceived credibility') and two resource-based constructs('perceived efficacy' and 'perceived cost') and technical suitability constructs to the model, while paying careful attention to the placing of these constructs in the TAM's existing nomological structure. Data collected from 182 users in Korea were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users intentions to adopt mobile banking. Several implications for IT/IS acceptance research and mobile banking management practices are discussed.

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정보기술서비스의 수용요인에 관한 실증연구 : ASP 이용 소기업에서의 정보기술 수용을 중심으로

  • 최완일;김은홍;김종욱
    • Proceedings of the CALSEC Conference
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    • pp.294-299
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    • 2003
  • ㆍ 목적 최근 정보화 패러다임의 변화에 따라 그 영역과 도입이 확산되어가고 있는 ASP(application service provider, 이하 ASP) 형태의 정보기술 서비스 도입을 중심으로 정보기술서비스의 도입에 영향을 미치는 관련 요인들을 도출하고, 기존의 기술수용모델에 있어서의 수용요인, 특히 정보기술서비스의 특성을 고려한 새로운 모델을 제시하고 기존 이론의 검증과 보완을 시도(중략)

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The Effect of Health Consciousness and Playfulness on Intention to Use Tangible Fitness Game: Extended TAM (건강의식과 유희성이 체감형 피트니스 게임수용에 미치는 영향: 확장된 기술수용모델)

  • Jang, Han-Jin;Noh, Ghee-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.1-11
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    • 2017
  • This research verified that how Health-Consciousness and Enjoyment can have influence on the Technology Acceptance Model(TAM) using Structural Equation Model(SEM) to suggest a Tangible Fitness Game(TFG) acceptance model. First of all, perceived usefulness and ease of use, the core factors of TAM could influence on the intention to use TFG, so the applicability of TAM was confirmed in the context of using TFG. Health-consciousness, defined as some beliefs and interests on the importance of health, was found to have an positive effect on perceived usefulness and have an influence on the intention to use TFG. Enjoyment also influenced on the intention to use through usefulness and ease of use. This research contributes to make elaborate theoretical accounts by verifying some factors influencing on the intention to use TFG using Extended Technology Acceptance Model.

Extended Technology Acceptance Model of VR Head-Mounted Display in Early Stage of Diffusion (기술수용모델을 이용한 초기이용자들의 가상현실기기 채택 행동 연구)

  • Jang, Han-Jin;Noh, Ghee-Young
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.353-361
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    • 2017
  • As one of Virtual Reality devices, HMD(Head-Mounted Device) helps users to experience an extended actual environment by providing them with virtual environment flexibly through the device. HMD considers user experience as importance as well as technical factors. Therefore, this study intended to analyze how the factors such as information quality, enjoyment, self-efficacy can have influence on the adoption of VR device using the extended technology acceptance model. The results showed that information quality and enjoyment have significant influences on perceived ease of use and usefulness. Self-efficacy only affect perceived ease of use. In addition, perceived ease of use and usefulness have influences on intention to use.

A meta-analysis of relationship between the related factors of the TAM: Focused on behavioral intention for smartphone (기술수용모델 관련 요인들간 관계에 대한 메타분석: 스마트폰 행동의도를 중심으로)

  • Nam, Soo-Tai;Kim, Do-Goan;Lee, Yun-Hee;Jin, Chan-Yong
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.101-102
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    • 2013
  • 메타분석은 여러 실증연구의 정량적인 결과를 통합과 분석을 통해 전체 결과를 조망할 수 있는 기회를 제공함과 분석들의 분석을 한다는 의미로 사용된다. 기술수용모델은 경영정보시스템 분야에서 여러 가지 주제로 다루어지고 있다. 최근 정보시스템과 정보통신 분야에 가장 큰 이슈는 Smart이다. 이러한 시점에 기술수용모델을 기반으로 스마트폰 사용자들의 행동의도에 관한 연구들을 문헌분석과 메타분석 실시하였다. 분석결과를 바탕으로 선행연구와 비교분석을 통해 차이점을 논의 하였다.

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A Study on the Use of Blog in Business : A TAM Perspective (기업의 블로그 사용에 관한 연구 기술수용모델 연구: 관점에서)

  • Heo, Seong-Guk;Choi, Jae-Hwa
    • 한국경영정보학회:학술대회논문집
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    • pp.872-891
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    • 2008
  • 사회적 소프트웨어인 블로그(Blog) 사용이 급증함에 따라 기업 내에서 블로그를 활용하는 기업들이 늘어나고 있다. 기업에서 블로그가 외부적으로는 고객 관계, 광고, 판매 촉진 또는 파트너와의 커뮤니케이션이나 협력의 도구로 사용되고, 내부적으로는 협업, 지식 관리, 공동체 개발 등의 도구로 사용되고 있다. 본 연구는 기업들이 내부적으로 블로그를 사용함에 있어 기술적 수용에 미치는 영향에 관하여 조사하였다. 연구 모형은 기술수용모델(Technology Acceptance Model; TAM)을 근간으로 모델을 설정 하였다. 데이터 수집은 설문지 방식으로 기업 블로그를 도입한 국내 주요 기업을 대상으로 실시하였다.

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A study on the Intention of Using VR Games: Focusing on Technology Acceptance Model(TAM) (VR 게임 이용 의도에 관한 연구 -기술 수용 모델을 중심으로-)

  • Na, Ji Young;Wui, Min-Young
    • Journal of Korea Game Society
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    • v.19 no.3
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    • pp.53-64
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    • 2019
  • The purpose of this study is to identify what elements of VR games satisfy and continuous usage for the sustainable development of VR games. Specifically, an extended acceptance model was proposed with the addition of perceived costs, presences, satisfied variables to predict the acceptance and the intention of continued use of VR games. As a result, in general, it was found that the extended technology acceptance model with three external factors is more advantageous to explain the characteristics of VR game and its effect on users than the existing model. This study is suggested an integrated research model that considers the core characteristics of VR games and observe which factors lead to the persistent intention to contribute to the study about the VR game.

A Study on the Affecting Factors of U-City Service Acceptance (U-City 서비스 수용에 영향을 미치는 요인에 관한 연구)

  • Han, Dong Hun;Kim, Kwang Soo;Leem, Choon Seong
    • The Journal of Society for e-Business Studies
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    • v.19 no.2
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    • pp.53-74
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    • 2014
  • Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptance Model is applied for the basic model of the research. The model is modified by the U-City characteristic which has user, technology, and service perspective. The proposed model is empirically tested using survey data collected from 600 citizens of 7 U-City. Structural equation modeling is employed to test the research hypotheses. The survey analysis results are able to apply for basic research of U-Service design, and provide theoretical and practical implications.

A study on Consumer's Reaction to User Context Characteristics in AR Advertisement (모바일 증강현실 광고의 맥락특성에 따른 수용자 반응)

  • Cho, Yong-Jae
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.84-92
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    • 2015
  • Advertisement market using the augmented reality has been rapidly increasing recently due to integration with LBS(location based services). This study was conducted to examine the effect and acceptance intention of mobile augmented reality advertisement through TAM(Technology Acceptance Model). 'Contextual feature,' which is a characteristic of augmented reality advertisement, was selected as an outside effective variable, and perceived usefulness and perceived ease of use, which are the core variables of TAM, and attitude of advertisement and advertisement acceptance intention were selected as important evidences of Technology Acceptance Process. Also, the relationship between each evidences were investigated. As a result of the investigation of the outside influence on the acceptance model of augmented reality advertisement, it was shown that the contextual feature of augmented reality advertisement had meaningful influence on perceived usefulness and perceived ease of use, and it was also shown that it has positive influence on the attitude of advertisement and acceptance intention of advertisement.

An Empirical Study on the Potential Users Adoption of Digital Home Services (디지털 홈 서비스 잠재수용자의 수용에 관한 실증적 연구)

  • O, Jae-In;Won, Jong-Jin;Lee, Jong-Seung
    • Proceedings of the Korea Association of Information Systems Conference
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    • pp.193-203
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    • 2005
  • 우리나라는 정부의 정보화 촉진정책에 힘입어 전국에 초고속정보통신 기간망이 구축되었고, 산업 및 공공영역에서의 정보인프라를 통한 정보화 확산은 가정으로 확산되어 가고 있는 추세이다. 이를 대표하는 정보화 서비스 중의 하나가 디지털 홈 서비스이다. 그러나 디지털 홈 서비스에 대한 선행연구들은 기술적인 연구에 치중하고 있는 반면, 소비자의 향후 디지털 홈 서비스 수응 등 전략적 관점에서의 체계적인 연구는 미흡한 실정이다. 따라서 본 연구는 디지털 홈 서비스 수용의도에 대한 선행요인들을 고찰하고 디지털 홈 서비스의 잠재 사용자 수용모델을 제시하고자 한다. 또한 이 수용모델의 적합성을 평가하기 위하여 실증분석을 하였다. 본 연구의 기대효과로는 디지털 홈 서비스 시장의 활성화를 위한 전략적 측면, 예컨대 효과적인 상품개발과 마케팅을 위한 적절한 전략을 세울 수 있는 기반을 마련해줄 것으로 기대된다.

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