• Title, Summary, Keyword: 기술수용모델

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A Simulation Study of IT Diffusion by Using System Dynamics (시스템 다이내믹스를 활용한 정보 기술 수용에 대한 동태적 모형 개발 - 휴대 전화 사용을 중심으로 -)

  • Han, Sang-Jun;Lee, Sang-Gun
    • CRM연구
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    • v.1 no.1
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    • pp.49-69
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    • 2006
  • Previous studies, Technology Acceptance Model (TAM) and Post Acceptance Model (PAM) have a little limitation in time series analysis. To solve this limitation, we used system dynamics as research methodology and designed simulation model based on TAM and PAM. Moreover, we designed new simulation model which can analyize time series data in customers' demand change from initial acceptance to post acceptance. This study targeted domestic mobile phone market. The simulation results showed that diffusion graph was similar to real data. That means we validated our simulation model. Since the simulation model offers the graph of customer's demand change by time, so it can be useful as a leaning tool. Therefore, we think this study helps IT companies use the model for forecasting of market demand.

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The Impact of Adopter Type on IT Behavior (사용자 유형에 따른 정보기술 행동)

  • Choi Hun
    • The Journal of the Korea Contents Association
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    • v.6 no.8
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    • pp.85-93
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    • 2006
  • Although the study in If behavior field has recently increased, only few studies have focused on the moderating effect of adopter type on the post adoption behavior The purpose of this study is to verify the post-adoption behavior depending on adopter types in the mobile Internet domains. This study proposed a post adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi group analysis. Based on the survey data, we classified users into continuer and discontinuer. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

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An Empirical Study on the Influence of Flow Experience of Mobile Contents on Repurchase Intention (모바일 콘텐츠 FLOW경험이 재 구매 의도에 미치는 영향에 관한 실증 연구)

  • Sun, Chang-Hoon;Moon, Tae-Soo
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.131-141
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    • 2011
  • This study empirically analyze the relationship of user's repurchase intentions directly and indirectly as combining user acceptance and flow experience on mobile content services. 360 users who experienced mobile contents are intended for this study, and results of this study expect to contribute a strategic approach to the mobile content application markets and to help the industries related to mobile contents understand the consumer behavior.

Influencing Factors for the Acceptance of Open Access Institutional Repository Using the Integrated Technology Diffusion Model (기술확산 통합모델을 통한 개방형 기관 리포지터리 수용의 영향요인 분석)

  • Jung, Youngmi;Bae, Junghee
    • Journal of Korean Library and Information Science Society
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    • v.46 no.4
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    • pp.529-549
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    • 2015
  • For the spread of the open access institutional repository in Korea, this study aims to analyze the factors affecting the acceptance of the repository. To gather the research data, a questionnaire survey was conducted for acceptance and non-acceptance institutions of the open access repositories. The questionnaire consisted of questions based on the revised R-TDM. Integrated Technology Diffusion Model is a theory that seeks to explain how, why, and at what rate new technology and innovations spread through specific factors and cultures. According to the data analyzing, technology acceptance level of social factors was turned out the most effective factors to make a decision to accept the repository to their institutions. And institution factors, innovation resistance factors, and system factors were arranged in order of strong influence. This study will provides the basis for developing policies for dissemination and spread of repositories in Korea.

Determinants of Users Acceptance of Technology-Based Self-Service (기술기반 셀프서비스 사용자 수용 요인에 관한 연구)

  • Min, Byung-Kwon;Park, Jeong-Yong
    • Journal of Korea Technology Innovation Society
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    • v.13 no.1
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    • pp.204-230
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    • 2010
  • The accelerating growth in Technology-Based Self-Service (TBSS) today is giving rise to questions about the acceptance of such forms of service delivery by all kinds of consumers. Using the Technology Acceptance Model (TAM) and TBSS quality evaluation model as a theoretical framework, this study investigates the effects of perceived usefulness, perceived easy of use, enjoyment of users acceptance of TBSS and self-monitoring as a individual variable. The results lend support to the hypothesist. Implications for service practitioners as well as directions for future research are discussed.

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A Study on Factors Affecting Customer's Intention using Cyber Community (1인 미디어 커뮤니티 이용의도에 영향을 미치는 요인에 대한 연구)

  • Kim, Jun-U;Lee, Gi-Dong;Kim, Hak-Hui;Park, Cheon-Ung;Kim, Gyeong-Jun
    • 한국디지털정책학회:학술대회논문집
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    • pp.139-147
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    • 2006
  • 최근 1인 가상커뮤니티가 성숙화 단계에 들어서면서, 이에 대한 많은 연구들이 이루어지고 있다. 특히, 사이버 커뮤니티는 일반 사용자에게 고립감을 벗어나 사회적 관계(social network)를 맺을 수 있는 기능을 포괄적으로 확장시키고, 이용자들에게는 공동의 관심사와 관계 형성의 공간을 제공한다는 점에서 기존 오프라인 커뮤니티와 같은 역할을 한다고 할 수 있다. 더욱이 '카페' 나 '클럽' 중심의 키뮤니티에서 개인형 커뮤니티 추세로 급변하고 있는 최근에는 블로그 사용자가 급증함에 따라 다양한 초점에서 많은 연구가 필요하다. 이에 본 연구에서는 최근 새로운 미디어로 각광받고 있는 개인형 커뮤니티인 블로그 사용자를 새로운 정보기술의 사용자로 파악하여 기술수용모형(TAM)을 기본모형으로 하여 선행연구로부터 도출된 개인특성 변수들에 대하여 실증분석 한다. 본 연구의 학문적 시사점은 기술수용모델이 블로그 사용 환경에서도 적용 가능한지를 검증한 것이고, 기술수용모델 이외의 요소인 주관적 규범, 인지된 즐거움 그리고 자기 유능감이 블로그 서비스 사용에 미치는 영향력을 알아본 점에서 의의가 있다.

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The Effect of the Food Traceability System Application Applied with the TAM on Consumer Confidence (TAM을 적용한 식품이력추적시스템이 소비자 신뢰에 미치는 영향 연구)

  • Kim, Tae-Soon;Jin, Yang-Ho
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.74-87
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    • 2011
  • This study applies the Technology Acceptance Model to grasp the effect of the food traceability system on consumer confidence and usage intention. To verify the causal relationships between the factors, the consumers who use grocery stores in Seoul were selected. From February 20, 2011 to February 28, 2011, a total of 300 copies of the questionnaire were distributed, and 284 copies except for those unsuitable for analysis were collected. SPSS 12.0 and AMOS 5.0 factors analysis and a reliability test were conducted, in older to validate the proposed hypotheses. The results are summarized as follows. First, the food traceability system bad a significant effect on the technology acceptance model. Second, the food traceability system bad a significant affect on consumer confidence. Third, the food traceability system bad a significant effect on usage intention. Fourth, the technology acceptance model didn't have a significant effect on consumer confidence. Fifth, the technology acceptance model and consumer confidence bad significant effects on usage intention. Based on these results, this study suggests useful implications for the food traceability system.

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A Meta-analysis and Review of External Factors based on the Technology Acceptance Model : Focusing on the Journals Related to Smartphone in Korea (기술수용모델 선행요인에 관한 문헌적 고찰 및 메타분석)

  • Nam, Soo-Tai;Shin, Seong-Yoon;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.848-854
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    • 2014
  • A Meta-analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. We conducted a meta-analysis and review of external factors based on the technology acceptance model for Smartphone-related researches. This study surveyed 106 research papers that established causal relationships in the technology acceptance model published in Korean academic journals during 2008 and 2013. The result of the meta-analysis might be summarized that the playfulness has the highest effect size in the path from external factors to the perceived usefulness, with the effect size(0.536). Also the self efficacy showed the highest effect size(0.626) in the path from external factors to the perceived ease of use. Based on these findings, several theoretical and practical implications were suggested and discussed with the difference from previous researches.

A Study on the Influence of uCRM of Bank on the Customer Satisfaction Measurement (은행의 uCRM이 고객만족도에 미치는 영향)

  • Kang, Suk-Tae;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.6
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    • pp.1583-1589
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    • 2007
  • This paper analyzes how CRM Service under the ubiquitous circumstances will affect the customer satisfaction by collecting and analyzing the related data and conditions and also analyzes the relation among the variables by using the measurement and analysis tools through Customer Satisfaction Measurement, Customer Reaction Encouragement Model and Technology Acceptance Model. Through this study the author analyzes how the customer management with uCRM will have an influence on the satisfaction and attitude of customer in order to contribute to an efficient customer management method of a financing institution.

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3D프린터에 대한 기술수용모델(TAM) 검증에 관한 연구

  • Son, Sang-Gyun;Kim, Do-Hyeon
    • 한국벤처창업학회:학술대회논문집
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    • pp.150-153
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    • 2016
  • 본 연구의 목적은 제3의 산업혁명을 이끌고 있는 3D프린터에 대해 미래 중추적 역할을 담당할 3D프린팅 교육생의 3D프린터 사용의도를 기술수용모델(TAM)에 기반하여 검증하기 기초연구이다. 본 목적을 달성하기 위하여 서울의 3D프린팅 교육기관 교육전문가 조사를 실시하였으며, 차후 교육 대상자를 설문조사하여 3D프린터에 대한 기술수용의도를 파악하고 분석하고자 한다. 또한, 분석한 결과를 통해 미래 제조업 창업의 핵심 역할을 담당할 3D프린터 사용 활성화를 위한 연구기반을 마련하고자 한다. '3D프린팅 넥스트 레볼루션'의 저자 크리스토퍼 바넷은 언젠가는 3D프린팅이 우리의 삶을 혁명적으로 바꿀 것이라고 예상하고 있다. 3D프린터를 통해 개개인은 맞춤형 제품을 만들어 낼 것이 틀림없다. 치과 의료, 운송 및 항공, 로봇, 군용, 우주, 건축, 요리 등에서 다양하게 3D프린터를 활용한 제품들이 미래에 쏟아져 나올 것으로 예상한다. 생산의 민주화를 이끌 3D프린터는 기존 산업에 큰 기회와 동시에 위협을 주고 있다. 크라우드 및 네트워크를 통한 3D데이터 거래와 지구촌 여러 곳에 3D프린터가 활용된다면, 기존 산업에 혁명적인 변화가 있으리라 짐작된다. 전문가 인터뷰 결과를 기반으로 3D프린터 사용의도에 영향을 주는 5가지 요인으로 3D모델링 경험, 비용, 품질, 유희성, 혁신성이 나타났다. 5가지 독립변인은 TAM모델의 인지된 사용 유용성과 3D프린터에 대한 기술수용의도를 파악해 보고자 한다. 3D프린터 교육기간, 전공 및 학과, 개인의 경험과 혁신성의 차이가 3D프린터 기술수용 여부에 영향을 줄 것으로 예상된다. 서울지역 3D프린터 관련 교육기관에서 교육을 받았거나 받고 있는 학생을 대상으로 연구를 할 계획이며, 지역을 확대한 연구가 차후 필요할 것이다.

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